--- title: Format Reviews meta_title: 'Format Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 24 reviews by the users' company size, role or industry to find out how Format works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 24 scale: '5' date_modified: '2026-07-07' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Format Reviews **Vendor:** Format **Category:** [Website Builder Software](https://www.g2.com/categories/website-builder) **Average Rating:** 4.4/5.0 **Total Reviews:** 24 ## About Format Format is an online platform that helps thousands of professional photographers across 190 countries showcase their work and run their businesses efficiently - freeing up more time to spend on their craft. We believe that growing your photography business is easy when you have the right business tools designed to meet your specific needs. With Format, professional photographers have access to a single solution to showcase their work in an online portfolio, serve their clients with a seamless workflow, sell their prints online and more. Get started with Format today at format.com! ## Format Reviews ### 1. Professional Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** I find that contrary to popular blogging websites like Wordpress, Format has specifically and successfully targeted the art market. I feel comfortable with how aesthetically pleasing my site looks when presenting my work as the design and layout of the templates are all to the standard that a professional art site should be. **What do you dislike about Format?** I dislike that my portfolio looks like trash on mobile because on desktop it looks so good. The formatting is inflexible, and won't scroll up and down which isn't great. **What problems is Format solving and how is that benefiting you?** I have a professional website and domain for my artwork. And it was really easy to set up without compromising artistic standards or having to hire a coder. ### 2. Excellent platform for photographers **Rating:** 4.0/5.0 stars **Reviewed by:** Ricardo M. | Photographer, Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2023 **What do you like best about Format?** FORMAT is an awesome tool to showcase your artistic work and it adds more features such as e-commerce. **What do you dislike about Format?** I would love to have it fully translated in my language. **What problems is Format solving and how is that benefiting you?** Showcase my portfolio and providing an online website for customers. ### 3. Best and easiest website builder! **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin C. | Content Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Format?** I've been using Format for quite a while now and it's still the best one I've seen! I love the different templates, which are all very clean and modern. Its super easy to add images to your site using the phone app. Plus the customer service is fantastic! **What do you dislike about Format?** Honestly, I have no issues with Format so far! **What problems is Format solving and how is that benefiting you?** Hosting a nice-looking website that is easy to update! ### 4. Best place to get a website very easily **Rating:** 4.5/5.0 stars **Reviewed by:** Deepak P. | Marketing consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Format?** Their customer service is great and I am very pleased.Text fonts, tones and unlimited pages and amazing colours and templates. I would not suggest any other website builder then Format.The easier it is to do complex things on the website, the better. **What do you dislike about Format?** There is not anything I can think of that I like least about Format. But as I wrote above I have little knowledge of programming.I love it and would change.nothing about it. **What problems is Format solving and how is that benefiting you?** It gives my photography business a better image.Big help to expand the resume information and place all of my relevant data in one place. I could design my homepage easily and much cheaper than hiring technician. ### 5. Platform for non tech photographers **Rating:** 5.0/5.0 stars **Reviewed by:** Mayank B. | Senior Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Format?** Format provides a platform to non-tech photographers to create websites and showcase their work to the entire world. This is easy to use and for non-tech artists. This tool has helped a lot of people in my community too. **What do you dislike about Format?** Although there is no such problem, I would like to highlight one small suggestion to format team please make something more eye-catching for mobile apps as in today's handheld device world, every one wants their website to be on mobile and tablets. **What problems is Format solving and how is that benefiting you?** Now my work is visible to everyone with just one click and it is possible with Format Only. this tool is helping me to promote me and my tea's work in front of client. ### 6. Format – A Valuable Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Scott C. | Mr, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** I love using Format to display my photography work. I love the ease and efficiency of being able to quickly uploads my work and know that it's going to be displayed perfectly in the ready made theme. My favourite feature though is the Proofing section. Being able to send client proofs that are password protected is SO helpful. **What do you dislike about Format?** I'd like a little more customisation options, especially for mobile considering many websites are built mobile first. Another small thing I'd like to see added on the proofing area is being able to see who has accessed the gallery. At the minute it only shows who's downloaded the images. I'd like to be able to see who has viewed them. **What problems is Format solving and how is that benefiting you?** The problems I had were wanting to show my work and let the images do the talking, full screen and simple and Format solved this. After looking elsewhere, Squarespace etc. Format answered all of my questions. ### 7. I would recommend format for a professional and straightforward online portfolio **Rating:** 4.5/5.0 stars **Reviewed by:** Halle H. | Photographer , Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2019 **What do you like best about Format?** What I like best about format is the creative opportunities I’ve received from using this site. I think that it’s a rare and admirable quality for a web hosting company to reach out to its customers with unique opportunities catered to the artist / business owner’s craft. **What do you dislike about Format?** The only thing I dislike about format is the cost of hosting. I find it’s one of the easiest sites to use with the most professional outcome but it is on the steeper side of web hosting. **Recommendations to others considering Format:** Definitely use format if you are looking for a great and professional site but you have little web design / coding experience. Not that format doesn’t have advanced settings but it’s also great for beginner web design. **What problems is Format solving and how is that benefiting you?** I’ve realized the benefits of having a professional online creative portfolio. I’ve found that Instagram has provided me with many connections but having a site that displays my images in full and in an organized fashion has Been an asset. ### 8. Simple, stylish and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos B. | Architect & Architectural Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** There many things I like: Being able to add and intro page; my theme which is minimalist, simple yet elegant; but the most important is that the support team is fully available to clarity my doubts and guide me step by step in order to solve my problems. **What do you dislike about Format?** I dislike the fact that themes do not have animations or flash features. A flash intro would be a great thing to have on my site. I would also love to have more "pages" or features for my "intro" page to chose from, the intro page is the page that goes before my landing page. **Recommendations to others considering Format:** My advice for those looking at Format is to avoid hesitation, and start using it full time. Format make things easier and they are always ready to help.I remember my first contact with their support team, it was to connect my gmail account to the business email (using my host name). The girl that handled the request solved my issue quickly and educated me about the process, it was great! **What problems is Format solving and how is that benefiting you?** I started with Format since my very beginnings and has impacted my target market heavily. Clients go to my website and they do not hesitate to hire me when they see it. My website is my main "tool", "weapon", and Format has saved me time, money, efforts, and has provided me with a nice, clean minimalist template that I can personalise anytime I want. ### 9. Great platform for creative portfolio display **Rating:** 4.5/5.0 stars **Reviewed by:** Daria H. | Ms, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** Format offers very easy to use, minimalist and effective website templates that are very well-suited for creative types that need to display their work online. There is a good plan variety, with most affordable option at a competitive price. Templates are easy to fill with content, technical support is great, service is exceptionally well-maintained. My website never crashed. **What do you dislike about Format?** There are some limitations as per number of galleries, photos you can upload / store, number of products in your store etc, that come with the most affordable plan. The editing of any single template is limited. It's less flexible than Squarespace in terms of building the template, but suits basic needs well. **Recommendations to others considering Format:** Format is a best fit for users who need a simple presentation-type website with some additional functions. It's a good price for the great service with exceptional backend, but it comes with somewhat limited flexibility in design. **What problems is Format solving and how is that benefiting you?** I use Format for displaying my online photography portfolio. It is a key element in a professional photographer's work to be able to show your images in a quick, efficient way. Format does it well with any device type in any part of the world that has connection to the Internet. I also set up an online store to be able to sell my books and individual prints there, which is helpful. Blog section keeps the news going and makes my website look up to date. Contact tab is important for any potential clients to reach me without explicitly displaying my email. ### 10. The best and the easiest way to build your portfolio **Rating:** 5.0/5.0 stars **Reviewed by:** Gili B. | Photographer and Photo Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** For me, Format was the best choice. I was looking for a way to build my website, and do it very easily, and then I became familiar with Format, which was just perfect for me. I took me very little time to raise my website, and present my portfolio to other people. Besides that, I think that my Format based website has led mine to a lot of new customers. **What do you dislike about Format?** The one thing that I disliked is that fact that it's a bit hard to make design changes in HTML. **Recommendations to others considering Format:** Use it, it worth the money, easy to use, fast and useful support when needed, and on top of all, you can make the slickest website around. **What problems is Format solving and how is that benefiting you?** My site is way more visible and reachable thanks to the SEO options, and I get a lot of new visitors from it. ## Format Discussions - [Will there be more customisation?](https://www.g2.com/discussions/14534-will-there-be-more-customisation) - 1 upvote - [View Format pricing details and edition comparison](https://www.g2.com/products/format/reviews/format-review-3545401?section=pricing&secure%5Bexpires_at%5D=2026-07-14+10%3A20%3A42+-0500&secure%5Bsession_id%5D=22c2beae-48da-4373-a49c-8a3e0359ede9&secure%5Btoken%5D=e717af0473271cb6d08910551302507301d910bd86a37d9cc4f654ab446431fc&format=llm_user) ## Format Features **Portfolio** - Display work - Build portfolio - Pre-made templates - Edit - Portfolio format **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name **Logistics** - File format - Domain name - File upload - E-commerce **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting **Content** - Email Integrations - Content Management - Permissions - WordPress Tool **Support** - Customer Support ## Top Format Alternatives - [Squarespace](https://www.g2.com/products/squarespace/reviews) - 4.4/5.0 (1,123 reviews) - [Wix](https://www.g2.com/products/wix/reviews) - 4.2/5.0 (1,819 reviews) - [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) - 4.3/5.0 (1,083 reviews)