---
title: Forsta Reviews
meta_title: 'Forsta Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 335 reviews by the users' company size, role or industry
  to find out how Forsta works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 335
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Customer Service
  url: https://www.g2.com/categories/customer-service
---

# Forsta Reviews
**Vendor:** Forsta  
**Category:** [Experience Management Software](https://www.g2.com/categories/experience-management)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 335
## About Forsta
Forsta, a Press Ganey company, powers the HX (Human Experience) Platform – a comprehensive Experience and Research Technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. The HX Platform gathers and analyzes data, and translates the findings into shareable actions to inform decision-making and drive growth. Forsta’s technology, combined with its team of expert consultants, serves organizations across a variety of industries including financial services, healthcare, hospitality, market research, professional services, retail and technology. Forsta is recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer. For more information, visit www.forsta.com.



## Forsta Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Forsta, finding it simple to create surveys and analyze data. (4 reviews)
- Users value the **ease of data integration and reporting** with Forsta, streamlining their survey processes effectively. (4 reviews)
- Users value the **customization options** in Forsta, which enhance usability and meet diverse market research needs. (3 reviews)
- Users value the **powerful data analysis tools** of Forsta for effective market research and insightful reporting. (3 reviews)
- Users value the **efficiency improvement** of Forsta, enhancing their market research and customer experience management seamlessly. (3 reviews)
- Integrations (3 reviews)
- Data Quality (2 reviews)
- Easy Integrations (2 reviews)
- Features (2 reviews)
- Improvement (2 reviews)

**What users dislike:**

- Users find the **limited design options** of Forsta challenging, hindering effective personalization and creativity in projects. (3 reviews)
- Users find the **expensive pricing** of Forsta burdensome for smaller teams, affecting accessibility and personalization. (2 reviews)
- Users find Forsta **costly and limited** in design options, making complex surveys challenging and expensive to implement. (2 reviews)
- Users find the **limited customization** options hinder their ability to personalize projects effectively, impacting overall satisfaction. (2 reviews)
- Users find the **limited features** of Forsta hinder personalization, making setup and advanced projects time-consuming and costly. (2 reviews)
- Users complain about the **poor performance** of Forsta, citing video quality issues and slow clip creation times. (2 reviews)
- Slow Processes (2 reviews)
- Users find the **time-consuming setup and project creation** on Forsta to be a significant drawback in usability. (2 reviews)
- Complexity (1 reviews)
- Connection Issues (1 reviews)

## Forsta Reviews
  ### 1. The better alternative to Dimensions and Confirmit

**Rating:** 5.0/5.0 stars

**Reviewed by:** Viktor T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 13, 2020

**What do you like best about Forsta?**

Customizability. Decipher is able to handle most API calls as well as intricate Python code so long as you have a clear goal of what you are trying to get. We are able to provide one stop solution for Programming, Invite send outs and Data presentation. Able to set custom sender for email campaigns and fully customize the invite using html tags.

**What do you dislike about Forsta?**

When dealing with Fatal Error messages the lines that are being designated as the culprit often are either before the actual problematic section or have no connection when RuntimeErrors are occurring due to virtual questions. Prior to the introduction of Delphi it was rather difficult to make changes to bigger projects after they started fielding due to the fact that you need to Remerge the project after making question changes, additions or removals in order to preserve all the data that has been collected.

**Recommendations to others considering Forsta:**

If you are coming for a platform in the realm of Qualtrics or Confirmit - Decipher is your best bet. You will be able to easily find your footing without having to deal with a steep learning curve and the Survey Builder makes it a walk in the park for people who do not have experience creating projects via XML/Shell.

**What problems is Forsta solving and how is that benefiting you?**

We are able to provide alternative solutions to client needs with a large set of tools that can go beyond the integrated Decipher Tools. We are able to provide clients with detailed Crosstabs and Dashboards with the need of additional Data Processing.

  ### 2. User Friendly platform with lots of good features.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 19, 2020

**What do you like best about Forsta?**

Data downloads, Reports, Cross tabs.
Ease of use and very helpful decipher support staff.

**What do you dislike about Forsta?**

Nothing specifically. but some times getting problem in jumping form 1 question to another.

**What problems is Forsta solving and how is that benefiting you?**

We have looked into Decipher as an alternative to an older version of Confirm it we currently use. For testing purpose, it is way better than confirm it.

  ### 3. Great Experiences, Great Customer Service/Suppport

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 06, 2020

**What do you like best about Forsta?**

Ease of use and the robust features it has

**What do you dislike about Forsta?**

only thing is ability to look at overviews

**Recommendations to others considering Forsta:**

Great product for multiple users with different roles in the organization.  If you need it Decipher can make it happen.

**What problems is Forsta solving and how is that benefiting you?**

these mostly revolve around reporting features for me, ease of looking up real time data and monitor things in real time

  ### 4. To Confirmit or Not Confirmit

**Rating:** 4.0/5.0 stars

**Reviewed by:** Greg T. | Lead Instructor, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 09, 2020

**What do you like best about Forsta?**

The platform is highly versatile and well respected in the market. Many of the providers I have worked with use Confirmit, and it has never let me down.

**What do you dislike about Forsta?**

As a professional level platform, it is challenging to learn if you are a DIY market researcher. There are other platforms that can deliver the majority of what Confirmit offers, but hat are much easier to learn and use.

**What problems is Forsta solving and how is that benefiting you?**

I am an independent market researcher who needs surveys programmed and fielded. Confirmit is a full-functioning survey platform, with a variety of question formats, and a customizable respondent experience. This allows me to build out surveys that provide actionable data and a user experience that is not too frightening for the respondent.

  ### 5. An efficient and effective platform to run quantitative surveys.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 06, 2020

**What do you like best about Forsta?**

I like it's functionality, it is easy to maneuver as well. It is a very capable platform that allows companies to host surveys and manage quotas and such. Its Crosstabs function is also very easy to operate. Scripting in Decipher can be tricky sometimes but it has a lot to offer.

**What do you dislike about Forsta?**

Its lack of advanced analytics, having a way to analyze the data the same way it stores the data would be optimal. Being able to create graphs and visuals and such with the data would be great.

**Recommendations to others considering Forsta:**

It is a solid platform, that your company should give a try if they are looking for something that is easy to operate and a convenient way to host surveys and manage the results.

**What problems is Forsta solving and how is that benefiting you?**

It is very glitchy sometimes but overall it gets the job done. Some benefits that I have realized is the crosstabs and response summary page, this is great for quota management and being able to see what data you are actually getting. It can be hard to find platforms that have this capability while also being easy to operate.

  ### 6. FocusVison is a robust surveying tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Forsta?**

It can do anything that I can imagine. The logic is very complex.

**What do you dislike about Forsta?**

It isn't user friendly so my less technical colleagues take a while ramping up. I don't understand why by default it doesn't present partial data (abandoned responses) in view/edit survey responses. We are researchers we always want all the data. I think you only store partial completes for a short time. Your help content isn't good. Often it is confusing so I create a ticket.

**What problems is Forsta solving and how is that benefiting you?**

We use it most for research recruitment and also some quantitative survey work.

  ### 7. It does the job, but could be better in fundamental ways

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.)

**Reviewed Date:** February 03, 2020

**What do you like best about Forsta?**

Builder mode is really easy to navigate, so it's user-friendly to those with less XML/Python experience, though the interface also supports customized coding setups via XML.

Knowledge Base allows you to navigate any/all topics related to using the platform, for any role you may have using the platform (programmer, project manager, analyst, etc.).  

Ability to customize crosstabs at the question level, with charting features built in.  More than just a standard topline or frequency report.

Summary stats functionality for length of interview (LOI) / ability to include aggregate time stats in reports.  Surprisingly, this type of reporting is hard to come by in platforms.  You get the median or average, but no ability to apply data cuts and re-run or see min, max, st. dev, etc on LOI.  In Decipher, it's treated like any other number, so those features work by default, but some platforms treat time information differently.

**What do you dislike about Forsta?**

I don't like that there's no way to customize the data downloads on the data downloads page.  I routinely have to export more than just qualified responses, and every other programming/reporting platform I've worked with allows the user to customize the data export on the export page itself (including file type, layout, data cuts, and statuses to include -- completes, terms, etc.).   Having to create a crosstab to build a data cut in order to export the full data set is an incredibly confusing thing to wrap your brain around for a new user.  Every platform I've worked with gives me the option to do any of these things at the click of a button via a main menu; that is, they're not buried in other sections the way data cuts and custom exports are buried within crosstabs, which is not what crosstabs are used for.  I also wish it were possible to save exports for re-run later or as static/fixed exports based on that timestamp.  Other platforms have this for the most part.

Data Cut functionality is also hard to navigate for new users.  Data Cuts are standard practice for reporting, though there's no place that references "data cuts" specifically in the dashboard.  This is covered by crosstab segments, which once created, become filters that can be applied to reports as data cuts; however, this process feels clunky and designed like an afterthought, when, in my experience, this is a really common feature.

Status reporting.  I don't like that quality removals are counted as terminations, along with respondents who are legitimate and simply didn't meet the screening criteria.   From a reporting and analysis perspective, these respondents are not the same and should never be tagged the same on any level.   While there is the option to filter in/out quality terminations vs. screening terminations, I feel like it's an unnecessary layer that I constantly have to work around.  Most platforms I work with, or the ones I like working with most, have more granular status codes (completes, terminates, expunged, in-progress, inactives, etc.) by default, which offers more flexibility.

I also dislike that partials include in progress and inactive respondents together.  These are fundamentally different statuses, though both are technically "incompletes".  While you can "hack" your way into seeing the in-progress count through the quotas section, most other platforms I've worked with show the number currently in progress by default in the field report and distinct from those who have abandoned the survey before completing / who are currently dormant/inactive in their session.  This helps with fieldwork management so much, and makes a difference with reporting (e.g., how can I tell the difference between (a) 20% in progress -- which may be a good thing if I'm trying to field a survey quickly -- vs. (b) 20% drops -- which indicates there may be a programming issue that needs to be addressed?).

Charting cannot be applied to a full report all at once (has to be enabled for each question one-by-one -- VERY time consuming!)  If this is possible to do in one click, I've never been able to figure out how.

**Recommendations to others considering Forsta:**

It's a good platform.  It's worth it if you want something simple and easy to use/navigate that also comes with a lot of programming bells and whistles.

**What problems is Forsta solving and how is that benefiting you?**

Quicker and more robust programming for the most part.   It's easy to build surveys quickly, whether they're simple or complex, and without compromising the features/settings available for customization.  With most builder tools, the simpler the UI, the more limited the options for customization (in the name of keeping things "simple").   What's nice about Decipher as a programming platform is it can be as straightforward or robust as you need it to be depending on your needs and skill level.

  ### 8. Focus Vision Decipher Review 2020

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Forsta?**

Very user friendly and drag and drop features. Easy to understand. One stop solution for all market research requirements i.e.  scripting, dashboard, reporting, cross tables.

**What do you dislike about Forsta?**

Everything is good but when working on tabulation there seems to be some limitations of some syntaxes and specifically significance testing as compared to other tabulation software.

**What problems is Forsta solving and how is that benefiting you?**

WE use Decipher for all the required market research problems, starting from survey designing to data collection, reporting and cross tabs. Very flexible platform. It has many benefits that helps a market research organisation to achieve all the tasks very easily

  ### 9. Best User Friendly Survey Platform Out there

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Forsta?**

User Interface, Access to xml, and crosstab flexability

**What do you dislike about Forsta?**

Data outputs in respondent level data / SPSS files for Multiselects and Loops.
Heatmaps being Desktop only is the worst aspect of Decipher.

**Recommendations to others considering Forsta:**

Its the best for quick turn projects

**What problems is Forsta solving and how is that benefiting you?**

Client problems. Huge benefit from using it long term with copy paste solutions and duplication of templates.

  ### 10. User friendly platform with available help desk

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Forsta?**

It's a user-friendly platform with a help desk that is available and useful.

**What do you dislike about Forsta?**

Sometimes small glitches occur. For example, I deleted a quota that would not delete from the xml of the survey and had to reupload the quotas.

**Recommendations to others considering Forsta:**

It's a great platform.

**What problems is Forsta solving and how is that benefiting you?**

The benefit is that the platform is user-friendly and easy to learn.

  ### 11. User friendly survey and analytics platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 20, 2020

**What do you like best about Forsta?**

The platform is really easy to learn and use. There are many more capabilities if you want to use XML as well. Their customer support is useful but don't always provide step by step feedback for issues to address. Overall a really good experience over the last 2.5 years.

**What do you dislike about Forsta?**

Their customer support is useful but don't always provide step by step feedback for issues to address.

**What problems is Forsta solving and how is that benefiting you?**

The tool is used to program and host surveys and ability to analyze the data within the platform. It's easy to use.

  ### 12. Helpful staff but awkward and unreliable interface

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2020

**What do you like best about Forsta?**

The staff are constantly there available to help

**What do you dislike about Forsta?**

It’s awkward to use and likely to need support, need to dial in as well as use video

**What problems is Forsta solving and how is that benefiting you?**

Interviewing people remotely by video
Honestly, zoom serves fine for this purpose unless the client has an issue with it.

  ### 13. One of the best tool Confirmit for Survey designing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 29, 2019

**What do you like best about Forsta?**

Confirmit is now upgrading, and the new layout survey designer mode is very interactive and easy to analysis the survey. The representation of survey by using charts is very impressive. Confirmit also provide user manual with all the details of coding. 

**What do you dislike about Forsta?**

Being a survey programmer, sometimes it is difficult of remember where is the code written inside the question, especially while working on the changes for setup and layout or any logical change.
Support service is not much good, they take more than accepted turnaround time. It is not acceptable when we are in rush or bounded with strict timelines..  

**Recommendations to others considering Forsta:**

It is feature rich, and easily customizable survey tool. Different types of question types/patterns are available and we can customize inbuilt questions too.

**What problems is Forsta solving and how is that benefiting you?**

Confirmit inbuilt themes, are very basic and less innovative. So we need to customize it every time. 

  ### 14. Reliable Functionality for Project Management

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Forsta?**

Quota Management and Monitoring is easy to comprehend and work with when managing a project

**What do you dislike about Forsta?**

The crosstab functionality can take some trial and error work to get a grasp on and is not completely intuitive

**Recommendations to others considering Forsta:**

N/A

**What problems is Forsta solving and how is that benefiting you?**

Once you can get a grasp on understanding the crosstab function, managing clickbalances becomes extremely easy!

  ### 15. I have been working on confirmit since last 11 years

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 08, 2020

**What do you like best about Forsta?**

The user interface is very easy. Can easily add in questions and update the properties. Also its easy to update the layout of the studies.

**What do you dislike about Forsta?**

When we create a recode variable, it does not give the actual base count, it gives the count of the completes. We again have to update the counts for them manually by uploading data correctly.
The drag and drop does not work in IE.

**Recommendations to others considering Forsta:**

Its a very easy tool to use. Data received for the surveys are also in different formats and are very easy to understand.

**What problems is Forsta solving and how is that benefiting you?**

We program surveys for our clients, which gives them the desired results in form of data to make decisions for their products.

  ### 16. Highly customizable and great overall solution for designing Surveys

**Rating:** 4.5/5.0 stars

**Reviewed by:** Akash C. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 03, 2020

**What do you like best about Forsta?**

The XML editor is great and fast way to create surveys. Also the community and the knowledge base is very extensive. I learnt the basics of many complex features by watching just the video tutorials given on the KB. Using NoteTab Decipher CLIPS, making lengthy surveys is a breeze compared to other tools in the market.

**What do you dislike about Forsta?**

Single user access and the multiple versions involved (temp-view and temp-edit) sometimes cause inconvenience. Searching for very specific settings or customization on the knowledge base is also very hard.

**Recommendations to others considering Forsta:**

This is a great product for designing and monitoring surveys with a ton of features. Support is also great and the knowledge base makes understanding any complex feature easy.

**What problems is Forsta solving and how is that benefiting you?**

Using decipher to create complex surveys for high level clients. Decipher is well thought out and feature rich. Using crosstabs and quotas to cater client's need to review information dynamically is great.

  ### 17. Confirmit - the programming legend

**Rating:** 3.5/5.0 stars

**Reviewed by:** Arun Y. | Research Team Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** April 08, 2020

**What do you like best about Forsta?**

i can create a dashboard which can be shared to the client. Easy to manage quotas.
Real time analysis is very good

**What do you dislike about Forsta?**

Its like complex as compare to other available programming tool.

**Recommendations to others considering Forsta:**

We have to understand the requirement first and make sure you activate all the features available because the pricing depends on it

**What problems is Forsta solving and how is that benefiting you?**

complex programming are easy to do. Max diff and conjoint are easily manageable. Feedback recording and extraction method is also very good.

  ### 18. Because of its simplicity and quick service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mayank P. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 11, 2020

**What do you like best about Forsta?**

The easy to use tools and the survey software for best survey. Confirmit makes sophisticated research simple and empowers users to capture feedback from customer, product, brand & employee experience

**What do you dislike about Forsta?**

In Confirmit, there is nothing which i dislike.

**Recommendations to others considering Forsta:**

The tools is very much good and Confirmit makes sophisticated research simple and empowers users to capture feedback from customer, product, brand & employee experience. It offers very good services like Survey Design Software and Analysis and Confirmit provides market research software that helps agencies

**What problems is Forsta solving and how is that benefiting you?**

These is nothing like that. I use Confirmit to make surveys. Confirmit makes sophisticated research simple and empowers users to capture feedback from customer, product, brand & employee experience

  ### 19. Easy to use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Charitra P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 03, 2020

**What do you like best about Forsta?**

The UI of is easy to use while managing the Project and different format available for pulling report and the lockable features for multiple users and restriction on their usability

**What do you dislike about Forsta?**

As of now nothing but can provide the basics training videos link for the first time user on the dashboard , need to work on more simplifications of the software for the users

**What problems is Forsta solving and how is that benefiting you?**

while managing the Projects its very easy to view the quotas and pulling that into Excel sheet which save a lot of time when you have multiple vendors

  ### 20. Overall a good experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Akhilesh G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 17, 2020

**What do you like best about Forsta?**

Solutions available with the software, top notch and as per industry requirements.

**What do you dislike about Forsta?**

pricing structure and its even worse that the policies keep on changing

**Recommendations to others considering Forsta:**

highly recommended

**What problems is Forsta solving and how is that benefiting you?**

day to day survey building is good, but as I said above pricing is a little problem these days

  ### 21. Survey's Like It's 1995

**Rating:** 1.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 18, 2020

**What do you like best about Forsta?**

I can't think anything that I like about the product. I am forced to use it.

**What do you dislike about Forsta?**

It is archaic and difficult to understand information collected by the system. It feels like I am using a program that is from 1995.

**Recommendations to others considering Forsta:**

Don't do it.

**What problems is Forsta solving and how is that benefiting you?**

The problem is gathering information for research. I get very little benefit from the product. Anytime I have to touch the software, I know I am going to waste time with menial tasks, poor navigation, and limited insight.

  ### 22. InterVu review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.)

**Reviewed Date:** November 05, 2020

**What do you like best about Forsta?**

Intuitive UI for research and cross functional teams alike

**What do you dislike about Forsta?**

Nothing comes to mind, it was a pretty smooth experience

**Recommendations to others considering Forsta:**

Start planning early and keep clear communication with your cross functionals in regards to login, usage etc

**What problems is Forsta solving and how is that benefiting you?**

Remote qual research

  ### 23. Meets my needs

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Forsta?**

DIY platform for the basic question types - no need to be a programming expert.

**What do you dislike about Forsta?**

Would like more  explanation to create custom code for "out of the box" options.

**What problems is Forsta solving and how is that benefiting you?**

Reporting tool is easy for the clients to get updates in real time.

  ### 24. One shot stop for every Market Research Needs...

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.)

**Reviewed Date:** March 23, 2020

**What do you like best about Forsta?**

There are so many great things to tell, and best one is "User Friendliness".

**What do you dislike about Forsta?**

I am using this tool from past 8+ years and didn't find any feature to dislike :)

**Recommendations to others considering Forsta:**

This is a best tool to accomplish your Market Research Requirements. Do not think much between choosing Confirmit with other tools, confirmit is  all what you can think of doing development in web based data collection / feedback monitoring.

**What problems is Forsta solving and how is that benefiting you?**

Complex custom requirements have been solved easily in this tool. There have been many instances where we have received study from a client for which XYZ tool is incapable of fulfilling the client requirement. And same has been incorporated by ConfirmIT.

  ### 25. I'm very happy with the design and quality that Deicpher provides, compared to competitors!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dimitar K. | Enterprise (> 1000 emp.)

**Reviewed Date:** February 11, 2020

**What do you like best about Forsta?**

The quick way of making surveys via the XML editor.
I love python.
It is very quick to program a survey and test it afterwards. It's very simple and fast to manage images within survey. Everything is super fast - from esporting data, to importing and updating data, setting a survey live - all these things makes you highly efficient at your work.

**What do you dislike about Forsta?**

Some error messages have a very meaningles description :(

**Recommendations to others considering Forsta:**

Super fast and easy to use!

**What problems is Forsta solving and how is that benefiting you?**

I work mostly on high complexity projects and the turn-around time using Decipher is awesome!

  ### 26. Great customer service

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 02, 2020

**What do you like best about Forsta?**

Great customer service!  Always helpful!  Also, it's most ideal for many clients viewing interviews.

**What do you dislike about Forsta?**

Adobe  Connect platform  still feels clunky compared to zoom and users have harder time with it again compared to zoom.

**What problems is Forsta solving and how is that benefiting you?**

International focus groups

  ### 27. Not great experience

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Forsta?**

They  make it tough to get results even in a simple excel file with the right text headers etc.

**What do you dislike about Forsta?**

So tough to get results organized in the way you'd like. After we were sold, they kind of hung us out to dry in terms of helping us get the most out of the product.

**What problems is Forsta solving and how is that benefiting you?**

Customer surveys to understand what product features they would like. We plugged other survey tools in to really solve our problems.

  ### 28. Best For Cloud-based survey

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 20, 2020

**What do you like best about Forsta?**

Confirmit has a very low degree of difficulty that allows someone with no background to build a simple survey with little time spent on training

**What do you dislike about Forsta?**

Lack of support for Chrome. They used to allow for full Chrome support with the usage of the Silverlight plugin but now that Chrome has disabled NPAPI support, there is no current workaround

**Recommendations to others considering Forsta:**

Confirmit is an excellent method for gathering data and analyzing top level data. It is versatile enough to meet almost any need with the ability to collect data through cloud, desktop and even legacy CAPI environments. The analytical and reporting tools are not as effective or in-depth as stand-alone products, but they are continually improving and are often all that most reports require.

**What problems is Forsta solving and how is that benefiting you?**

Cloud-based survey and reporting solution that enables all size market research organizations create surveys, engage as well as derive insights with categorization and sentiment analysis

  ### 29. Great, consistent techs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2020

**What do you like best about Forsta?**

That I have the same tech, mostly, for the whole project.

**What do you dislike about Forsta?**

When respondents can't download Adobe Connect.

**What problems is Forsta solving and how is that benefiting you?**

A way for clients to be engaged with the virtual backroom.

  ### 30. I use Decipher often for all of my survey programming and fielding needs.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Forsta?**

I love the new self serve platform for sample.

**What do you dislike about Forsta?**

I wish there was more help around using the xml interface.

**What problems is Forsta solving and how is that benefiting you?**

We are finding new ways to become more efficient in our survey writing and fielding.

  ### 31. great experience in Decipher

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 03, 2020

**What do you like best about Forsta?**

the way to code directly into the XML. Reporting, stylelib, logic nodes, quotas, exec tags, the way of reading quotas in exec tag, implementation of question arts with Decipher.I also like the way nstyles are working although we do not have any documentation on how the tags are structured or what should we put there.

**What do you dislike about Forsta?**

the Decipher builder and confusing documentation

crosstabs and the new "edit data" page where you need to load all of the variables in one dropdown field. Predefines lists can be better and also they can have a functionality when the answer list is used as cols to replace the prefix from r to c (for example)

**Recommendations to others considering Forsta:**

better support

**What problems is Forsta solving and how is that benefiting you?**

We create large surveys for our client

using the xml editor we can code fast and test our code in more efficient way than manual testing. the spell check feature is good one but it is not working for any other languages except english. We can do maxdiffs, basic conjoints or any other complex calculations  that our clients require us to have into the data. The way we are able to use the virtual questions is very good because we can modify the data on the go for all of the respondents.  We are also using the random least fill rule from the Decipher quotas which is a best ever feature so we can skip the Pythion function from the random library. The transform function is also a good one. Now we are waiting to see project Delphi in work :)

  ### 32. Used to gather data and is good for survey development.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.)

**Reviewed Date:** April 22, 2020

**What do you like best about Forsta?**

It's great to develop data gathering survey using they're Confirmit Authoring.

**What do you dislike about Forsta?**

Takes so much time to load when the project has many data points.

**Recommendations to others considering Forsta:**

Great software to use, easy for some or most users to navigate and traverse from any tool  depending on what they will be working on, great tool as well to create from very simple to complex types of projects and has a great data collection tool as well to monitor your data on any kind of surveys.

**What problems is Forsta solving and how is that benefiting you?**

It's a great tool for gathering data.

  ### 33. FocusVision Decipher; A sophisticated survey and reporting tool for quantitative market research.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 13, 2020

**What do you like best about Forsta?**

Flexibility of programming and ability to customize.

**What do you dislike about Forsta?**

Dashboard capabilities and ease of use is lacking and behind similar platforms.

**Recommendations to others considering Forsta:**

none

**What problems is Forsta solving and how is that benefiting you?**

Quant Research -- client access to portal is a huge benefit

  ### 34. Good, advanced survey system

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Enterprise (> 1000 emp.)

**Reviewed Date:** February 27, 2020

**What do you like best about Forsta?**

As a programmer - the huge freedom - we've got a ton of options.

**What do you dislike about Forsta?**

The system sometimes uses old technologoies - like python 2.6. System is not very scalable as it needs a powerful server to do some trivial things. Big surveys do hang up the system often.
The KB, it's not bad. Sometimes is not full enough and not transparent enough but it can get you hit the ground running.

**Recommendations to others considering Forsta:**

Read the KB, it's not bad. Sometimes is not full enough and not transparent enough but it can get you hit the ground running.

**What problems is Forsta solving and how is that benefiting you?**

They've got a good Full-Service idea to provide proffesional tools for all spheres in the market research industry.

  ### 35. Quite good like extensability of Confirmit as well as good webservices (API)

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arturas T. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 10, 2019

**What do you like best about Forsta?**

That you can extend functionality by writing custom code as well as use web-services to provide some kind of automation. Suite includes a lot of usefull tools like, reporting, authoring express, reporting. Pretty robust data handling : export rules, actions scripts to update.
Back-end logic can be written in familiar language jscript.net  and javascript (in neverversion)

**What do you dislike about Forsta?**

Profesionall authoring is out of date and sluggish. Reportal is not user intuitive as well  (though pretty flexible) and it uses custom programing logic as well.
jScript.net (used for scripting) is out of date and based on ECMA 3, so it lacks a lot of new features. learning curve can be hard, as there are 5-6 official documentations with 300~ page each. If some one wants to become professional user it might take a lot of time to master Confirmit together with reportal.
Permission system is too complex and sometimes you can be stuck for weeks with support to sort some problems related to permissions.
Custom Code library deployment is complex and difficult and there is no way to debug or test your scripts before deploying those to  production server.

**Recommendations to others considering Forsta:**

It`s highly extensable with right people you can achieve amazing results. + Confirmit team is always developing it. Next release should  include reposnive layout. and we need future is mobile.

**What problems is Forsta solving and how is that benefiting you?**

We conduct 95%  market re-search  studies with confirmit. Around 500-600 only this year, so it has proven itself as number one tool.

  ### 36. Easy to Use And Understand

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dewakar L. | Project Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 11, 2020

**What do you like best about Forsta?**

Well, as I have already mentioned in the title it is very user friendly and apt for all forms of data visualization and understanding the stats. The portrayal of bars and graphs, pie diagrams in accordance of  accuracy is just phenomenal.

**What do you dislike about Forsta?**

I don't dislike anything it is just perfect for me and my team.

**What problems is Forsta solving and how is that benefiting you?**

With the use of decipher it becomes very convenient for our team to experience the real time stats of the surveys.
It surely saves time as well.

  ### 37. Lead Programmer and having 9+ experience in ConfirmIT

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.)

**Reviewed Date:** May 17, 2020

**What do you like best about Forsta?**

Flexibility (when compared to other survey programming tools, confirmIT user friendly and comfortable)

**What do you dislike about Forsta?**

Recent addition of Survey designer causing lots of issues in current authoring platform.

**Recommendations to others considering Forsta:**

It's user friendly tool and they are support are too good. You can integrate using API, It provide all type of data export (Excel, SPSS, ASCII)

**What problems is Forsta solving and how is that benefiting you?**

Identifying the issues faced and reporting those issues to support team and working with them for the solutions

  ### 38. Confirmit - Survey Designer And Professional Authoring is a must have!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 19, 2020

**What do you like best about Forsta?**

I am in love with this company and their survey tool. Survey Designer is flexible as well as customizable.  Most surveys that I need to create are simple enough structurally and do not require an extensive knowledge of HTML, CSS or scripting however when I do need to include any of these, they are easy enough to include via professional authoring.  Also, Confirmit is ever evolving and open to end user ideas for enhancements. During peak season, I create a lot of surveys so I am always interested in reducing redundant tasks. I submitted a vague comment regarding templates and the very next day someone emailed me for clarification. Within a production cycle I noticed an enhancement that I felt personally responsible for. Doubtful but I can dream! Plus Survey Designer is fun to use! And an addedd bonus,  to date, as in previous survey tools, we have not had a single issue with company firewalls.

**What do you dislike about Forsta?**

The learning curve can be a little steep for more complex survey builds however they have the best support staff and thus far, they have been able to help me create solutions for every client need to date. Also, I'm not too thrilled that my name is visible as the 'From email' sender of the survey email invites I deploy however the 'From Name' section allows me to enter a more descriptive name for the intended audience.

**What problems is Forsta solving and how is that benefiting you?**

Our comany is helping our customers motivate their employees through the various programs we offer. Surveys help us measure preformance and engagement by obtaining feedback from all stakeholders. This survey tool is a pretty and professional opportunity to do so.

  ### 39. Confirmit - Solution to All Market Research Questions

**Rating:** 5.0/5.0 stars

**Reviewed by:** BHASKAR C. | Sr. Operations, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 15, 2020

**What do you like best about Forsta?**

Its ability to program, design interactive surveys as per the need of the Market Research industry. After the launch of surveys in field the organization of data adds to more usability.

**What do you dislike about Forsta?**

More interactive GUI can be used for scripting of Javascript coding

**Recommendations to others considering Forsta:**

Its a great tool to goahead to solve your market research queries.

**What problems is Forsta solving and how is that benefiting you?**

Problems using confirmit which can be solved are programming and designing of full fledged survey as per market needs. Services like reporting tool adds to advantage of using the tool.

  ### 40. Solid Product but Not So For Customer Service

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 04, 2020

**What do you like best about Forsta?**

FocusVision Decipher has enabled many successful survey recruitment projects, with quality participants and successful recruits. It's a solid product for experienced research professionals.

**What do you dislike about Forsta?**

Their customer service, front-end UI, and their sales reps all could use improvements.  We ultimately left this product due to the frustrating interactions with FocusVision. 

For a purported premium product, the sales experience was absolutely wretched and an incredible time sink - we had to re-do our contract more than once due to errors on the part of the sales representative, which is ridiculous.

The price point was high for an experience that was so-so. Ultimately it became more cost-effective for us to leverage other vendors.

**What problems is Forsta solving and how is that benefiting you?**

Decipher was primarily used for market research projects.

  ### 41. easy to use interface

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 05, 2020

**What do you like best about Forsta?**

the interface is easy to use and simple to navigate. it's easy to search for the jobs i need and also to get the data i want. it's also easy to link to other internal systems so that i can see updates accordingly. it's also easy for multiple users to be on the same project and testing

**What do you dislike about Forsta?**

there are errors pop up which is not simple to find out why it is happening. weighing options are limited and should be considered to be included. the sig testing system can be updated to meet different client needs. sometimes system files are not updated and will have to clear cache etc. it's not simple to delete system files.

**Recommendations to others considering Forsta:**

it is simple to easy to meet basic needs. more can be done wiht the system with proper training and expertise.

**What problems is Forsta solving and how is that benefiting you?**

it's fast and easy to get data. it's very conveniet as i have flexibility in how i would like to obtain my data and also the different ways to download and manipulate.

  ### 42. 4 yrs as senior survey programmers n close to 6 yrs as Project Manager

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 05, 2020

**What do you like best about Forsta?**

Very strong tool as far as market research industry is concerned, user friendly and competitive in data analysis, data security and authenticity are some very reliable protocols of it!!

**What do you dislike about Forsta?**

Nothing as such but one major thing is that confirmit is pricey!!

**Recommendations to others considering Forsta:**

There are many tools available in the market but no one is as authentic and secure as this one!

**What problems is Forsta solving and how is that benefiting you?**

Day to day learning with research and development on some functionality like custom reporting etc.

  ### 43. we can write the code with simple programming concepts for complex surveys

**Rating:** 5.0/5.0 stars

**Reviewed by:** Giridhar S. | Team Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** April 04, 2020

**What do you like best about Forsta?**

The simple server side scripting is very easy

**What do you dislike about Forsta?**

Reportal scripting is different with survey scripting

**Recommendations to others considering Forsta:**

good for the complex surveys

**What problems is Forsta solving and how is that benefiting you?**

it is being useful for all level jobs and for all the business sectors from consumer sector to b2b and health care as well.

  ### 44. Easiest comprehensive tool in Market

**Rating:** 5.0/5.0 stars

**Reviewed by:** Utkarsh S. | Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 04, 2020

**What do you like best about Forsta?**

- Simple interface
- Comprehensive tools
- Widely accepted
- Compatible with most sampling interfaces
- Cost friendly compared to Confirmit
- Better templates
- Quick Support

**What do you dislike about Forsta?**

A simpler approach, such as drag and drop for simple question types, can enhance its utility for non-programmers as well.

**Recommendations to others considering Forsta:**

Go for it as it's the new sensation in the market and a complete value for money for top quality results.

**What problems is Forsta solving and how is that benefiting you?**

The quickest and cheapest way to launch a complex survey is to utilize online survey platforms that offer pre-designed templates and automated distribution options. These platforms often provide tools for data analysis and reporting, which can save time and reduce costs. Additionally, leveraging social media and email lists for distribution can further minimize expenses.

  ### 45. It is good and have a lot of flexibility but tough for beginners

**Rating:** 4.0/5.0 stars

**Reviewed by:** MANISH Y. | Business Operation Associate, Enterprise (> 1000 emp.)

**Reviewed Date:** April 08, 2020

**What do you like best about Forsta?**

Flexibility, it is just amazing how I can code whatever I want and how so ever I want

**What do you dislike about Forsta?**

Need to learn, it not like pick and drop like other competitors like qualtrics

**Recommendations to others considering Forsta:**

Learn how to do staff and you can literally do wonders with it

**What problems is Forsta solving and how is that benefiting you?**

Mainly customer experience, got to know how the field force is doing, got to know some valuable inputs which we are thinking of including in training module of field agents

  ### 46. best used for creating surveys

**Rating:** 4.5/5.0 stars

**Reviewed by:** Nimisha V. | Senior Project Cordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** May 21, 2020

**What do you like best about Forsta?**

best used for creating surveys, the look and feel is great and easily developed

**What do you dislike about Forsta?**

nothing as such. as overall the view is easily understood

**Recommendations to others considering Forsta:**

yes is a great platform to create surveys and gives a detailed view as well

**What problems is Forsta solving and how is that benefiting you?**

best used for creating surveys, the look and feel is great and easily developed

  ### 47. I typically order FV live or FV live Plus for our clients who want to view their in-person qual work

**Rating:** 3.0/5.0 stars

**Reviewed by:** Anna J. | Director Sample and Field Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 23, 2019

**What do you like best about Forsta?**

Ease of ordering AND the quick delivery of the login details.

**What do you dislike about Forsta?**

I don't like having to hire a $400 tech for dial test for a very simple switch of the feed my dial tech can do himself.  Its a very simple unplug this cord and plug in this cord scenario that we are forced to pay for $400 fee for an FV tech to administer.

**What problems is Forsta solving and how is that benefiting you?**

I haven't run into streaming issues as much now as we have in the past.  In the past its been a reliability scenario of the stream, it would be unclear or the feed would pause and not work.  I have to say though, we haven't run into this in awhile and its been nice.

  ### 48. Really Useful Platform

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 05, 2020

**What do you like best about Forsta?**

I really like that this platform is easy to use and easy to teach to new users. I also appreciate that it is very widely used so it is easy to find other vendors who are familiar with it.

**What do you dislike about Forsta?**

Sometimes it is a little buggy or hangs a bit when updating a survey - this seems to happen at times of day when a high number of users is logged in. I also would like a function that allows an average user to make crosstabs without needing to know XML or another programming language.

**Recommendations to others considering Forsta:**

A great service to consider for gathering data and analytics. Do a test run to see that it is easy and intuitive to use.

**What problems is Forsta solving and how is that benefiting you?**

Decipher allows us to move very quickly - it is a helpful tool for us to be agile and deliver results and insights quickly.

  ### 49. Sharing experience on Confirmit

**Rating:** 3.0/5.0 stars

**Reviewed by:** Bhavik S. | Assistant Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** April 02, 2020

**What do you like best about Forsta?**

less programming and drag and drop features. Also the graphics (user interface) is better when taking surveys. Confirmit is good but it need to involve as Decipher, Qualtrics, Askia are bcoming more user friendly and easy to use

**What do you dislike about Forsta?**

it is becoming outdated and lot of companies are switching out from the platform.

**Recommendations to others considering Forsta:**

I'm too new to the platform yet to give any recommendations

**What problems is Forsta solving and how is that benefiting you?**

Programming surveys using Confirmit and realization is pretty much mentioned in earlier questions

  ### 50. Good Overall

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 04, 2020

**What do you like best about Forsta?**

The platform is very intuitive to use (especially Crosstabs).  Easy to setup new projects, monitor field, and pull data.

**What do you dislike about Forsta?**

Survey exporter.  It automatically selects all surveys, so you have to manually uncheck each survey you do not want to pull.

**Recommendations to others considering Forsta:**

Put some time into learning the platform, to ensure each project runs smoothly!

**What problems is Forsta solving and how is that benefiting you?**

Very easy to quickly pull data, and make any necessary cuts based on requirements.  The view/edit section has also been very helpful in identifying at which question most respondents drop out (using the last seen variable).


## Forsta Discussions
  - [Future of Forsta Plus](https://www.g2.com/discussions/future-of-forsta-plus) - 1 comment, 1 upvote
  - [Is there any simple way to anchor a answer group?](https://www.g2.com/discussions/is-there-any-simple-way-to-anchor-a-answer-group) - 1 comment, 1 upvote
  - [What are the plans for coming years consider ing the likes of Decipher and Qualtrics?](https://www.g2.com/discussions/26153-what-are-the-plans-for-coming-years-consider-ing-the-likes-of-decipher-and-qualtrics) - 1 comment, 1 upvote
  - [reportal scripting language](https://www.g2.com/discussions/26072-reportal-scripting-language) - 1 comment, 1 upvote
  - [I was stuck at a point where i wanted to randomise the answer options in pattern 1.2.3 or 3.2.1, how can we do that instead of making 2 seperate questions and punching options in similar order?](https://www.g2.com/discussions/25939-i-was-stuck-at-a-point-where-i-wanted-to-randomise-the-answer-options-in-pattern-1-2-3-or-3-2-1-how-can-we-do-that-instead-of-making-2-seperate-questions-and-punching-options-in-similar-order) - 2 comments, 1 upvote

- [View Forsta pricing details and edition comparison](https://www.g2.com/products/forsta/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-08-03+15%3A37%3A50+-0500&secure%5Bsession_id%5D=15ae71f6-7c23-4363-847d-82b9330c3062&secure%5Btoken%5D=74900ce182bd7dfaff6b04cb53461bfb5075ba46887de289a802c2591b099e20&format=llm_user)
## Forsta Integrations
  - [Python](https://www.g2.com/products/python/reviews)

## Forsta Features
**Reports**
- Reports Interface
- Steps to Answer
- Graphs and Charts
- Score Cards
- Dashboards

**User Response Methods**
- Survey
- Video Snippets
- Video Interview
- Photo Submission
- Text/Notes

**Feedback Source**
- Invitation
- Survey Link
- App
- Widget
- Recruitment Pool

**Platform Basics**
- Reporting
- Interoperability
- Performance
- User, Role, and Access Management

**Analytics**
- Net Promoter Score (NPS)
- Customer Satisfaction (CSAT) Score
- Customer Effort Score (CES)
- Gamification

**Feedback Management**
- Tagging
- Segmentation
- Custom Reports and Dashboards

**Survey Management**
- Survey Builder
- Question Types
- Templates
- Survey Distribution

**Reports**
- Reports Interface
- Share Reports
- Steps to Answer

**Setup**
- Integration
- Maintenance
- No-Code

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Survey Design - Consumer Insights Platforms**
- Multi-Use Methodologies
- Industry & Locale Adaptability
- Behavioral & Adaptive Logic Guidance
- Self-Serve Survey Builder
- AI Smart Probes

**Participant Selection**
- In-App
- In-Store
- On-Site
- Recruitment Pool

**Feedback Management**
- Media Library
- Sorting
- Sharing
- Privacy

**Platform Content**
- Technology
- File Sharing
- Customization

**Customization**
- Stakeholder Management
- Multilanguage Support
- Multiple Branding Support
- Vertical-specific Solutions

**Feedback Analysis**
- Thematic Analysis
- Sentiment Analysis
- NPS/CSAT Scoring

**Survey Customization**
- Branching/Skip Logic
- Branding
- Multimedia Support
- Multilingual Surveys

**Visualization**
- Graphs and Charts
- Score Cards
- Dashboards
- Formats

**Data**
- Security
- Data Visualization

**Audience Access - Consumer Insights Platforms**
- Flexible Audience Options
- Customer Data Upload
- Consumer Panels

**Insights**
- Analytics
- Collaboration
- Sorting

**Insights**
- Human Transcription
- Computer Transcription
- Analytics

**Platform Additional Functionality**
- Mobility
- Messaging
- Task Management
- Dashboards

**Feedback Sources**
- Online Reviews
- Surveys
- Social Media
- Customer Service Channels

**Survey Insights**
- Reporting & Analytics
- BI Tools Integration
- Data Exporting
- Permissions

**Data Updates**
- Historical Snapshots
- Real-Time Updating

**Analysis**
- Automation
- Named entity recognition
- Keyphrase Extraction
- Topic Analysis
- Sentiment Analysis
- Language Identification
- Syntax/Part of Speech Parsing

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Data Collection - Consumer Insights Platforms**
- Rapid Research
- Quality Assurance
- Mobile / Mixed Mode

**Collaboration**
- Sharing
- Co-Editing
- Devices

**Customization**
- Pre-Built Parameterization
- Custom Extension
- Compositionality

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Summarization

**Agentic AI - Experience Management**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Agentic AI - Survey**
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Analytics - Consumer Insights Platforms**
- AI-Powered Insights
- Qualitative Research Support
- Benchmarking & Norms

**Self Service **
- Calculated Fields
- Data Column Filtering
- Data Discovery
- Search
- Collaboration / Workflow
- Automodeling

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - Demo Automation**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- AI Demo Agent or Avatar 

**Collaboration - Consumer Insights Platforms**
- Dashboards & Embedded Integrations
- Embeddable Reports
- Shared Workspaces

**Advanced Analytics**
- Predictive Analytics
- Data Visualization
- Big Data Services

**Building Reports**
- Data Transformation
- Data Modeling
- WYSIWYG Report Design
- Integration APIs

**Platform**
- Mobile User Support
- Customization 
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Breadth of Partner Applications

**Data Updates**
- Historical Snapshots
- Real-Time Updating
- Email Reports

## Top Forsta Alternatives
  - [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) - 4.3/5.0 (725 reviews)
  - [UserTesting](https://www.g2.com/products/usertesting/reviews) - 4.4/5.0 (734 reviews)
  - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) - 4.4/5.0 (2,913 reviews)

