--- title: Flurry Analytics Reviews meta_title: 'Flurry Analytics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 37 reviews by the users' company size, role or industry to find out how Flurry Analytics works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 37 scale: '5' date_modified: '2026-08-07' parent_category: name: Mobile Analytics url: https://www.g2.com/categories/mobile-analytics --- # Flurry Analytics Reviews **Vendor:** Verizon Media **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 3.9/5.0 **Total Reviews:** 37 ## About Flurry Analytics Flurry Analytics is one of the world’s most recognized and adopted mobile app analytics solutions. It’s easy to use, powerful and completely free. Designed to help product, development and growth experts build apps users love, Flurry helps improve app engagement, run a data-driven product roadmap, boost user acquisition efforts and more. Flurry also includes crash reporting, push notification management and remote configuration. Flurry Analytics provides real-time metrics for iOS and Android apps around usage and retention as well as geographic, demographic and technographic insights. Tailor Flurry Analytics to your app by adding up to 500 custom events as well as unlimited parameters for uncompromised detail. Flurry also delivers on-demand, fast querying for easy slice-and dice to explore and segment your audience like never before. Finding key insights shouldn’t require you to be a SQL expert, wait to export data into a different system or pay upcharge fees for cloud usage. Conduct audience analysis, build funnels and view user paths like never before. View metrics by groups of apps or individually, and even compare iOS versus Android versions of your app side by side. Integrating Flurry’s lightweight SDK is simple and takes just minutes. ## Flurry Analytics Reviews ### 1. Flurry is a lightweight, straightforward way to see what users are doing in my app **Rating:** 5.0/5.0 stars **Reviewed by:** Eric S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Flurry Analytics?** It’s easy to set up, fairly lightweight, and straightforward to use. I can see what users are doing in my app. And then secondarily, higher level tracking like how many sessions show me app activity in general. Also their web and mobile iOS apps are easy to navigate and keep me updated daily. **What do you dislike about Flurry Analytics?** There are a few things I don’t use. I’ve tried to use the watchOS tools, and they don’t seem to work very well. So I don’t use those even though I spent some time trying to get it to work. **Recommendations to others considering Flurry Analytics:** Try it out. It’s easy to set up and fairly lightweight. It’s just a matter of including a library and a few calls. There isn’t a lot of baggage. It doesn’t have a lot of dependencies on other libraries which would add both load time and binary size to the app. **What problems is Flurry Analytics solving and how is that benefiting you?** When I know what features my users are using or what they aren’t using, then I know whether it’s worth my time to further improve them. There have been things I thought were super powerful. That a user would love. And it turns out they aren’t discovering them, and probably aren’t finding them as useful as I thought. So I’m not working on those features anymore. ### 2. Super flexible free mobile analytics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tatiana P. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Flurry Analytics?** How highly versatile the solution is. Whatever the question you might have about your mobile app user base, Flurry has the answer. "What is the share of users in country X that use this feature at least 2 times?", "What is the retention of my paying user base?", "What features my power users are sticking to?". You can be as precise with your query as you choose to. I suggest you select events naming that will be easy to understand for your team. Focus on the first impression funnel events (e.g. Onboarding Started, Onboarding Completed) and the feature-related actions (e.g. Account Created, Subscribed, Invite Sent, Invite Accepted) that define your active user base. When you are done with the setup, make sure to create 'Segments' to easily filter your funnels when you need to. There are plenty of youtube tutorials to help you get started. **What do you dislike about Flurry Analytics?** It has a bit of a learning curve, as you need to know where to look for the things you need. You also need to design and develop your events taxonomy, which takes a bit of effort. Note though, that any analytics tool will require you to do that. And as to the learning curve, you will have it everywhere, while with Flurry you will have maximum agility to complete varying queries. **Recommendations to others considering Flurry Analytics:** - Well, first off, please open Flurry in Chrome. :) For advanced analytic queries go to Explorer > Funnels. Lots of insights await you there. When you are happy with the things you've learned, go to Retention. - Design events naming that will be easy to understand and remember for you and your team. Less is more, so to start with just focus on the primary funnel events and your apps core engagement and monetization actions. - Save queries that you want to keep using and share them with your team. - Note, that your queries are a snapshot in time. Also, the user needs to open the app for the events to be sent to Flurry, so tomorrow you might have a very different result for the same cohort of users. **What problems is Flurry Analytics solving and how is that benefiting you?** Funnels for CRO and product-related improvements. Measures to see how engaged users continue using certain features, Retention to see how users are sticking around. You can be as precise with your query as you like. Use Segments to filter any of your queries to know how certain user groups are behaving over time. ### 3. Very trustworthy because of single framework. No need to add many framework like competitors **Rating:** 5.0/5.0 stars **Reviewed by:** Kunal V. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2020 **What do you like best about Flurry Analytics?** It is safe to use as far as i see the competitors. While we cannot trust others, we can trust Flurry as it does not have the messy implementation of Big name analytics where there is need to add more than one frameworks which seems odd to us. Secondly, easier to see real time analysis specially for iOS apps because it shows last 24 hours and apple also shows trends in last 24 hours now. So kind of flurry most useful for iOS apps. **What do you dislike about Flurry Analytics?** One of the most disliked thing is the outage. Once in 4-5 months, one day i see users falling. And that day is panic for us. But later on ,when we see its a flurry site issue, our breath goes back to normal. **What problems is Flurry Analytics solving and how is that benefiting you?** BUSINESS GROWTH is my problem. And I am using flurry to see how basically how many active users are there vs downloads. I have learnt using flurry that if I have lot more active users vs downloads in a month, that app of mine will be doing good in the store. So we thrive to make apps which users use more so that they grow. Also we see the country analysis of app downloads vs active users and the patterns are different for all, so that is quite useful to us. ### 4. Learn how to improve your apps from day one **Rating:** 5.0/5.0 stars **Reviewed by:** Sven L. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 17, 2020 **What do you like best about Flurry Analytics?** With Flurry I have one go-to dashboard for stats. No logging into different stores. I can compare Android and iOS apps side by side. I don’t have to wait 24 hours for the app store because Flurry has real-time reporting. **What do you dislike about Flurry Analytics?** It would be nice if Flurry supported more platforms. I have Mac apps and a Windows 10 app. So if Flurry had those as well, I would have all my numbers in front of me just on Flurry. **What problems is Flurry Analytics solving and how is that benefiting you?** I’m a developer and I don’t have all of the time in the world, so I want to see which app is doing the best so I can focus more on that one, or that kind of app. And if some other app is doing poorly, then I can go in a different direction. Also, for my Android apps, I find it really interesting to see which versions of the OS are being used because it’s quite a hassle to support all of these old Android flavors. ### 5. You’ll get a ridiculous amount of insights from it **Rating:** 5.0/5.0 stars **Reviewed by:** Bob D. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2020 **What do you like best about Flurry Analytics?** It’s super easy to integrate and super easy to get value with very little overhead. I get amazing insights into user sets, geographies, platforms. And how the app is used, and if it’s being used in the way I intended. **What do you dislike about Flurry Analytics?** This is getting into the weeds, but the support for parameters in analytic events could be a bit more intuitive. After you’ve set up parameters, then you go to flurry, and I haven’t always seen what I would expect to see there. **Recommendations to others considering Flurry Analytics:** Jump right in and try it. It takes about 5 minutes to get going. And do it early on in your development cycle early. You’ll get a ridiculous amount of insights from it. You can then fine tune the events you’re sending and keep iterating. **What problems is Flurry Analytics solving and how is that benefiting you?** Flurry is solving that basic high level visibility problem of how my app is being used. What users are finding most engaging, and what things users may not even be finding. Oftentimes there are areas of your app that are like caves, users haven’t even seen them and we’ve spent weeks and months developing them. ### 6. Use it from day one. It just adds value. **Rating:** 5.0/5.0 stars **Reviewed by:** Amit P. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2020 **What do you like best about Flurry Analytics?** Funnel analysis - how the user navigates or at what point the user drops is the key measure for us. The integration and use of Flurry has been very smooth. It’s very easy to do it. It’s quick. **What do you dislike about Flurry Analytics?** One thing I would have liked Flurry to pursue is the deep linking aspect. To say, “Hey, we can help you create deep links because you already have all the screens connected in Flurry.” **Recommendations to others considering Flurry Analytics:** I highly recommend Flurry to any entrepreneurial or startup company, or even bigger companies. Use it from day one. It just adds value. It’s a great analytics tool. It hardly takes any time and if you are doing it at the beginning of your application, you can consistently track events in your app to understand how to improve it. **What problems is Flurry Analytics solving and how is that benefiting you?** You can select the steps in a navigation flow to see what percentage of users made it to the next step. That gives us insight into where users might be running into a problem. Why they don’t purchase. So we can find the roadblocks or the hurdles that users are facing and actually solve the problems. ### 7. Best for event tracking and real time tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2020 **What do you like best about Flurry Analytics?** Flurry’s events are the best in class. We find that events in Flurry are more useful than Firebase. You can slice and dice them better. In Firebase you need to connect BigQuery and offload data there, which is a lot more work. **What do you dislike about Flurry Analytics?** We use what’s helpful for us in Flurry. I’m sure there are things that we’re not using. We would like to be able to save certain presets for quick access to particular slices by app version/os etc... **Recommendations to others considering Flurry Analytics:** You should give it a try you probably won't be sorry. **What problems is Flurry Analytics solving and how is that benefiting you?** We use Flurry’s real-time reporting to make sure a new release is stable during the rollout to iOS. We want to make sure there aren’t any crashes or any issues. If we see that enough users are using it without problems, then we’re confident that the release is stable. We also use custom events in Flurry. We track user response to new themes we add to the app during holidays. And whenever we onboard a new advertiser we want to confirm that their reporting matches with Flurry’s numbers. ### 8. Flurry has everything I need, and it’s free **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Flurry Analytics?** The SDK is good super simple. It’s a CocoaPod. I like how you call events – it’s a one-line event call - and you just put in the event name as a string. And you can do user funnels and track user journeys individually, and Fabric wouldn’t let me do that. **What do you dislike about Flurry Analytics?** I have not been able to get Flurry’s push notifications working correctly. I wanted to do pushes for one of my apps. I got the test notifications working fine, but in app store releases, it hasn’t worked. So I’m getting help from support at Flurry. **What problems is Flurry Analytics solving and how is that benefiting you?** Custom events and funnels are the main thing that I care about. Sure, daily active users and monthly active users is cool, but I can just see that stuff in App Store Connect the next day. The events are really what I’m after. ### 9. Great analytics, app dynamic configuration, live console, crash reports and much more. **Rating:** 5.0/5.0 stars **Reviewed by:** Adrian G. | All, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2020 **What do you like best about Flurry Analytics?** There are so many features that I don't know how other companies deal without, but the most incredible feature to me is the user journey feature. You can create segments for users of your app/game then look at individual users in that segment and see how they progressed through the pages and features of your game. Think of them as user-level funnels. **What do you dislike about Flurry Analytics?** They support the attribution of installs only from Appflyers. With so many attribution providers available and what seems to be a generic intake mechanism, they could easily provide support for other attribution partners. **What problems is Flurry Analytics solving and how is that benefiting you?** Realtime reporting when releasing a new app, multiple metrics on multiple segments, user funnels, automated push notification based app events, dynamic configuration, and crash analytics. All this provided in one API instead of multiple APIs and multiple vendors. ### 10. One of the best analysis tool for Apps **Rating:** 4.5/5.0 stars **Reviewed by:** Fabrizio B. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2020 **What do you like best about Flurry Analytics?** I like reports of app usage and all the details regarding user, geography and type of devices **What do you dislike about Flurry Analytics?** The integration in the app is not so easy to understand and sometimes something is missing. **Recommendations to others considering Flurry Analytics:** This application is very good for analytics purposes and is very cheap. **What problems is Flurry Analytics solving and how is that benefiting you?** I can understand how often my users are using my app on the App Store. Easy to use analyzed data. ### 11. It's as good as they say it is **Rating:** 5.0/5.0 stars **Reviewed by:** Andre E. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2020 **What do you like best about Flurry Analytics?** It is surprisingly easy to make queries and access analytics data with Flurry. Also, Flurry is easier for us to implement than Google Analytics. That's important since we develop mobile apps for other companies. For our clients, the Flurry dashboard is clear and easy to understand. You can look at something and you can understand what they are showing you. **What do you dislike about Flurry Analytics?** So far I have yet to find any downsides. **What problems is Flurry Analytics solving and how is that benefiting you?** The other thing that we wanted, or our clients asked for, was like “Can I get the raw data from Flurry?” Either because they want to use a business intelligence platform and input that raw data to see something, That was one of the reasons why Flurry because you can also get the completely raw data as a CSV file or with the API and then give it to the customer. ### 12. Powerful Insights **Rating:** 4.5/5.0 stars **Reviewed by:** Ramiz S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** January 21, 2020 **What do you like best about Flurry Analytics?** - Powerful dashboards - Reporting API to get data to your custom dashboards - Raw data export API - It's free :) **What do you dislike about Flurry Analytics?** Analytics for A/B variants is not available. **What problems is Flurry Analytics solving and how is that benefiting you?** Flurry analytics gives us all major insights about our games and help us to optimize our game design. Reporting API and raw data export allows us to feed data directly to our custom dashboards and to take even more powerful decisions. **Official Response from Lisa Moshfegh:** > Thank you, Ramiz, for your review. I will share your feedback with our product team. ### 13. Great solution for your apps **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2016 **What do you like best about Flurry Analytics?** Flurry is very good solution for all programmer who creates mobile apps. If you know programming you can integrate it with your code. Flurry Analytics has good support so if you don't know how to do it you can find it online. This is really valuable tool for your app and it is FREE. I can help improve your app and know users very well. And Flurry works for app on Android, iOS, BlackBerry, Windows Phone and also mobile website. **What do you dislike about Flurry Analytics?** This is not dislike because maybe I'm just too stupid but for me integration Flurry in code is not so simple. Yeah simple things are quite easy but more complicated takes some time to do. **Recommendations to others considering Flurry Analytics:** Flurry is great for programmers. It really helps with improving applications or games and it help understand what users do and what they don't do. **What problems is Flurry Analytics solving and how is that benefiting you?** I actually made only one app with Flurry. Me and my client (it is his app) were surprised what users do in app. User Path is very handy. This help us to understand more and improve application. ### 14. Was the first to provide full mobile analytics, and keep going very well! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2016 **What do you like best about Flurry Analytics?** I'm using some other crash report and analytics (in parallell, for different clients), and Flurry seems the best. Crashlytics is good for other things, like beta reporting, fast installation, and so on. But, in productive environments, I use, with no doubt, Flurry or Google Analytics. They seems more infalible to me, and they log a lot of info. The info on their crash reports are huge: For instance : In Android, you get the number of users that have the crash, the device, the carrier, a Java stack trace, the date and the time, and much more information. Similar in the iOS case. **What do you dislike about Flurry Analytics?** Two years ago, they had a really ugly webpage, but nowadays, it isn't a problem, because I like the actual web, and even they are opening in form of beta / preview (as of Juny 2016) a newer design, and I like it too. Resume: No dislikes at all **Recommendations to others considering Flurry Analytics:** Their webpage had changed, seems much more intuitive now **What problems is Flurry Analytics solving and how is that benefiting you?** I'm tracking the users of some mobile apps (for both platforms, iOS and Android) for some time now (2+ years), and I'm tracking some general analytics, some custom dashboards I created, but, above all, the function I use the most is the crash reporting system (recollecting / classifying crash reports) ### 15. Super useful **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel W. | iOS Developer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2016 **What do you like best about Flurry Analytics?** Almost real time data analysis. It helps me see where my users come from and how long do they stay in the apps for. **What do you dislike about Flurry Analytics?** The customization options are not very clear **What problems is Flurry Analytics solving and how is that benefiting you?** Tracking users metrics I have been able to customize the app for the users according to their location. ### 16. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Gianluca T. | Software Developer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2016 **What do you like best about Flurry Analytics?** I use the new version of Flurry, presented at MWC 2016 in San Francosco and is simple but complete! It's a very good product, east to setup and use! You can also track crash and it's very simple to understand Nice work. **What do you dislike about Flurry Analytics?** Maybe the graphic isn't attractive but steel an amazing tool **What problems is Flurry Analytics solving and how is that benefiting you?** User interaction & crash with our app ### 17. Flurry Analytics is the ninja in the world of Analytics. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 08, 2016 **What do you like best about Flurry Analytics?** I have been using flurry for analytics since 2014 and from that time onwards I used Flurry Analytics for all my apps that I have developed in iOS. Also I recommended to my team members to use them. Clients were also happy by seeing analytics on their dashboard for the event that are necessary to track. **What do you dislike about Flurry Analytics?** Nothing to say anything as flurry is the basic thing for my iOS app. **What problems is Flurry Analytics solving and how is that benefiting you?** To identify, new features introduced in the app are used by the end user or not? Also what options are they used most and least. ### 18. Awesome Product! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2016 **What do you like best about Flurry Analytics?** Really valuable analytics and insights about our mobile user base **What do you dislike about Flurry Analytics?** Navigation can be a bit difficult and requires a lot of clicking around to find different metrics **What problems is Flurry Analytics solving and how is that benefiting you?** User learning and tracking errors and crashes in production -Flurry allows us to do both of these effortlessly - [View Flurry Analytics pricing details and edition comparison](https://www.g2.com/products/flurry-analytics/reviews?filters%5Bnps_score%5D%5B%5D=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+11%3A59%3A25+-0500&secure%5Bsession_id%5D=71c4a378-3747-42b3-8fb0-4451822c131d&secure%5Btoken%5D=7e97ddba8e358762a1ffee5e5edc1f26594cf5533b1637080e64f9bf3b3afefb&format=llm_user) ## Flurry Analytics Features **User Identification** - Demographics - User Segmentation - Geolocation - Predictive Analytics **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing ## Top Flurry Analytics Alternatives - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - 4.5/5.0 (6,584 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,329 reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - 4.5/5.0 (2,902 reviews)