# Flow Reviews
**Vendor:** Flow  
**Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)
## About Flow
Flow’s data-powered Commerce Media Platform enables retailers, e-commerce platforms and marketplaces to build their own commerce media networks, unlocking new revenue streams. Flow's Data Marketplace connects these high-intent audiences with brands and advertisers eager to supercharge campaign performance. Flow was founded by Gil Sperling and Daniel Levy — the team behind Popimedia (Africa’s largest performance marketing company, acquired by Publicis). We do two things: 1. Help audience owners monetise and activate their audiences Retailers, e-commerce platforms, marketplaces and other online businesses use Flow to turn their first-party data into an immediate revenue stream without any upfront costs or tech investments. 2. Offer brands and agencies access to high-intent first-party data audiences The Flow data marketplace gives brands and advertisers access to exclusive, first-party data from trusted audience partners. Through Flow, brands and advertisers can reach their ideal audiences where they spend their time...on social media.






- [View Flow pricing details and edition comparison](https://www.g2.com/products/flow-2025-05-27/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-10+21%3A27%3A40+-0500&secure%5Bsession_id%5D=8d135768-aa06-41f6-b533-1629351a94ce&secure%5Btoken%5D=53b89e399b326a03407b75756d0ed9e3d8eeed52f6a926bfe676930bb65b7b6a&format=llm_user)

## Flow Features
**Platform Basics**
- Ad Serving Rules
- Sponsored Product Listing Ads
- Banner Ads
- Display Ads

**Ad Serving & Management - Publisher Ad Server**
- Real-Time Bidding (RTB) Support
- Ad Delivery Optimization  & Management
- Ad Inventory Management
- Dynamic Ad Placement
- Ad Tag Management

**Agentic AI - Supply Side Platform (SSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform Data**
- Reporting Performance Metrics
- Data Filtering
- Reporting Dashboards

**Targeting & Personalization - Publisher Ad Server**
- Geo-Targeting
- A/B Testing for Ads
- Multi-Device & Cross-Platform Delivery
- Audience Targeting
- Frequency Capping
- Contextual Targeting

**Platform Additional Functionality**
- Offline Ads
- Video Ads
- Team Collaboration
- Integrations

**Monetization & Reporting - Publisher Ad Server**
- Header Bidding Support
- Ad Revenue Share & Payout Management
- Revenue Forecasting
- Performance & Engagement Analytics

**SSP Functionality **
- SSP Functionality 

**Agentic AI - Publisher Ad Server**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Retail Media Advertising Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**SSP**
- Ad Unit Availability
- Impression Targeting
- Floor Price
- Advertiser Restrictions
- Bid Reporting

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