--- title: Fluency Reviews meta_title: 'Fluency Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 307 reviews by the users' company size, role or industry to find out how Fluency works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 307 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Fluency Reviews **Vendor:** Fluency **Category:** [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising) **Average Rating:** 4.3/5.0 **Total Reviews:** 307 ## About Fluency Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to put AI to work to automate paid media execution across every major channel. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages more than $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked No. 1,278 on the Inc. 5000 in 2025, its third consecutive year on the list. With a founding team that has worked in online advertising since 1998, Fluency holds certified partnerships with major ad publishers and was named a finalist for Technology Innovation in the 2024 Amazon Ads Partner Awards. ## Fluency Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fluency, finding its dashboard and setup process very intuitive. (89 reviews) - Users value the **efficiency** of Fluency, enjoying streamlined management and significant time savings on campaign tasks. (61 reviews) - Users appreciate the **efficient budget management** in Fluency, streamlining campaign controls and ensuring effective ad spend allocation. (56 reviews) - Users value the **efficiency of Fluency's centralized campaign management** , streamlining processes and enhancing budget control across platforms. (56 reviews) - Users appreciate the **time-saving features** of Fluency, allowing them to focus on performance instead of tedious tasks. (53 reviews) - Users praise the **top-notch customer support** of Fluency, appreciating the team's availability and responsiveness. (50 reviews) - Ad Management (48 reviews) - Users value the **time-saving automation** in Fluency, enhancing campaign management and budgeting efficiency across platforms. (45 reviews) - Features (43 reviews) - User Interface (40 reviews) **What users dislike:** - Users note a **learning curve** with Fluency, complicating navigation and task execution compared to more familiar platforms. (38 reviews) - Users report **software bugs** in Fluency that lead to frustration, delays, and issues with notifications and saving changes. (28 reviews) - Users find the **steep learning curve** of Fluency challenging, particularly without clear documentation and onboarding support. (26 reviews) - Users experience **navigation issues** in Fluency, finding it confusing to manage campaigns and switch assets efficiently. (22 reviews) - Users report persistent **error issues** in Fluency, with inadequate support and frustrating changes complicating their experience. (19 reviews) - Users find Fluency to have **poor usability** , making navigation and comprehension challenging, requiring extensive training. (18 reviews) - Ad Issues (17 reviews) - Users find the **blueprints feature complex** , hindering effective campaign building and overall user experience. (17 reviews) - Slow Performance (17 reviews) - User Interface Issues (16 reviews) ## Fluency Reviews ### 1. Powerful & Flexible Automation & Campaign Management Tool for Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Doug M. | Senior Digital Advertising Specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2025 **What do you like best about Fluency?** Fluency gives me the tools I need to scale automotive campaigns across dozens of rooftops without sacrificing control or compliance. The Blueprint system is especially powerful—it lets me standardize naming conventions, targeting, and asset structure across accounts while automating updates through Broadcast and Bulk Manage. I also rely on external data sources to dynamically pull in inventory feeds and segment campaigns by location or vehicle type, which is crucial for running efficient VLAs and Performance Max campaigns. Fluency’s built-in tools for handling platform compliance—like ad punctuation rules and character limits—have saved me a ton of time and prevented disapprovals. It’s the only platform I’ve used that truly balances automation with granular control. **What do you dislike about Fluency?** While Fluency is incredibly powerful, its flexibility can sometimes come with a learning curve—especially when setting up advanced Blueprints or working with complex polling sources. Documentation is improving, but some features still require trial and error or direct support from the Fluency team. I’d also like to see more robust preview or validation tools before pushing bulk updates, to reduce the risk of human error when managing campaigns at scale. **What problems is Fluency solving and how is that benefiting you?** Fluency is solving the challenge of managing high volumes of ad campaigns across multiple dealership rooftops with limited manual effort. It streamlines the setup and maintenance of Google and Meta campaigns through automation, data-driven inventory syncing, and standardized Blueprints. This has drastically reduced the time I spend on repetitive tasks like ad copy updates, budget adjustments, and policy compliance fixes. It also ensures that campaigns stay live, accurate, and aligned with the latest inventory—ultimately improving efficiency, reducing disapprovals, and increasing ROI for my clients. ### 2. Fluency for better optimization for Search **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun W. | Customer Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Fluency?** Using Fluency for Business has been a game-changer for our digital marketing strategy. The platform is intuitive, easy to navigate, and offers powerful automation tools that save us time and boost campaign performance. We’ve seen a noticeable improvement in ad efficiency and audience targeting since implementing it. Their support team is responsive and helpful whenever we have questions. Highly recommend Fluency for any business looking to streamline and scale their advertising efforts! **What do you dislike about Fluency?** Fluency for Business has helped streamline parts of our advertising workflow, and the automation tools are definitely useful. However, the platform’s layout could use some improvement. The interface feels cluttered, with too many tabs and a format that isn’t always intuitive. It takes time to get used to navigating everything efficiently. That said, once you’re familiar with it, the features can still deliver value—just be prepared for a bit of a learning curve. **What problems is Fluency solving and how is that benefiting you?** Data Fragmentation – Combines performance data into one place, helping you avoid jumping between platforms (Google Ads, Meta, etc.). ### 3. Fluency Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency has helped optimize my workflow, which I appreciate. I have been able to substantially reduce work time by allowing Fluency to automate some tasks that other platforms require to be done manually. **What do you dislike about Fluency?** While Fluency does help out a lot, I feel there is more room for error when trusting that the platform will make the necessary changes within a reasonable amount of time. **What problems is Fluency solving and how is that benefiting you?** Fluency solves the problem of time, it gives me back time to look into accounts. Rather than me doing the everyday tasks I used to have to do within other platforms, Fluency has helped to streamline my time. ### 4. Helpful and Efficient **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency has been an invaluable partner for my team. The platform is exceptionally fast and efficient, providing a clear and easy-to-understand view of my budgets, which has streamlined my workflow significantly. The self-service functionality is a major plus, giving me the control and flexibility I need to manage my campaigns effectively. Beyond the technology, the Fluency team stands out for their friendly and helpful support. They are always a pleasure to work with and are quick to provide assistance whenever I need it. **What do you dislike about Fluency?** While I am generally very pleased with Fluency, one area that could be improved is the speed at which new products from platforms like Google and Meta are integrated into their system. It would be helpful if the platform could be updated more quickly. **What problems is Fluency solving and how is that benefiting you?** Benefit is ease of scale with the amount of campaigs running ### 5. Outstanding Onboarding and Ongoing Support from Day One **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 02, 2026 **What do you like best about Fluency?** I love their onboarding team/ongoing support from implementation through to frequent daily use. **What do you dislike about Fluency?** Sometimes I feel there are inconsistencies pulling from google ads. **What problems is Fluency solving and how is that benefiting you?** Streamlining launching campaigns in Google Ads and most recently creating custom labels for pmax campaigns. **Official Response from Sierra Calabresi:** > Hi there, thanks for taking the time to leave a review! It’s great to hear that our support team and PMax tools are helping you scale efficiently. Could you please elaborate on the specific inconsistencies you’re seeing with Google Ads so we can investigate the root cause for you? ### 6. Fluency's Muse AI: A Game-Changer for Digital Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Emily S. | Director of Digital Stratgies, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Fluency?** As a digital advertising professional, finding tools that genuinely streamline operations and enhance performance is invaluable. Fluency's Muse AI has proven to be one such tool, revolutionizing the way I approach campaign management. Unmatched Time Savings One of Muse AI's standout features is its ability to automatically scan an account's website and generate broadcast messages. This automation eliminates the need for manual content creation, allowing me to focus on strategic decision-making. The time saved is substantial, enabling quicker responses to market changes and client needs.​ Weather-Driven Insights For businesses where weather conditions significantly impact performance, Muse AI's ability to analyze and report on weather-related trends is invaluable. This feature allows for more precise targeting and budgeting, ensuring campaigns are aligned with external factors that influence consumer behavior.​ Seamless Integration and User-Friendly Interface Muse AI integrates effortlessly into existing workflows, providing a user-friendly interface that simplifies complex tasks.Whether it's generating keyword recommendations or optimization insights, I dont know what I would do without Muse. Fluency's Muse AI is an indispensable asset for digital advertising teams seeking efficiency and precision. Its automation capabilities, coupled with advanced analytics, empower professionals to deliver superior results in less time. For anyone in the industry looking to elevate their advertising operations, Muse AI is a must-have tool.​ **What do you dislike about Fluency?** Constructive Feedback on Muse AI's Command Specificity While I’m a big fan of Fluency’s Muse AI and the immense time savings it delivers, one challenge I’ve encountered is the need to phrase AI commands in a very specific way to get the desired outcome. It can be a bit tricky at times—especially when you're moving fast or aren’t sure exactly how to structure a prompt. That said, Muse does a great job of helping you along the way. It often provides helpful prompts or suggestions that guide you toward better command structure, making the learning curve feel more manageable. Over time, you get more fluent in “speaking Muse,” and the tool really shines once you’re comfortable with its rhythm. A bit more flexibility or natural language understanding would make the experience even smoother—but even with that slight friction, the productivity gains make it well worth the effort. **What problems is Fluency solving and how is that benefiting you?** Fluency is solving one of the biggest pain points in digital advertising: the manual, time-consuming work involved in building and managing campaigns across platforms. With tools like Muse AI, it automates complex tasks—like scanning a client’s website to generate messaging or analyzing external factors like weather—that would normally take hours of manual effort. For me, that translates directly into time savings, faster turnaround for clients, and the ability to focus more on strategy rather than execution. It also minimizes human error and ensures campaigns stay aligned with real-time conditions, which has had a noticeable impact on performance. In short, Fluency helps me work smarter and deliver better results, faster. **Official Response from Mike Lane:** > Thanks for the feedback Emily. It is great to see you already consider it an indispensable asset. Muse will only continue to get better, especially how we interact with it! ### 7. Impressive Automation, But Blueprints and UI Need Flexibility **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** The automation features are impressive and truly help simplify the process of launching a product. I find that it provides a well-organized pacing and a reliable notification system, which makes the whole experience smoother. **What do you dislike about Fluency?** I find that the Blueprints are quite restrictive, which makes it unnecessarily hard to make quick changes to campaigns. I also wish the user interface were more intuitive, and that it was easier to move seamlessly between Fluency and the marketing platform. **What problems is Fluency solving and how is that benefiting you?** They are really meeting the need is simplifying launch steps of a campaign ### 8. Convenient Multi-Client Updates Made Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** The convenience of being able to push out multiple updates to the same product across many clients. **What do you dislike about Fluency?** Having to manually check if any updates failed. **What problems is Fluency solving and how is that benefiting you?** Sending daily reports of ad pacing and what manual ads are still enabled. **Official Response from Sierra Calabresi:** > Hi there, thanks for taking the time to write a review. We're happy to know Fluency is providing the convenience you need to manage updates across your entire client base and automate your daily pacing reports! Regarding your feedback on failed updates, we do surface all errors directly within our platform (typically in the notifications section) and we would love to learn more about whether you are finding it necessary to manually verify these within Fluency or if you're having to check the partner platforms directly? ### 9. Makes Large Client Builds Easier and More Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** Makes builds for huge clients a lot easier and more efficent **What do you dislike about Fluency?** Glitches and sometimes silly mistakes mess up the campiagns or build process **What problems is Fluency solving and how is that benefiting you?** Soliving time management and allowing me to spend time on all of my accounts **Official Response from Sierra Calabresi:** > Hi there, thanks for taking the time to share your experience and leave a review. It is great to hear that Fluency is making your large-scale builds more efficient and freeing up your time. Please know we are working hard to eliminate the technical glitches that disrupt your workflow to ensure a smoother build process. ### 10. Making Life Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel H. | Team Lead - Campaign and Brand Management, Enterprise (> 1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** Fluency's budgeting tool helps us keep on track, and when necessary, make quick changes to accommodate clients. Other built in tools let us change all other aspects of our campaigns quickly. Gone are the days of spending multiple hours doing repetitive tasks. The support team has been phenomenal as well. **What do you dislike about Fluency?** Everything exists inside the platform, but finding the exact button you need can take some trial and error. **What problems is Fluency solving and how is that benefiting you?** Fluency lets us make changes quickly, and their budgeting tool helps us keep on pace. ### 11. Great onboarding experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Fluency?** Fluency has been excellent to work with over the past months. We've gone through the onboarding process, and I couldn't be happier with the level of support we've received. They've been so helpful and responsive to our needs & the unique concerns of our business. **What do you dislike about Fluency?** Fluency is definitely a large investment of time. This has not been a surprise, but it's been a steep learning curve for all of our teams. We still have quite a bit to go in order to completely benefit from the tools available to us. **What problems is Fluency solving and how is that benefiting you?** - client builds - budget management - ease of QA - campaign performance management The more we can automate, the better we'll be able to serve our clients. ### 12. Budget and Pacing Updates Make This a Standout Tool **Rating:** 4.5/5.0 stars **Reviewed by:** Miguel B. | Paid Search Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** budget and pacing updates strategies are realy helpful **What do you dislike about Fluency?** UI can get realy messy sometimes, its easy to get lost with a lot of things in the screem **What problems is Fluency solving and how is that benefiting you?** pacing checkups and redefine strategies **Official Response from Sierra Calabresi:** > Hi Miguel, it’s great to hear that our budget and pacing strategies are providing such a standout experience for your campaign management! We appreciate your feedback on the interface and are continuously working to streamline the UI to ensure our platform remains powerful without feeling cluttered. ### 13. Excellent Ad Management Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Fluency?** Fluency's platform is very easy to use and makes it very easy to implement across a large number of accounts! We use Fluency on a daily basis to manage accounts across multiple platforms and launch new accounts as well. Their staff is very supportive and not only holds regular meetings with us but also helps us with support tickets as well. I would recommend Fluency to anyone managing large advertising spend. **What do you dislike about Fluency?** I don't have many negative things to say about Fluency- they are always innovating and improving the product, any issues we may have end up getting resolved quickly! **What problems is Fluency solving and how is that benefiting you?** We are an agency that supports a large number of clients with separate accounts. ### 14. Efficiency Makes This Platform the Best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Fluency?** EFFCIENCY is the reason why this is the best platform **What do you dislike about Fluency?** Sometimes the campaigns dont do what I need them to **What problems is Fluency solving and how is that benefiting you?** Its saving me a bunch of time with optimizing **Official Response from Sierra Calabresi:** > Hi there, thanks for the 5-star review! Glad Fluency is making you more efficient! ### 15. Great budget management and integration tool linked with Google ads **Rating:** 4.5/5.0 stars **Reviewed by:** Krystle F. | Paid Search Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Fluency?** Auto pacing and integrations/automations linked with Google ads. Broadcast tool is very helpful and makes it easier to add ad copies especially on promo offers. **What do you dislike about Fluency?** Sometimes, there aren't any previews after adding copies via Broadcast. Also, there are times when the changes done weren't saved. **What problems is Fluency solving and how is that benefiting you?** Recently, we are having issues on PMax Vehicle ads camapigns as it keeps on reverting back the old feeds which causes the campaign/s not spending. This issue has been escalated to Fluency support. **Official Response from Mike Lane:** > Thanks for the feedback—we’re glad Broadcast and automations are making things easier, and for the issues you flagged, we’d appreciate it if you could also submit them to the user forum so our team can investigate further. ### 16. Seems Great So Far **Rating:** 4.0/5.0 stars **Reviewed by:** Jessie F. | Marketing Scientist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** I like how I can manage all my accounts in one dashboard. Making changes to multiple accounts at once is much easier than before. I am still learning the platform, and there's aw LOT to learn. But I also really like the message of the day to be able to share with clients. Dan has been amazing and patient teaching our team all about how to use Fluency **What do you dislike about Fluency?** There's so many features that I'm unsure abouyt. The locking feature doesn't always make sense. Sometimes I want to make changes directly within the Google Ads platofrm, and I wish those changes would be imported automatically **What problems is Fluency solving and how is that benefiting you?** It's saving time when it comes to budget management and managing multiple accounts with ease. **Official Response from Mike Lane:** > Hi Jessie, thank you so much for your insightful feedback! We’re thrilled to hear that Fluency is helping you manage all your accounts in one dashboard and simplifying the process of making changes across multiple accounts. It’s great to know that features like the "message of the day" are also helping with client communication. We completely understand that there’s a lot to learn with the platform, if there's any features you're still getting comfortable with, we encourage you to reach out to Dan and the team to get the most out of Fluency. Thanks again for your review! ### 17. Effortless Campaign Management with Intuitive Tools **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2025 **What do you like best about Fluency?** Fluency provides clear, intuitive tools that make managing campaigns straightforward and efficient **What do you dislike about Fluency?** While the platform is powerful, it can sometimes feel a bit overwhelming with all the options available. **What problems is Fluency solving and how is that benefiting you?** Fluency helps streamline and automate the ad management process, saving time on repetitive tasks and reducing manual errors. It’s made campaign setup, reporting, and optimization much more efficient, allowing me to focus more on strategy and creative performance **Official Response from Sierra Calabresi:** > Thank you for sharing your feedback! It's great to hear Fluency makes you more efficient with managing your campaigns. We understand that the platform's robust features can sometimes be overwhelming, and we appreciate your input. Our team is continuously working on enhancing user experience and simplifying navigation. And your AE is always here to help as well! ### 18. Fluency is a GAME CHANGER! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Fluency?** I appreciate how granular the platform allows you to be when managing accounts. The features are powerful and give marketers full control over campaign performance. The Blueprints feature, in particular, has significantly streamlined processes that used to take hours—transforming the way I manage my accounts for the better. Customer support has been phenomenal and the onboarding team (Michael) has been a true rockstar! **What do you dislike about Fluency?** At this time, I haven’t encountered any significant drawbacks. The platform has been highly effective and user-friendly in my experience. **What problems is Fluency solving and how is that benefiting you?** Fluency has effectively resolved our budget management challenges by preventing account overspending and underspending. It has also streamlined Google Ads campaign creation and enhanced our optimization processes. ### 19. Fluency Gives You Time Back To Focus On Strategy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Fluency?** Fluency perfectly paces digital advertising giving you time back to focus on strategy. I also enjoy the bulk manage tools that allow you to make changes to multiple ad groups or campaigns at one time. There are so many features, it can be difficult to learn them all. However the customer support has been amazing and they just rolled out a series of training tools to help out adapting to the software. **What do you dislike about Fluency?** Since Fluency connects to the Ad networks through an API connection, there are delays on some ad updates. The most prominent is when adding frames or overlays to Meta campaigns. Getting previews to populate after these additions are a sore point. **What problems is Fluency solving and how is that benefiting you?** Onboarding new clients is now a breeze. Fluency does a fantastic job pacing campaign budgets which is a great time saver. The Notification section does a pretty good job calling out any red flags on campaigns or budget misalignments, helping us manage a larger client roster. **Official Response from Mike Lane:** > Hi there, it’s great to hear that Fluency is giving you more time to focus on strategy, and that our Customer Success team has been a strong support throughout your experience. We understand the frustration around delays—while some are unfortunately out of our control, please know you're not alone, and we’re always working to minimize the impact wherever possible. ### 20. How Fluency Helps My Day-to-Day **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2025 **What do you like best about Fluency?** Fluency automates many of the time-consuming tasks I take on daily as a Pay-per-Click Specialist. This frees up valuable time for me to focus on strategy and execution, rather than spending most of my day with things like updating account budgets for over 50 clients. Tasks that used to take me hours are now possible with a few clicks in Fluency, which has made my job managing numerous clients much easier! **What do you dislike about Fluency?** There is a lot to do in Fluency, therefore it can be confusing at first to navigate and comprehend everything within the platform. It takes some time using Fluency to really start understanding how powerful it can be. **What problems is Fluency solving and how is that benefiting you?** Fluency handles a lot of the mundane tasks for my accounts and allows me to spend most of my time on actually improving campaigns rather than things like updating account settings for hours. ### 21. How the Marketing Tool Helped Me Manage My Ad Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Horace C. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Fluency?** As a marketer, I understand the importance of managing ad campaigns efficiently to achieve the best results. That's why I was excited to try out the marketing tool that allows businesses to manage Google Ads, Facebook Ads, and other ad platforms in one place. Using the tool, I was able to view all my ad campaign data in one place, making it easy to monitor performance and adjust my campaigns accordingly. The platform's reporting features provided me with detailed insights and metrics, which helped me to make data-driven decisions that improved my ad performance. One of the most significant benefits of using this marketing tool was the ability to manage multiple ad platforms in one place. This saved me time and allowed me to focus on creating effective ad campaigns, rather than spending time switching between different platforms. Another feature that I found particularly useful was BluePrint function where you can build a campaign structure and push it to multiple accounts. This saved me enormous time. There is one thing that I have to mention. I was impressed by how Drew and Jackson have been providing excellent service, with super short response times and being super supportive throughout my experience using the platform. This really made a difference in my confidence in the tool, as I knew I could rely on them to help me troubleshoot any issues I encountered. In conclusion, I highly recommend the marketing tool that allows businesses to manage Google Ads, Facebook Ads, and other ad platforms in one place. **What do you dislike about Fluency?** Sometimes, we could run into glitches. But Fluency's engineering team is usually pretty quick on solving these issues. **What problems is Fluency solving and how is that benefiting you?** I manage over 100+ ad accounts. It helps me to manage all accounts on a single platform, and to manage 1000+ campaigns with less than 10 BluePrints ### 22. Lots of possibility and improved efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Isaac M. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2025 **What do you like best about Fluency?** First and foremost, Fluency's platform is what you make it. Onboarding was incredible and their team make it very fluid and make themsleves available for any questions. The tools and UI do a great job of mimicking the traditional ad platforms just enough to be familiar while utilizing better work flows and automation to complete tasks much faster. It does take some getting used to as some of the terminology for certain tools or aspects does not line up perfectly with their native platform counterparts. But this is to be expected with a platform that centralizes all of your ad management. Overall, our agency has seen a significant improvement in our ability to quickly and consistantly onboard new clients and launch new campaigns using Fluency. We now use Fluency on an ongoing daily basis and have also seen our ability to optimize campaigns and control budget pacing significantly improve. **What do you dislike about Fluency?** The few areas where we see room for improvement are as follows: some minor tasks like adding or switching out creative assets can be a bit cumbersome in comparison to the native platform's tools. For instance, when adding a creative image in a FB ad natively, you are able to add it and choose placements and optimizations all in essentially one place/section. Whereas with Fluency, you will need to navigate to multiple different sections to adjust elements like Placements, Optimizations, etc. But this represents more of a necessity/burden on the user to learn a new process than it does a mistake on Fluency for their layout (again, the platform is what you make it). Lastly, the only real problem we have had is that we frequently run "Experiment" campaigns in Google Ads to A/B test various elements of our Advertising and Fluency does not have a native way to set these up or make ongoing edits/changes. So any experiments have to be created and optimized natively in Google Ads. Fluency is able to pull this information into their system for us after the fact so we are able to track the data and performance of these experiments in the Fluency platform, but differentiating the test campaigns can be harder inside the Fluency platform. **What problems is Fluency solving and how is that benefiting you?** Launching new campaigns is faster and more consistent, Optimizations are mostly faster and easier to accomplish on an ongoing basis, allocating marketing budgets to the best performing campaigns is a breeze, budget pacing is incredible and way more robust than natively in the idividual platforms. ### 23. It's been a great asset for my team **Rating:** 4.5/5.0 stars **Reviewed by:** Gaby B. | Marketing Scientist, Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2025 **What do you like best about Fluency?** It's relatively easy to navigate and it includes many many useful tools in one place. Customer support is very responsive **What do you dislike about Fluency?** It's not too intuitive in some cases but the customer service is great and fast. Working through the glitches can be frustrating at times **What problems is Fluency solving and how is that benefiting you?** Automating the budgets has been a game changer! The reporting and analyzing of the data is also great. Building and launching campaigns more efficiently **Official Response from Mike Lane:** > Hi Gaby. Thank you for sharing how Fluency's features have been a game changer for your budget management and reporting. We also appreciate your thoughts on how quick our customer service team is at providing solutions. If you could expand more on how our platform could be more intuitive, or submit your thoughts to the user forum, that would help us improve. Thanks again. ### 24. Always willing to go the extra mile **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin G. | Sr. OEM Program Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Fluency?** The Fluency Team is always willing to lend a helping hand, no matter the task. Everyone I've had the privilege of interacting with are invaluable assets, I can't thank them enough for all they do day in and day out to ensure our Program is operating efficiently and effectively. We recently rolled out a large-scale call tracking API project, highly technical in nature is an understatement. Having the opportunity to work directly with Eric throughout the project he ensured every milestone was hit, regardless of level of scope-creep throughout, he handled everything with true professionalism. I cannot recommend Fluency enough as a partner in the Advertising space! **What do you dislike about Fluency?** I've yet to have any kind of negative experience working with Fluency. **What problems is Fluency solving and how is that benefiting you?** I manage a VERY complex advertising program. Fluency's Blueprint structure and automation make meeting strict program requirements no problem, in the rare event there is an issue, they're always willing to jump on a call to help with the path to resolution. ### 25. Massively Flexible Automation & Management for Multi-Platform Digital Ad Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Doug M. | Owner / Operator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 29, 2025 **What do you like best about Fluency?** Blueprints and External Data Sources are the true power of Fluency. With these two features alone, it justifies the cost. Add to that some of the most in-depth reporting creation and automation and you've got a winning package for agencies managing large client bases who need to be able to do bulk management and automation across all campaigns. **What do you dislike about Fluency?** Their UI is a little difficult to navigate at first, but they've been making big strides in improving the overall UX in the past year. They also have a very particular philosophy when it comes to budget management which may or may not jive with how your agency handles allocations on behalf of clients. This is a pretty minor hurdle to clear, though, and the automation and bulk management features definitely outweigh any potential downsides listed here. **What problems is Fluency solving and how is that benefiting you?** Fluency allows for management of campaigns across a large number of clients, and automates a lot of the manual tasks of day-to-day management and maintenance of digital advertising. It's a key part of my agency's software stack. **Official Response from Mike Lane:** > Hi Doug, we appreciate your thoughtful review and how Blueprints and External Data Sources are making such a positive impact on managing your large client base more effectively. We appreciate your feedback on the UI and budget management philosophy—we’re always working to enhance the user experience to better meet your needs. Thanks again for the detailed review and being part of Fluency! ### 26. Great so far! **Rating:** 4.0/5.0 stars **Reviewed by:** Leigh Ann L. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fluency?** We started on Fluency a few months ago and has helped a ton with larger scale view of our accounts. Finding issues in accounts quickly for us and giving solutions for easy fixes! Also enjoy the option to bulk create and launch accounts. **What do you dislike about Fluency?** My least favorite part about Fluency is adding or removing Keywords. The current setup is not very user-friendly and it's hard to do what you want quickly. Also trying to edit anything currently in there, there isnt an option to edit a keyword. **What problems is Fluency solving and how is that benefiting you?** Pacing - saves a ton of time ensuring even budget pacing **Official Response from Mike Lane:** > Hi Leigh Ann, thank you for your feedback. Glad to hear you're experiencing the time-savings of Fluency! As for your note on keywords, you can adjust these - I would encourage you to work with your AE as they can help you troubleshoot this. ### 27. Fluency is like having an extra Ad Operations employee **Rating:** 4.5/5.0 stars **Reviewed by:** Bradley R. | Associate Director YouTube Ads, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2025 **What do you like best about Fluency?** What I like most about Fluency is once the initial setup of the campaigns is done and the blueprints are created...The campaigns literally take like 15 minutes to publish. Also another great part about Fluency is the actual service that was provided. Josh Baron has great Customer Service and if he doesn't know the answer he finds out. He is incredibly thorough and detailed with his responses and follow ups. **What do you dislike about Fluency?** I would say the only thing that I dislike about Fluency is the initial implementation can be ambiguous at times. This is only because of the unfamiliarity with navigating the platform as well as the wide range of differences in campaign builds and setups that we have for clients. This can cause minor hiccups in the initial setup because of the subtle nuances of campaign builds. **What problems is Fluency solving and how is that benefiting you?** The time it takes to apply tags to my ads. CM360 tracking is such a pain to implement in bulk. Fluency makes it way easier. Also the blueprint setup makes my life easier knowing that it's one less thing I have to worry about for QA because I know it will be exactly the same. **Official Response from Mike Lane:** > Hi Bradley, thank you for sharing your positive experience us! It's great to hear that Fluency is saving you time and we're happy to hear that you find our platform efficient and user-friendly once campaigns are set up. We appreciate your kind words about Josh's customer service - our team strives to provide thorough and detailed support to all our clients. We completely understand that the initial implementation can feel a bit ambiguous, especially with the wide variety of campaign builds and setups you’re working with. We’re always looking for ways to make the onboarding process smoother, and your feedback will help us improve this for future users. If you have any more feedback or need assistance, please don't hesitate to reach out. Thank you for partnering with Fluency! ### 28. Powerful ad automation and syndication tool **Rating:** 4.5/5.0 stars **Reviewed by:** Ryan T. | Advertising Process Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** Fluency makes it extremely easy to design and implement campaign strategies across a number of similar verticals through the use of blueprinting. The system takes a bit of time to learn all the intricacies of proper taggings, filtering, and adding specific data sources but once mastered we could easily launch dozens of campaigns and ads to multiple clients at once. The manage account dashboard allows you to quickly review a portfolio of accounts to identify those that are excelling or struggling, and any quick updates such as budgets, pausing/activating campaigns or ads can all be done within Fluency. Their customer support is top notch and you're assigned a solutions architect and primary point of contact after onboarding to answer ongoing questions and learn about any new features. We've found our rep to be knowledgeable both about the platform but also ad management on both Meta and Google. Their quick to document feature requests or bug tickets, and share best practices that other Fluency customers are using. **What do you dislike about Fluency?** They've recently changed their UI, and while we understand the reasoning behind some of the updates there are some we don't quite approve of. The navigation in the system can be confusing, and there is a decent amount of Fluency-specific nomenclature to learn both within managing account budgets and within blueprinting. Some of the budget management and pacing features can be confusing for new client or campaign launches mid-month. Improving the documentation around this and pacing in general would be helpful. **What problems is Fluency solving and how is that benefiting you?** Fluency allows us to manage advertising for franchise businesses or specific verticals where we need to deploy specific strategies across a large number of accounts, campaigns, and ads. It help to automate pacing and manage ad spend so we never exceed our client budgets. It allows us to quickly A/B test multiple campaigns and ads without doing each test one by one. **Official Response from Mike Lane:** > Thank you so much for your detailed and thoughtful feedback! We’re so glad to hear that Fluency is helping you design and implement campaign strategies across multiple clients with ease, especially through the use of Blueprints. It’s great that the manage account dashboard is making it simple to monitor performance and make quick updates. Regarding your feedback on the recent UI changes, we really appreciate your input. We understand that updates can take some time to adjust to - since we’re always working to improve, the user forum is a great place to share your thoughts directly with us. If you haven't yet, we encourage you to use the forum to submit feature requests or suggestions as this helps us prioritize what to tackle next. Thanks again for taking the time to share your experience - we’re excited to continue supporting your team in managing your campaigns more efficiently. ### 29. Fluency saves our agency a lot of time on the back end but does have standard growing pains. **Rating:** 4.5/5.0 stars **Reviewed by:** Paul C. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Fluency?** Our agency specializes in Franchise brands and multi-location businesses and Fluency allows us to develop strategies for an entire brand that can be rolled out to countless locations rapidly and seamlessly, saving us time (the most precious resource in an agency environment) to do the strategic work our clients need to succeed in a changing media environment. **What do you dislike about Fluency?** There are some growing pains as the platform is developed to support varying industries and agency setups. The current reporting system is severely limited as well. Fluency has been very open about constantly working on improving as they go though which is fantastic! Additionally, the ability to use conditional logic (if/then/else statements) in Blueprints is currently limited and requires a bit of out of the box thinking to setup. Things tend to get updated that can break existing Blueprints without any notice given. **What problems is Fluency solving and how is that benefiting you?** Time cost for setups within franchise networks. Fluency's blueprints are far faster, stronger, and more flexible than our previous methods (using Editor to duplicate a template, adjusting local copy or using Facebook's excel sheets for campaign builds). Fluency also does a much better job of rolling up the data for us than the ad platforms do. **Official Response from Sierra Calabresi:** > Hi Paul, we appreciate your feedback on the benefits of using Fluency for your agency, especially in saving time for developing strategies for franchise brands and multi-location businesses. We understand the importance of a robust reporting system and the need for more flexibility in conditional logic. We are continuously working on enhancing our platform to address these areas. ### 30. An Innovative and Organized Platform That Changes The Digital Marketing Game! **Rating:** 5.0/5.0 stars **Reviewed by:** Mary-Claire J. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Fluency?** Managing advertising campaigns across Meta platforms has always been a juggling act, but the new Fluency platform revolutionizes the process with its seamless, user-friendly interface and robust organizational tools. From streamlining campaign oversight to providing intelligent budget management features, Fluency offers a cutting-edge solution for advertisers looking to maximize efficiency and ROI. Another area where Fluency shines is its automation capabilities. The platform enables you to automate repetitive tasks, such as scheduling campaigns and budgets, targeting audiences, updating creatives across ad sets, and broadcasting time-sensitive ad copy. These time-saving features free you to focus on strategic planning and optimization for your social media campaigns. Fluency also integrates seamlessly with existing tools, making it easy to sync your Meta campaigns with analytics platforms, CRMs, and other marketing software. This interconnectedness eliminates the need to jump between systems, creating a smoother workflow. **What do you dislike about Fluency?** I have not found anything that I dislike so far. The interconnectedness between partners is a little clunky, but not unbearable. **What problems is Fluency solving and how is that benefiting you?** Fluency solves key challenges in ad management by providing robust tools for organization, budget tracking, automation, and analytics, which significantly streamline my workflow. It simplifies campaign oversight with an intuitive interface, making it easier to manage multiple campaigns without confusion. Its smart budget management ensures I stay within financial limits while optimizing performance, and automation saves time by handling repetitive tasks like scheduling and updates. Additionally, its real-time analytics provide actionable insights that help me refine strategies effectively. While the platform still has room to improve in seamlessly integrating with partners, it has already enhanced my productivity and allowed me to run more efficient, results-driven campaigns. **Official Response from Mike Lane:** > Hi Mary-Claire, Thank you so much for taking the time to share your thoughtful feedback. We’re thrilled to hear that Fluency has made such a positive impact on your workflow and campaign management! Our goal is always to help our partners drive efficiency and maximize ROI, while delivering exceptional service, so your feedback truly reinforces that we’re on the right path. We appreciate your partnership and look forward to continuing to support your success! ### 31. Effortless Campaign Consistency and Stress-Free Budget Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2025 **What do you like best about Fluency?** Fluency keeps my as campaigns consistent through their blue prints, and their budget management saves me so much time and stress of overspending or underspending. **What do you dislike about Fluency?** There isn’t really anything that I dislike about Fluency. The platform is easy to use. The support is great. **What problems is Fluency solving and how is that benefiting you?** Budget management. Consistency. Speed of launching new accounts. ### 32. Great for Paid Search, Needs Improvement for Meta and Video Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** I like the notifications and blueprints. I think it works very well with paid search. **What do you dislike about Fluency?** I think it needs improvement on other advertising products such as meta and google video. There tends to be many bugs that are not clear on why there is an error. **What problems is Fluency solving and how is that benefiting you?** Scalability. ### 33. Innovative Product still in the works! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Fluency?** I like the ease of Fluency especially with budget management! **What do you dislike about Fluency?** I feel like there are still a lot of bugs to work out, specifically when it comes to Meta since Meta is always changing their interface, we often have to update our BP to match **What problems is Fluency solving and how is that benefiting you?** Fluency is solving many issues, but for me the budget is the main one! I love the pacing of daily budgets but find they are often hard to ensure fully spend, so having Fluency is nice! ### 34. Simplified campaign monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** The fluidity in campaign monitoring **What do you dislike about Fluency?** The fact that changes take time to appear on Fluency **What problems is Fluency solving and how is that benefiting you?** He allocates the budgets assigned to my campaigns and alerts me in case of a malfunction. I can apply corrections without leaving Fluency, which is very positive. **Official Response from Sierra Calabresi:** > Thank you for taking the time to share your feedback about Fluency! We're happy to hear our OS is making a difference in your campaigns. ### 35. Great for Budgeting, But Needs Bug Fixes **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2025 **What do you like best about Fluency?** It helps keep our budgeting correct in my job. **What do you dislike about Fluency?** There are a few bugs still that need to be fixed. **What problems is Fluency solving and how is that benefiting you?** It relieves the stress of constantly worrying about monthly budgets, and whether we might end up spending too little or too much each month. ### 36. Efficiency, Performance, and Customer Service all in one **Rating:** 5.0/5.0 stars **Reviewed by:** Greg P. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Fluency?** Fluency has been fantastic about integrating with various complex systems that are part of my business in creative and valuable ways that allow us to quickly pivot our approaches based on every-changing business needs. **What do you dislike about Fluency?** Fluency's desire to stay lightweight and flexible can sometimes cause friction with bulky established processes at large partner companies. This can be a positive though, as it can force partners to rethink some inefficient processes that might be long overdue for revamping. **What problems is Fluency solving and how is that benefiting you?** Fluency is allowing content creation to be smart and purposeful, more than ever before. Their partnership in making sure the right message reaches the right customers at the right time has been integral to growing our own business and giving value to our clients. ### 37. Great Report Variety, but Glitches and Slow Load Times Hold It Back **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Fluency?** I like the variety of reports as well as the metric breakdowns **What do you dislike about Fluency?** The glitches, having to wait for pages to load, the most recent update. **What problems is Fluency solving and how is that benefiting you?** Solving automation problems **Official Response from Sierra Calabresi:** > Hi there, thank you for taking the time to leave a review. We're sorry to hear that you've experienced glitches and wait times. We've shared your concerns internally so that we can continue to improve your experience. Thank you again for taking the time to share your thoughts with us and glad to hear you're getting value out of the reports and metric breakdowns! ### 38. It does the job and saves a lot of time on little things **Rating:** 4.0/5.0 stars **Reviewed by:** david m. | Paid Media Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Fluency?** It does the job and saves a lot of time on little thing. Also, the alerts are very useful **What do you dislike about Fluency?** Sometimes there are glitches, and updates take a while to come through **What problems is Fluency solving and how is that benefiting you?** It does the job and saves a lot of time on little things ### 39. What A World of Difference! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 28, 2025 **What do you like best about Fluency?** The automation! the duplication! the pacing! the control! **What do you dislike about Fluency?** I feel like some tasks are a little unnecessary complicated. or you can only do certain things in certain "drawers" or sections, and replicating settings is way more complicated to navigate than it needs to be. **What problems is Fluency solving and how is that benefiting you?** Scheduling broadcast messaging is amazing, saves so much time that it automatically comes down instead of having to manually take them down. Tight control on pacing, saves me time having to make adjustments or on billing updates/credits/makegoods. ### 40. good platform that can be frustrating **Rating:** 4.0/5.0 stars **Reviewed by:** Nicole W. | Performance Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Fluency?** it is a platform we use daily that has a number of customization features **What do you dislike about Fluency?** can be frustrating to get custom features and tags to work fluency support isn't always the quicket **What problems is Fluency solving and how is that benefiting you?** Setting up google campaigns ### 41. Working with the folks at Fluency is a real pleasure, Ted is the best! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Fluency?** Fluency is built in a convenient way to do whatever your business needs with it, which is different than most tools that are built for a specific use case. **What do you dislike about Fluency?** I don't think I have anything negative to say at this point. Some random things come up that I am surprised they don't support, but they typically do quickly thereafter. **What problems is Fluency solving and how is that benefiting you?** Scale scale scale! We are able to do more with less effort time and time again when compared to other similar software solutions. ### 42. Great Platform Especially for Budget Management and Campaign Launching **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Fluency?** The different automated budget management strategies are a great way to stay on top of your spending, and the settings replicator tool makes campaign launching a breeze. **What do you dislike about Fluency?** The UI can be a little clunky and confusing, especially starting out, particularly for daily management tasks like search term mining, and reviewing individual keyword performance. **What problems is Fluency solving and how is that benefiting you?** Over and underpacing spend on campaigns. The automated budget management makes it easy to set a given budget and rest easy knowing it won't exceed that monthly. ### 43. Good Platform with minor issues **Rating:** 3.5/5.0 stars **Reviewed by:** Nicole W. | Assistant Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Fluency?** lots of areas to customize and organized areas **What do you dislike about Fluency?** hard to filter out trim levels for automotive campaigns issues were we have to contact support, even though pretty quick response for support **What problems is Fluency solving and how is that benefiting you?** We use this platform to build and manage search campaigns ### 44. Fluency Makes Multi-location Management Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Fluency?** Fluency makes it significantly easier to manage digital marketing campaigns for a large number of independent retailers—nearly 200 in our case. It helps us maintain consistency across accounts while still allowing for the customization to each retailer needs. The platform makes campaign creation easier, reduces manual work, and ensures that updates can be made at scale. It also gives us better visibility into performance and helps us catch issues before they become problems. Overall, Fluency is going to make our team faster, more accurate, and better equipped to support a complex, distributed retail model like Starkey’s. **What do you dislike about Fluency?** One challenge we ran into with Fluency was the onboarding process. The platform doesn’t automatically pull in account details from a Business Manager or MCC, which meant we had to manually collect and input all the necessary information into an ingestion sheet. That process took hours of work across multiple spreadsheets, even though most of the data already existed within the ad accounts. It would be much more efficient if Fluency allowed us to connect to a central account and simply toggle on the campaigns we want to include. **What problems is Fluency solving and how is that benefiting you?** Managing Large-Scale Account Changes Efficiently Pushes updates (e.g. copy, budgets, URL changes) across 100+ accounts quickly and consistently. Reducing Manual Work and Human Error Automates repetitive tasks like campaign builds, ad copy updates, and budget adjustments. Ensuring Brand Consistency Across Retailers Maintains cohesive messaging while still allowing for retailer-level customization. Monitoring Performance Across a Distributed Network Surfaces trends and outliers across all accounts to support proactive optimizations. Simplifying Complex Campaign Structures Standardizes naming conventions, structures, and reporting across search and social platforms. ### 45. Fluency does a lot, but not as simply as I'd like. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fluency?** Fluency offers a lot of features and the ability to do a lot of things in one place. I like the budget management options. The Fluency team has also been very supportive and accessible. **What do you dislike about Fluency?** The platform itself is not as intuitive as I would like. It's been a challenge to figure out how to do things in Fluency that I'm used to doing in ad platforms like Google and Facebook. There are also some ad platforms we use that aren't connected to Fluency, so it hasn't been quite the all-in-one solution I thought it would be. **What problems is Fluency solving and how is that benefiting you?** Better pacing of ad budgets. Campaign management in one place. **Official Response from Mike Lane:** > Thanks for the review! Great to hear you're seeing the benefits of budget management and getting strong support from the team. If you haven’t yet, check out Fluency Academy—we built it to help both new and experienced users get even more out of the platform especially for areas that may not be as intuitive. ### 46. It’s super easy for beginners **Rating:** 5.0/5.0 stars **Reviewed by:** Victoria M. | Social Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fluency?** The organization is super compact and easy to learn **What do you dislike about Fluency?** It’s a lot of moving parts and takes some troubleshooting **What problems is Fluency solving and how is that benefiting you?** It’s solving all of the issues of having to multitask platforms to sync up **Official Response from Mike Lane:** > Hi Victoria, thank you for your review! Glad you're reaping the the efficiency benefits of our platform. ### 47. Could be a great tool for the right team **Rating:** 3.5/5.0 stars **Reviewed by:** Tom R. | Social media manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2025 **What do you like best about Fluency?** Looking at all the budgets in one place. Great customer support. Love how the team truly trys to work with you to make it better. **What do you dislike about Fluency?** -Budgeting. I wish it was just left untouched from FB. I dont think having features like the fast start w/o any data to back it up wether its good or not is worth it... Then changong budgets like $0.50 daily for other options is just annoying when looking in the history for something. -Training was to long. Wish they broke out the training into a social only/Seo only because you start to get confused. -didnt really work for our team but also know teams that reallly enjoy it. **What problems is Fluency solving and how is that benefiting you?** N/A **Official Response from Mike Lane:** > Hi Tom, happy to hear you had a positive experience with our team. We appreciate the feedback on how we can improve the training experience and the budgeting. It sounds like you may not currently be a user in our platform, but if you are, the user forum is a great place to share your thoughts directly with us so we know which updates to prioritize next. ### 48. Lots to learn, lots of potential! **Rating:** 4.0/5.0 stars **Reviewed by:** Marcos L. | Brand Advisor, Small-Business (50 or fewer emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Fluency?** I like that it makes campaigns scalable across many Facebook pages. The support team is always available for me as well should I have any questions. **What do you dislike about Fluency?** It is definitely a pretty big learning curve. You need to be an extremely computer savvy person to be able to use the software efficiently. **What problems is Fluency solving and how is that benefiting you?** Scalability when it comes to launching campaigns across 50+ accounts **Official Response from Mike Lane:** > Hi Marcos, thanks so much for the feedback—we’re glad Fluency is helping you scale campaigns efficiently and that our support team has been there when needed. We hear you on the learning curve, and that’s exactly why we created Fluency Academy to help users ramp up quickly and get the most out of the platform. Check it out if you haven't already as it's for both new and existing users! ### 49. Powerful Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2025 **What do you like best about Fluency?** Fluency is helpful in centralizing all my paid media data into one place. As my company continues to scale, the bulk management and blueprints have helped support faster growth. We also have a great customer rep who helps support our account and offers training and guidance. **What do you dislike about Fluency?** Because Fluency is a powerful tool, there's a learning curve in understanding how to use its functions and features accurately and effectively. **What problems is Fluency solving and how is that benefiting you?** Fluency helps to customize campaigns and ads based on specific location targeting, making it easy to build within a blueprint and tailor my language, targeting, keywords, etc., toward various specific locations or regions at scale. ### 50. Review of Fluency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2025 **What do you like best about Fluency?** Fluency has allowed us to take on more accounts with less day to day managment. This is done through their automated bidding schedules, detailed recommnedations and overall account perfomance and dashboards. These are all tasks that would take a high quanbtity of my time throughout a day / week which i no longer have to put a high priority on. Not only this but they provide a forum that is fully run by the devs. This allows for direct support access that takes no longer than 24 hrs to recieve a response. **What do you dislike about Fluency?** I beleive that Fluency has a very steep learning curve. Certain things take a bit of time to wrap your head around. For example importing and deleting accounts into the software takes alot of work on the back end. Further more setting up the account to not be on "read-only" is a 3 step process of removing "read-only" three times. **What problems is Fluency solving and how is that benefiting you?** Time managment is the biggest one. We as an agency assign 60 clients per employee to manage day to day. This creates a high quanityt of need for "eyes on" the accounts. with Fluency previous tasks like budget checks to confirm approporate spending are almost not needed. Furthermore account builds are run through a template called backpack which massively decreases the amount of time needed to create accounts if oyu are advertising within the same industry. **Official Response from Mike Lane:** > "Thank you so much for your thoughtful feedback! We’re thrilled to hear that Fluency is helping you manage more accounts with less day-to-day effort, especially through our automated bidding schedules and detailed performance dashboards. It’s great to know that these features have freed up valuable time for you and your team. We truly appreciate your insight regarding the learning curve and the process around importing accounts and managing the ""read-only"" settings. We understand how that could be a bit cumbersome, and your feedback is incredibly valuable as we continue to streamline and improve the user experience." - [View Fluency pricing details and edition comparison](https://www.g2.com/products/fluency-fluency/reviews?page=4&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+04%3A27%3A02+-0500&secure%5Bsession_id%5D=f862f0aa-dac2-4f8f-941c-755815a29f2e&secure%5Btoken%5D=72cf291c03c851793810da3c818bb3963c03b6cbf97a8ca595a6492017c22c44&format=llm_user) ## Fluency Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon Advertising](https://www.g2.com/products/amazon-advertising/reviews) - [Amazon DSP](https://www.g2.com/products/amazon-amazon-dsp/reviews) - [Basis](https://www.g2.com/products/basis-basis/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - 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[Tiktok](https://www.g2.com/products/tiktok/reviews) - [Workfront](https://www.g2.com/products/workfront/reviews) ## Fluency Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring - Audience Targeting - Social Media Monitoring - Web Traffic Monitoring - Real-Time Monitoring - Conversion Rate Optimization - Campaign Planning **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports - ROI Tracking - Engagement Tracking - Goal Setting/Tracking - Keyword Tracking - Scheduled/Automated Reports - Click Tracking **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Task Planning - Project Planning **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization - Performance Management - SEO Management - Bid Management - Campaign Management - Advertising Management - Budget Management **Additional Functionality** - Activity Dashboard - Account Alerts - Campaign Segmentation - For PPC Campaigns - Data Import/Export - Performance Metrics - A/B Testing - Geotargeting - Visual Analytics - Trend Analysis - Data Visualization - Fraud Detection - Real-Time Analytics - Multi-Campaign - Landing Pages/Web Forms - Real-Time Updates - Keyword Research Tools - URL Builder - Real-Time Reporting - AI Copilot - Generative AI - Campaign Analytics - Web Traffic Reporting - Third-Party Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities - Activity Dashboard - Retargeting Ads **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting - Audience Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications - Budget Management - Display Ad Management - Campaign Management - Ad Inventory Management - Alerts/Notifications - Document Management - File Management - Workflow Management - Email Management - Display Ad Management - Calendar Management - Task Management - Campaign Management - Deadline Management - Client Management - Project Management **Additional Functionality** - Campaign Analytics - Generative AI - Dynamic Content - Performance Metrics - Data Visualization - Project Time Tracking - Real-Time Updates - Data Import/Export - Real-Time Data - Cross Channel Attribution - Prioritization - Heatmaps - Customizable Branding - Customizable Templates - Drag & Drop - Monitoring - Access Controls/Permissions - Search/Filter - Personalization - Real-Time Reporting - A/B Testing - Reminders - Reporting & Statistics - Activity Tracking - Collaboration Tools - Tagging - AI Copilot - Behavior Analytics - Task Progress Tracking - Commenting/Notes - Task Scheduling - Projections ## Top Fluency Alternatives - [Smartly](https://www.g2.com/products/smartly/reviews) - 4.4/5.0 (433 reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - 4.3/5.0 (1,939 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (765 reviews)