Allon M.
AM
Allon M.
Founder & CEO
Mid-Market (51-1000 emp.)
"Promising predictive insights we likely won't get elsewhere"
5/5
What do you like best about Forwrd?

We've been using Forwrd for a few months now, and it's already beginning to show its potential in optimizing our go-to-market strategy. The no-code platform is user-friendly, and it allows us to create predictive models for account, lead, and customer scoring without any hassle. We're starting to see some improvements in areas such as lead qualification time and response time, and our team is excited about the potential benefits.

What I appreciate the most is the seamless integration with HubSpot, making it easier for our SDRs to access predictions and insights directly in the CRM. The platform's AI capabilities seem promising, and we're looking forward to exploring more of its features in the coming months. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

As a relatively new user, we're still getting familiar with the platform, so there's not much to dislike at this point. However, it would be helpful to have more in-depth tutorials or documentation for beginners to quickly grasp the full capabilities of the platform and its advanced features. Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"A must-have tool for B2B PLG motions"
5/5
What do you like best about Forwrd?

Forwrd helps us to score freemium users based on their activity, firmographics, and demographics, allowing SDRs to prioritize the most qualified users.

This is saving SDRs hours upon hours, as they don’t need to qualify leads manually, and it helps them improve their conversion rate and performance.

It’s a must-have for companies with high-volume freemium users. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

I’m not gonna lie, it took me a little while to understand how to set up all the definitions for our model. Even though it’s a no-code tool, it still has some learning curve for folks like me who are not data scientists. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Our new customer health model predicts churn with nearly 80% accuracy"
4.5/5
What do you like best about Forwrd?

My team has been challenged to build a churn prediction model in-house. After 2 months of work, we heard of Forwrd and decided to try the no-code approach.

Building the model was very fast, in a matter of hours, and after a few days of model training, it was ready to go in production, and as I write this review the model accuracy is phenomenal. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

I tried building everything on my own, but some of the definition weren’t entirely clear to me, so I had to wait for a CSM (in this case it was Forwrd CEO!) to help me out. After he explained the flow to me, I’m now able to build additional models end-to-end. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Forwrd makes it easy to discover churn signals and inject them into Salesforce, so CSMs can react."
4.5/5
What do you like best about Forwrd?

Forwrd simplifies an extremely cumbersome process that we attempted to perform in-house: building a churn prediction model that considers data coming from different data sources.

The ability for someone without technical expertise to whip this up in just a few hours is a complete paradigm shift that changes everything for non-techies who had to previously rely on data scientists to build predictive models.

Being able to almost spoon-feed the CS team with risk signals, helps the team to address issues early, and ultimately retain critical accounts. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

The first time I ran an analysis, a lot of the factors were obvious to me. I had to tweak the metric section to really get the Forwrd engine to find deep, non-obvious correlations.

If you’re implementing the tool, be sure to spend time understanding the metric definition section. Review collected by and hosted on G2.com.

Brighie L.
BL
Brighie L.
Mid-Market (51-1000 emp.)
"Actionable, clear insights FAST and unparalleled support"
5/5
What do you like best about Forwrd?

Our team built a model in minutes that had jaw-dropping prediction accuracy.

The "explain" feature is also super helpful to give our Customer Success team actionable takeaways to increase the health of our customers. Kobi and his team are also unbelievably present and helpful throughout the process. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

Initially, parts of the software were not intuitive, and I would have appreciated a guide online or on their site to walk me through how each field or rule I was setting impacted the model. I leaned on the Forwrd team to understand how to set up our model well initially (though they were always very eager to help, so that was not a big problem). I also would love some white papers or blogs from Forwrd that give a high-level overview of what differentiates their models and how they come to their conclusions. Review collected by and hosted on G2.com.

Maor E.
ME
Maor E.
Chief Of Staff
Enterprise (> 1000 emp.)
"AI Forecasting simple and precise"
5/5
What do you like best about Forwrd?

I love how I could intuitively build predictive AI models and get immediate insights from Salesforce data to get lead scoring and sales forecasting. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

I didn't encounter any dislikes so far. I wish I could use this all over my business. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
II
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"The system is easily to use, giving insights fast without a lot of effort on working the data."
5/5
What do you like best about Forwrd?

The fast way to get insights.

It helps us learning a lot from our historical data, to get better future decisions. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

The thersolds we got from the system which describes the impact to success or lost customers.

At first it wasn't so clear. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Forwrd has great prediction and analysis tool and are very attentive to all our requirement."
5/5
What do you like best about Forwrd?

The Forwrd team is very responsive. Forwrd develops and builds new features all the time; during the implementation process, they adjusted the model to meet our requirements. Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

Lack of documentation about the different features and the analysis tool. Having said that, they explained everything, sometimes more than once, with patience. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Smart and agile product and amazing support"
4/5
What do you like best about Forwrd?

Great support from the team on top of strong product performance and accuracy Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

Nothing stands out,

We're pretty happy:) Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Verified User in Computer & Network Security
Mid-Market (51-1000 emp.)
"OUR SDRs Love IT"
5/5
What do you like best about Forwrd?

Fast and easy integration to SFDC and Marketo

Fast way to get insights and compare our company scoring VS Forwrd scoring.

Can help us improve our scoring as a company

Our SDRs Love it Review collected by and hosted on G2.com.

What do you dislike about Forwrd?

No insight into the results of the SDRs from using this tool - but I have requested this feature and already received a mockup of what it would look like, so this would be a great feature soon Review collected by and hosted on G2.com.