--- title: Focus Lab Reviews meta\_title: 'Focus Lab Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 41 reviews by the users' company size, role or industry to find out how Focus Lab works for a business like yours. aggregate\_rating: rating\_value: 4.9 review\_count: 41 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- ### Focus Lab Pros and Cons: Top Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend Focus Lab's **expertise and collaborative approach** , resulting in impactful brand transformation and timely delivery. [(6 mentions)](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739601&qs=pros-and-cons#reviews) Users praise the **design creativity** of Focus Lab, highlighting its talented team and enjoyable collaborative experience. [(6 mentions)](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739666&qs=pros-and-cons#reviews) Users praise Focus Lab for their **collaborative partnership** , ensuring a unified approach to brand transformation and success. [(6 mentions)](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739681&qs=pros-and-cons#reviews) Users praise the **collaborative process** of Focus Lab, ensuring support and shared creativity throughout the project. [(3 mentions)](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739724&qs=pros-and-cons#reviews) Users commend the **outstanding communication** of Focus Lab, fostering clarity and collaboration throughout their projects. [(3 mentions)](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739771&qs=pros-and-cons#reviews) While users note that Focus Lab is **expensive** , many believe the quality justifies the investment for their brands. [(1 mentions)](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739579&qs=pros-and-cons#reviews) ### Top Pros or Advantages of Focus Lab ##### 1. Branding Users commend Focus Lab's **expertise and collaborative approach** , resulting in impactful brand transformation and timely delivery. [ See 6 mentions ](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739601&qs=pros-and-cons#reviews) See Related User Reviews ![Philip L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Philip L.") PL Philip L. Mid-Market (51-1000 emp.) 5.0/5 "The #1 B2B Brand Transformation with Focus Lab: Expert Team, Rock-Solid PMs, On-Time Delivery" What do you like about Focus Lab? Focus lab has the skilled experts who are the best in their craft. Brand Strategists, Project Managers, Design Leads, Writers, Marketers and more. ![Kevin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin M.") KM Kevin M. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Branding Partner with Exceptional Communication" What do you like about Focus Lab? I genuinely appreciate Focus Lab's ton of experience in the design and branding field, as well as their multiple in-house experts who handle specific ##### 2. Design Creativity Users praise the **design creativity** of Focus Lab, highlighting its talented team and enjoyable collaborative experience. [ See 6 mentions ](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739666&qs=pros-and-cons#reviews) See Related User Reviews ![Kevin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin M.") KM Kevin M. Small-Business (50 or fewer emp.) 5.0/5 "Outstanding Branding Partner with Exceptional Communication" What do you like about Focus Lab? I genuinely appreciate Focus Lab's ton of experience in the design and branding field, as well as their multiple in-house experts who handle specific ![Scott B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott B.") SB Scott B. Mid-Market (51-1000 emp.) 5.0/5 "The Best in the Business!" What do you like about Focus Lab? They are an extremely talented group of creative minds. I appreciate how they challenge us to think differently, which has led to some awesome bre ##### 3. Partnership Users praise Focus Lab for their **collaborative partnership** , ensuring a unified approach to brand transformation and success. [ See 6 mentions ](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739681&qs=pros-and-cons#reviews) See Related User Reviews ![Philip L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Philip L.") PL Philip L. Mid-Market (51-1000 emp.) 5.0/5 "The #1 B2B Brand Transformation with Focus Lab: Expert Team, Rock-Solid PMs, On-Time Delivery" What do you like about Focus Lab? Focus lab has the skilled experts who are the best in their craft. Brand Strategists, Project Managers, Design Leads, Writers, Marketers and more. ![Clare S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clare S.") CS Clare S. 4.5/5 "Exceptional Rebranding, Rigorous yet Effective Process" What do you like about Focus Lab? Focus Lab brings depth to both strategy and execution. Their ability to translate a pretty ambitious internal vision into a clear, ownable, and scalab ##### 4. Collaboration Users praise the **collaborative process** of Focus Lab, ensuring support and shared creativity throughout the project. [ See 3 mentions ](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739724&qs=pros-and-cons#reviews) See Related User Reviews ![Clare S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Clare S.") CS Clare S. 4.5/5 "Exceptional Rebranding, Rigorous yet Effective Process" What do you like about Focus Lab? Focus Lab brings depth to both strategy and execution. Their ability to translate a pretty ambitious internal vision into a clear, ownable, and scalab ![Carrie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carrie C.") CC Carrie C. 5.0/5 "Best of the best" What do you like about Focus Lab? The people! The collective creativity, clarity, candor and collaboration were outstanding. I would work with anyone and everyone from the Focus Lab te ##### 5. Communication Users commend the **outstanding communication** of Focus Lab, fostering clarity and collaboration throughout their projects. [ See 3 mentions ](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739771&qs=pros-and-cons#reviews) See Related User Reviews ![Carrie C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Carrie C.") CC Carrie C. 5.0/5 "Best of the best" What do you like about Focus Lab? The people! The collective creativity, clarity, candor and collaboration were outstanding. I would work with anyone and everyone from the Focus Lab te CC Carly C. Mid-Market (51-1000 emp.) 5.0/5 "An agency that gets it more than right" What do you like about Focus Lab? What I appreciate most about Focus Lab is their exceptional people, clear communication, and seamless process. I’ll never forget something that was sa ### Top Cons or Disadvantages of Focus Lab ##### 1. Expensive While users note that Focus Lab is **expensive** , many believe the quality justifies the investment for their brands. [ See 1 mentions ](https://www.g2.com/products/focus-lab/reviews?filters%5Bsentiment_snippet%5D=1739579&qs=pros-and-cons#reviews) See Related User Reviews CC Carly C. Mid-Market (51-1000 emp.) 5.0/5 "An agency that gets it more than right" What do you dislike about Focus Lab? Honestly, nothing negative to say about Focus Lab. You could argue that they are expensive, but I would pay over and over to get the level of attentio ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Enterprise (\> 1000 emp.) 5/31/2024 "Two successful brand launches" 4.5/5 What do you like best about Focus Lab? The team at Focus Lab was incredibly easy to work with and flexible with scheduling meetings. They consistently delivered assets on time, and the designers demonstrated exceptional talent and provided diverse designs. Their collaborative approach and dedication to quality ensured a smooth and successful process. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? While Focus Lab has a structured process they like to follow with all their customers, there were moments when it didn't fully align with our leadership's preferences. However, their flexibility and willingness to pivot allowed us to find a mutually agreeable approach, ultimately leading to a successful collaboration. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? I have had the pleasure of working with Focus Lab on two successful brand refreshes. Our company faced the challenge of a tired, outdated brand that needed revitalization to compete in the market. Additionally, we needed a compelling story to support our new brand. Focus Lab’s team was highly adaptable, catering to our process and accommodating our extended leadership review cycles. They helped us develop a refreshed brand and craft a narrative that earned leadership approval. Thanks to their dedication and expertise, we delivered two new brands on time, elevating our brand presence and providing the necessary assets for ongoing evolution. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Rebekka K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebekka K.") RK Rebekka K. Graphic Designer Small-Business (50 or fewer emp.) 5/17/2024 "Focus Lab gave us exactly what we needed." 5/5 What do you like best about Focus Lab? They worked thoughtfully and responsively, open to our feedback at every step. We relied on their expertise to help guide us in the right direction resulting in a lasting brand. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? Can't think of a thing! They were great to work with and I'd happily look for another opportunity to work with them again. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? As Brand Design Lead at Nutshell, we worked with Focus Lab on a tactical rebrand. We came to them having already completed some internal work defining our brand so we were very specific on what problems we needed their help solving. Our ask may have been unconventional but we appreciated their willingness to tailor their approach to the specific needs of our rebrand. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") EM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 5/22/2024 "Best in the business for B2B Branding" 5/5 What do you like best about Focus Lab? Best-in-class process for guiding large, distributed teams from discovery through execution and launch. They bring an inclusive, yet accelerated approach that enables cross-funtional teams to impact the work, and also meet feedback and unforeseeable challenges with speed and agility that keeps up the momentum across diverse teams. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? They are no longer a "best kept secret," which means they are in high demand. Review collected by and hosted on G2.com. Recommendations to others considering Focus Lab: Do the internal work to build alignment around the need for a branding effort, and make sure that stakeholders are ready to make it a top priority. Collective engagement and commitment will be key to making sure your team gets the most value from Focus Lab's highly collaborative and accelerated approach. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? “What I’ve found over the years in brand transformation work is that branding is as much about internal transformation as it is external. While the Focus Lab team excels creatively, the real magic comes through in the partnership and process of working through the challenging discussions and continuous iterations that it takes to get to the best outcome.” Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/16/2024 "Rebrand With Confidence With Focus Labs" 5/5 What do you like best about Focus Lab? I absolutely loved the structure and pace Focus Labs provided. This is my second time leading a company rebrand and I really appreciated how every week we made progress towards our end deliverables. I also felt way more confident in the why behind every element of our new brand being a part of the process, vs it being more of a black box which was my experience with another agency. Additionally, every person on our account was excelllent to work with! Review collected by and hosted on G2.com. What do you dislike about Focus Lab? I have no dislikes, I would work with this agency again. Review collected by and hosted on G2.com. Recommendations to others considering Focus Lab: Go for it! It's a lot of work but it's so so rewarding and Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? We worked with Focus Labs to overhaul our entire brand. We worked on everything from design look and feel, to brand voice, to product heirarchy and naming, and everything in between. Our updated brand is rooted in the company we are today and every element provides a cohesive and consistent experience for all who engage with us. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Henrique C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Henrique C.") HC Henrique C. Head of Growth Small-Business (50 or fewer emp.) 5/20/2024 "Top Team and Smooth Rebranding Process" 5/5 What do you like best about Focus Lab? What I like best about Focus Lab is their team and how they handle the rebranding process. They keep everything running smoothly and make changes quickly based on feedback. They're open to ideas and really work with you to get the best results. If you're thinking about rebranding, Focus Lab is the team you want on your side. They're professional, creative, and dedicated to making your vision come to life. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? You need to good a clear idea of what you want out of your brand. I think this is important for any work with a brand agency. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? Focus Lab was the agency responsible for our rebrand from dashdash to rows. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Kylie W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kylie W.") KW Kylie W. Marketing Lead Mid-Market (51-1000 emp.) 6/4/2024 "One of the best projects of my career" 5/5 What do you like best about Focus Lab? The work was consistently of the highest quality, with great range that aided internal discussion in a truly helpful way. The process is well-defined but flexible and revolves around rapid iterations, not dozens of multi-hour strategy sessions with busy execs. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? Nothing to dislike. Even when weren't sure about some of the early options and gave vague feedback in the vein of, 'We just don't love it,' they listened, understood what we wanted (even when we didn't) and turned around something we loved. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? We partnered with Focus Lab on a rebrand in 2023 Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mike M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike M.") MM Mike M. 5/29/2024 "One of the best decisions we ever made." 5/5 What do you like best about Focus Lab? Very professional. Very punctual with deliverables. Very easy to deal with. Very talented. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? That their timeline stretches out over months rather than weeks... but that's what it took to do the job right. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? My firm, locally.com, needed to rebrand the platform and we interviewed a dozen companies before settling on Focus Lab. Focus spent months interviewing our team and developing a strtaegy for voice, logo, art, and on-site overhauls... it was an amazing experience. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Mid-Market (51-1000 emp.) 12/22/2023 "Great experience, great results with Focus Lab" 5/5 What do you like best about Focus Lab? Focus Lab team, work product, fully concepted brand idea from narratives to creative to expressions, sense of collaboration, project management. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? Nothing to note here - the team truly did an incredible job. Review collected by and hosted on G2.com. Recommendations to others considering Focus Lab: Trusting your brand to just anyone is not easy, and there are plenty of agencies offering branding and rebranding services. Thankfully, Focus Lab is not just any agency. Focus Lab stood above the others in our RFP process, and choosing the FL team soon became the only choice. After engagement, trom the early stages of the project to delivering a fully conceptualized brand, Focus Lab was a valued, strategic, reliable partner to Salesloft and I would absolutely use them again. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? We engaged Focus Lab as part of Salesloft's 2021 rebrand when I worked there. The team at Focus Lab was absolutely amazing to work with, and the end result was a brand that was strong, uniquely identifiable, fully realized, and that reflected the character of the company. From positioning and brand narrative creation, to multi-channel activations and primary/secondary palettes, the final product was top notch and served our brand very well. I would absolutely use Focus Lab again. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") GC Verified User in Computer Software 5/31/2024 "Focus Labs helped us build 2x b" 5/5 What do you like best about Focus Lab? Their process is super clear and efficient. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? Focus Labs has a specific process that needs to work for your culture. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? Focus Labs is a talented and experienced branding agency for startups that I've worked with not once but twice. Our second brand has now grown to be used by millions of people a month and is a beloved well reconzied brand. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") PC Verified User in Computer Software Small-Business (50 or fewer emp.) 5/31/2024 "Professional, easy experience" 5/5 What do you like best about Focus Lab? Great design asethetic and streamlined processes for communicating and delivering work. Review collected by and hosted on G2.com. What do you dislike about Focus Lab? Turnaround are longer than working with a freelancer. Review collected by and hosted on G2.com. Recommendations to others considering Focus Lab: I think Focus Lab is great for branding and for building your initial style guide and branding. Review collected by and hosted on G2.com. What problems is Focus Lab solving and how is that benefiting you? Focus Lab is a great branding agency for B2B SaaS. I've worked with Focus Lab at two different companies, and they've always done great work. Review collected by and hosted on G2.com. 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