The live chat facility connecting users to a member of the F24 team for support is fantastic.

Ease of creating templates is brilliant

UK support is a big selling point compared to competition. Review collected by and hosted on G2.com.

Improvements to email template builder - Sometimes templates don't save when clicked off and updates are lost. It just needs a 'do you want to continue without saving?' type pop up.

Sometimes Microsite build can be confusing, not as straightforward as email building Review collected by and hosted on G2.com.

The reason I absolutely love using Force24 is how helpful the team are! If you have a query on something - even something small - the response from the chat feature is pretty much instant!! And there are loads of articles that explain step by step the different functions.

That's without mentioning that as an email marketing tool, the drag and drop journeys make it super easy to send multiple campaigns out to different groups and to maintain touch points over a long period easily. Review collected by and hosted on G2.com.

I feel like the creation of templates/designs could be more customisable, sometimes it seems to take a long time to get a template I'm happy with in terms of how it looks. Review collected by and hosted on G2.com.

Out of everything I think the drag and drop journey builder is the most innovative feature which i find myself using frequently. The degree to which you can customise campaigns through journeys is extremely effective to the point that you can experiment as much as you please and see how the ROI changes easily. Review collected by and hosted on G2.com.

Due to Outlook not supporting certain features, the email can be presented differently (spacing, minor formatting) in the builder than to the actual email that is sent. Review collected by and hosted on G2.com.

The journey manager and automated campaigns are very good and time-saving, as well as the genius blocks (could use more fields as the variable rather than just Marketing list) Review collected by and hosted on G2.com.

No Dynamic lists (moving people between lists when a field changes), No exclusion lists when sending ad hoc - currently, you have to create a new list that becomes irrelevant after one send due to the lack of dynamic lists. Review collected by and hosted on G2.com.

The system is a significant step up from the online providers. The level of personalisation and bespoke development means that the system can be perfectly tailored to each companies specific requirements. Review collected by and hosted on G2.com.

The "onboarding" can feel complicated and confusing, depending on your level of knowledge and experience. However, the onboarding team are extremely helpful and patient and really are a great resource. Review collected by and hosted on G2.com.

I like the support pop up function for when I am stuck and need urgent help. I also like how it is easy to use and navigate around once used to it. Review collected by and hosted on G2.com.

The functions needs for non-sales business reporting is limited. Review collected by and hosted on G2.com.

Force24 is easy to use, very typical for a marketing system so easily picked up by new colleagues who have not previously used it. Review collected by and hosted on G2.com.

I experience occasional system errors when uploading data. For example, the system displays my mailing list has 0 contacts when it has uploaded all of them. I resolve this by signing out and back in again to see the correct number of uploads. Review collected by and hosted on G2.com.

- User Interface.

Slick, well put together user interface marketing automation tool. Easy to navigate your way around and pick up. There is so much you can do with it and they are continuously looking at ways in which they can improve it.

- Web Activity

I really like being able to see who out of our contacts and what new/potential clients look at on our website. Helps to monitor this daily and reach out to those who keep coming back onto the website. Like the quick LinkedIn feature too which enables you to do some spying and find your contact/lead.

- Friendly & Helpful Staff

I have had numerous training sessions with the team and have found them all beneficial. They go through it in details and help you understand it better if you don't catch it the first time around. Can always pop a session in the diary too.

- Easy to use

The system is pretty self-explanatory. I just ask a team member on email/intercom if I am not sure.

- Good Customer Support

Always someone there to support you or answer your questions on Intercom.

-Customer journeys.

So many variations, love this feature. So handy!

Worth every penny in my opinion! Review collected by and hosted on G2.com.

- Contact Section.

I find this is not so easy to go through and understand. There are so many drop-down options I find it slightly overwhelming sometimes. If it was easy to use or understand it would not be an issue.

- Web activity does not link with Google Analytics.

This would be really beneficial but maybe I am asking too much!

- Logging Out

Sometimes it randomly logs me out of the system when I am halfway through doing something. However. this does not mean I lose my work, just a tad irritating.

- No undo button.

Would be great if this was a feature when creating emails. Review collected by and hosted on G2.com.

The 3 hours of training sessions I received were carried out very efficiently and were highly informative. Every issue I encounter gets solved in minutes through the live chat. Every team member I have spoken to are so helpful, and they always manage to fix the issue in question. The support service is available instantly whenever you need it! Automation campaign are easy to set up and can be designed to my exact specifications. Review collected by and hosted on G2.com.

Force 24 is a complex tool to get your head around as there are so many things to learn. However, the F24 support team has helped me get up to speed and has been so helpful throughout the whole learning process. Review collected by and hosted on G2.com.

The automated journey tool is by far the best feature. There are many ways to set a path for most types of the customer journey. It makes events, new campaigns, and keeping on top of different marketing lists a breeze!

The whole team is brilliant at handling any requests that you may have, and nothing is ever too much trouble for them; it's highly appreciated. Review collected by and hosted on G2.com.

There is a steep learning curve when you first get started with the software. Even when you think that you are making excellent progress, you come up against something brand new and have to start the learning process all over again.

Some of the features are hard to figure out or hidden away in the background. Review collected by and hosted on G2.com.