LH
Lauren H.
Small-Business (50 or fewer emp.)
"Efficient Recruitment Marketing with Easy Setup"
4.5/5
What do you like best about Force24?

I like Force24's intuitive system, which makes it easy to build journeys and test them. The ease of sending from multiple domains and pipelines within one system is a big plus, as it lets me tailor our messaging to provide client solutions efficiently. I also appreciate the email formatting tool, which allows for previews in different modes like iPhone and desktop. This helps me to send multiple campaigns out simultaneously and gives me more time to create assets. Additionally, the initial setup was really easy, with accessible help for the technical aspects like domain setup. Review collected by and hosted on G2.com.

What do you dislike about Force24?

The biggest improvement piece for me would be the marketing list tool. Although it has an AI built with it, it's quite clunky when building a tailored list. It would be great to put multiple searches in one option, for example, if I wanted a list of different job titles, I don't want to have to duplicate everyone of those; I would like to put them all on one line. Review collected by and hosted on G2.com.

Steven C.
SC
Steven C.
Marketing Manager
Mid-Market (51-1000 emp.)
"Effortless Email Creation with Minor Hiccups"
3.5/5
What do you like best about Force24?

I appreciate Force24 for allowing us to create emails in a variety of formats and from different email addresses. It's also helpful in mapping out marketing journeys, which I find useful. I like being able to see insights about users who viewed or took action on the emails. In general, I find it easier to create emails compared to other platforms. The pre-existing templates are a big plus, making it quick and easy to create responsive emails across all devices. The initial setup was easy too. Review collected by and hosted on G2.com.

What do you dislike about Force24?

Sometimes formatting on emails doesn't work. Text, for example, will wrap in an odd way, or not update with changes I've made in the preview, such as line breaks. I have to refresh the email a few times until it works. Review collected by and hosted on G2.com.

James E.
JE
James E.
Marketing Director
Mid-Market (51-1000 emp.)
"Force24 Delivers Seamless Marketing Automation with Excellent Training and Support"
4/5
What do you like best about Force24?

Force24 is a Marketing Automation Platform, that enables you to deliver an integrated Sales & Marketing tech that enables both functions through current and prospective contacts seamlessly.

Integrating Force24 into your Websites, is a simple but effective process, with online support on hand to help and guide you through the process. One of the many perks of Force24 who offer unlimited training......

The cost to implement Force24 across a group of 10 businesses, integrating multiple websites and managing over100,000 contacts was simple. The platform provides a 360% view of customers engaging with businesses who operate in silos.

Force24 also built an API between the platform and an ERP used by a few of the businesses making sure we only have one version of the truth when it comes to customer data

The process of developing Emails whether from form captures, or to drive engagement or leads is simple. It does require human intervention to design the emails, although there are some useful tools within the platform.

The platform integrates directly with your Google Ads Accounts, seamlessly with Aps such as Teams, LinkedIn etc, it has an AI chatbot which can be annoying when you are use to the high quality human base service - but they are there in a few minutes.

The integrating reporting functionality to monitor email performance is good, the AI Plug in to review your emails drives value and giving your sales teams access to a Sales View of the platform can encourage curious sales professionals to be empowered through data and lead scores Review collected by and hosted on G2.com.

What do you dislike about Force24?

The platform is sometimes a little clunky and the integrations with Google Advertising often require reconnecting Review collected by and hosted on G2.com.

Verified User in Utilities
UU
Verified User in Utilities
Small-Business (50 or fewer emp.)
"Quick, Easy Email and Landing Page Creation with Great Drag-and-Drop"
4/5
What do you like best about Force24?

The ability to quickly create emails, journeys and microsite/landing pages. This makes our internal process so much easier, as opposed to consulting our tech team to building landing pages - as we did previously. The drag-and-drop usability is great for basic builds. Review collected by and hosted on G2.com.

What do you dislike about Force24?

There can be teething problems with things when they're not working. However, the support team are quick to help. Review collected by and hosted on G2.com.

SG
Stephen G.
Small-Business (50 or fewer emp.)
"Effective for Targeted Marketing with Room for Improvement"
3/5
What do you like best about Force24?

I find some of the usability in Force24 to be good. The campaign builder is straightforward and vital for our marketing communications, letting me easily message segments of the audience with one-off messages. It's very easy to work through when sending these types of emails. Even though the email builder has a few quirks, it's manageable to use. I appreciate the ability to segment our audience and rely on automations, helping us deliver the right message to the right customer at the right time. The account manager is also helpful, working through integration issues with me. Review collected by and hosted on G2.com.

What do you dislike about Force24?

The campaign builder could do with optimization, especially the ability to select a segment and exclude from a send, which would be really helpful. The email builder can be unresponsive and sometimes needs several reloads to work properly. The contacts section is annoying; it's tough to make changes or duplicate once a segment is created, despite it being great for identifying a subset of people. The contacts search is difficult, particularly when using time frames on custom objects, as the wording can lead to misinterpretation, like with 'on or after x time.' The journey builder has limitations that can be annoying, and the settings can feel restrictive when setting up specific automations. Review collected by and hosted on G2.com.

Verified User in Business Supplies and Equipment
UB
Verified User in Business Supplies and Equipment
Mid-Market (51-1000 emp.)
"Easy-to-Use Journey Manager That Boosts Nurture Email Performance"
4/5
What do you like best about Force24?

The Journey Manager for emails is easy to set up and use, and it has helped us improve the way our nurture email campaigns perform. The visual email flow is clear and intuitive, which makes it simple to understand what’s happening at each step and to optimise this feature across multiple campaigns. Review collected by and hosted on G2.com.

What do you dislike about Force24?

The process of setting up microsites is hard to understand unless someone shows you first or you have to Google it. Review collected by and hosted on G2.com.

Olivia G.
OG
Olivia G.
Mid-Market (51-1000 emp.)
"Simplifies Email Marketing, but Form Building Needs Work"
4.5/5
What do you like best about Force24?

I like that Force24 makes email marketing more seamless by removing its complexity. The email builder is relatively simple to use, and I appreciate the click and drop aspect. I also find that building out a journey is simple, with flows that are easy to understand and use. This simplicity and ease of use make my job quicker, so I don't have to spend as much time setting up an email campaign. Additionally, the initial platform training was great, which made the setup easy. Review collected by and hosted on G2.com.

What do you dislike about Force24?

The microsite and form builder currently feel a bit clunky to me. They're not as easy to use as the email builder, and get a bit too complicated to move sections and sort spacing between them. Review collected by and hosted on G2.com.

EP
Emma P.
Digital Marketing Manager
Small-Business (50 or fewer emp.)
"Insightful Portal Content That Keeps Email Marketers Informed"
4/5
What do you like best about Force24?

There is so much information on the Portal, and we receive regular articles and emails that speak to how email marketers are struggling at the moment. Review collected by and hosted on G2.com.

What do you dislike about Force24?

Only being able to upload new contact lists one at a time is a bit lengthy. The new AI Emails score asks you to correct something, and once you've done that, it finds something else to correct that wasn't there before. It also mentions 'the preheader text is not visible' but this is an automated section controlled by Force24 I believe. Review collected by and hosted on G2.com.

Iain P.
IP
Iain P.
Head of Customer Success and Marketing
Small-Business (50 or fewer emp.)
"Streamlines Email Automation, But Complex for Non-Techies"
4/5
What do you like best about Force24?

I like the support team an account manager. I think they are super helpful and very accessible. The automation of email sending with Force24 saves time for my team. Review collected by and hosted on G2.com.

What do you dislike about Force24?

Some of the key processes are overly complex, too many steps and a little ambiguous. Journeys and pop ups being good examples. As someone is marketing we are not overly technical and it feels too much like you need to be super technical to implement certain features. Not being able to embed video into email really annoys me too. Review collected by and hosted on G2.com.

Sonu P.
SP
Sonu P.
"Effortless Marketing Automation with Force24"
4.5/5
What do you like best about Force24?

I use Force24 to plan and run our marketing campaigns from one platform, and it helps automate emails and customer journeys based on user behavior. I like how Force24 solves the issue of managing campaigns across different channels separately and removes a lot of manual follow-up by automating customer journeys. What I like most about Force24 is how easy it is to build automated customer journeys without much technical effort, and the interface feels clean and simple compared to many other marketing tools. I also appreciate that the initial setup was mostly smooth, and basic tasks like importing contacts and setting up email campaigns were straightforward. Force24 has made our marketing work much more organized and efficient, and the automation saves a lot of time for the team. Review collected by and hosted on G2.com.

What do you dislike about Force24?

Sometimes Force24 feels a little heavy when working with large contact lists, and the navigation can be confusing until you get used to it. A simpler way to build advanced workflows would be nice. Review collected by and hosted on G2.com.