--- title: Follow Up Boss Reviews meta\_title: 'Follow Up Boss Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 117 reviews by the users' company size, role or industry to find out how Follow Up Boss works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 117 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate ---

# Follow Up Boss Reviews & Product Details

Follow Up Boss is simple sales software for real estate teams. We help you follow up faster, more often, and with the leads and clients most likely to convert into sales and revenue. Our clients range from solo agents through to some of the top performing teams in the country, as well as e-leads teams within larger brokerages. Our system is designed to manage the entire lifecycle of your relationship from new lead through to past clients and sphere.

* * *

Seller
[Follow up Boss](https://www.g2.com/sellers/follow-up-boss)
Discussions
[Follow Up Boss Community](https://www.g2.com/products/follow-up-boss/discuss)
Languages Supported

English

Solution Type

Best-of-Breed

Overview by
Dan Corkill

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## Pricing

Pricing provided by Follow Up Boss.

### Start

49

Per User / Per Month

### Grow

$69

Per User / Per Month

[
View More Pricing Information
](https://www.g2.com/products/follow-up-boss/pricing)

## Top-Rated Alternatives

[

 ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail")

BoldTrail

4.5/5(1,554)

](https://www.g2.com/products/boldtrail/reviews)

[

 ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown")

BoomTown

4.7/5(588)

](https://www.g2.com/products/boomtown/reviews)

[

 ![Lofty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lofty")

Lofty

4.3/5(405)

](https://www.g2.com/products/lofty-lofty/reviews)

[
View All Alternatives
](https://www.g2.com/products/follow-up-boss/competitors/alternatives)

## User Insights

Average based on 117 real user reviews.

Implementation Time

1 month

Perceived Cost

$$$$$

[Log in to unlock pricing and user insights](/login)

## Follow Up Boss Integrations
(8)

What do users say about integrations?

Integration information sourced from real user reviews.

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

BoldTrail

](https://www.g2.com/products/boldtrail/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Fello

](https://www.g2.com/products/fello-fello/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Lofty

](https://www.g2.com/products/lofty-lofty/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Realtor.com

](https://www.g2.com/products/realtor-com/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Squarespace

](https://www.g2.com/products/squarespace/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zapier

](https://www.g2.com/products/zapier/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zillow

](https://www.g2.com/products/zillow/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Zillow Premier Agent

](https://www.g2.com/products/zillow-premier-agent/reviews)

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 ![Athan R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Athan R.")
AR

Athan R.

Marketing Specialist

Small-Business (50 or fewer emp.)

11/25/2025

"Integrations Galore and Easy Setup"

4.5/5

What do you like best about Follow Up Boss?

I like the simplicity of Follow Up Boss and how many integrations it offers. Keeping our contacts separate between personal and work is effortless with its easy-to-use system. The initial setup was perfect, and the ability to integrate with other tools like Zapier and Go High Level enhances its utility and efficiency. Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

I occasionally experience phone bugs with Follow Up Boss, though I believe this is a common issue with most software. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

I find Follow Up Boss streamlines managing leads and keeps personal and work contacts separate in an easy-to-use system, while offering many integrations. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Paula Kristin C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula Kristin C.")
PC

Paula Kristin C.

admin assistant

Small-Business (50 or fewer emp.)

1/6/2026

Guest users or non-business users of the software, not included in G2 scores.

"Effortless Navigation and User-Friendly Experience"

4/5

What do you like best about Follow Up Boss?

easy to navigate and use, all features are clear Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

I think it needs a user upgrade, add more features Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

easy to look for data or information Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Hugo S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hugo S.")
HS

Hugo S.

Broker Realtor 

Real Estate

Small-Business (50 or fewer emp.)

1/5/2023

"Keep your contacts engaged and always be infront of them! I love Follow up BOSS for that!"

5/5

What do you like best about Follow Up Boss?

What I like about Follow up boss is their texting abilities; it is so easy to take care of the client with the so many features they have, from the awesome Drip campaigns to the Video text capabilities; you can set up bulk email to hit all your clients and leads at the same time, as well as you can connect your Bomb Bomb account and send videos via email. It helps me keep track of my leads and clients. The ease of implementation was as easy as talking to the onboaridng and they help me to do everything. Studied the videos and cutomer support guided me to fininsh the set up. I use follow up boss at least 2 - 3 times every day! Texting or emailing leads and prospects Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

There is no dislike. The product is well-rounded and very easy to use. The part of FUB that I sometimes have an issue with is that you can't look at 2 clients at the same time. That is it! Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

They are constantly innovating and adding new things to their program; they just recently (a couple of months back) added the triggers to the campaigns, so if you use the assigned trigger word, you will set up the campaign you designed for your trigger for, and it will magically start. Review collected by and hosted on G2.com.

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Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon
4/28/2025
Current UserValidated ReviewerSource: Organic

 ![Christian W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Christian W.")
CW

Christian W.

Marketing Director

Mid-Market (51-1000 emp.)

9/16/2025

"Follow Up Boss - Simple, organized, fast"

5/5

What do you like best about Follow Up Boss?

I like how organized our agents can be and how we can utilize it for our staff as well. event promo, past client outreach etc. Support is great as well, they even do month calls with our admin to make sure we are all good. We use it for event registration, giveaways, getting people into our CRM. Easy to use easy to learn and teach Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

it's almost too much at the beginning but once you learn it it is well worth it Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

keeping our agents pipeline organized. knowing who to reach out to. From a marketing department stand point it helps us do giveaways, registrations, etc and keep the people in our marketing FUB Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Mohd A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohd A.")
MA

Mohd A.

Revenue Operations Analyst

Small-Business (50 or fewer emp.)

10/28/2025

Guest users or non-business users of the software, not included in G2 scores.

"Effortless Deal Tracking and Integration with Excellent Support"

5/5

What do you like best about Follow Up Boss?

Things that i like about follow up boss are - 1. Simple tracking of deal stages. 2. Easy to integrate with different platforms like zillow and zapier 3. Responsive and helpful support team. Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

Nothing i can think of right now. Everything is going well and smooth. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

Efficiently capturing and organising leads from multiple sources in one place and helping by providing actionable insights into team performance, response time and conversion rates. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

 ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate")
AR

Verified User in Real Estate

Small-Business (50 or fewer emp.)

7/31/2025

"Could be great"

2.5/5

What do you like best about Follow Up Boss?

Support seems to be quick and knowledgeable. I also like that a lot of vendors integrate with FUB. Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

I do NOT like ylopo for the website experience, their support is terrible. I also do not like that there are some integrations that make no sense (BoldTrail BackOffice, for example) and no one seems willing/able to fix it. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

I have asked multiple times for the BoldTrail BackOffice integration to be updated, but I don't think it's happening. I have received no update. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Zhyra L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zhyra L.")
ZL

Zhyra L.

Director of Operations

Small-Business (50 or fewer emp.)

7/25/2025

"we loved using FUB"

5/5

What do you like best about Follow Up Boss?

Everything in it, soft phone, action plans , automations Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

no automatic texting. there is no batch textting onmy batch emails Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

I think based on exp so far everythingnis good with FUB even their support team is approacable Review collected by and hosted on G2.com.

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Validated ReviewerSource: Thank You page

MR

Marissa R.

Sales Executive Assistant

Mid-Market (51-1000 emp.)

9/10/2024

"Best Real Estate CRM I've Ever Used!"

5/5

What do you like best about Follow Up Boss?

Follow Up Boss is hands down one of the best CRMs available for real estate professionals. As a real estate professional, managing relationships and staying on top of leads is critical, and this platform makes it seamless. The user interface is intuitive and designed with real estate in mind—no unnecessary clutter, just the features you need to get the job done.

What stands out most is its automation capabilities. From lead distribution to follow-up reminders, Follow Up Boss keeps your pipeline moving without letting anything slip through the cracks. The ability to integrate with other tools like Mailchimp and Google makes it a versatile solution that fits into any workflow.

Follow Up Boss has transformed how I manage my leads and communicate with my team. If you’re serious about scaling your real estate business, it’s a must-have tool. Highly recommend! Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

If there's one thing I'd improve, it's the pricing structure. While the features are premium and worth the cost, smaller teams or individual agents might find it a bit pricey compared to other options on the market. Also, in recent times, the speed of customer support has been a bit slower, maybe because of how much they are expanding and gaining new clients. But overall, the value you get makes it worth the investment if you’re serious about growing your real estate business. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

Follow Up Boss solves the critical problem of managing and organizing leads efficiently in real estate. Before using it, keeping track of follow-ups, lead sources, and client communications felt chaotic. With Follow Up Boss, all my leads are in one place, and the automation ensures no opportunity is missed. It distributes leads to the right agents, sends reminders for follow-ups, and even logs all communication automatically.

The biggest benefit is time saved. Instead of manually tracking leads or worrying about whether I’ve followed up, the system does it for me, allowing me to focus on building relationships and closing deals. It has streamlined my workflow, increased team productivity, and helped ensure no lead falls through the cracks. Ultimately, it’s made my business more efficient and scalable. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

 ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate")
AR

Verified User in Real Estate

Small-Business (50 or fewer emp.)

2/28/2024

"Can't Live Without Follow Up Boss"

5/5

What do you like best about Follow Up Boss?

easy to use, the customer support is very professional and very friendly. The platform offers plenty of features, the most important thing I love is the automation you can set with sending email series to our leads, all you have to do it creat the email templates set them into an action plan then set a trigger in the lead flow and there we go.

it was very easy to integrate with zapier and our airtable base Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

Not sure, but I think their downside is regarding emails ending in spam Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

I can have all my clients in one place. my team can make calls and I love the call log so it's very easy to check on the deals progresses Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerSource: Organic

 ![Tricia S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tricia S.")
TS

Tricia S.

Small-Business (50 or fewer emp.)

9/27/2023

"The FUB Community levels up every aspect of your business!"

5/5

What do you like best about Follow Up Boss?

It's user friendly but if you have questions support is super responsive by phone or email. Also, assigned an account manager. One of my favorite things they do is video examples step by step from my account. The smart lists are a no brainer for efficiency snd most of all the community is incredible. Top producer are in there ready to share their processes and moderators will even @ mention the best person to help you. Review collected by and hosted on G2.com.

What do you dislike about Follow Up Boss?

We merged with a larger brokerage this year and gave up our FUB account and imported into theirs - the transition process was extremely difficult. We of course then had shared contacts with the agents in the brokerage we merged with. They could see our info we could see ours etc. I don't think a lot of people have done that - Paige Orlando has been amazing and can give you more details if needed. Review collected by and hosted on G2.com.

What problems is Follow Up Boss solving and how is that benefiting you?

I implemented the lead accountability action plan from Albert Vasquez which is great - also built smart list based on last communication - tags are essential and another great tool for filtering - one of my favorite tips from Lee Adkins is using it to filter by amenities buyers are looking for OR click on the tag to see everyone with that tag etc. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

## Questions about Follow Up Boss? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Follow Up Boss
](https://www.g2.com/products/follow-up-boss/discussions/new)

GU

Guest User

Do you recommend Follow Up Boss for real estate CRM, and what features are most valuable?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/do-you-recommend-follow-up-boss-for-real-estate-crm-and-what-features-are-most-valuable)

[
View all Discussions
](https://www.g2.com/products/follow-up-boss/discuss)

## Pricing Options

Pricing provided by Follow Up Boss.

### Start

49

Per User / Per Month

### Grow

$69

Per User / Per Month

### Dominate

$99

Per User / Per Month

[
View More Pricing Information
](https://www.g2.com/products/follow-up-boss/pricing)

Follow Up Boss Comparisons

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BoldTrail

4.5/5(1,554)

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4.7/5(588)

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3.6/5(15)

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##### 
##### Follow Up Boss Features

Platform Features

Contact & Account Management

Opportunity & Pipeline Management

Task / Activity Management

Client Management

Contact Management

Lead Generation

Task Management

Marketing Automation

Document Management

Third-Party Integration

[
View More Features
](https://www.g2.com/products/follow-up-boss/features)

##### Categories on G2

[Real Estate CRM](https://www.g2.com/categories/real-estate-crm)

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