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Freepik

By Freepik Company

4.7 out of 5 stars

How would you rate your experience with Freepik?

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Freepik Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Freepik, appreciating its simple interface and quick access to resources. (20 mentions)
Users rave about the high-quality content on Freepik, making it ideal for creating professional designs effortlessly. (17 mentions)
Users love the variety of resources Freepik offers, enhancing creativity and streamlining their design processes significantly. (16 mentions)
Users love the wide variety of high-quality images available on Freepik, enhancing their creative projects effortlessly. (15 mentions)
Users love the extensive selection of vector files on Freepik, enhancing their creative projects with quality content. (12 mentions)
Users value Freepik for its extensive library of high-quality free content, making design accessible for all needs. (11 mentions)
Users love the wide variety of images provided by Freepik, making it a one-stop resource for design needs. (11 mentions)
Users find Freepik quite expensive, especially when needing unique images or dealing with subscription limits. (9 mentions)
Users note missing features like advanced AI editing, transparent usage metrics, and limitations in video quality. (5 mentions)
Users note the high premium cost of Freepik, making it less accessible for some compared to other options. (4 mentions)
Users find the limited content on Freepik challenging, often struggling to find the exact resources needed for projects. (4 mentions)
Users find the algorithm ineffective at times, leading to repetitive results and a less satisfying experience overall. (3 mentions)
Users find limited access to premium resources frustrating, often requiring attribution even with a paid license. (3 mentions)
Users note the limited customization options in Freepik, which restricts creative flexibility and design uniqueness. (3 mentions)
Users find the monthly subscription costly, especially with additional paid resources required, impacting overall value. (2 mentions)

Top Pros or Advantages of Freepik

1. Ease of Use
Users highlight the ease of use of Freepik, appreciating its simple interface and quick access to resources.
See 20 mentions

See Related User Reviews

Prateek P.
PP

Prateek P.

Small-Business (50 or fewer emp.)

5.0/5

"Using Freepik raw images for making creative graphic design or personal use"

What do you like about Freepik?

Affordable software with access to PSD images,vector images can be edited according to your requirement. Freepik has large set of icon graphic which w

UK

Umesh K.

Mid-Market (51-1000 emp.)

4.5/5

"Free is a cloud Garage of stock photos"

What do you like about Freepik?

Freepik is a convenient and easy to use platform which has the best interface to navigate between pages and search for the images that are needed also

2. Quality
Users rave about the high-quality content on Freepik, making it ideal for creating professional designs effortlessly.
See 17 mentions

See Related User Reviews

Vicky R.
VR

Vicky R.

Mid-Market (51-1000 emp.)

4.5/5

"User review of Freepik"

What do you like about Freepik?

Freepik is a great search engine or a huge platform with lots of images, hi quality photos, PSD files, etc. It gives an immense choice of content to e

Abhishek G.
AG

Abhishek G.

Small-Business (50 or fewer emp.)

4.5/5

"It is a platform that enables users to get a variety of photos"

What do you like about Freepik?

Freepik is one of the best online websites which provides photos and digital content free of cost. The website works smoothly on mobile as well as des

3. Variety
Users love the variety of resources Freepik offers, enhancing creativity and streamlining their design processes significantly.
See 16 mentions

See Related User Reviews

Prateek P.
PP

Prateek P.

Small-Business (50 or fewer emp.)

5.0/5

"Using Freepik raw images for making creative graphic design or personal use"

What do you like about Freepik?

Affordable software with access to PSD images,vector images can be edited according to your requirement. Freepik has large set of icon graphic which w

UK

Umesh K.

Mid-Market (51-1000 emp.)

4.5/5

"Free is a cloud Garage of stock photos"

What do you like about Freepik?

Freepik is a convenient and easy to use platform which has the best interface to navigate between pages and search for the images that are needed also

4. Images
Users love the wide variety of high-quality images available on Freepik, enhancing their creative projects effortlessly.
See 15 mentions

See Related User Reviews

Vicky R.
VR

Vicky R.

Mid-Market (51-1000 emp.)

4.5/5

"User review of Freepik"

What do you like about Freepik?

Freepik is a great search engine or a huge platform with lots of images, hi quality photos, PSD files, etc. It gives an immense choice of content to e

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Freepik Review"

What do you like about Freepik?

The best place to download vectors, licensed photos, videos, PSD and so many templates to use of corporate assignment. It is very very easy to use. I

5. Vector Files
Users love the extensive selection of vector files on Freepik, enhancing their creative projects with quality content.
See 12 mentions

See Related User Reviews

Prateek P.
PP

Prateek P.

Small-Business (50 or fewer emp.)

5.0/5

"Using Freepik raw images for making creative graphic design or personal use"

What do you like about Freepik?

Affordable software with access to PSD images,vector images can be edited according to your requirement. Freepik has large set of icon graphic which w

Mehul V.
MV

Mehul V.

Small-Business (50 or fewer emp.)

5.0/5

"Find & Download Abundant Free Graphic Resources"

What do you like about Freepik?

With just a simple login on Freepik, you have access to millions of free resources, including videos, vectors, photos, PSD files, and icons, fueling y

6. Photos
Users value Freepik for its extensive library of high-quality free content, making design accessible for all needs.
See 11 mentions

See Related User Reviews

Mehul V.
MV

Mehul V.

Small-Business (50 or fewer emp.)

5.0/5

"Find & Download Abundant Free Graphic Resources"

What do you like about Freepik?

With just a simple login on Freepik, you have access to millions of free resources, including videos, vectors, photos, PSD files, and icons, fueling y

Vicky R.
VR

Vicky R.

Mid-Market (51-1000 emp.)

4.5/5

"User review of Freepik"

What do you like about Freepik?

Freepik is a great search engine or a huge platform with lots of images, hi quality photos, PSD files, etc. It gives an immense choice of content to e

7. Wide Variety
Users love the wide variety of images provided by Freepik, making it a one-stop resource for design needs.
See 11 mentions

See Related User Reviews

Nathalie B.
NB

Nathalie B.

Mid-Market (51-1000 emp.)

5.0/5

"very useful and easy website"

What do you like about Freepik?

there is a very wide range of images and on top of that there are AI generated images

Ragini N.
RN

Ragini N.

Enterprise (> 1000 emp.)

4.5/5

"User Experience of Freepik"

What do you like about Freepik?

Freepik is a platform or website where vast collections of graphics are available for me such as stock photos, PSD files, vector images, etc. Since I

Top Cons or Disadvantages of Freepik

1. Expensive
Users find Freepik quite expensive, especially when needing unique images or dealing with subscription limits.
See 9 mentions

See Related User Reviews

Deepanshu R.
DR

Deepanshu R.

Mid-Market (51-1000 emp.)

5.0/5

"Impressive and Productive Design Resources Platoform"

What do you dislike about Freepik?

1) Website Ui little bit confusing 2) Quite Expensive

Siddhant P.
SP

Siddhant P.

Small-Business (50 or fewer emp.)

4.0/5

"Designing made easier with Freepik's massive library"

What do you dislike about Freepik?

Sometimes i have to dig a little to find something unique or to get the specifc images or elements i am looking for. Also the subscription feels a lit

2. Missing Features
Users note missing features like advanced AI editing, transparent usage metrics, and limitations in video quality.
See 5 mentions

See Related User Reviews

Ayushi P.
AP

Ayushi P.

Small-Business (50 or fewer emp.)

4.5/5

"Versatile and User-Friendly with Room for AI Video Improvement"

What do you dislike about Freepik?

I find the AI video generation feature lacking in quality compared to its image generation capabilities.

Bairon P.
BP

Bairon P.

Small-Business (50 or fewer emp.)

5.0/5

"AI-Enhanced Asset Powerhouse That Accelerates Creative Output"

What do you dislike about Freepik?

While the AI tools are undeniably powerful, the results can sometimes appear a bit uncanny or less than perfect, particularly when it comes to intrica

3. High Premium Cost
Users note the high premium cost of Freepik, making it less accessible for some compared to other options.
See 4 mentions

See Related User Reviews

Vicky R.
VR

Vicky R.

Mid-Market (51-1000 emp.)

4.5/5

"User review of Freepik"

What do you dislike about Freepik?

There is nothing so far I dislike about freepik but yes when it comes to premium pricing it is costly. Charging USD which can be quite pricey in terms

Archith R.
AR

Archith R.

Small-Business (50 or fewer emp.)

5.0/5

"Large collection of assets and good AI generated content library"

What do you dislike about Freepik?

With the base plan, you do not get their premium library collection and you might have to credit the author if you plan to use them for free or base p

4. Limited Content
Users find the limited content on Freepik challenging, often struggling to find the exact resources needed for projects.
See 4 mentions

See Related User Reviews

Suraj M.
SM

Suraj M.

Mid-Market (51-1000 emp.)

4.5/5

"Freepik is a platform that has huge range of graphics and image content available"

What do you dislike about Freepik?

The main problem with the design and images of Freepik and some of the photos also have watermarks when download them. This makes the process even les

PR

Pratush R.

Mid-Market (51-1000 emp.)

4.5/5

"A website that provides premium photos, illustrations and vectors designs"

What do you dislike about Freepik?

The main challenge that we faced while using this website was finding the right asset for the promotion because most of their content is free so it is

5. Ineffective
Users find the algorithm ineffective at times, leading to repetitive results and a less satisfying experience overall.
See 3 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Freepik Review"

What do you dislike about Freepik?

The algorithm doesn't function well sometimes.

Ayushi P.
AP

Ayushi P.

Small-Business (50 or fewer emp.)

4.5/5

"Versatile and User-Friendly with Room for AI Video Improvement"

What do you dislike about Freepik?

I find the AI video generation feature lacking in quality compared to its image generation capabilities.

6. Limited Access
Users find limited access to premium resources frustrating, often requiring attribution even with a paid license.
See 3 mentions

See Related User Reviews

Prateek P.
PP

Prateek P.

Small-Business (50 or fewer emp.)

5.0/5

"Using Freepik raw images for making creative graphic design or personal use"

What do you dislike about Freepik?

Does not have many raw videos that can be used Adobe stock has better raw videos. Usage any of the files in a commercial project we are required prov

Archith R.
AR

Archith R.

Small-Business (50 or fewer emp.)

5.0/5

"Large collection of assets and good AI generated content library"

What do you dislike about Freepik?

With the base plan, you do not get their premium library collection and you might have to credit the author if you plan to use them for free or base p

7. Limited Design Options
Users note the limited customization options in Freepik, which restricts creative flexibility and design uniqueness.
See 3 mentions

See Related User Reviews

Suraj M.
SM

Suraj M.

Mid-Market (51-1000 emp.)

4.5/5

"Freepik is a platform that has huge range of graphics and image content available"

What do you dislike about Freepik?

The main problem with the design and images of Freepik and some of the photos also have watermarks when download them. This makes the process even les

Mehul V.
MV

Mehul V.

Small-Business (50 or fewer emp.)

5.0/5

"Find & Download Abundant Free Graphic Resources"

What do you dislike about Freepik?

Other than limited customization options and free credits, I have no complaints about Freepik. It is perfect for anyone looking for simple resources t

8. Cost
Users find the monthly subscription costly, especially with additional paid resources required, impacting overall value.
See 2 mentions

See Related User Reviews

Megha B.
MB

Megha B.

Small-Business (50 or fewer emp.)

5.0/5

"A great design resource assets platform"

What do you dislike about Freepik?

The monthly subscription is high. The user interface is not good for example like I have to find ai editing tool or the favourite of mine I cannot fi

Mark I.
MI

Mark I.

Small-Business (50 or fewer emp.)

5.0/5

"A Fantastic 'Best-in-Class' AI Tool Suite for the Modern Creative Designer"

What do you dislike about Freepik?

The only drawback (common to Generative AI as a whole) is that achieving your desired vision often requires multiple iterative steps, which can get pr

Freepik Reviews (147)

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Freepik Reviews (147)

View 1 Video Reviews
4.7
147 reviews
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Elba María M.
EM
Small Business Owner
Small-Business (50 or fewer emp.)
"Quality Graphics for Inspirational Creativity"
What do you like best about Freepik?

There's a significant amount of graphic resources, templates, and photos that you can use to inspire your creativity. These graphics and/or photos were done or supplied by other designers and photographers to be used on your own projects (giving the credit due). Review collected by and hosted on G2.com.

What do you dislike about Freepik?

I've been using Freepik for many years, and there were not so many restrictions as there are today, but I understand they are trying to make a better profit. Nowadays, you find too many "premium" graphics you have to pay for, and you have a limitation on downloads per day. Review collected by and hosted on G2.com.

Claire S.
CS
Teacher/Author
Small-Business (50 or fewer emp.)
"Find all the images you require"
What do you like best about Freepik?

This is the stock image library with the best variety of images that I have found. Plus, when you aren't working on a project, you can download a few images with attribution, without subscribing. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

Sometimes it takes a bit of tweaking to get your search terms right when the concepts are a bit abstract, but most of the time, it's straightforward to find great images. Review collected by and hosted on G2.com.

Prashant T.
PT
Experience Design Lead & Consultant
Small-Business (50 or fewer emp.)
"Great Freepik experience"
What do you like best about Freepik?

Freepik has a huge repository of resources for designers. It costs very little. I am so humbled to see such a great service. I deliberately pay for it so the contributors can earn. The user experience is best. It's easy to find resources, I got better suggestions based upon the type of design I was looking for. There is also series of similar graphics in various layouts. For example, if there is a flyer in the verticle format, the same flier is available in square as well as horizontal format. This helps a lot in creating designs for various needs. Such as the Horizontal version for Facebook banner, Verticle for Whatsapp version, and square version of Instagram post. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

None in particular. At this price point, no other service can compete. Review collected by and hosted on G2.com.

Sudipto P.
SP
Product owner and individual iOS app developer of Tomtom Maps SDK based app
Small-Business (50 or fewer emp.)
"Freepik for vectors and photos"
What do you like best about Freepik?

Freepik has a huge collection of creatives.

The price is reasonable.

The commercial licensing is considerate enough for my customization requirements. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

With .eps format of vectors, it's a bit difficult to select elements. Review collected by and hosted on G2.com.

Rafael C.
RC
Marketing Campaign Analyst
Mid-Market (51-1000 emp.)
"Very helpful for designers and creative references."
What do you like best about Freepik?

What I like best is that Freepik has huge options of free vectors, photos, icons, templates and what else you need to design. Also, you can have a premium account, but you can easily find what you need for free. The great library of design stuff. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

Unfortunately, there is a limit of daily download. I completely understand why, but it's the only thing I dislike on Freepik. Review collected by and hosted on G2.com.

Verified User in Mechanical or Industrial Engineering
UM
Small-Business (50 or fewer emp.)
"User friendly, love it"
What do you like best about Freepik?

super accesible, user friendly, easy to follow along. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

occasionally it's glitchy which can get frustrating. Review collected by and hosted on G2.com.

Minessa K.
MK
Owner
Small-Business (50 or fewer emp.)
"The root of my entire brand comes from freepik"
What do you like best about Freepik?

The variety of images available and easy access to other resources when they don't have them. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

I disliked the interface, but that recently updated Review collected by and hosted on G2.com.

Verified User in Human Resources
UH
Small-Business (50 or fewer emp.)
"A Real Value!"
What do you like best about Freepik?

We are a small payroll and HR business, and don't use graphics everyday, but in website and client portal maintenance, I need good professional images on a semi-regular basis. Freepik has professional photos and vectors and 99% of the time I can find what I need. Because Freepik is less costly than some of the big names, small businesses like we are can still afford quality graphics at a very reasonable price. Thank you Freepik! Review collected by and hosted on G2.com.

What do you dislike about Freepik?

Is there anything to dislike about Freepik? No. Freepik may not have as many photos as some of the "brand name" sites, but the yearly costs are no more that a month of the larger producers. I am quite satisfied. Review collected by and hosted on G2.com.

AM
Senior Content Development Specialist
Enterprise (> 1000 emp.)
"A great design resource!"
What do you like best about Freepik?

Freepik has tons of free images and illustations that you can use. I have the subscription account that allows you access to premium resources. You can search resouces by keywords, color, licenses, vector, and more. I love being able to search by vector images because I often take the images from freepik and edit them to better fit my project needs. Review collected by and hosted on G2.com.

What do you dislike about Freepik?

If you do not have a subscription there are limiations to what you can use the freepik resouces for. Review collected by and hosted on G2.com.

JC
D
Small-Business (50 or fewer emp.)
"Good images for all our designs"
What do you like best about Freepik?

The wide variety of images in different formats that suits all my needs Review collected by and hosted on G2.com.

What do you dislike about Freepik?

I really don't dislike anything, everything is very good. Review collected by and hosted on G2.com.