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Fresh Relevance Reviews & Product Details

Lyndan J.
LJ
E-commerce Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

The customer service that is provided is very timely and the product itself is a comprehensive website solution for dynamic content and website remarketing. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

There is not much to dislike, but you do need to spend time getting to know the system so you can make the most of it. Review collected by and hosted on G2.com.

Recommendations to others considering Fresh Relevance:

Take a look at this system, it's pretty impressive and the service is excellent. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

Dynamic targeting and remarketing to customers when they visit and leave the website. Smart blocks offer us functionality to automate processes and save time. Review collected by and hosted on G2.com.

Fresh Relevance Overview

What is Fresh Relevance?

Fresh Relevance is a versatile personalization platform that helps commerce-driven businesses deliver revenue-boosting experiences across websites, apps, emails, SMS and ads - no technical expertise required. The platform saves you time, boosts conversions and integrates with your tech stack. On average, clients see 30% of online sales being influenced by Fresh Relevance.

Fresh Relevance Details
Languages Supported
English
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Product Description

Fresh Relevance provides online retailers with personalized customer experiences and real-time marketing across email, mobile and web.


Seller Details
Year Founded
2013
HQ Location
London, London
Twitter
@FreshRelevance
6,135 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®

Martina P.
MP
Overview Provided by:

Recent Fresh Relevance Reviews

Reece S.
RS
Reece S.Mid-Market (51-1000 emp.)
5.0 out of 5
"Working with FreshRelevance couldn't be any easier!"
The best part about working with Fresh Relevance is their experience and knowledge within the e-commerce industry. They understand our needs and pu...
Daniela D.
DD
Daniela D.Small-Business (50 or fewer emp.)
4.0 out of 5
"First time using Fresh Relevance"
I love the Recommendations in the SmartBlocks section. I love having templates and just editing them. It saves me a lot of time.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Incredibly useful tool"
The ability to show customers relevant products in real time has been really useful and it's really easy to add content into email builds. The user...
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Fresh Relevance Media

Fresh Relevance Demo - Take full control over your website
Take full control over your website
Fresh Relevance Demo - Manage campaigns from start to finish
Manage campaigns from start to finish
Fresh Relevance Demo - Delight shoppers with web & app content that's relevant to them
Delight shoppers with web content that's unique & relevant
Fresh Relevance Demo - Drive clicks & sales with dynamic email content
Drive clicks & sales with dynamic email content
Fresh Relevance Demo - Trigger messages based on customer behavior
Trigger messages based on customer behavior
Fresh Relevance Demo - Reduce purchase journey friction with well-timed SMS
Reduce purchase journey friction with well-timed SMS
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Have you used Fresh Relevance before?
Yes

50 out of 51 Total Reviews for Fresh Relevance

4.8 out of 5
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Fresh Relevance Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Fresh RelevanceQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Daniela D.
DD
Marketing Assistant
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Fresh Relevance?

I love the Recommendations in the SmartBlocks section. I love having templates and just editing them. It saves me a lot of time. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

So far everything is good with using Fresh Relevance. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

Fresh Relevance is assisting us in personalizing the user experience by providing trending products and recommendations. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

The ability to show customers relevant products in real time has been really useful and it's really easy to add content into email builds. The user interface is intuitive and easy to navigate. The support from Fresh Relevance has always been great, the support team work to fix any issues promptly and the organisation as a whole is helpful with training, upskilling and troubleshooting. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

I haven't experienced any downsides to using Fresh Relevance Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

It allows us to show customers products that they want to see in a way that is much more personalised than what we could achieve with email alone. We can target emails based on specific categories, but only with Fresh Relevance can we show customer products in that category that match colours that they like to buy or products similar to what they have purchased in the past. And the fact that the product is shown live based on current website stock means that we don't have to worry about customers clicking through and then being disappointed if a product is out of stock. Review collected by and hosted on G2.com.

MM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

We've worked with Fresh Relevance for just shy of 5 years now and we're delighted with the product. There personalisation options are endless both on and off site. Browser & basket abandonment email performance since using Fresh Relevance have strongly become our best converting acquisition channels for the business thanks to the tools within the Fresh Relevance platform, and its seamless integration with our ESP DotDigital makes things so much easier too!

The technical support team at Fresh Relevance are second to none, always willing to help with any issues you may have with very quick turn around times. Through multiple site re launches over the years the team have always been on hand before, during and after site launches to make sure the integration with the platform worked the same, if not better.

Looking forward to what the next few years brings with our partnership. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

You have to come into Fresh Relevance with a good to decent knowledge of HTML/CSS/Jinja to use the product to its full potential from the off, as the templates avaibale can sometimes be a little limited and not quite what your business may need from their library. That being said once you have templates completed its then relativly straight forward to use and again the support team are always on hand to help with any issues. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

1. Capturing email signups through strategically placed popovers with the use of dynamic messaging for better engagement, to increase our marketing database.

2. Showing relevant products and promotions to customers based on their past behaviour across our websites, to increase website conversion to lead and booking.

3. Re engaging with customers who have left the website through browser and basket abandonment emails to bring in addition leads and bookings. Review collected by and hosted on G2.com.

Andrew C.
AC
Marketing Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

Fresh Relevance offers a whole host of options to improve customer experience and boost comerce accross multiple channels. Incredibly easy to use and intuative platform with great guidance and support when it comes to the more complicated implementations. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

We have experienced some delays while using the profesional services team to create content for us. We have always been happy with the results but ideally would like to see this team expanded to better cope with demand. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

Fresh Relevance helps to to create a more bespoke cross channel e-commerce experience for our clients so we can not only meet their needs but with the help of their built in AI options anticipate them. Review collected by and hosted on G2.com.

Janis T.
JT
Managing Director
Retail
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Fresh Relevance?

Fresh Relevance has been a game changer for us. When we started our journey with them 3 years ago, our conversion was low, due to trying to serve all customers with a universal experience and serving none of them well as a result.

FR has enabled us to continuously evolve our experiences to become increasingly personalised. We have more than doubled our conversion rate as a result.

The Fresh team are amazing, they couldn't have been more helpful. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

Not a criticism of Fresh Relevance itself, but personalisation doesn't happen by magic. It takes time to imagine and build the different experiences that we want to serve different customers.

But if you're willing to invest that time and effort, the rewards are huge, Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

The biggest problem we had prior to Fresh Relevance was low conversion. By serving different experiences to different users based on their needs, we have doubled our conversion rate. Review collected by and hosted on G2.com.

Katheryn T.
KT
Customer Relationship Management Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

great tool, user friendly, lots of guides out there to help too or you can email support team who don't take long to respond, especially if urgent

good support system with amazing service, especially from sam kean Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

sometimes tickets can be hard to track or hard to get responses around key times e.g. Q1 of the year when other companies are trying to get things done too, maybe FR should hire extra's around peak times to ensure quicker Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

product recommendation tool, directly linked to site so won't show out of stock, also shows right products per market as links to site & knows which are available in x market

helps with dynamic content/personalised content in emails, e.g. blocks to show x customers if your ESP isn't easy to use Review collected by and hosted on G2.com.

Claire S.
CS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

Having used Fresh Relevance at a previous company when we started having conversations about personalisation internally, I recommended Fresh Relevance. We are only just scratching the service with the capabilities of the platform but already we see a 32% increase in revenue on campaign emails versus not using Fresh Relevance. I look forward to seeing what else we can do with the platform in the coming months.

The platform is further complemented by a great account manager, helpful customer service team and regular webinars. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

It can be quite a daunting task getting set-up and there's so many things you can do but that being said, the team are really helpful in helping you do so and they've spent a lot of time putting together great resources too. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

We are able to fully personlise campaigns and flows to deliver personalised content to the user. Our best sellers can change quickly depending on the weather and other factors too so it really helps that it's generated at the point of opening. Review collected by and hosted on G2.com.

Richard O.
RO
Ecommerce Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

The flexibility of Fresh Relevance to inject and modify content on the site according to simple business and marketing rules. Whilst there are expensive and complicated CDP/CXPs on the market, Fresh Relevance accomplishes all of our needs with very little complicated setup or development required, and their support team are excellent in supporting us to make the most of the platform - it's rare you come across a SAS provider who want you to push the envelope of the product - but not only do they support it, but Fresh have actively encouraged us. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

We've found (as a high volume retailer) that historically, during peak demands Fresh Relevance has sometimes struggled to scale with needs. I understand these issues are largely resolved today, but it's something to flag. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

We wanted to apply rules-based marketing content and product recommendations to our website. Our developers researched this issue and gave us a significant estimate for time to build and optimise with a clunky user interface. Fresh Relevance gave us this out of the box, and it means the developers can work on more complicated problems whilst we can trust that changing marketing assets, optimisation of product recommendations and social proofing are all covered by Fresh Relevance. Review collected by and hosted on G2.com.

Marco S.
MS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

Dynamic and 1to personalization capabilities Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

Nothing in particular, maybe the fragmentation of the offer in many different modules Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

Losing carts and more generally speaking users, and personalized content is helping reduce this loss Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Fresh Relevance?

Fresh Relevances high customer identification rate meant we could serve more meaningful content to a higher % of our customers. Review collected by and hosted on G2.com.

What do you dislike about Fresh Relevance?

The system and terminology can be a bit clunky. Sometimes difficult to get your head around it. But their recent upgrades have been very welcome. Review collected by and hosted on G2.com.

What problems is Fresh Relevance solving and how is that benefiting you?

Serving personalized content to our customers, both online and via email. Something our CMS doesn't offer natively. Review collected by and hosted on G2.com.