--- title: Followerwonk Reviews meta\_title: 'Followerwonk Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 30 reviews by the users' company size, role or industry to find out how Followerwonk works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 30 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Followerwonk Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Followerwonk but has limited features. Are you part of the Followerwonk team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Followerwonk is a Twitter Analytics tool that finds, analyzes, and optimizes for Social Growth * * * Seller [Followerwonk](https://www.g2.com/sellers/followerwonk) Discussions [Followerwonk Community](https://www.g2.com/products/followerwonk/discuss) Solution Type Best-of-Breed Overview by Marc Mims (Chief Wonk at Followerwonk) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/followerwonk/pricing) ## Top-Rated Alternatives [ ![Sendible](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sendible") Sendible 4.5/5(905) ](https://www.g2.com/products/sendible/reviews) [ ![Iconosquare](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iconosquare") Iconosquare 4.5/5(135) ](https://www.g2.com/products/iconosquare/reviews) [ ![Quid](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Quid") Quid 4.3/5(305) ](https://www.g2.com/products/quid-2023-10-05/reviews) [ View All Alternatives ](https://www.g2.com/products/followerwonk/competitors/alternatives) ## User Insights Average based on 30 real user reviews. Implementation Time 2 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 12/28/2017 "Great insights into your followers but Twitter only" 4/5 What do you like best about Followerwonk? Followerwonk helps me give context to social reporting Review collected by and hosted on G2.com. What do you dislike about Followerwonk? Only helpful for Twitter, would love same functionality for Facebook. Review collected by and hosted on G2.com. Recommendations to others considering Followerwonk: Compare Users feature is probably most useful. Gives clients a good, simple view as to how their presence relates to peers and competitors. Can be used for benchmarking. Easily spotting and sorting influencers based on follower size and social score is extremely helpful as well. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? Audience engagement, targeting, and reporting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Casie G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Casie G.") CG Casie G. Director of Online Marketing Internet Small-Business (50 or fewer emp.) 10/20/2016 "One of my favorite influencer identification toos" 4/5 What do you like best about Followerwonk? I have been using Followerwonk for a number of years for influencer identification, content promotion planning, and content idea generation. I really love the ability to search user bios for specific keywords, compare users, find like users, and see what each person shares. Additionally, it's great for generating content ideas. By understanding what your audience is already sharing and what topics they tend to discuss, you can more appropriate plan your own content strategy. Review collected by and hosted on G2.com. What do you dislike about Followerwonk? I'm sad this is no longer going to be supported by Moz. Hopefully someone buys it. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? A big challenge in content marketing is creating content that drives results. The more data you have around your audience and the more information you can gather, the more likely you are to create content that truly resonates with your audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") AC Verified User in Computer Software Mid-Market (51-1000 emp.) 10/20/2016 "Decent System, great company, great idea" 4/5 What do you like best about Followerwonk? the product is easy to use. it takes the idea of finding valuable people and connecting with them. Review collected by and hosted on G2.com. What do you dislike about Followerwonk? sometimes the stats do not line up one for one with other stats from on user to another. Review collected by and hosted on G2.com. Recommendations to others considering Followerwonk: when working in b2b this might not be the best tool, but if you are in the b2c world you will find more value from this than other tools out there. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? i have found that followerwonk works best for either finding influencers or finding local advocates to work with a product. if you have those needs, you can use this program well. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Laura C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Laura C.") LC Laura C. Sales and Marketing Manager Renewables & Environment Enterprise (\> 1000 emp.) 12/28/2015 "The most scalable tool for re-targeting" 4/5 What do you like best about Followerwonk? Followerwonk is extremely user-friendly and a must-have for any marketer; paid or organic. The ability to quickly acquire new targets is streamlined by the great bio presentation setup and robust filter options. Its similar-to comparison abilities make my manual, qualified strategy much more scalable. Also, Followerwonk visualizations are easy to duplicate and present to higher-level management that may not want the granularity. Review collected by and hosted on G2.com. What do you dislike about Followerwonk? Sometimes the best analytics take the most time - I've found myself waiting a full work day for reports. But it's easy to export the raw data and do it myself, so I'm not really complaining. I also couldn't imagine starting as a large company and making this work - if the product could be retroactive I could see it helping established companies more. Other than that, it was great for gaining early traction in tech. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? Acquiring a qualified market, targeting and re-targeting based off of bio info, quarterly market updates, follower info for paid ads, etc. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") UP Verified User in Public Relations and Communications Mid-Market (51-1000 emp.) 5/25/2016 "Helpful tool for comparing social metrics against competitors/uncovering influencers" 3.5/5 What do you like best about Followerwonk? Ability to look at competitors follower sets and uncover those who are following competitors but not you Review collected by and hosted on G2.com. What do you dislike about Followerwonk? Not exactly a real-time tool; sometimes it takes time to download a report and you need to have it emailed Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? Competitive tracking and significantly simplying/cutting down time on what would otherwise be a manual and very difficult process Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Marena L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marena L.") ML Marena L. Client Staff Assistant - Digital Strategy Public Relations and Communications Enterprise (\> 1000 emp.) 3/26/2015 "Useful tool for finding Twitter users." 3.5/5 What do you like best about Followerwonk? I like that you can sift through user bios and accounts, that is useful for finding influential users in niche spaces. I also use sometimes to append followers from accounts. The Moz plugin provides additional metrics that can be useful for digesting a full user's Twitter history. Review collected by and hosted on G2.com. What do you dislike about Followerwonk? I wish there were options to find related users. For example when I'm looking for personal finance experts, I would like to be able to see who one expert follows and most frequently engages with on Twitter. That is beneficial for finding related influencers that are already comfortable with each other. For online-only campaigns, users are more apt to participate when other participants are not total strangers. Review collected by and hosted on G2.com. Recommendations to others considering Followerwonk: Make sure before signing up for the premium account that you can truly benefit from all of the offerings. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? I find that it is helpful when looking for online influencers in very specific spaces. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Alexis R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexis R.") AR Alexis R. Chief Content Officer, Digital Strategy Small-Business (50 or fewer emp.) 3/12/2015 "Insightful analytics when doing competitor research" 4/5 What do you like best about Followerwonk? Using Followerwonk, I like the different comparisons that can be done looking at my followers and my competitors. It allows me to reach out to possible influencers, I haven't thought of. I also really like that each pie chart can be drilled down into further to see the users. The integration with Moz data is helpful to provide a cohesive look at analytics, as well. Review collected by and hosted on G2.com. What do you dislike about Followerwonk? I would like to see more focus on the influencers each of these handles has. This could be a broken out influencer chart, or something that tells me X is the most popular follower of this handle. I also would like to see examples of the best performing posts users are interacting with, to let me know what's performing. Review collected by and hosted on G2.com. Recommendations to others considering Followerwonk: Do a couple of test trials to see if the information you need is there and supports whatever story you're trying to tell. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? I use Followerwonk to learn about my competitors and do research on what audience my client should be reaching out to. Additionally, I like to understand what age group we're hitting and not hitting. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/6/2015 "Followerwonk worked well at finding me Twitter followers who our brand was specifically targeting. " 4/5 What do you like best about Followerwonk? It cut through the clutter. Based on Twitter keywords, I found and followed users who were specifically interested in NYC and fashion which spoke specifically to our brand. This helped build our following, while not immensely, certainly positively. . Review collected by and hosted on G2.com. What do you dislike about Followerwonk? Since the company I interned for was cheap, I didn't get to use the advanced version. As far as Twitter analytics go, I have little to complain about regarding Followeronk. The technology is effective. I wish I could have experienced the advanced version, however. Perhaps making more of the features free would help get new customers? Review collected by and hosted on G2.com. Recommendations to others considering Followerwonk: I would highly recommend Followerwonk to those using social media for smaller brands. Bigger more established brands can find use in Followerwonk, but in my experience, Followerwonk is built for small brands. The ability to directly locate your target audience on an interactive platform like Twitter was huge for the brand I worked on and could be huge for other small brands as well. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? The main problem we solved was targeting and locating our target audience specifically (on Twitter). The ability to narrow down the huge Twittersphere into small, segmented sections is awesome. We helped introduce our brand to people that may actually care about it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Clinton D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clinton D.") CD Clinton D. SEO Manager Internet Small-Business (50 or fewer emp.) 4/1/2015 "Great Tool - Great for Finding Resources" 3.5/5 What do you like best about Followerwonk? The tool is very easy to use and really allows you to uncover some great new sites based on influencer. Review collected by and hosted on G2.com. What do you dislike about Followerwonk? Sometimes the scoring can be off, making it hard to find what you are looking for. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? Finding new sites and new content resources. The benefits are it is very easy to build a solid list for outreach. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/6/2015 "Good for Twitter-specific metrics" 3.5/5 What do you like best about Followerwonk? Like most Moz products, the reports and interfaces are clean. I liked the accessibility by linking Twitter accounts, and its ease of use. Review collected by and hosted on G2.com. What do you dislike about Followerwonk? I went into using FollowerWonk with the expectation to get a more robust social presence report, but it is only for Twitter. Review collected by and hosted on G2.com. Recommendations to others considering Followerwonk: Use FollowerWonk to compliment other social reporting tools. Review collected by and hosted on G2.com. What problems is Followerwonk solving and how is that benefiting you? Helping to aid in our social reporting capabilities and show the value of a Twitter presences to bigger brands. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ## Questions about Followerwonk? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Followerwonk ](https://www.g2.com/products/followerwonk/discussions/new) GU Guest User What is Followerwonk used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-followerwonk-used-for) [ View all Discussions ](https://www.g2.com/products/followerwonk/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/followerwonk/pricing) Followerwonk Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9fbde54bfe0bf40fba8e34c82eb51a11/iconosquare.png "Product Avatar Image") Iconosquare 4.5/5(135) [ Compare Now ](https://www.g2.com/compare/followerwonk-vs-iconosquare) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3735e7822cbbad3844ffb106cfad327d/buzzsumo.png "Product Avatar Image") BuzzSumo 4.5/5(107) [ Compare Now ](https://www.g2.com/compare/buzzsumo-vs-followerwonk) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_27d18249c711c0d304ca5d36a67d3149/sendible.png "Product Avatar Image") Sendible 4.5/5(905) [ Compare Now ](https://www.g2.com/compare/followerwonk-vs-sendible) ##### ##### Followerwonk Features Reports & Dashboards Report Customizability Report Exporting Scalability Social Analytics Competitor Analysis Follower Analysis Post Performance [ View More Features ](https://www.g2.com/products/followerwonk/features) ##### Categories on G2 [Social Media Analytics](https://www.g2.com/categories/social-media-analytics) ##### Explore More [Ramp Up](https://www.g2.com/glossary/ramp-up-definition)[What are the best PHP integrated development environments for quick implementation without sacrificing code completion and debugging?](https://www.g2.com/discussions/what-are-the-best-php-integrated-development-environments-for-quick-implementation-without-sacrificing-code-completion-and-debugging)[What are the best managed mobility services platforms for enterprise teams beginning digital transformation and mobile device management programmes?](https://www.g2.com/discussions/what-are-the-best-managed-mobility-services-platforms-for-enterprise-teams-beginning-digital-transformation-and-mobile-device-management-programmes%20) [Code Climate Velocity](https://www.g2.com/products/code-climate-velocity/reviews)[What is the best ETO ERP for an engineer-to-order manufacturer with complex product customization that needs a system built for that reality rather than adapted from discrete MRP?](https://www.g2.com/discussions/what-is-the-best-eto-erp-for-an-engineer-to-order-manufacturer-with-complex-product-customization-that-needs-a-system-built-for-that-reality-rather-than-adapted-from-discrete-mrp)[What are the highest rated health care credentialing platforms for teams of 501–1000 employees seeking sustainable long-term value?](https://www.g2.com/discussions/what-are-the-highest-rated-health-care-credentialing-platforms-for-teams-of-501-1000-employees-seeking-sustainable-long-term-value) [Show MoreShow Less](javascript:void(0);)