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FraudScore Independent Antifraud Solution

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(3)4.3/5

FraudScore Independent Antifraud Solution is a comprehensive platform designed to detect and prevent fraudulent activities across all stages of the advertising funnel, from impressions and clicks to conversions and installs, including post-install events. It supports both mobile and desktop traffic, providing a versatile solution for advertisers and publishers aiming to maintain the integrity of their ad campaigns. One of the key features of FraudScore is its advanced traffic pattern recognition. Utilizing machine learning algorithms, the platform identifies various forms of affiliate fraud, such as click spam, VPN and proxy usage, duplicate IPs, and incentivized traffic. This approach enables the detection of more sophisticated fraud patterns compared to traditional rule-based systems. The platform offers detailed reporting and transparent reasoning for each detected fraudulent activity. Users can generate comprehensive reports for advertisers, affiliates, ad agencies, and networks, with every rejected conversion accompanied by clear explanations. This transparency facilitates informed decision-making and fosters trust among stakeholders. FraudScore's SmartReject feature proactively rejects fraudulent conversions before they reach the traffic source, streamlining the process of managing fraud and reducing the time spent on negotiations related to fraud rejections. This feature is dependent on the marketing platform in use. Integration with FraudScore is seamless, as it is compatible with all major adtech platforms. The platform provides an easy-to-use API, allowing for quick setup and the development of custom integrations for in-house solutions. This flexibility ensures that users can incorporate FraudScore into their existing workflows without significant disruptions. To support users in maximizing the platform's capabilities, FraudScore offers personal training and expert support. This includes workshops and personalized training sessions for user acquisition and analytics teams, as well as assistance during the rejection processes with traffic sources. In summary, FraudScore Independent Antifraud Solution provides a robust and feature-rich platform for detecting and preventing ad fraud. Its advanced detection capabilities, detailed reporting, proactive fraud rejection, seamless integrations, and dedicated support make it a valuable tool for advertisers and publishers seeking to protect their ad traffic and maintain campaign effectiveness.

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### 66.0

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