---
title: Flow Reviews
meta_title: 'Flow Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Flow works for a business like yours.
date_modified: '2026-06-22'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---


# Flow Reviews
**Vendor:** Flow  
**Category:** [Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms)
## About Flow
Flow’s data-powered Commerce Media Platform enables retailers, e-commerce platforms and marketplaces to build their own commerce media networks, unlocking new revenue streams. Flow's Data Marketplace connects these high-intent audiences with brands and advertisers eager to supercharge campaign performance. Flow was founded by Gil Sperling and Daniel Levy — the team behind Popimedia (Africa’s largest performance marketing company, acquired by Publicis). We do two things: 1. Help audience owners monetise and activate their audiences Retailers, e-commerce platforms, marketplaces and other online businesses use Flow to turn their first-party data into an immediate revenue stream without any upfront costs or tech investments. 2. Offer brands and agencies access to high-intent first-party data audiences The Flow data marketplace gives brands and advertisers access to exclusive, first-party data from trusted audience partners. Through Flow, brands and advertisers can reach their ideal audiences where they spend their time...on social media.






- [View Flow pricing details and edition comparison](https://www.g2.com/products/flow-2025-05-27/reviews?open_modal_url=%2Fproducts%2Fflow-2025-05-27%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fflow-2025-05-27%252Freviews%26source%3Dpdp_avatar&section=pricing&secure%5Bexpires_at%5D=2026-08-13+15%3A04%3A18+-0500&secure%5Bsession_id%5D=db2e146b-2473-4d18-9333-4a4075676c8b&secure%5Btoken%5D=49ddecca82ecc3fa7aced5da75dd40b0aa1c9a7538e93562a070896c20fe7606&format=llm_user)

## Flow Features
**Platform Basics**
- Ad Serving Rules
- Sponsored Product Listing Ads
- Banner Ads
- Display Ads

**Ad Serving & Management - Publisher Ad Server**
- Real-Time Bidding (RTB) Support
- Ad Delivery Optimization  & Management
- Ad Inventory Management
- Dynamic Ad Placement
- Ad Tag Management
- Bid Management
- Banner Management
- Template Management
- Advertising Management
- Campaign Management
- Channel Management
- Content Management
- Real-Time Data
- Multiple File Format Support

**Agentic AI - Supply Side Platform (SSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform Data**
- Reporting Performance Metrics
- Data Filtering
- Reporting Dashboards

**Targeting & Personalization - Publisher Ad Server**
- Geo-Targeting
- A/B Testing for Ads
- Multi-Device & Cross-Platform Delivery
- Audience Targeting
- Frequency Capping
- Contextual Targeting

**Platform Additional Functionality**
- Offline Ads
- Video Ads
- Team Collaboration
- Integrations

**Monetization & Reporting - Publisher Ad Server**
- Header Bidding Support
- Ad Revenue Share & Payout Management
- Revenue Forecasting
- Performance & Engagement Analytics
- Website Analytics
- Reporting/Analytics
- Impression Forecasting

**SSP Functionality **
- SSP Functionality 

**Agentic AI - Publisher Ad Server**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- AI/Machine Learning
- Third-Party Integrations
- Media Planning
- Campaign Planning

**Agentic AI - Retail Media Advertising Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Additional Functionality**
- Filtering
- Multi-Channel Marketing
- Customizable Reports
- A/B Testing
- Generative AI
- Activity Dashboard
- Data Import/Export
- API
- Mobile Ad Serving
- Engagement Tracking
- Customizable Branding
- Newsletter/Email Ad Serving
- Real-Time Monitoring
- Role-Based Permissions
- Native Ad Serving
- Click Tracking
- Ad Optimization
- Social Advertising
- Ad Tag
- Rich Media Ad Serving
- Performance Metrics
- Email Marketing
- Video Ad Serving
- Customizable Templates
- Prioritization
- Conversion Tracking
- Search/Filter
- Multi-Campaign
- Ad Unit Creation
- Drag & Drop
- AI Copilot

**SSP**
- Ad Unit Availability
- Impression Targeting
- Floor Price
- Advertiser Restrictions
- Bid Reporting

## Top Flow Alternatives
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,393 reviews)
  - [LocaliQ](https://www.g2.com/products/localiq/reviews) - 4.5/5.0 (1,064 reviews)
  - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (889 reviews)