--- title: Followerwonk Reviews meta_title: 'Followerwonk Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 30 reviews by the users' company size, role or industry to find out how Followerwonk works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 30 scale: '5' date_modified: '2026-08-09' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Followerwonk Reviews **Vendor:** Followerwonk **Category:** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) **Average Rating:** 4.3/5.0 **Total Reviews:** 30 ## About Followerwonk Followerwonk is a Twitter Analytics tool that finds, analyzes, and optimizes for Social Growth ## Followerwonk Reviews ### 1. Strong audience insights and optimization opportunities **Rating:** 5.0/5.0 stars **Reviewed by:** Kiera E. | PEAK Community Member, Small-Business (50 or fewer emp.) **Reviewed Date:** October 16, 2020 **What do you like best about Followerwonk?** I love how you can see demographic insights about your audience, as well as audiences of other brands. This is fantastic for audience research, content creation and overall digital strategy. **What do you dislike about Followerwonk?** Elements of the freemium model can be frustrating, as it's not always clear what you do and don't have access to. **What problems is Followerwonk solving and how is that benefiting you?** I've been able to really understand my audience and find gaps in who I'm targeting verses who I'm actually reaching. ### 2. "Superb Way to Find Influencers on Twitter" **Rating:** 5.0/5.0 stars **Reviewed by:** Gregory F. | Social Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 06, 2019 **What do you like best about Followerwonk?** Convenience - Columns are anything but difficult to sort, and give the measurements I want to present a business defense to indicate C-Suites why certain individuals merit conversing with on Twitter. **What do you dislike about Followerwonk?** This is a minor thing. The sending out of information is some of the time somewhat wonky, yet as long as you can utilize Excel at an essential dimension, arranging the information you need is a breeze/ **Recommendations to others considering Followerwonk:** In case you're searching for important clients to pursue/connect with, Followerwonk's convenience and estimating structure are unsurpassable. **What problems is Followerwonk solving and how is that benefiting you?** We are continually searching for social influencers on specific points on the web. Since the necessities of the business are always showing signs of change, having an apparatus like this makes it simple to discover the appropriate responses we are searching for. The advantages are that we have made strong associations with people that we in all probability wouldn't have found previously. ### 3. Best Twitter analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 26, 2017 **What do you like best about Followerwonk?** 1. Ability to sort followers based on connection type, social authority, # of followers etc. 2. Ability to see recent unfollows so that you can do something to win them back. 3. Advanced search engine for twitter. **What do you dislike about Followerwonk?** Nothing besides it's no longer part of moz subscription. I was not too happy about that. **What problems is Followerwonk solving and how is that benefiting you?** It helps me find right people to follow really fast. Before Followerwonk, I had to click into each and every follower to see if they were worth following back. F ollowerwonk also helps me isolate influential followers among thousands of total followers I have on our twitter account. ### 4. Great Info on Who to Follow on Twitter **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie C. W. | Co-Founder / Marketing Chief, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Followerwonk?** You can search Twitter users by a variety of factors, and you can check out your competitors' followers and sort them by all sorts of characteristics. It has been an invaluable tool in growing my clients' Twitter presences. **What do you dislike about Followerwonk?** I wish that I didn't have to download reports to see which users haven't been active in a certain amount of time. I'd like to be able to follow people directly from the list of live Twitter links according to whether or not they actually post on Twitter. Several times I've followed a lot of people, only to realize many of them don't tweet any more. **What problems is Followerwonk solving and how is that benefiting you?** Quickly growing new and struggling Twitter accounts. ### 5. Followerwonk Connects You to the Right People **Rating:** 4.5/5.0 stars **Reviewed by:** Katie H. | Digital Strategist, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Followerwonk?** Followerwonk is a product I use in conjunction with Moz. It helps to generate potential leads and accounts my company would be interested in following on Twitter. I like it because it puts all the information in front of me and saves me a ton of time! **What do you dislike about Followerwonk?** There's not much I dislike, but if I had to choose one thing, I'd say that the layout/design isn't as intuitive as it could be. **Recommendations to others considering Followerwonk:** If you're in the social media management business, Followerwonk is a product you should add to your toolbox. **What problems is Followerwonk solving and how is that benefiting you?** I manage several social media accounts for various clients. I'm not familiar with all of the industries, so it's been great to have Followerwonk pick and choose the right people that would fit that industry. ### 6. Excellent Way to Find Influencers on Twitter **Rating:** 5.0/5.0 stars **Reviewed by:** Paul B. | Content Strategist, SEO Expert, Social Media Consultant, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2015 **What do you like best about Followerwonk?** Ease of use - Columns are easy to sort, and provide the metrics I desire to make a business case to show C-Suites why certain people are worth talking to on Twitter. **What do you dislike about Followerwonk?** This is a very minor thing. The exporting of data is sometimes a bit wonky, but as long as you can use Excel at a basic level, sorting the data you want is a breeze/ **Recommendations to others considering Followerwonk:** This is a must have for anyone who is looking to reach influencers on Twitter. **What problems is Followerwonk solving and how is that benefiting you?** We are always looking for social influencers on certain topics online. Since the needs of the business are constantly changing, having a tool like this makes it easy to find the answers we are looking for. The benefits are that we have created solid relationships with individuals that we most likely wouldn't have found before. ### 7. FollowerWonk as an engagement lead tool **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie S. | Director, Social Media, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** March 31, 2015 **What do you like best about Followerwonk?** This is a fantastic tool to leverage when training and implementing engagement tactics specifically on Twitter. For example, you can use specific keywords to identify prospective customers and / or influencers to engage with based on your target audience. The information that is displayed organically allows you to clearly understand rankings and influencer based on profile information aggregated from Twitter. **What do you dislike about Followerwonk?** At present i don't have any dislikes about the tool. It's very simple to use and really helps when training and with day to day interaction. **Recommendations to others considering Followerwonk:** Get to know all the features (based on the tabs) and don't be shy to leverage this tool day to day to maximize interaction. **What problems is Followerwonk solving and how is that benefiting you?** When teaching the importance of interaction is social, particularly or Twitter, this tool helps pinpoint who to potentially engage with based on specific criteria to ensure the user is relevant. This is immensely helpful for strategists when planning influencer campaigns and for community managers on a day to day basis. ### 8. Really great tool for thorough social analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Samantha W. | SEO Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2015 **What do you like best about Followerwonk?** As someone who isn't a full-time social analyst, Followerwonk is a great tool for me to measure and analyze specific aspects of social without having to manually draft a bunch of different reports. As social and SEO become more and more entwined, I am able to improve on my reporting to drive new insight and hone in on strategic technique. The tools and features are both easy to use and understand, and offer great resources for anyone from a social media manager, to an SEO analyst, or anyone interested in learning more about their follower base. **What do you dislike about Followerwonk?** If you're interested in this tool from a non-business standpoint, you can forget about it. The price is way too high for individual users, and potentially even small businesses. **Recommendations to others considering Followerwonk:** Think of this tool for more than just social - it has many fantastic features for content writers, SEOs, sales and more! **What problems is Followerwonk solving and how is that benefiting you?** I love using Followerwonk to find and reach out to industry influencers, and I even use it for keyword research and editorial growth. If you're blogging, this is a great tool to utilize! ### 9. Followerwonk is perfect for influencer engagement efforts **Rating:** 5.0/5.0 stars **Reviewed by:** Leonardo S. | VP, Marketing, Cyber Risk and Legal Management Consulting, Enterprise (> 1000 emp.) **Reviewed Date:** April 03, 2015 **What do you like best about Followerwonk?** The ability to run advanced searches enabled our team to find influencers in very obscure niches within a very large industry. Filtering by # of followers and social score really helped. It's also important to highlight that followerwonk comes with the basic Moz subscription at $99/mo, which makes it one of the cheaper tools out there. **What do you dislike about Followerwonk?** Followerwonk shouldnt really be considered a social analytics tool - their insights into follower distribution/composition are generic at best. **Recommendations to others considering Followerwonk:** If you're looking for relevant users to follow/engage, Followerwonk's ease of use and pricing structure are unbeatable. **What problems is Followerwonk solving and how is that benefiting you?** We need a way to find influencers within a very specific niche, FollowerWonk helped tremendously. ### 10. Followerwonk is Step 1 to informing your social media strategy **Rating:** 5.0/5.0 stars **Reviewed by:** KC P. | Director Of Operations, Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2015 **What do you like best about Followerwonk?** Followerwonk is easy to use, provides an intuitive interface, and presents data in such a way as to inform the user's decisions about when and where to target their audience on social media. The ability to compare Twitter accounts and see the demographics of followers is especially helpful. I also like that I can dig deeper into the statistics of Twitter accounts that I don't own in order to compare to industry leaders on social media. Understanding the online behaviors of those I follow and who follow me informs next steps. **What do you dislike about Followerwonk?** I wish that it was easier to export the analysis to a shareable report that I could send to supervisor and coworkers. It'd be great to have suggested actions based on the analysis provided by Followerwonk. The data only tells part of the story, but what exactly am I supposed to do with it? **Recommendations to others considering Followerwonk:** Give it a try for a month and measure the changes you make. The impact is worth the investment. **What problems is Followerwonk solving and how is that benefiting you?** Trying to identify the patterns and behaviors of followers on Twitter so that I can tailor the social media presence of clients to maximize the engagement with their audience. ### 11. Great tool for influencer outreach! **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan K. | Sr. SEO Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2015 **What do you like best about Followerwonk?** The Analyze feature is great for mining Twitter users following an influencer. In other words, who influences the influencer? This is a great tool for mining data for influencer outreach to find out who would be best to share or link to your content or campaign pitch **What do you dislike about Followerwonk?** This tool is limited to Twitter. Not everyone is on Twitter and not everyone is active on Twitter. I'd love to see this tool utilize other social networks too like Facebook, Pinterest, Instagram, Snapchat, LinkedIn, etc. **What problems is Followerwonk solving and how is that benefiting you?** There are lots of tools that help you identify candidates for influencer marketing campaigns, but a lot of them cost money. Followerwonk gives free data and is even more golden when you already have a Moz account anyway (as you should). ### 12. This tool is amazing to say the least **Rating:** 5.0/5.0 stars **Reviewed by:** Chris L. | Founder & CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2014 **What do you like best about Followerwonk?** Followerwonk really compares your twitter profiles to your competitors like no other tool I have seen before. **What do you dislike about Followerwonk?** I wish that you could choose what information to show and what charts to make a little more easily. Some of the fields are not applicable when I show clients. **Recommendations to others considering Followerwonk:** I would definitely try this out. If you have a Moz account, it's free as well! **What problems is Followerwonk solving and how is that benefiting you?** Demographic understanding of social platforms (for both self and competitors) ### 13. A surgical slice into Twitter Data **Rating:** 4.5/5.0 stars **Reviewed by:** Nicole H. | CEO of Inbound Lead Solutions | Content Marketing | Franchise Lead Generation | Social Strategy, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 01, 2015 **What do you like best about Followerwonk?** I really like the ability to build influencer profiles and metrics with relevant Twitter data on both your profile and others. **What do you dislike about Followerwonk?** I wish the export reporting could be a little more customized. It will get there. **Recommendations to others considering Followerwonk:** IF you are looking for advanced data on your own social authority and how your efforts are working for your company. Check Followerwonk out! **What problems is Followerwonk solving and how is that benefiting you?** Providing the value of building influencers for the brands I represent and the work that goes into building relationships in twitter ### 14. It has opened my eyes to endless possibilities for SEO and social alike **Rating:** 5.0/5.0 stars **Reviewed by:** Daniela V. | Social Media Account Executive, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2015 **What do you like best about Followerwonk?** I like the fact that there's a specific social authority ranking as well as location, keywords and other filters to sift connections through. **What do you dislike about Followerwonk?** There should be a similar tool for Facebook as well. **Recommendations to others considering Followerwonk:** If you're an SEO this is an essential tool in your link building activity. For social media activities it will help gain a proper following and get the brand awareness you've been aiming for. **What problems is Followerwonk solving and how is that benefiting you?** Liaising with SEO and finding bloggers and influencers in the industry has helped me a lot. ### 15. Followerwonk **Rating:** 4.5/5.0 stars **Reviewed by:** Jordan M. | Social Media Officer, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2015 **What do you like best about Followerwonk?** I enjoyed the fact it can provide you with a competitor analysis and rank your business accordingly - gives you a benchmark! **What do you dislike about Followerwonk?** I don't think the analytics are as accurate as you'd like them to be, simply because with social media analytics, it's very difficult to take 'x' number as the real figure you're looking for due to the real time nature of it. **What problems is Followerwonk solving and how is that benefiting you?** I'm looking at a number of different analytics platforms at the moments that I'm looking to partner up with in terms of being suppliers, so I'm open to new ways of reporting analytics - this is one I'd consider. ### 16. Helpful for Maintaining Your Followers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2015 **What do you like best about Followerwonk?** I can see which of my followers are active and which aren't. **What do you dislike about Followerwonk?** There isn't much I dislike :) It's a free service and I get what I need out of it. **What problems is Followerwonk solving and how is that benefiting you?** Trying to find which of my followers are top influencers. Followerwonk has helped to determine this ### 17. Pretty good **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 06, 2015 **What do you like best about Followerwonk?** Followerwonk was helpful when I needed to compare my company's Followers to my competitors'. The exported lists are very detailed. **What do you dislike about Followerwonk?** Nothing really to complain about. I wish they could offer this program for Instagram, too! **What problems is Followerwonk solving and how is that benefiting you?** I'm trying to gain more Followers/engagement on Twitter. ## Followerwonk Discussions - [What is Followerwonk used for?](https://www.g2.com/discussions/what-is-followerwonk-used-for) - [View Followerwonk pricing details and edition comparison](https://www.g2.com/products/followerwonk/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+12%3A13%3A51+-0500&secure%5Bsession_id%5D=096ffccb-3200-4e70-8a83-f4e8f731b67e&secure%5Btoken%5D=98ecb3bd809d1fd9a8d2eede6efd1e317945a188e02707deecf26fac7d22d9be&format=llm_user) ## Followerwonk Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API ## Top Followerwonk Alternatives - [Sendible](https://www.g2.com/products/sendible/reviews) - 4.5/5.0 (883 reviews) - [Iconosquare](https://www.g2.com/products/iconosquare/reviews) - 4.5/5.0 (131 reviews) - [Quid](https://www.g2.com/products/quid-2023-10-05/reviews) - 4.3/5.0 (299 reviews)