YW

Your Dog's Club W.

Ecommerce & Marketing Manager

Small-Business (50 or fewer emp.)

5/20/2021

"Seamless sign up and onboarding experience"

5/5

What do you like best about Fresh Relevance?

The team are very knowledgeable and helpful Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

I dislike the complexity of the software. Review collected by and hosted on G2.com.

Recommendations to others considering Fresh Relevance:

The platform is excellent, and the team is always on hand for any questions. However, you would need some programming knowledge to be able to create complex content independently. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

We are increasing our average order value and conversion rate, making each order more profitable Review collected by and hosted on G2.com.

NA

Nathan A.

Small-Business (50 or fewer emp.)

8/27/2020

"Good product, backed up by a company that really wants you to get the most out of it."

4.5/5

What do you like best about Fresh Relevance?

Post-purchase experience has been really good. It's a product that could easily be something that you wouldn't know to use to its full potential, but Fresh Relevance really make sure you know what's possible and help you achieve that. They manage this with patient and fast-replying technical support and thorough and genuinely helpful account management (without being pushing a sales agenda, which makes such a big difference in terms of trusting their advice).

The product has tons of ability to fulfil lots of different marketing automation goals and allows you to grow into different parts of the product without having to pay for all features. This makes it ideal for companies of our size and allows you to get quick wins from day one. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

1. The interface can be somewhat complex to understand sometimes. This is clearly a product interface that has evolved over time and it may be time for a revolution and simplification of the UI!

2. The inclusions of features in each module can seem arbitrary.

3. Would be nice to see more statistical analysis for AB tests, removing the complexity for the user and giving a clear winner based on an appropriate statistical significance, similar to Google Optimize.

4. Would be good to see Fresh Relevance pull in open rate data from 3rd party email providers, like Mandrill to help make AB test decisions on subject lines

5. Without the support of Fresh Relevance, it's not always obvious what you can achieve and how to achieve it. Might be good to have timely prompts within the app to mention features you're missing out on and what they can do for you.

6. Would be nice to see the default blocks automatically pull in CSS styles from your own website to avoid the complexity of customising them.

7. Would be nice to see a route to implement a block server side and client side. Client side is infinitely less complex and quick to setup, but server side with an API allows for much more customisation and a better integration. I believe server side is possible, but it's not super-clear on how to achieve this. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

1. Adding personalised UI elements to our website without dev team involvement - a huge time saver.

2. Creating automated personalised triggered emails without involving the dev team - seen an increase in conversion rate that would have required significant internal developer time otherwise.

3.The ability to use machine learning to improve our customer experience as a small business without dev support is a huge win!

4. Being able to test and improve the elements added through FR based on data without needing devs.

5. Being able to recommend products to a customer automatically and much more accurately without needing any manual input has saved our product data team a lot of time Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

11/6/2020

"Great customer service and ideas to help our business grow"

5/5

What do you like best about Fresh Relevance?

Account management and support as well as the ways I am able to be involved in new product development on the Fresh Relevance side. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

In the past, there was a fair amount of work going into the campaign setup, I am hoping to create campaigns more efficiently now with the Fresh Relevance Experiences Review collected by and hosted on G2.com.

Recommendations to others considering Fresh Relevance:

If you are looking for a system, which will implement personalised content across emails and your website and help drive conversion rate optimisation, Fresh Relevance is definitely for you! Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

We have an increasing amount of traffic coming to the website and need to make sure we are serving our customers with the best content to suit their needs. Fresh Relevance helps us personalise not only our home page content and creative assets, but also the individual product recommendations we are serving to the different audiences. I really like the different sets of rules I am able to apply to ensure the right content gets in front of the right audience. Review collected by and hosted on G2.com.

BD

Bart d.

Enterprise (> 1000 emp.)

8/7/2020

"A ton of options to become more relevant for customers and excellent partnership!"

5/5

What do you like best about Fresh Relevance?

We started working with Fresh since beginning of 2020 and experience an extreme helpful team at their side. Both accountmanagement topics as well as technical challenges are covered quickly and with a high quality standard. Therefore we are able to implement their product in the right way and get the most out of it. In addition, we clearly notice Fresh Relevance acting as a true partner which cares about looking further than to what they commited themselves legally seen. Both in our bi-weekly calls with our accountmanager as well as with the technical team, we experience them looking ahead of things and proactively think how to solve certain challenges, not only on their side, but also on the side of our other partners we work together with. This stands for true partnership in our belief! Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

Nothing to comment actually. We are very satisfied on all aspects! Review collected by and hosted on G2.com.

TE

Therese E.

Mid-Market (51-1000 emp.)

7/31/2020

"Anything is possible with Fresh Relevance!"

4.5/5

What do you like best about Fresh Relevance?

Fresh Relevance is great because it gives you complete autonomy over FE styling, functionality and website placement. It allows marketers to make actionable changes without the usual barriers of external or internal teams. The UI is easy to use, however does require some minor knowledge of coding. Basic HTML is enough to be able to make most of the changes an Ecom/Marketing team requires. The support team are great and really helpful and the online resources are great too. This is a game changing integration for an Ecom team looking to focus on website optimisation! Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

Not a huge negative but we have had some struggles with updating some of the default code to ensure all our requirements are fulfilled. However the support team have been really helpful and we have utilised some development hours with our agency to get us off the ground. Once this has been implemented once we will have complete autonomy! Review collected by and hosted on G2.com.

Recommendations to others considering Fresh Relevance:

Great integration if you have some resource to be able to focus on this tool! You really can implement anything and AB/MVT test at the touch of a button [or a few buttons]! If you're looking for an integration which does all the implementation for you, or aren't happy to get stuck in, this software might not be for you. However they do offer a managed program which may be more supported. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

Our experience so far has been more of the onboarding process, as opposed to testing and implementation. We have managed to increase CR by utilising the product recommendations, however there are so many more exciting things to come! The other great thing about FR is that they send around an ebook which gives you suggestions and ideas of what to implement next - the possibilities really are endless and in your complete control! Review collected by and hosted on G2.com.

CG

Cory G.

Small-Business (50 or fewer emp.)

7/23/2020

"A must have marketing software for those willing to put the work in"

4/5

What do you like best about Fresh Relevance?

Fresh Relevance is a fantastic form of retargeting your site users. There is endless formulas to what you can do. Engage your site visitors on a level that most other softwares can not do. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

Set up is a decent amount of work. You will need experience with coding or a developer to help you out. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

We engage site visitors who have left our site or completed certain actions on our site. This is high level retargeting of people who have made it pretty far into your marketing funnel. The software also does a great job of measuring impact. Get weekly ecommerce reports as they track your sales. Review collected by and hosted on G2.com.

JB

Jonathan B.

E-Commerce Executive

Mid-Market (51-1000 emp.)

10/24/2019

"Fantastic and Flexible Software"

5/5

What do you like best about Fresh Relevance?

Almost anything is possible with it, and their support is second to none. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

You do require some HTML knowledge in order to build recommendations spots that will fit into your website - but once they are built - everything is easy to tweak. Review collected by and hosted on G2.com.

Recommendations to others considering Fresh Relevance:

Go for it! They are really helpful - they get to understand your data and is really easy to test and implement new features. Like anything though - good data management is a must. While they can grab data from the site on products - sending data is better. Never fear though about what you cannot do with Fresh. They have a fantastic support team who are always there to help you with any help you need, I've not stumped them with a question yet! It just opens up the possibilities of what we can do on site and in email, and once setup, can avoid havign to rely on IT support. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

We initially started with basket abandonment features - but this year we have swiftly moved onto the ability to automate discount spots, sale banners, upsells on our product page and automated discount, free delivery and new product spots across the site. Review collected by and hosted on G2.com.

UL

Verified User in Luxury Goods & Jewelry

Small-Business (50 or fewer emp.)

11/4/2020

"Great Features and Great Support"

5/5

What do you like best about Fresh Relevance?

We liked working through all the features slowly and methodically and then each month chatting with our account manager to build on what we have already done. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

Nothing, really, very happy all said and done Review collected by and hosted on G2.com.

UR

Verified User in Retail

Small-Business (50 or fewer emp.)

9/3/2020

"Very helpful support team and account managers, always available to you achieve full potential."

4/5

What do you like best about Fresh Relevance?

Fast response from support, keep you updated about where they are with your enquiry and often willing to go the extra mile to be able to do things we request. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

Some of the usability within Fresh can be a little tricky to work around, not always the most obviously solution. Can also be hard when multiple people work on the same smart blocks/slots when changes are made eg. Clone a smartblock. Review collected by and hosted on G2.com.

UR

Verified User in Retail

Mid-Market (51-1000 emp.)

10/24/2019

"Amazing, amazing"

5/5

What do you like best about Fresh Relevance?

The best thing about Fresh hands down is the support, which comes from literally all avenues. The support team are quick, they really take time to explain things and help you to set anything up you need. Account management talk to you like you're the only person in the room, analyse everything you're doing in depth and help you to see what you're missing whether that be tools or strategy. Everybody goes the extra mile and follows up any open issues. Plus the events are always super cool and everybody is lovely and passionate in person. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

The only dislike is not using more features quicker Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

Acquisition has vastly improved due to our data capture work. We can see these customers going on to order and be very engaged with us. We'll be doing even more of this in the near future. Also just generally optimising/personalising/simplifying our email marketing is saving us time and money and creating more revenue overall. We're literally giving our customers a better experience with our company. Review collected by and hosted on G2.com.