--- title: Force24 Reviews meta_title: 'Force24 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 220 reviews by the users' company size, role or industry to find out how Force24 works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 220 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Force24 Reviews **Vendor:** Force24 **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 220 ## About Force24 When every moment matters and every minute counts, master marketing automation with Force24. ## Force24 Pros & Cons **What users like:** - Users appreciate the **seamless automation** of Force24, which enhances campaign efficiency and simplifies marketing efforts greatly. (3 reviews) - Users appreciate the **easy setup** of Force24, finding it straightforward to manage and launch campaigns effectively. (3 reviews) - Users appreciate the **seamless automation** and intuitive campaign management of Force24, enhancing their marketing efficiency significantly. (3 reviews) - Users commend Force24 for its **automation efficiency** , simplifying marketing campaigns and saving valuable time for the team. (2 reviews) - Users value the **seamless automation features** of Force24, enhancing campaign efficiency and customer targeting. (2 reviews) - Users appreciate the **ease of use** of Force24, facilitating effective marketing automation and campaign management effortlessly. (2 reviews) - Easy Implementation (2 reviews) - Email Sending (2 reviews) - Intuitive (2 reviews) - Journey Management (2 reviews) **What users dislike:** - Users experience **integration issues** with Force24, especially when connecting to less common third-party tools and slow implementations. (2 reviews) - Users find the **learning curve steep** for Force24, particularly with its complex interface and advanced features. (2 reviews) - Users face challenges with **limited integrations** , especially when trying to connect to less common third-party tools. (2 reviews) - Users find Force24's performance **slow** when handling large contact lists and integrating new features. (2 reviews) - Users find the **limited customization** in reporting to be restrictive and not suited to all needs. (1 reviews) - Navigation Difficulty (1 reviews) - Navigation Issues (1 reviews) - Not Intuitive (1 reviews) - Workflow Issues (1 reviews) ## Force24 Reviews ### 1. Easy to use and versatile software **Rating:** 5.0/5.0 stars **Reviewed by:** Benjamin S. | Digital and Marketing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Force24?** Automated journeys Lead tracker Lead activity **What do you dislike about Force24?** Reporting on single campaigns UX could be a little nicer in the interface **Recommendations to others considering Force24:** Give it a go and see how you get on. **What problems is Force24 solving and how is that benefiting you?** Automation and seeing lead activity. **Official Response from Sam Duggan:** > Hi Benjamin, thanks for leaving us this review - much appreciated indeed! We're glad you're enjoying using the platform, and I couldn't agree more with your advice. For anyone in doubt, just give it a go and see what you can achieve! ### 2. It's a must in your marketing aresenal. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2020 **What do you like best about Force24?** Best email system on the market! It creates sales/leads as it should and can't recommend enough. **What do you dislike about Force24?** Nothing at all. it literally does what it says on the tin. **What problems is Force24 solving and how is that benefiting you?** Sales and Lead Gen. Using its lead scoring system, it makes the sales process a lot quicker! ### 3. Super easy to work with and the software is packed with cool features **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Force24?** The support team and the ability to categorise lists within the platform for targeted campaigns **What do you dislike about Force24?** Difficulty in using our own HTML code for emails or landing pages **Recommendations to others considering Force24:** Let the support team help you set up as they are really helpful and it made life a lot easier for us **What problems is Force24 solving and how is that benefiting you?** Created a neat email campaigns using the segmentation tools to mark clients birthdays with a bespoke message ### 4. Easy to use and report on campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Kerry B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Force24?** Building campaigns using the drag and drop functionality **What do you dislike about Force24?** Managing contacts and manipulating data in bulk **What problems is Force24 solving and how is that benefiting you?** Reporting is much clearer than our previous email marketing system ### 5. Led Generation Made Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** James W. | Internal Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Force24?** Warm Leads are provided without having to cold call. **What do you dislike about Force24?** sometimes email drops into spam that are part of pre-set campaigns **Recommendations to others considering Force24:** if your looking for lead generations without the hassle then look no further than F24 **What problems is Force24 solving and how is that benefiting you?** lead generation. less time spent calling cold leads with more time to focus on selling to people who are genuinely interested in our products and services ### 6. Brilliant team, great software. **Rating:** 5.0/5.0 stars **Reviewed by:** Grey H. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Force24?** The service that they provide is quick and to the point. Always attentive and go out of their way to help. **What do you dislike about Force24?** I'm still new to the email software side of it, and sometimes the email software isn't the easiest to search for contacts in the databases. **What problems is Force24 solving and how is that benefiting you?** Wanted to be able to create emails and journeys quickly for 'flash' offers, which works great. **Official Response from Sam Duggan:** > Thanks for taking the time to leave us this review Grey - we really appreciate it. Glad you're also finding the team and the support they provide useful, we pride ourselves on our client relationships! If you're ever struggling, just give us a shout! Cheers, Sam ### 7. Great product - easy to use and a friendly and professional service. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Force24?** I have used other well-known platforms and I have always had issues with emails not rendering correctly in inboxes. Force 24 have mastered giving their users the ability to build nice looking, easy to digest emails that land as they should look in inboxes. **What do you dislike about Force24?** There is nothing that I dislike about this product. **What problems is Force24 solving and how is that benefiting you?** Force 24 allows us to send communication via email that gets into inboxes, looks good and provides insightful information about our marketing campaigns. In addition to the capabilities that Force24 gives us - they have a brilliant, friendly and professional service desk. ### 8. Force24 has transformed our marketing capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Pete B. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Force24?** Their suite of services integrating smart technology, with real people expertise and best practice knowledge. **What do you dislike about Force24?** We had some integration issues in our set-up phase, but nothing to major. Minor teething problems that were soon sorted out between us. **What problems is Force24 solving and how is that benefiting you?** A better and deeper analysis and understanding of prospect engagement. Since engagement, our direct email marketing results have quadrupled. ### 9. Force24 **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan F. | Founder & Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 11, 2020 **What do you like best about Force24?** Force24 are always on hand with marketing tips and knowledge. They have helped boost our marketing campaigns and client interaction. **What do you dislike about Force24?** To this day we haven't had a bad experience using Force24, I'm glad to say. **What problems is Force24 solving and how is that benefiting you?** Quick, easy marketing and keeping new and existing clients up to date. **Official Response from Rory Groves:** > Thanks for the great review Ryan! As we pride ourselves on our customer satisfaction, it's great to hear you've not had a bad experience! Thanks for taking time out to leave a review. Cheers, Rory. ### 10. It's alright **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2019 **What do you like best about Force24?** It has a lot of interconnected bits for each channel, most of which serve me and my clients' needs particularly well. And I also find that they're committed to the sectors of my client base, which is a nice touch for our agency offering. Force24 also offers a fairly good mix of both automated campaigns and journey manager set ups, though you might need some time to figure out what you want to use. The support is strong, a very friendly staff - UK centric and northern, which will please a certain population of the British Isles, no end. It's something they should take pride in, and do in their own marketing. Rightly so, says I. **What do you dislike about Force24?** No social media functionality, which is sold separately. They tend to use terminology not particularly common within inbound or automation. What is the point of calling them microsites? They're landing pages. No need for it. It can also be a bit cumbersome to figure out the different parts. It feels like a lot of options but should be more simplistic in nature, but this is only a minor quibble as opposed to a full-on moan. **Recommendations to others considering Force24:** I think they're heading the right way. Give them a shot. **What problems is Force24 solving and how is that benefiting you?** Inbound marketing and marketing automation in a candidate placement capacity. Realizing those benefits are merely in their early days, more to come when we know more. Stay tuned to see if we'll be recouping that spend in the months ahead :-) ### 11. Good B2B marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Force24?** It's good value for money. It's easy to use. **What do you dislike about Force24?** The analytics is confusing. Very focused on B2C - you can't adjust the time for lead scoring. **Recommendations to others considering Force24:** It's good for people who need a bit of more support as the support is brilliant. **What problems is Force24 solving and how is that benefiting you?** Understanding the engagement ### 12. Great platform to drive business results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 04, 2020 **What do you like best about Force24?** The ability to set up complex journeys in a simple way **What do you dislike about Force24?** took us a while to understand the potential of the system **Recommendations to others considering Force24:** Invest in ensuring the internal team are familiar and confident with system It’s a test and learn process so needs ongoing review **What problems is Force24 solving and how is that benefiting you?** website traffic and revenue ### 13. Fantastic support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Force24?** The chat function is really helpful and someone always responds within 5 mins. **What do you dislike about Force24?** I would like to be able to save my own snippets. **What problems is Force24 solving and how is that benefiting you?** Making my workload more managable by using automated customer journeys. It has been great for sales events and larger campaigns as we can prep the emails and SMS in advance then the journey takes care of the sends, and tailors these much more than we could previously. ### 14. User friendly marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2020 **What do you like best about Force24?** The Force24 system is easy to use and the support team are very helpful. **What do you dislike about Force24?** Some of the reporting metrics could be more detailed. **Recommendations to others considering Force24:** Go for it! The system is really helpful. **What problems is Force24 solving and how is that benefiting you?** Targeting customer throughout the buying cycle. ### 15. Force24 has just worked for us. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Force24?** An automated marketing platform that allows minimum interaction form us, means we can sell more. **What do you dislike about Force24?** Not seen anything as yet, the system just works which is why we like it. **Recommendations to others considering Force24:** Use this tool if you wish to automate your marketing strategy. meaning use less time to administer the marketing of your business. **What problems is Force24 solving and how is that benefiting you?** Time spent marketing, so we can start to sell more. ### 16. Good all in one tool from my experience so far **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Force24?** I find the automation aspect makes our lives easier and gives us more ideas of what is possible with our content marketing. **What do you dislike about Force24?** Sometimes the tools to design the email templates can be limited in some areas. **What problems is Force24 solving and how is that benefiting you?** We able to plan out marketing campaigns more easily and the automation aspect gives us more scope to bring our ideas to market. ### 17. Positive and negatives, but would recommend for specific needs **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 12, 2020 **What do you like best about Force24?** Automations and journeys, support is always available **What do you dislike about Force24?** The system isn't the easiest to use and can feel a. bit like multiple systems have been mashed together. **Recommendations to others considering Force24:** There are lots of features even with in house developers that you aren't able to re-code (e.g landing pages) **What problems is Force24 solving and how is that benefiting you?** Customer journey automations ### 18. Great system, great support, takes a bit of time to learn **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2020 **What do you like best about Force24?** The ease of setting up of customer journeys **What do you dislike about Force24?** Managing the database is frustrating at times. **Recommendations to others considering Force24:** I would recommend Force24, it is a great system to help engage with your database, with great support. **What problems is Force24 solving and how is that benefiting you?** Simplifying our approach to marketing automation, helping develop relevant customer journeys that drive engagement with clients. ### 19. I hope it is going in the right direction, decent start **Rating:** 4.0/5.0 stars **Reviewed by:** Dan S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2019 **What do you like best about Force24?** It has a lot of related channels that can work together, and those channels will allow me to meet the expectations of our clients. They're committed to the sectors of my client base, which is a nice touch for our agency offering, though perhaps somewhat limited and niche for others. Force24 offers both automated campaigns and journey manager setups, though you might need some time to figure out what you want to use. Give it time. UK centric, which is something they should take pride in, and do in their own marketing. **What do you dislike about Force24?** The social media functionality has to be purchased separately, which is a bit of a problem for the true promotion of your automation mechanisms and inbound goals. It can be a bit frustrating to understand the different parts. There's a chance to simplify the platform in the future, which I hope they get to. The microsite concept is a bit odd: coming from a HubSpot background, you just want to have your landing page mechanisms in one place. The microsite notion seems to overcomplicate things. **Recommendations to others considering Force24:** Give it a shot if you work in professional services. It would work best if you also got their social media platform, but make sure that such a purchase isn't cost prohibitive for you to do so. **What problems is Force24 solving and how is that benefiting you?** We are delivering inbound marketing and marketing automation for the clients of our agency. The process of realizing those benefits is early days for the moment, so I'll check in in the future. ### 20. Good Ease of access. Great customer service experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Force24?** How easy it is to get in touch with customer service for help and advice **What do you dislike about Force24?** There aren't any dislikes as I found Force24 a great marketing experience **Recommendations to others considering Force24:** Use this product... it is amazing **What problems is Force24 solving and how is that benefiting you?** We have automated many different aspects of our marketing team ## Force24 Discussions - [What is the best way to ensure my emails will appear properly on different devices?](https://www.g2.com/discussions/24717-what-is-the-best-way-to-ensure-my-emails-will-appear-properly-on-different-devices) - 1 comment, 2 upvotes - [How do I Provide Custom Fields to contacts?](https://www.g2.com/discussions/41392-how-do-i-provide-custom-fields-to-contacts) - 1 comment - [View Force24 pricing details and edition comparison](https://www.g2.com/products/force24/reviews?login_required=true&page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+00%3A06%3A52+-0500&secure%5Bsession_id%5D=42296ce1-00e3-4924-a55c-d0ba09364596&secure%5Btoken%5D=3ebada4ae729ef9dfc52173ed76352571f914ef9da7aa3a61e2bc9df9a32a749&format=llm_user) ## Force24 Integrations - [Access PeopleHR](https://www.g2.com/products/access-peoplehr/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [itris](https://www.g2.com/products/itris/reviews) - [Kinetic](https://www.g2.com/products/epicor-kinetic/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Force24 Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization - Conversion Rate Optimization - Multivariate Testing - Customizable Forms **Page Customization** - Drag and Drop - Templates - Advanced Customization - Content Library - Email Templates **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Email Tracking - Automated Alerts and Tasks - CRM Lead Integration - Third-Party Integrations - Real-Time Data - Social Marketing - Email Marketing - Multi-Channel Marketing - Conversion Tracking - ROI Tracking - Activity Tracking - Engagement Tracking - Campaign Segmentation - Search Marketing - SMS Marketing - Website Visitor Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **Page Optimization** - A/B Testing - Mobile Responsive - Web Analytics - SEO - Real-Time Analytics - Campaign Analytics - Reporting/Analytics **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting - Campaign Management - Workflow Management - Template Management **Integrations** - E-Commerce Integration - Third-Party Integrations - Domain Integration - Social Media Integration - Multi-Channel Marketing **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising - Drip Campaigns - Multi-Campaign **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Generative AI** - AI Text Generation - Generative AI - Lead Generation **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics - Behavior Analytics - Real-Time Analytics - Campaign Analytics - Website Analytics - Visual Analytics - Sales Analytics **Agentic AI - Landing Page Builders** - Cross-system Integration **Additional Functionality** - Campaign Segmentation - Form Builder - Contact Management - Website Management - API - Drip Campaigns - Email Marketing - Event Triggered Actions - Website Publishing Options - Engagement Tracking - Email Management - Customizable Branding - Template Management - Conversion Rate Optimization - Alerts/Notifications - Customizable Forms - SEO Management - Real Time Editing - Conversion Tracking - Campaign Management - Forms Management - Widgets - Lead Management - Customizable Fields - Activity Dashboard - Autoresponders - WYSIWYG Editor - CRM - Activity Tracking - Design Management - Content Management - Responsive Web Design - Reporting & Statistics - Lead Capture - AI Copilot - Customer Segmentation - Web Forms **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation - Lead Generation - Content Management - Lead Management - List Management - Mobile Access **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Campaign Planning **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications - Social Media Integration **Additional Functionality** - Social Promotion - Customizable Branding - Monitoring - CRM - Reporting & Statistics - Live Chat - Customer Journey Mapping - Generative AI - Mass Texting - Drag & Drop - Email Templates - Automated Scheduling - Campaign Scheduling - AI Copilot - Social Media Monitoring - Activity Dashboard - Lead Capture - Customizable Templates - Marketing Automation - Event Triggered Actions - Marketing Calendar - Customizable CTAs - Multi-Channel Communication - Data Import/Export - Lead Qualification ## Top Force24 Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,251 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,242 reviews)