As a creative strategist, I use Foreplay for finding inspiration for new creative formats and checking top ads from other brands. It's great for storing everything and staying organized. Before, we used to save Facebook ad links or screenshots, which would often get lost or go inactive, but now with Foreplay, everything stays forever. I really like its visual nature. Review collected by and hosted on G2.com.

I haven't had much luck with the briefing yet. Review collected by and hosted on G2.com.

The interface is super clean and easy to use, and our favorite feature so far is the ability to filter ads by content type (before-and-afters, product features, testimonials, etc.). It makes finding the right creative examples so much faster. Review collected by and hosted on G2.com.

The cost--it's high compared to other tools in our tech stack. Review collected by and hosted on G2.com.

What I like best about Foreplay is how it turns chaotic ad inspiration into an organized, collaborative system. The Chrome extension makes it effortless to save ads from Facebook, TikTok, and YouTube, and the ability to tag, comment, and organize creatives into boards saves a ton of time. It's built with performance marketers in mind—and it shows. Everything feels smooth, purposeful, and tailored to real-world ad workflows. Review collected by and hosted on G2.com.

The mobile experience feels a bit limited, and there’s a small learning curve at first. Also, while it's not the cheapest tool, the value it delivers easily justifies the price for serious ad teams. Review collected by and hosted on G2.com.

Foreplay makes creative research stupidly easy. Huge ad library, clean workflow, and a massive time-saver for any marketing team. Review collected by and hosted on G2.com.

It's a little pricey compared to other tools Review collected by and hosted on G2.com.

I've used other platforms such as Atr** but have found that everyone else increasing pricing without increasing features which is a big way to drive customers away.

Foreplay has been the most consistent not only in publishing new features but actually making sure the valuable data we all seek is actually available.

Sick of not having ALL the data and Foreplay is the ONLY platform to have everything I'm looking for! Review collected by and hosted on G2.com.

The fact I didn't start using it sooner! Review collected by and hosted on G2.com.

Nothing. Review collected by and hosted on G2.com.

I don't find Foreplay valuable at all. They double charge you and don't want to pay back, offering to credit the amount to the future instead. I consider them non-ethical. Support is trash. Review collected by and hosted on G2.com.

The creativity it inspires is worth 10x the cost of the subscription! Review collected by and hosted on G2.com.

Nothing to dislike yet, and I can't see that there ever will be. Review collected by and hosted on G2.com.

We’re a small ecom team of three, so time and clarity matter. Before Foreplay, we were saving ads in random folders, Slack threads, screenshots on our phones. Now everything’s in one place, organized, and actually useful. We built swipe folders for each product launch, so whenever it’s time to brainstorm, we’re not starting from zero. It just makes the whole creative process smoother. Review collected by and hosted on G2.com.

Not much honestly. Maybe just wish it had better tagging suggestions or autotags when saving a lot of ads quickly. Review collected by and hosted on G2.com.

I use Foreplay every day, and it has dramatically boosted my productivity. Rather than spending hours monitoring ad libraries, Foreplay lets me quickly see what strategies are working for competitors and helps me find inspiration. It has become my go-to tool. Review collected by and hosted on G2.com.

There isn’t much that I dislike about this product. While the price might be a bit steep for some people, I believe it is definitely worth the cost. Review collected by and hosted on G2.com.

This tool is awesome. You can easily save and store all the ads you find during your research, transcribe them and track them. It's so good. I use it almost daily. Highly recommend. Review collected by and hosted on G2.com.

It's not cheap, but also not expensive. Certinaly worth the price. Review collected by and hosted on G2.com.