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 ![ForwardChat](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_682b06b8f77c6890150281071ffcd45b/forwardchat.png "ForwardChat")
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# ForwardChat Discussions

ForwardChat is a WhatsApp AI assistant that answers your customers automatically, around the clock, in Malay, English, Chinese and more. It connects to your own WhatsApp Business number through the official WhatsApp Business API, then replies to enquiries in your brand voice using a knowledge base you control. Instead of customers waiting hours for a reply, ForwardChat responds in seconds, qualifies the lead, and hands the conversation to a human the moment a real person is needed. ForwardChat is built for the small and medium businesses that live on WhatsApp: clinics, salons, retailers, driving schools, service providers and agencies across Malaysia and the wider region. These teams receive hundreds of "What is the price?", "Are you open?", "Where are you located?" and "Can I book?" messages every day, often after hours, and they lose sales whenever a reply comes too late. ForwardChat closes that gap by making every first response instant and accurate. You teach the AI your services, prices, hours, location and frequently asked questions, and it answers from that knowledge with no guesswork. You suggest updates, we review and publish them, so the information your customers receive stays correct. The assistant understands and replies in Bahasa Malaysia, English and Chinese, switching naturally to match each customer, and it can even understand photos and voice notes that customers send. Beyond answering questions, ForwardChat captures leads by collecting each customer's name, phone number and intent, then routes qualified leads to your sales team for follow-up. When a conversation needs a human, the AI pauses and alerts your staff through escalation alerts and human takeover, so nothing slips through the cracks. You can also send broadcasts, reminders and personalised follow-up campaigns to your contact list, and track performance with analytics and Business Insights that reveal your peak hours, top enquiry topics, and the sales you may be missing. ForwardChat works with your existing WhatsApp number, so there is nothing to migrate and no app for your customers to install. Setup is free and white-glove, and most businesses are live within about 24 hours. Plans are month-to-month with no contract, and every account starts with a free 7-day trial. The result is faster replies, more captured leads, and a WhatsApp channel that keeps selling even while you sleep.

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