--- title: Format Reviews meta_title: 'Format Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 24 reviews by the users' company size, role or industry to find out how Format works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 24 scale: '5' date_modified: '2026-08-07' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Format Reviews **Vendor:** Format **Category:** [Website Builder Software](https://www.g2.com/categories/website-builder) **Average Rating:** 4.4/5.0 **Total Reviews:** 24 ## About Format Format is an online platform that helps thousands of professional photographers across 190 countries showcase their work and run their businesses efficiently - freeing up more time to spend on their craft. We believe that growing your photography business is easy when you have the right business tools designed to meet your specific needs. With Format, professional photographers have access to a single solution to showcase their work in an online portfolio, serve their clients with a seamless workflow, sell their prints online and more. Get started with Format today at format.com! ## Format Reviews ### 1. Professional Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** I find that contrary to popular blogging websites like Wordpress, Format has specifically and successfully targeted the art market. I feel comfortable with how aesthetically pleasing my site looks when presenting my work as the design and layout of the templates are all to the standard that a professional art site should be. **What do you dislike about Format?** I dislike that my portfolio looks like trash on mobile because on desktop it looks so good. The formatting is inflexible, and won't scroll up and down which isn't great. **What problems is Format solving and how is that benefiting you?** I have a professional website and domain for my artwork. And it was really easy to set up without compromising artistic standards or having to hire a coder. ### 2. Best and easiest website builder! **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin C. | Content Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Format?** I've been using Format for quite a while now and it's still the best one I've seen! I love the different templates, which are all very clean and modern. Its super easy to add images to your site using the phone app. Plus the customer service is fantastic! **What do you dislike about Format?** Honestly, I have no issues with Format so far! **What problems is Format solving and how is that benefiting you?** Hosting a nice-looking website that is easy to update! ### 3. Best place to get a website very easily **Rating:** 4.5/5.0 stars **Reviewed by:** Deepak P. | Marketing consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Format?** Their customer service is great and I am very pleased.Text fonts, tones and unlimited pages and amazing colours and templates. I would not suggest any other website builder then Format.The easier it is to do complex things on the website, the better. **What do you dislike about Format?** There is not anything I can think of that I like least about Format. But as I wrote above I have little knowledge of programming.I love it and would change.nothing about it. **What problems is Format solving and how is that benefiting you?** It gives my photography business a better image.Big help to expand the resume information and place all of my relevant data in one place. I could design my homepage easily and much cheaper than hiring technician. ### 4. Platform for non tech photographers **Rating:** 5.0/5.0 stars **Reviewed by:** Mayank B. | Senior Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2022 **What do you like best about Format?** Format provides a platform to non-tech photographers to create websites and showcase their work to the entire world. This is easy to use and for non-tech artists. This tool has helped a lot of people in my community too. **What do you dislike about Format?** Although there is no such problem, I would like to highlight one small suggestion to format team please make something more eye-catching for mobile apps as in today's handheld device world, every one wants their website to be on mobile and tablets. **What problems is Format solving and how is that benefiting you?** Now my work is visible to everyone with just one click and it is possible with Format Only. this tool is helping me to promote me and my tea's work in front of client. ### 5. I would recommend format for a professional and straightforward online portfolio **Rating:** 4.5/5.0 stars **Reviewed by:** Halle H. | Photographer , Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2019 **What do you like best about Format?** What I like best about format is the creative opportunities I’ve received from using this site. I think that it’s a rare and admirable quality for a web hosting company to reach out to its customers with unique opportunities catered to the artist / business owner’s craft. **What do you dislike about Format?** The only thing I dislike about format is the cost of hosting. I find it’s one of the easiest sites to use with the most professional outcome but it is on the steeper side of web hosting. **Recommendations to others considering Format:** Definitely use format if you are looking for a great and professional site but you have little web design / coding experience. Not that format doesn’t have advanced settings but it’s also great for beginner web design. **What problems is Format solving and how is that benefiting you?** I’ve realized the benefits of having a professional online creative portfolio. I’ve found that Instagram has provided me with many connections but having a site that displays my images in full and in an organized fashion has Been an asset. ### 6. Simple, stylish and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos B. | Architect & Architectural Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** There many things I like: Being able to add and intro page; my theme which is minimalist, simple yet elegant; but the most important is that the support team is fully available to clarity my doubts and guide me step by step in order to solve my problems. **What do you dislike about Format?** I dislike the fact that themes do not have animations or flash features. A flash intro would be a great thing to have on my site. I would also love to have more "pages" or features for my "intro" page to chose from, the intro page is the page that goes before my landing page. **Recommendations to others considering Format:** My advice for those looking at Format is to avoid hesitation, and start using it full time. Format make things easier and they are always ready to help.I remember my first contact with their support team, it was to connect my gmail account to the business email (using my host name). The girl that handled the request solved my issue quickly and educated me about the process, it was great! **What problems is Format solving and how is that benefiting you?** I started with Format since my very beginnings and has impacted my target market heavily. Clients go to my website and they do not hesitate to hire me when they see it. My website is my main "tool", "weapon", and Format has saved me time, money, efforts, and has provided me with a nice, clean minimalist template that I can personalise anytime I want. ### 7. Great platform for creative portfolio display **Rating:** 4.5/5.0 stars **Reviewed by:** Daria H. | Ms, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** Format offers very easy to use, minimalist and effective website templates that are very well-suited for creative types that need to display their work online. There is a good plan variety, with most affordable option at a competitive price. Templates are easy to fill with content, technical support is great, service is exceptionally well-maintained. My website never crashed. **What do you dislike about Format?** There are some limitations as per number of galleries, photos you can upload / store, number of products in your store etc, that come with the most affordable plan. The editing of any single template is limited. It's less flexible than Squarespace in terms of building the template, but suits basic needs well. **Recommendations to others considering Format:** Format is a best fit for users who need a simple presentation-type website with some additional functions. It's a good price for the great service with exceptional backend, but it comes with somewhat limited flexibility in design. **What problems is Format solving and how is that benefiting you?** I use Format for displaying my online photography portfolio. It is a key element in a professional photographer's work to be able to show your images in a quick, efficient way. Format does it well with any device type in any part of the world that has connection to the Internet. I also set up an online store to be able to sell my books and individual prints there, which is helpful. Blog section keeps the news going and makes my website look up to date. Contact tab is important for any potential clients to reach me without explicitly displaying my email. ### 8. The best and the easiest way to build your portfolio **Rating:** 5.0/5.0 stars **Reviewed by:** Gili B. | Photographer and Photo Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** For me, Format was the best choice. I was looking for a way to build my website, and do it very easily, and then I became familiar with Format, which was just perfect for me. I took me very little time to raise my website, and present my portfolio to other people. Besides that, I think that my Format based website has led mine to a lot of new customers. **What do you dislike about Format?** The one thing that I disliked is that fact that it's a bit hard to make design changes in HTML. **Recommendations to others considering Format:** Use it, it worth the money, easy to use, fast and useful support when needed, and on top of all, you can make the slickest website around. **What problems is Format solving and how is that benefiting you?** My site is way more visible and reachable thanks to the SEO options, and I get a lot of new visitors from it. ### 9. Easy, simple and always works **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2019 **What do you like best about Format?** I like how simple and easy it is to manage your website. everything is in order and logical sense. There is no weird options and the price is quite good. **What do you dislike about Format?** Regardless of how I like simplicity of the 4ormat I don't like how limited I am with templates. There is such a small room to improve the template that a) my website never looks exactly how I want b) after while I can recognise others people websites that they made by 4ormat, it makes them just look the same - and no artist wants to look the same as others. More options in custom pages and the enter pages. **Recommendations to others considering Format:** If you looking for easy and always working website this is the place. **What problems is Format solving and how is that benefiting you?** It makes my work easy to present in clean and minimalistic way. I feel that support is always there when I need. Ive been with 4ormat for like 8 years. ### 10. Happiness with Format **Rating:** 4.5/5.0 stars **Reviewed by:** Nashalina S. | Art Photographer , Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2019 **What do you like best about Format?** I adore the ease of switching out images, changing the order, creating new pages, editing existing pages. The templates are easy to use. Makes my world so much easier. **What do you dislike about Format?** Some frustration with the translation of the site to cell phone appearance. I had attempted to do some personal editing which I loved but it never translated perfectly to cell phone interface. Recently, I had to change and go with a generic template. **Recommendations to others considering Format:** I highly recommend using Format to creatives who want to present their work in an attractive manner to the rest of the world. **What problems is Format solving and how is that benefiting you?** The ease of changing my site around, including size of images, projects, etc. ### 11. Photographer using Format **Rating:** 5.0/5.0 stars **Reviewed by:** Marijn H. | Fashion & portrait photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** I have been using format for at least five years now. I love how easy it is to use as I know close to nothing about website building. Not too many themes to choose from. The website displays my portfolio exactly how I like it. **What do you dislike about Format?** Some tools are pretty slow at times, like the Proofing and Uploading. I have tried with different internet connections but that does not seem to change. **Recommendations to others considering Format:** If you are a photographer or anything else in the creative industry and you want to display your work, Format is definitely a good choice for you. The available themes go very well with all kinds of portfolios. Super easy to customize. **What problems is Format solving and how is that benefiting you?** As stated above, it displays my portfolio really well without any noise. Also the contact form works smoothly and provides an easy way for potential client to reach me. ### 12. Great top menu organization **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Photography | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2019 **What do you like best about Format?** It's very easy to use for any purpose. For myself as a photographer, I needed to add so many pages with photos dividing by projects. Wist Format, I could show smartly on the top menu, that was very important for me. **What do you dislike about Format?** I don't have anything to complain, but the themes they provide are a bit less selections and too simple. I wish I had more choices for themes. **Recommendations to others considering Format:** This price for this quality and support is perfect for anyone who is in creative field! Especially for photographers! **What problems is Format solving and how is that benefiting you?** As I mentioned, how I showcase my work which is bunch can present smartly on Format! ### 13. Excellent for my showcasing photography **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about Format?** One of the most helpful things about format is the proofing option. This allows you to upload all the high resolution photographs from a shoot and then share them privately with a client. It looks very professional and it is very easy to use. **What do you dislike about Format?** The least helpful thing about Format is that the design can be restrictive. For example, you can not use custom font and there is a limited selection.This is not too say that I think it should be fully customisable (like a drag and drop website. I actually like how the design is curated for you - but I do think there are certain elements that should be customisable. **What problems is Format solving and how is that benefiting you?** The main problem that has been solved is presentation. My work now looks professional and I have used in a number of meetings and interviews. ### 14. happy with photo options finally **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2019 **What do you like best about Format?** as a professional photographer who shoots a lot of verticals, I find it hard to create a website using pre-made layouts that don't minimize the vertical dimensions. I was thrilled with all the simple, functional and well designed options from format. **What do you dislike about Format?** Customizing the code was confusing so I skipped it. **Recommendations to others considering Format:** highly recommend and definitely utilize the LR integration features. **What problems is Format solving and how is that benefiting you?** I'm solving most my problems with format. It has a better user experience, more friendly to vertical photos, text options are great and the layouts are modern and creative without being obnoxious. ### 15. Professional Websites Made Easy! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2019 **What do you like best about Format?** It's been a pretty straightforward process and easy to use. **What do you dislike about Format?** Better video integration (thumbnail upload) & seo keyword assistance **What problems is Format solving and how is that benefiting you?** Once you are up and running, you don't really have to maintain your site very much. I've saved a fair amount of time. ## Format Discussions - [Will there be more customisation?](https://www.g2.com/discussions/14534-will-there-be-more-customisation) - 1 upvote - [View Format pricing details and edition comparison](https://www.g2.com/products/format/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+22%3A25%3A42+-0500&secure%5Bsession_id%5D=c8743491-9fc4-4467-82ed-f00442754ade&secure%5Btoken%5D=18cc6da20a3f4948bb4f14d58e9ba051e696c4744efb2654c2b18d8b5112b4af&format=llm_user) ## Format Features **Portfolio** - Display work - Build portfolio - Pre-made templates - Edit - Portfolio format **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name - Custom Domains - Customizable Forms - Customizable Branding - Customizable Templates **Logistics** - File format - Domain name - File upload - E-commerce **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting - Online Booking Tools - Website Analytics **Content** - Email Integrations - Content Management - Permissions - WordPress Tool - Design Management - Website Management - eCommerce Management - SEO Management - Website Integration - Social Media Integration - Third-Party Integrations **Support** - Customer Support **Additional Functionality** - Shopping Cart - Online Store Builder - Real Time Editing - Multi-Language - Landing Pages/Web Forms - CRM - API - Activity Tracking - Generative AI - Alerts/Notifications - Visitor Tracking - Survey Builder - Auto Update - Widgets - AI Copilot - SSL Security - Data Import/Export - Customizable Fields - Activity Dashboard - Media Library - WYSIWYG Editor ## Top Format Alternatives - [Squarespace](https://www.g2.com/products/squarespace/reviews) - 4.4/5.0 (1,125 reviews) - [Wix](https://www.g2.com/products/wix/reviews) - 4.2/5.0 (1,824 reviews) - [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) - 4.3/5.0 (1,083 reviews)