Carrie C.

2/8/2025

"Best of the best"

5/5

What do you like best about Focus Lab?

The people! The collective creativity, clarity, candor and collaboration were outstanding. I would work with anyone and everyone from the Focus Lab team again. Acting as the project manager, I felt supported and guided at every milestone - very important so that I could enable our team to act swiftly and make decisions with clear direction. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

We didn't dislike anything. Working asynchronously on a few of the key deliverables, took some adjustment, but with open communication, we made a few adjustments in the delivery and review of the work, to make it fitting for our expectations and cross-functional needs. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

We partnered with Focus Lab to refresh the Totango brand following a merger and acquisition. Given these events, we had the pivotal opportunity to re-establish the Totango brand as the leader in customer-led growth - aligning our visual and verbal identifies with our overall category positioning. Review collected by and hosted on G2.com.

Jeff F.

Advisory Board Member

Mid-Market (51-1000 emp.)

1/6/2025

"Redefining TV advertising."

5/5

What do you like best about Focus Lab?

The team and the proess. The team: Focus Lab consists of a group of multi-talented group brand strategists, designers, producers, motion graphic artists, creative directors, website developers, copywriters and UI designers to name a few. The Process: Focus Lab brings an agile process delivering work weekly with an expectation that their client holds up their end of the project - internal alignment and timely feedback Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

The process wont work for all, see recommendations below. Working with Focus Lab needs to be seen as the #1 priority across the company and CEO, this is true of any brand reinvention, whether you work with Focus Lab or any other partner. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

As mentioned, some companies and leadership wont be comfortable with the agile process -ie the client project leader needs buy-in from the CEO that 1. The initiative is the #1 priority across the company 2. The project leader (ideally the CMO) has the ability to direct weekly alignment and feedback from internal senior leaders. This is true of every successful rebrand and company reinvention. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

I hired the Focus Lab team to evolve the Madhive brand. To redefine TV advertising. To guide a complete rebrand evolving from a niche, unknown company to a leader in CTV, building out the strategic positioning that led to a $300MM strategic investment from Goldman Sachs Asset Management; evolving the company with a clear vision, purpose and mission. Review collected by and hosted on G2.com.

Carly C.

Mid-Market (51-1000 emp.)

12/4/2024

"An agency that gets it more than right"

5/5

What do you like best about Focus Lab?

What I appreciate most about Focus Lab is their exceptional people, clear communication, and seamless process. I’ll never forget something that was said during our initial call when we were evaluating Focus Lab as an agency partner: "If you don’t like a process, you won’t enjoy working with us." That statement turned out to be spot-on—in the best way possible. Their process was not only streamlined and easy to follow, but also consistent and reliable, making every step of our collaboration smooth and effective. Throughout our work together, I learned invaluable lessons that I continue to apply in my role every day. The expertise and structure Focus Lab brings to the table are unmatched, and they’ve left a lasting impact on me and my career. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Honestly, nothing negative to say about Focus Lab. You could argue that they are expensive, but I would pay over and over to get the level of attention to detail, expertise, and talent on any brand I'm responsible for building and growing in the future. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

Come prepared to engage and spend time on your brand and business. Because they aren't messing around! You'll be SO glad you did. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

The challenges we initially brought to Focus Lab as a brand-led B2B organization appeared, at first glance, to be relatively straightforward. However, Focus Lab helped us uncover that brand runs much deeper. They guided us through a process of ladscape analysis and discovery, revealing underlying complexities within our brand and organization that needed attention. Rebranding—or brand building—goes far beyond simply updating a logo or choosing new colors; it’s about addressing the core elements that define who you are as a business. The Focus Lab team are experts in understanding the complexities of brand. The thoughtful, structured approach that Focus Lab led us through allowed us to peel back the layers and uncover insights we would never have considered. This process not only helped us strengthen our brand, but also positioned us for sustainable growth and alignment inside and out of our organization. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

6/2/2025

"Perfect for a startup"

5/5

What do you like best about Focus Lab?

They were able to really understand our needs and vision, while still bringing in their branding expertise to make sure it would really shine. They explained all of their choices in depth, and often gave us multiple examples to review for each stage, which was really helpful. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Nothing comes to mind - we picked them because we were confident in their ability to help us based on their previous work. Review collected by and hosted on G2.com.

Will D.

VP, Marketing

Mid-Market (51-1000 emp.)

11/7/2024

"The best project I've ever been a part of thanks to Focus Lab"

5/5

What do you like best about Focus Lab?

They're fun, creative, and collaborative. They also manage you very well -- if you follow their process, you'll get things done on time and be thrilled with the result. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Nothing. Seriously. They're great to work with and I loved the process. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

We went through a full rebrand, including visual identity, verbal identity, and product positioning. We are a smaller player selling something innovative and different to large enterprise brands, and our brand didn’t match the tone or excitement of what we sell. We wanted a firm that had expertise in our space (tech/SaaS) with a proven track record of high-quality work.

The new rebrand just launched, but we're already seeing increased branded traffic, lots of positive discussion and feedback from internal and external stakeholders, and a higher velocity of deals advancing through the funnel thanks to clearer, confident messaging. Review collected by and hosted on G2.com.

Charles G.

Small-Business (50 or fewer emp.)

10/5/2024

"A "Wow!" Experience From The Start"

5/5

What do you like best about Focus Lab?

Their communication was outstanding – they were incredibly responsive and always kept us in the loop. But what really impressed us was their commitment to understanding our brand. They went above and beyond, conducting thorough competitor analysis and customer surveys to ensure our new visual identity truly stands out in a crowded market. The result is a brand that perfectly captures our unique value proposition and resonates with our target audience. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Focus Lab's services are not cheap. However, for us, it was absolutely worth it. Their expertise and the quality of their work were exceptional. Focus Lab helped us boost leads and LTV, rebrand our company in a way that attracted an upgraded customer base, streamline our marketing efforts and save us hours each week, and develop a website that converts at twice the rate of our old one. In the end, the value we received far exceeded the cost. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

Focus Lab's strategic thinking is what sets them apart. They don't just design something that looks good; they create a brand identity that strategically positions you for success in your market. I was blown away by their insights and their ability to translate our vision into a powerful brand. Highly recommend! Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

We partnered with Focus Lab several years ago for a complete brand redesign. The impact was immediate – we saw an increase in conversions and our average deal size grew substantially. Focus Lab's designs truly captured the essence of our brand and resonated with our target audience. Since then, we've continued to rely on their expertise for various marketing materials, including stunning brochures and engaging email templates. We're currently collaborating with them on a comprehensive website refresh, and we're confident that they will deliver another exceptional outcome. We're incredibly impressed with Focus Lab's creativity, professionalism, and dedication to their clients Review collected by and hosted on G2.com.

Charley T.

Senior Business Advisor

Mid-Market (51-1000 emp.)

9/25/2024

"Working with Focus Lab has been the best marketing decision we've made as an organization."

5/5

What do you like best about Focus Lab?

The people and their unique ability to do two things the same time:

1. Consistently communicate with clarity and warmth.

2. Challenge you to be open to creating something truly special. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

At this point, I've worked with them on multiple companies I've founded and I continue to choose them over their competitors. But I will at least say you need to take seriously the budget allocation as their time is not cheap and deservedly so. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

If you're looking for a team that has the experience and credibility to create top tier brands but also has the feel of a hometown shop - that's why I keep coming back. I want to believe that a company actually gives a shit about what I'm trying to do and that I'm not another nameless client, but I also never want to sacrifice on quality.

That's why I think they are the best. They do both and they do it with joy. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

Creating a modern brand that still feels both timeless and approachable. The distinct boost to our perception because of our updated design has directly benefited our recruitment efforts as well as networking and negotiating with new vendors, not to mention our client-facing efforts. We stand out now in a way we never did before. Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/3/2024

"It's a brand journey to enjoy!"

5/5

What do you like best about Focus Lab?

Their process is predictable and their team is creative, flexible and great to partner with. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

I'd like to see a bit more of the customer validation in their process, or have them help us to get it. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

It's a partnership from day 1, so you have to set aside the time and resources on your team to get the full benefit of the process. They will push you, ask great questions and challenge you on coming up with the right story and brand image to match it. It's fun, rewarding and a lot of work! Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

Our company was experiencing great growth but we still looked like a start up. We needed a partner that could keep the essence of our mission to serve sellers, while upgrading our brand to a "lifestyle brand" that would resonate with Fortune 100 customers we were serving. That's where Focus Lab came in and we went on journey together to capture teh essense of our brand, enroll our employees in the excitement and launch with a big bang! Review collected by and hosted on G2.com.

Marissa H.

VP Marketing

Mid-Market (51-1000 emp.)

8/16/2024

"Strategic B2B Brand Agency"

5/5

What do you like best about Focus Lab?

They did an excellent job of discovery - digging into what makes us who we are and what sets us apart. They're exceptionally skilled with brand design work, but even more so, they are strategists. They delivered us a strategic, unified, cohesive brand system that helps showcase who we are. Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

Honestly it was a very smooth process and no downsides to note. Review collected by and hosted on G2.com.

Recommendations to others considering Focus Lab:

If you're looking for the best of the best, Focus Lab should be your agency of choice. They're really masters of their craft and deliver excellent, strategic work. Review collected by and hosted on G2.com.

What problems is Focus Lab solving and how is that benefiting you?

We worked on our brand refresh with Focus Lab because we wanted our brand to match our current company growth and set us up for the next phase. We wanted a more enterprise level, bold, yet still human visual and editorial brand and they gave us just that. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

6/1/2025

"love focus lab"

5/5

What do you like best about Focus Lab?

very creative. i enjoyed working with them Review collected by and hosted on G2.com.

What do you dislike about Focus Lab?

project scoping & pre-project education could have been more comprehensive Review collected by and hosted on G2.com.