--- title: Format Reviews meta\_title: 'Format Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 24 reviews by the users' company size, role or industry to find out how Format works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 24 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Format Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Format but has limited features. Are you part of the Format team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Format is an online platform that helps thousands of professional photographers across 190 countries showcase their work and run their businesses efficiently - freeing up more time to spend on their craft. We believe that growing your photography business is easy when you have the right business tools designed to meet your specific needs. With Format, professional photographers have access to a single solution to showcase their work in an online portfolio, serve their clients with a seamless workflow, sell their prints online and more. Get started with Format today at format.com! * * * Seller [Format](https://www.g2.com/sellers/format) Discussions [Format Community](https://www.g2.com/products/format/discuss) Overview by Davy Bour Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/format/pricing) ## Top-Rated Alternatives [ ![Squarespace](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Squarespace") Squarespace 4.4/5(1,136) ](https://www.g2.com/products/squarespace/reviews) [ ![Wix](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Wix") Wix 4.2/5(1,889) ](https://www.g2.com/products/wix/reviews) [ ![PhotoShelter for Brands](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PhotoShelter for Brands") PhotoShelter for Brands 4.3/5(1,103) ](https://www.g2.com/products/photoshelter-for-brands/reviews) [ View All Alternatives ](https://www.g2.com/products/format/competitors/alternatives) ## User Insights Average based on 24 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Photography](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Photography") UP Verified User in Photography Small-Business (50 or fewer emp.) 8/13/2019 "Professional Service" 5/5 What do you like best about Format? I find that contrary to popular blogging websites like Wordpress, Format has specifically and successfully targeted the art market. I feel comfortable with how aesthetically pleasing my site looks when presenting my work as the design and layout of the templates are all to the standard that a professional art site should be. Review collected by and hosted on G2.com. What do you dislike about Format? I dislike that my portfolio looks like trash on mobile because on desktop it looks so good. The formatting is inflexible, and won't scroll up and down which isn't great. Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? I have a professional website and domain for my artwork. And it was really easy to set up without compromising artistic standards or having to hire a coder. Review collected by and hosted on G2.com. Show More 6/17/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Kevin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin C.") KC Kevin C. Content Developer Small-Business (50 or fewer emp.) 3/10/2023 "Best and easiest website builder!" 5/5 What do you like best about Format? I've been using Format for quite a while now and it's still the best one I've seen! I love the different templates, which are all very clean and modern. Its super easy to add images to your site using the phone app. Plus the customer service is fantastic! Review collected by and hosted on G2.com. What do you dislike about Format? Honestly, I have no issues with Format so far! Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? Hosting a nice-looking website that is easy to update! Review collected by and hosted on G2.com. Show More 2/4/2024 Current UserValidated ReviewerIncentivizedSource: G2 invite DP Deepak P. Marketing consultant Mid-Market (51-1000 emp.) 5/19/2022 "Best place to get a website very easily" 4.5/5 What do you like best about Format? Their customer service is great and I am very pleased.Text fonts, tones and unlimited pages and amazing colours and templates. I would not suggest any other website builder then Format.The easier it is to do complex things on the website, the better. Review collected by and hosted on G2.com. What do you dislike about Format? There is not anything I can think of that I like least about Format. But as I wrote above I have little knowledge of programming.I love it and would change.nothing about it. Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? It gives my photography business a better image.Big help to expand the resume information and place all of my relevant data in one place. I could design my homepage easily and much cheaper than hiring technician. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mayank B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mayank B.") MB Mayank B. Senior Consultant Mid-Market (51-1000 emp.) 3/17/2022 "Platform for non tech photographers" 5/5 What do you like best about Format? Format provides a platform to non-tech photographers to create websites and showcase their work to the entire world. This is easy to use and for non-tech artists. This tool has helped a lot of people in my community too. Review collected by and hosted on G2.com. What do you dislike about Format? Although there is no such problem, I would like to highlight one small suggestion to format team please make something more eye-catching for mobile apps as in today's handheld device world, every one wants their website to be on mobile and tablets. Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? Now my work is visible to everyone with just one click and it is possible with Format Only. this tool is helping me to promote me and my tea's work in front of client. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite HH Halle H. Photographer Photography Small-Business (50 or fewer emp.) 8/14/2019 "I would recommend format for a professional and straightforward online portfolio " 4.5/5 What do you like best about Format? What I like best about format is the creative opportunities I’ve received from using this site. I think that it’s a rare and admirable quality for a web hosting company to reach out to its customers with unique opportunities catered to the artist / business owner’s craft. Review collected by and hosted on G2.com. What do you dislike about Format? The only thing I dislike about format is the cost of hosting. I find it’s one of the easiest sites to use with the most professional outcome but it is on the steeper side of web hosting. Review collected by and hosted on G2.com. Recommendations to others considering Format: Definitely use format if you are looking for a great and professional site but you have little web design / coding experience. Not that format doesn’t have advanced settings but it’s also great for beginner web design. Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? I’ve realized the benefits of having a professional online creative portfolio. I’ve found that Instagram has provided me with many connections but having a site that displays my images in full and in an organized fashion has Been an asset. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Carlos B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carlos B.") CB Carlos B. Architect & Architectural Photographer Small-Business (50 or fewer emp.) 8/13/2019 "Simple, stylish and efficient" 5/5 What do you like best about Format? There many things I like: Being able to add and intro page; my theme which is minimalist, simple yet elegant; but the most important is that the support team is fully available to clarity my doubts and guide me step by step in order to solve my problems. Review collected by and hosted on G2.com. What do you dislike about Format? I dislike the fact that themes do not have animations or flash features. A flash intro would be a great thing to have on my site. I would also love to have more "pages" or features for my "intro" page to chose from, the intro page is the page that goes before my landing page. Review collected by and hosted on G2.com. Recommendations to others considering Format: My advice for those looking at Format is to avoid hesitation, and start using it full time. Format make things easier and they are always ready to help.I remember my first contact with their support team, it was to connect my gmail account to the business email (using my host name). The girl that handled the request solved my issue quickly and educated me about the process, it was great! Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? I started with Format since my very beginnings and has impacted my target market heavily. Clients go to my website and they do not hesitate to hire me when they see it. My website is my main "tool", "weapon", and Format has saved me time, money, efforts, and has provided me with a nice, clean minimalist template that I can personalise anytime I want. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite DH Daria H. Ms Small-Business (50 or fewer emp.) 8/13/2019 "Great platform for creative portfolio display" 4.5/5 What do you like best about Format? Format offers very easy to use, minimalist and effective website templates that are very well-suited for creative types that need to display their work online. There is a good plan variety, with most affordable option at a competitive price. Templates are easy to fill with content, technical support is great, service is exceptionally well-maintained. My website never crashed. Review collected by and hosted on G2.com. What do you dislike about Format? There are some limitations as per number of galleries, photos you can upload / store, number of products in your store etc, that come with the most affordable plan. The editing of any single template is limited. It's less flexible than Squarespace in terms of building the template, but suits basic needs well. Review collected by and hosted on G2.com. Recommendations to others considering Format: Format is a best fit for users who need a simple presentation-type website with some additional functions. It's a good price for the great service with exceptional backend, but it comes with somewhat limited flexibility in design. Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? I use Format for displaying my online photography portfolio. It is a key element in a professional photographer's work to be able to show your images in a quick, efficient way. Format does it well with any device type in any part of the world that has connection to the Internet. I also set up an online store to be able to sell my books and individual prints there, which is helpful. Blog section keeps the news going and makes my website look up to date. Contact tab is important for any potential clients to reach me without explicitly displaying my email. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Gili B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gili B.") GB Gili B. Photographer and Photo Editor Small-Business (50 or fewer emp.) 8/13/2019 "The best and the easiest way to build your portfolio" 5/5 What do you like best about Format? For me, Format was the best choice. I was looking for a way to build my website, and do it very easily, and then I became familiar with Format, which was just perfect for me. I took me very little time to raise my website, and present my portfolio to other people. Besides that, I think that my Format based website has led mine to a lot of new customers. Review collected by and hosted on G2.com. What do you dislike about Format? The one thing that I disliked is that fact that it's a bit hard to make design changes in HTML. Review collected by and hosted on G2.com. Recommendations to others considering Format: Use it, it worth the money, easy to use, fast and useful support when needed, and on top of all, you can make the slickest website around. Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? My site is way more visible and reachable thanks to the SEO options, and I get a lot of new visitors from it. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Photography](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Photography") UP Verified User in Photography Small-Business (50 or fewer emp.) 8/12/2019 "Easy, simple and always works" 4.5/5 What do you like best about Format? I like how simple and easy it is to manage your website. everything is in order and logical sense. There is no weird options and the price is quite good. Review collected by and hosted on G2.com. What do you dislike about Format? Regardless of how I like simplicity of the 4ormat I don't like how limited I am with templates. There is such a small room to improve the template that a) my website never looks exactly how I want b) after while I can recognise others people websites that they made by 4ormat, it makes them just look the same - and no artist wants to look the same as others. More options in custom pages and the enter pages. Review collected by and hosted on G2.com. Recommendations to others considering Format: If you looking for easy and always working website this is the place. Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? It makes my work easy to present in clean and minimalistic way. I feel that support is always there when I need. Ive been with 4ormat for like 8 years. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite NS Nashalina S. Art Photographer Small-Business (50 or fewer emp.) 8/14/2019 "Happiness with Format" 4.5/5 What do you like best about Format? I adore the ease of switching out images, changing the order, creating new pages, editing existing pages. The templates are easy to use. Makes my world so much easier. Review collected by and hosted on G2.com. What do you dislike about Format? Some frustration with the translation of the site to cell phone appearance. I had attempted to do some personal editing which I loved but it never translated perfectly to cell phone interface. Recently, I had to change and go with a generic template. Review collected by and hosted on G2.com. Recommendations to others considering Format: I highly recommend using Format to creatives who want to present their work in an attractive manner to the rest of the world. Review collected by and hosted on G2.com. What problems is Format solving and how is that benefiting you? The ease of changing my site around, including size of images, projects, etc. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/format/pricing) Format Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_b842f87f049d9e755a47a0b683334572/squarespace.png "Product Avatar Image") Squarespace 4.4/5(1,136) [ Compare Now ](https://www.g2.com/compare/format-vs-squarespace) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c1309f9c31f9c3bd6f946d5e864cffca/wix.png "Product Avatar Image") Wix 4.2/5(1,889) [ Compare Now ](https://www.g2.com/compare/format-vs-wix) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9fc6cf48d43438ffe1ddeecc48d9540c/portfoliobox.png "Product Avatar Image") Portfoliobox 4.3/5(30) [ Compare Now ](https://www.g2.com/compare/format-vs-portfoliobox) ##### ##### Format Features Portfolio Display work Build portfolio Pre-made templates Logistics File format Domain name File upload [ View More Features ](https://www.g2.com/products/format/features) ##### Categories on G2 [Website Builder](https://www.g2.com/categories/website-builder)[Creative Portfolio Management](https://www.g2.com/categories/creative-portfolio-management) ##### Explore More [How does JumpCloud manage access to network resources (Wi-Fi, VPN) and infrastructure (servers, cloud VMs)?](https://www.g2.com/discussions/how-does-jumpcloud-manage-access-to-network-resources-wi-fi-vpn-and-infrastructure-servers-cloud-vms)[What are the best automotive marketing tools for dealerships requiring faster website optimization and competitive positioning?](https://www.g2.com/discussions/what-are-the-best-automotive-marketing-tools-for-dealerships-requiring-faster-website-optimization-and-competitive-positioning)[What platform provides analytics on support resolution times?](https://www.g2.com/discussions/what-platform-provides-analytics-on-support-resolution-times) [Best app development software for rapid prototyping](https://www.g2.com/discussions/best-app-development-software-for-rapid-prototyping)[best customer success software](https://www.g2.com/discussions/i-need-help-finding-the-best-customer-success-software-advice-needed)[Best auditing platform for large corporations](https://www.g2.com/discussions/what-s-the-best-auditing-platform-for-large-corporations) [Show MoreShow Less](javascript:void(0);)