The ease of use is for us really important. As a performance marketing agency with loads of clients, it is crucial to maintain a good overview of the competitors. Foreplay has been the tool of our choice since 2021. We've tried many "alternatives", but nothing reaches the potential that Foreplay offers to us.

Furthermore, the support is lightning-fast (which is important as the agency game can be quite hectic at times). Foreplay was always there to assist and resolve our problems within litteraly minutes. Review collected by and hosted on G2.com.

There was never anything that I disliked. Whenever we needed a new feature it was already in the making (and was introduced a few days/weeks later). Review collected by and hosted on G2.com.

One of the things that I like best about Foreplay is how it simplifies the process of creating engaging and effective ads for Facebook and TikTok. It allows me to save ads from anywhere, browse the largest community ad library in the world, and generate AI briefs from my ad inspiration. It also helps me produce high-quality ads at scale, without compromising on creativity or performance. Foreplay is a complete winning ad workflow that makes ad creation fun and easy. Review collected by and hosted on G2.com.

Nothing. I think the software is pretty amazing! Review collected by and hosted on G2.com.

The thing I LOVE most about Foreplay is it's ease of use, it is so easy to use yet it is so helpful... From the swipe file, to spyder all the way to the disovery page, Foreplay has helped me elevate my advertisments to the next level just by browsing through and seeing what is working for other people in my industrys current market Review collected by and hosted on G2.com.

I would say some downsides of Foreplay would be its cost... Especially for unprofitable business looking to expand their knoledge, if Foreplay offered some type of offer for new business like a month free or a month at 70% off, etc etc it would open the eyes of new business owners/marketers and would in the end bring them a hefty ROI. Review collected by and hosted on G2.com.

I love how effortless it is to create step-by-step briefs for our influencers now. No more writing out lengthy and confusing video or content instructions. The seamless collaboration on the platform is fantastic, and the Google Chrome extension is a game-changer, allowing me to save inspiring ads from any platform- a function I utilize daily. The Foreplay customer support team is also great, they walked me through how to use the platform and the benefits of implementing and integrating it into my everyday. Review collected by and hosted on G2.com.

The brand profile section in a brief can be somewhat limiting in terms of what a brand might need. Review collected by and hosted on G2.com.

I love how everything is very shortcuts friendly, as it makes it super easy to navigate and quickly switch between tabs so that I can continue to gather new creatives and compare to other saved ones in a very efficient way! Review collected by and hosted on G2.com.

Not much, however I do recall seeing a Swipe File put together by Chase Chappell, and had that saved for a while, but I think after some ecent update I wasn't able to find it. What would be cool would be a social area/marketplace of swipefiles that people could get from the ad creative experts that put them together! Review collected by and hosted on G2.com.

Being able to save and organize ads and retain those that aren't even active anymore, has been a massive time saver when creating new ads for my clients. It's something that has become a tool we use multiple times a week. And it's so simple to use and understand, I can directly share swipe files with team members without having to brief them on the platform first. Review collected by and hosted on G2.com.

The only feature I wish it had was the ability to duplicate whole swipe files with other users. Review collected by and hosted on G2.com.

This is one of the most critical tools for front-end acquisition. As a media buyer, I use this tool to spy on different products in different industries and rapid test formats for winning ad creatives on my account. Using this creative brief feature what normally took hours of r&d turned into 30 minutes to create, edit, and send off to our talent. Amazing product overall. Review collected by and hosted on G2.com.

I wish they would have categories for different industries and a for you page for products similar to the one your are trying to push so that it can make the research and inspiration part a bit quicker. Review collected by and hosted on G2.com.

What I like most about Foreplay is its robust capability for staying on top of competitor analysis in the creative ad space. It offers a seamless way to track and analyze the latest trends and strategies used by competitors, ensuring that our creative angles are always innovative and competitive. The tool's intuitive interface and powerful features allow for easy collection, organization, and comparison of creatives, which helps in identifying successful tactics and areas for improvement. Review collected by and hosted on G2.com.

I wish the Foreplay Experts tab was a bit more intuitive. I reference these boards constantly and it sometimes seems like they're not often updated or easy to navigate. Review collected by and hosted on G2.com.

I'ts my inspiration library and collection of high converting ads. foerplay help me organize and rate ad creative from my competitors and other brands so I can generate and execute ideas faster. The auto transcription is one of the things i love the most, we can extract the structure of the ad copy in seconds. I create and share boards with my team and clients. Great tool! Review collected by and hosted on G2.com.

Sometimes the app laggs and slows down my mac. Review collected by and hosted on G2.com.

We all have those moments where we just can't think of any meaningful ideas to put out into the world. Then your creative output suffers, followed by your ad account. When I run out of ideas, I can always count on Foreplay to give me a helping hand. Even one look at an ad, I can get creatively inspired and bring my ad account higher than ever before. Review collected by and hosted on G2.com.

Not much to compain about, except it's as addictive as TikTok Review collected by and hosted on G2.com.