July 2020 update:
After recent changes after being Fleetsmith were purchased by Apple, this review is no longer relevant. I'm not going to rewrite it, but I have changed the score from 7/10 to 3/10, as the main features resulting in the high score have now been removed.
Fleetsmith's features are fairly limited compared with industry leaders like Jamf. As I wrote above, Fleetsmith is super streamlined which makes initial setup and use very easy, but it does come with limitations.
Application deployment comes from a list of supported applications, and if the application you want to deploy isn't there, you're on your own. There is the option of remotely triggering a bash script, which can be used as a workaround. You can request new applications to be added by contacting their support team, but obviously whether the application is actually added will depend on how many people request it.
While the integration with Google Suite is useful for importing users and easily logging in, it would be great if this included Google groups. Being able to easily create a deployment profile from an existing group would be useful and time saving.
The concept of profiles (groups of users that specific settings apply to) works fine, but is very limited. For example, users can only be in one profile. There's no way to have any kind of hierarchy (like organisational units in Active Directory or similar) and inheritance, which can make deciding where to put people/machines quite difficult.
The reporting and querying of devices is also quite limited. You can get useful things like serial number, network configuration, encryption and firewall status. However, you can't get things like installed applications or user accounts.
The MDM business is pretty crowded right now, but is mostly split into two groups, with Fleetsmith awkwardly sitting in the middle. There are basic MDMs (like SimpleMDM) which allow basic configuration settings, but rely on third party tools (like Munki) for application deployment, and there are fully-fledged products like Jamf that do everything. Fleetsmith is noticeably more expensive than the basic options, and is actually more expensive per device per month than industry leader Jamf Pro. However, Jamf is an enormous and complicated product that requires an expensive training course before you can even use it, so Fleetsmith is really in it's own slot in the market. Whether it's worth the tradeoff between simplicity, features and cost will really depend on your business. Review collected by and hosted on G2.com.