--- title: Fivetran Reviews meta_title: 'Fivetran Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 824 reviews by the users' company size, role or industry to find out how Fivetran works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 824 scale: '5' date_modified: '2026-07-30' parent_category: name: Cloud Data Integration url: https://www.g2.com/categories/cloud-data-integration --- # Fivetran Reviews **Vendor:** Fivetran **Category:** [ETL Tools](https://www.g2.com/categories/etl-tools) **Average Rating:** 4.3/5.0 **Total Reviews:** 824 ## About Fivetran Fivetran is the data foundation for AI. One platform moves, manages, and transforms data from every application, database, event stream, and file your business runs on into a governed foundation that analytics, operations, and AI can act on. Connectors deploy in minutes, run themselves, and adjust automatically when a source changes, so your data team spends its time building, not maintaining pipelines. ## Fivetran Pros & Cons **What users like:** - Users appreciate the **ease of use** of Fivetran, enjoying seamless integration and effortless maintenance post-setup. (187 reviews) - Users appreciate the **easy setup** of Fivetran, making it straightforward to integrate with existing applications. (74 reviews) - Users value the **easy integration** of Fivetran, enabling seamless connectivity with various applications and tools. (73 reviews) - Users value the **responsive customer support** from Fivetran, enhancing their overall experience and satisfaction. (62 reviews) - Users appreciate the **intuitive and simple layout** of Fivetran, making data management effortless and enjoyable. (59 reviews) - Integrations (51 reviews) - Users value the **easy integrations** of Fivetran, appreciating the seamless connectivity across multiple data sources. (49 reviews) - Data Integration (44 reviews) - Time-saving (40 reviews) - Data Management (38 reviews) **What users dislike:** - Users experience **sync issues** with sporadic failures and confusion over usage quotas, complicating their workflow. (60 reviews) - Users note that Fivetran's pricing is **quite expensive** , which limits accessibility for many potential users. (36 reviews) - Users face **integration issues** with Fivetran, especially regarding schema ownership and modifying connections efficiently. (28 reviews) - Users find the **learning curve steep** , requiring significant technical knowledge to effectively navigate the system initially. (27 reviews) - Users consider Fivetran's **pricing issues** a barrier, wishing for lower costs and more flexible options for accessibility. (24 reviews) - Feature Limitations (21 reviews) - Data Management (18 reviews) - Insufficient Guidance (18 reviews) - Missing Features (16 reviews) - Bugs (15 reviews) ## Fivetran Reviews ### 1. Seamless data integration with fast setup and responsive support **Rating:** 5.0/5.0 stars **Reviewed by:** Hayk C. | VP of Data, Mid-Market (51-1000 emp.) **Reviewed Date:** September 15, 2025 **What do you like best about Fivetran?** Fivetran makes data integration incredibly easy. Setting up connectors takes only minutes, and the automated pipelines handle schema changes seamlessly. The sync process is fast and reliable, and the documentation and UI make it straightforward to monitor jobs. Whenever I had questions, the support team was responsive and helpful, making adoption smooth. **What do you dislike about Fivetran?** There’s not much to dislike given the overall value. Pricing can be higher than some alternatives, especially for smaller data volumes, but the ease of setup, speed, and excellent support make it worthwhile. **What problems is Fivetran solving and how is that benefiting you?** Fivetran eliminates the need to build and maintain custom data pipelines. It automatically replicates data from numerous sources into our data warehouse, which allows our analysts to focus on generating insights instead of managing integrations. The platform keeps pace with schema changes and ensures data is synced quickly and accurately, saving us significant engineering time and enabling more timely reporting. ### 2. Reliable, Fully Managed Experience—But Pricing Limits Flexibility **Rating:** 3.5/5.0 stars **Reviewed by:** Bas W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2026 **What do you like best about Fivetran?** The reliability of Fivetran exceeds community-driven solutions, it's a more full-managed service experience **What do you dislike about Fivetran?** Pricing and lack of open source hosting solutions to reduce overall cost **What problems is Fivetran solving and how is that benefiting you?** Easy ingestion layer for data pipelines which saves us time on both configuration / creation of the pipelines and the ongoing maintenance for any changes in the data ### 3. Fivetran Is An Excellent Data Syncing Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2025 **What do you like best about Fivetran?** 1. Great extended support for google sheets , even on cell group level. It is easier to manage scd metadata with this feature. 2. Timely sync of data with less failures acroos various connections. 3. Support for almost every other software that are used by various enterprises.This gives freedom to be in one integrator and sync data from all softwares. **What do you dislike about Fivetran?** The Schema section in connection is a bit slow but that is understandable.It would be good if the schema is pre fetched and stored runtime so it will be easier while editing setups. **What problems is Fivetran solving and how is that benefiting you?** We have around 50 different places company wide from where we need to sync data into warehouse on an hourly basis.Fivetran does a great job by timely syncing without delay. The setup for any connection is very quick and easy which helps whole team to seamlessly create connections and sync various data.The Incremental/historical data sync feature is great. ### 4. Reliable Data Sync with a Pricey Tag **Rating:** 4.0/5.0 stars **Reviewed by:** Navitha C. | Java Software Engineer **Reviewed Date:** September 08, 2025 **What do you like best about Fivetran?** I appreciate Fivetran's ease of setup and usage, which made integrating our systems straightforward. Its reliability and secure platform ensure smooth data synchronization across multiple databases. I value its robust networking capabilities and the helpful services it provides for SaaS applications. Additionally, it simplifies schema management with its flexible features and supports enhanced data delivery and performance. **What do you dislike about Fivetran?** I find Fivetran's pricing to be quite expensive. If the cost could be reduced or there were more flexible pricing options available, it would be more accessible to a larger group of users. **What problems is Fivetran solving and how is that benefiting you?** I use Fivetran to sync data across multiple databases effortlessly with a reliable and secure platform. It simplifies ETL processes, supports easy schema changes, and offers fast data delivery, enhancing my data management experience. ### 5. An amazing no-code out of the box data integration solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Fivetran?** I have been using Fivetran for over a year now and I love how easy it is to simply plug and play when it comes to connecting to almost any external SaaS platforms out there, saving us precious business time and resources. I heavily rely on Fivertran to collect data from offline spreadsheets scattered across the business into one place by using the out of the box Sharepoint connector. Once set up, there is zero effort from the user to automate the entire data pipeline and easily channel the data into one place for analysis, saving me hours of VB coding! Also love the fact that Fivetran guys are constantly adding newer connectors that I keep an eye on to try these out (business case depending) . Overall, an extremely no-code solution for anyone who wants to automate their data pipeline with minimum effort. **What do you dislike about Fivetran?** Nothing to dislike apart from the wait to have newer connectors added to their existing collection. **What problems is Fivetran solving and how is that benefiting you?** Fivetran is saving me hours of VB coding when extracting data from excel and google spreadsheets from SharePoint sites across the business. The SharePoint connector is allowing me to spend more time analyzing the data and delivering the insights to the end users rather than to wrestle with the spreadsheets and get that data into one place. More so I have started using a few other out of the box connectors recently such as Google Ads, Reddit and Wrike, which is amazing as its giving me data that otherwise would be very difficult to API into. ### 6. Good Product -- Slow to pivot **Rating:** 3.5/5.0 stars **Reviewed by:** Mike P. | Principal - Data Architecture, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2025 **What do you like best about Fivetran?** We have a wide variety of source systems we need to extract data from. For 90+% of these FiveTran does the trick. Setup is easy and there isn't much to manage once set up. **What do you dislike about Fivetran?** There is a known issue with Business Central connectors. We have been working with them for months trying to get it fixed or even get a timeline and we continue to be flying blind. This is pretty critical to our business and I'm sure with others using Microsoft Business Central so I wish they would be more communicative about this. **What problems is Fivetran solving and how is that benefiting you?** We use this to pull in data from many sources and load them into one consolidated warehouse. ### 7. A great automated tool for data integration **Rating:** 5.0/5.0 stars **Reviewed by:** Srini B. | Data Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2025 **What do you like best about Fivetran?** 1. Its ability to move data between different platform 2. It is easy to connect to different sources like API's,databases etc, 3. The data integration and movement is very easy. 4. It also acts as ETL tool. **What do you dislike about Fivetran?** 1. Pricing is bit high compared to other connectors. **What problems is Fivetran solving and how is that benefiting you?** 1. I used this mainly for data movement using fivetran connectors to my databases. I use the raw data further and make the analysis. ### 8. Great set-it-and-forget-it solution for ELT workloads **Rating:** 5.0/5.0 stars **Reviewed by:** Shivanshu G. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Fivetran?** Huge connector library and "it just works". **What do you dislike about Fivetran?** You have to be careful about how many rows you are loading, given the Monthly Active Rows pricing model, which can get expensive quickly for large data sources. **What problems is Fivetran solving and how is that benefiting you?** Allowing me to load my data sources into the warehouse so I can focus on building data models from raw data, rather than on building pipelines that load raw data. Allows me to skip having to build the extract and load step of ELT myself. ### 9. Fivetran helped us ingest and centralize data from a wide range of sources quickly and efficiently **Rating:** 5.0/5.0 stars **Reviewed by:** Saulo V. | Senior Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2025 **What do you like best about Fivetran?** - It has a lot of connectors that allows you to ingest data from many sources - It is easy to use and the implementation is very straightforward - Their support is very efficient and offers great insights - It also allows SDKs to create your own connector and integrate to all tools for the strange case when they don't have a built-in connector **What do you dislike about Fivetran?** There are no dislikes, everything has been good so far. **What problems is Fivetran solving and how is that benefiting you?** Fivetran is helping our organization ingest data from our various data sources to centralise it into Snowflake, our enterprise data warehouse. It also hosts our DBT core projects to allow us do the transformation part of our ELT pipeline. ### 10. Good for large datasets - limited in terms of controls **Rating:** 3.0/5.0 stars **Reviewed by:** Remi D. | Programmatic Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Fivetran?** It does effectively pull large data sets. Integrations with various platforms **What do you dislike about Fivetran?** Inability to schedule pulls, has to be every 24h. (Not necessarily for weekly / monthly reports so it seems excessive). For CM360 it is difficult to pull 'Seat' or 'Network' as a dimension. **What problems is Fivetran solving and how is that benefiting you?** It supports me in reporting in bulk - ultimately extracting large datasets and improving efficiency by saving time ### 11. Oracle Fusion Integration with Fivetran **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Manufacturing | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Fivetran?** The upsides of Fivetran are that they have the provision to build pipelines for data extraction from heterogenous systems that is seamless and user friendly. Fivetran consulting takes care of the integration and maintenance which removes the hassle of onsite maintenance. They have a good customer support team that can answer questions in a timely manner. We have daily loads so the frequency is pretty high. **What do you dislike about Fivetran?** Dependency on fivetran is one of the key downsides as we have to think twice before we make any big integrations that we want to sync up. This is because it is a bit expensive for a mid scale companies like ours and to get locked up. **What problems is Fivetran solving and how is that benefiting you?** It is helping us in keeping the downstream systems synced up the Oracle fusion data ### 12. Effortless data load **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 08, 2026 **What do you like best about Fivetran?** Pre-defined schema for a wide range of products for reporting. Easy connectors so that data can be loaded with a click of a button **What do you dislike about Fivetran?** Can add some small space to apply transformation on top of the schema they provide so it will be a direct requirement load for dashboard **What problems is Fivetran solving and how is that benefiting you?** Easy connectors for meta googledrive jira and many more ### 13. Saving time/money/effort rather than custom data engineers and pipelines **Rating:** 4.5/5.0 stars **Reviewed by:** Berndt L. | Data Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2025 **What do you like best about Fivetran?** The trial component and working out how to scale, start moving some sources over and growing. Option of terraform and APIs is great. **What do you dislike about Fivetran?** Can't think of any, except that it is perhaps more pricey than other tools, but it is way more mature and easier to use, so can't fault it there. **What problems is Fivetran solving and how is that benefiting you?** We do not have a data engineering team, and recently started our data journey, was blown away how quick and easy to get data into desired target (GCP in our case) ### 14. Gets the job done with our legacy environment **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Fivetran?** I like that it supports moving data from a legacy environment. It easily connects to our mainframe database and moves incremental data. When we needed support, we are able to get on a call and solve the issue. I like the number of available connectors, should we decide to utilize more data sources. The recent change in licensing has allowed us to increase our data and reduce our spend. Overall I like this tool. **What do you dislike about Fivetran?** Our challenge is that we have a cloud hosted mainframe database, we had an issue using the proxy version of the sync tool, and had to switch to a reverse SSH tunnel that requires a bit more work to set up an maintain. After a few months of figuring it out, we are now stable. **What problems is Fivetran solving and how is that benefiting you?** We needed an easy tool to move our data from mainframe to Snowflake. I like that it does incremental change for the database, which makes the sync time less. ### 15. This is an expression of admiration for an ETL (Extract, Transform, Load) solution that is easy to use and requires minimal setup, similar to a "plug and play" device. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Fivetran?** Super facile à configurer et à démarrer. La plateforme est très conviviale pour établir les premières connexions et commencer à acheminer les données de toutes vos sources vers les destinations de votre choix. Ils ont de NOMBREUX connecteurs de source et de destination déjà configurés pour vous, économisant de nombreuses heures de développement en ingénierie des données. **What do you dislike about Fivetran?** Customer support could be faster and more proactive. There have been cases where connectors have stopped working or not syncing and there is no update on the status page or in incident reports. These are jobs that are critical to our operation and we received no news about incidents. We had to reactively reach out to support to ask why the syncs were not working. **What problems is Fivetran solving and how is that benefiting you?** Extract and load data from multiple sources and replicate it to our data warehouse. ### 16. Fivetran is Awesome. **Rating:** 5.0/5.0 stars **Reviewed by:** Quy N. | Cloud Analytics Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2025 **What do you like best about Fivetran?** Fivetran is super easy to setup and use. Mostly set and forget especially for known / existing connectors. **What do you dislike about Fivetran?** Some connector doesn't fail as elegantly such as showing existing credentials that isn't working. **What problems is Fivetran solving and how is that benefiting you?** I do not need a dedicated data engineer to babysit the processes because we have FiveTran. ### 17. Generous with intro, easy to use **Rating:** 4.5/5.0 stars **Reviewed by:** Jonathan R. | Licensed Realtor, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2025 **What do you like best about Fivetran?** The ease of use. Their supported connectors are a cinch to set up and it's nearly effortless to maintain **What do you dislike about Fivetran?** Some services we use don't have supported connectors. I hope they continuously look at those using their custom SDK and consider creating official connectors for these use cases. **What problems is Fivetran solving and how is that benefiting you?** Setting up syncs between our disparate data sources and our data lakehouse. ### 18. Enhance your ingestion process by more than 10x **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Fivetran?** - The speed and pace of the tool - The overall deployment and implementation is extremely easy - The number of available integrations is huge and it will cover most of your ingestion needs - How well-organized their schemas are - Usage and pricing is straightforward - The Fivetran account reps and support are so well versed with their tool and they are always so supportive to help **What do you dislike about Fivetran?** - Contracting can be a bit tricky - It can become costly if you turn SCD Type 2 on but its not really on Fivetran **What problems is Fivetran solving and how is that benefiting you?** The overall speed of building ingestion pipelines is extremely high and their documentation on schemas brings excellent clarity for all stakeholders. ### 19. Really easy to use and fantastic customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Arthur D. | Head of Data and AI, Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Fivetran?** Customer support and ease to set up connectors. **What do you dislike about Fivetran?** The pricing can change and cause significant increases. I.e. DBT transformations which were suddenly charged. **What problems is Fivetran solving and how is that benefiting you?** Easy data engineering pipeline for some of our key databases. ### 20. The best tool to use with excel **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammed A. | Digital Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Fivetran?** to use GA4 queries with excel. it was easy to use custom made reports to be copied to excel dashbioard. **What do you dislike about Fivetran?** actually there is nothing i have point out as a dislike. **What problems is Fivetran solving and how is that benefiting you?** i use the fivetran to to use GA4 queries to the excel. ### 21. Set it and forget it (but monitor costs!) **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about Fivetran?** It just works. Support for hundreds of connectors, good documentation, and support tickets are typically resolved in a reasonable amount of time. **What do you dislike about Fivetran?** Monthly Active Rows billing model can get expensive very fast, so you need to keep an eye out for costs, especially for high-volume data sources such as event data. **What problems is Fivetran solving and how is that benefiting you?** I don't have to manually build custom pipelines for each data source, Fivetran is a plug-and-play experience for bringing data from a variety of databases, APIs, and SaaS apps into your destination data stores (data warehouses, for example). ### 22. My experience on using Fivetran connector is not that great. **Rating:** 3.5/5.0 stars **Reviewed by:** Sushanth U. | Tableau Developer and Admin, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Fivetran?** Easy to connect to most of the data sources, and it is user friendly integration. **What do you dislike about Fivetran?** We are facing fivetran failure in our project due to which data sync is improper. **What problems is Fivetran solving and how is that benefiting you?** Fivetran is not capable in connecting to Lever data source and do a data extract. We are facing sync issue from last 2 months. ### 23. Basic use of the product for data analysis **Rating:** 2.5/5.0 stars **Reviewed by:** Sirin P. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2025 **What do you like best about Fivetran?** I like the end to end automation the most. **What do you dislike about Fivetran?** The price, the cost of the product is a bit expensive. **What problems is Fivetran solving and how is that benefiting you?** The automation of data analysis upload/download so that there is minimal work for the user. ### 24. Fivetran enables those who are not data engineers to access data they need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2025 **What do you like best about Fivetran?** I can connect data from online marketing channels within a few clicks. **What do you dislike about Fivetran?** Whenever I've experienced connection issues, the instructions to resolve this were not very clear. **What problems is Fivetran solving and how is that benefiting you?** As an online marketer, I've always struggled with connected performance marketing channel data to one singular source. Fivetran now allows me to do this within a few clicks for the top performance marketing channels. ### 25. Fivetran is a great tool, has a great interface and works perfectly. Pricing is too high **Rating:** 2.5/5.0 stars **Reviewed by:** Daniel G. | Head of Data, Analytics & Martech, Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2025 **What do you like best about Fivetran?** Great interface, easy to manage, and connections "just works" **What do you dislike about Fivetran?** Pricing model is too high. Is hard to justify the value of Fivetran **What problems is Fivetran solving and how is that benefiting you?** Integrate marketing data from sources to BigQuery most of the time ### 26. Reliable platform, little pricing transparency **Rating:** 3.5/5.0 stars **Reviewed by:** Eric A. | Chief Data Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Fivetran?** Most of the older connectors are reliable -- consistent data, a consistent data delivery schedule, easy setup, implementation, and integration. **What do you dislike about Fivetran?** We operate Fivetran in a multi-tenant environment. While not all Fivetran users will have a similar setup, this creates numerous problems. 1. Schema standardization. If we connect the same source for different customers, often different table schemas will be delivered to our destination. Columns will appear in one instance but not another. Column datatypes will be different between instances. Tables may be missing entirely. This problem required us to write a series of very complicated custom scripts to standardize the data delivery. 2. Pricing transparency. Fivetran is very opaque about pricing. Daily summaries of row usage by table are provided, but we often incur large charges where Fivetran is unable to explain why those charges were incurred. The lack of pricing auditability is a big issue. 3. Standard tables. This is a new feature that Fivetran began rolling out mid-2024 which will drastically run up our Fivetran costs if we aren't watching carefully. They are turning on dozens of "standard reports" for common connectors that may increase our usage (and costs) by 5-10x. Currently these cannot be programitcally disabled with the Fivetran REST API. 4. Data delivery control. While we can control database and schema names from Fivetran, we cannot change the behavior of 1 Destination to 1 Database and 1 connector to 1 schema. This has shoehorned us into an unsustainable architecture as we grow. 5. Customer support is below average. If an issue moderate to hard they will close your ticket and not address it. **What problems is Fivetran solving and how is that benefiting you?** Fivetran gives us quick access to data from common APIs. ### 27. Great Managed Solution with Room for Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Maris P. | DataOps Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2024 **What do you like best about Fivetran?** Fivetran's ease of use is definitely its standout feature. The platform is simple to navigate and doesn't require much manual intervention, which is great for streamlining data workflows. I also love the variety of connectors available—most of the tools I need are supported, and it's clear that Fivetran is continuously expanding its offerings. The managed aspect of the service means I don't have to worry about maintenance, and that’s a huge plus for saving time and resources. **What do you dislike about Fivetran?** The pricing can be a bit of a pain point, especially as data usage scales up. While the managed service is convenient, the cost feels like it could be more aligned with varying business sizes or budgets. Additionally, some connectors are missing certain features or options that would be helpful, and having more customization or advanced controls would improve the overall experience. **What problems is Fivetran solving and how is that benefiting you?** Fivetran solves the challenge of maintaining reliable, automated data pipelines without requiring constant monitoring or manual intervention. By managing the entire ETL (Extract, Transform, Load) process, it allows my team to focus on data analysis rather than spending time on data integration. It streamlines data flow from multiple sources into our data warehouse, ensuring that we always have up-to-date data for reporting and decision-making. This has significantly reduced the time and effort spent on managing integrations and troubleshooting, ultimately improving our operational efficiency. ### 28. Fivetran is very user friendly and save lot of development effort and time. **Rating:** 5.0/5.0 stars **Reviewed by:** Eljo V. | Lead Data Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Fivetran?** Fivetran's support has been very promising. We feel very easy reaching support team and getting timely response for the issue. Also , Fivetran is bundle of many connector types, which had solved and saved many of our developement and effort. **What do you dislike about Fivetran?** If you can improve the documentation of HVR , that would be great. We will HVR documentation are not that self explanatory as Fivetran connector. **What problems is Fivetran solving and how is that benefiting you?** Fivetran helps us with few custom connectors over SAAS application, where the data extraction is via API. Building an ETL over API related data and flatenning to meaningfull data based on domain/subject area had been very challenging. Fivetran effective solves it , almost most of its SAAS oriented connectors are helpfull for our enterprise data modeling. ### 29. Detailed review of Fivetran Connectors **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Fivetran?** We are at the beginning stages of setting up Fivetran as our ELT data stack tool. Fivetran has many useful features which could and we are hopeful would serve us well in our data strategy journey and implementation. Customer support seems to be great - you providing support/consulting during the first 90 days of account setup which is great. **What do you dislike about Fivetran?** We are at the beginning stages of setting up Fivetran as our ELT data stack tool. We are currently facing some roadblocks regarding getting data out of Netsuite and Adaptive Insights/Workday Data sources as there is no a connector to those data sources currently set up in Fivetran. Would be great to see ease of integration to systems such as Netsuite, Workday, MyEvolv and proprietory systems. **What problems is Fivetran solving and how is that benefiting you?** As I mentioned, Fivetran is going to be our tool for data extraction. We just got our account set up last week and still learning the tool as well as encounting few roadblocks regarding data extraction from our Data Systems/Sources. Netsuite and Adaptive Insights/Workday in particular. ### 30. How FiveTran helped me achieve data automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2025 **What do you like best about Fivetran?** FiveTran has quite a number of connectors that will allow you to get data where you need them. **What do you dislike about Fivetran?** There's nothing to dislike about FiveTran because it always finds a way to provide what you need. **What problems is Fivetran solving and how is that benefiting you?** Right now, I a m still waiting for the availability of Google Ads connector: SEARCH_TERM_KEYWORD_STATS With this connector I will be able to help our Marketing Team manage their expense on advertisements and campaigns. ### 31. Easy to use - plug and play ETL tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Fivetran?** Ease of use - it gives us the benefits of a custom data pipe line in configuring the fields we need without having to have an internal data engineering team **What do you dislike about Fivetran?** There are some additional requirements we need to have met on some sources, which prevent us to switch to Fivetran completely **What problems is Fivetran solving and how is that benefiting you?** It allows us to access the data we need for more advanced analytics without needing to build a data engineering team ### 32. Great tool for consolidating data sources and enabling 3rd party platforms! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Fivetran?** Ability to pull data from 3rd party tools and consolidate in CRM and other platforms. **What do you dislike about Fivetran?** Need a fair amount of technical knowledge or SQL to run more complex queries. **What problems is Fivetran solving and how is that benefiting you?** We use Census to identify offline conversion data from our paid search ads and then push the data back into Google Ads for optimal retargeting. ### 33. Ideal for New Business Users **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Fivetran?** The low-code interface and automated processes make it easy for new business users in the business to set up and manage data pipelines without extensive technical knowledge. It automates the whole data extraction, cleaning, and transformation process which saves time and reduces manual effort. The customisable sync schedules lets us pull in data as per our requirements. With over hundereds of ready to use connectors, we've been able to support a wide range of our client's data sources with ease. **What do you dislike about Fivetran?** As the data volume increases, the cost can ramp up quite quickly which can be a concern when a business a scaling up Currently the transformations available are quite limited. **What problems is Fivetran solving and how is that benefiting you?** Its ease of use, automation capabilities, and extensive connector library make it an excellent choice for businesses looking to streamline their data processes without needing a dedicated data engineering team ### 34. Very easy to use and set up **Rating:** 5.0/5.0 stars **Reviewed by:** Juan D. | Manager, Data Stragegy, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Fivetran?** Setting up connectors is very easy and intuitive. Their customer support has been amazing so far. We are using Fivetran as our sole Extraction and Loading tool for our data warehouse **What do you dislike about Fivetran?** This is more of a niche request, but working on the sports industry there aren't as many connectors that support the tools we are used to using in the Sports Industry (Fortress, Tickets.com, TM, etc) **What problems is Fivetran solving and how is that benefiting you?** It helps me build managed Extraction and Loading pipelines from multiple sources and send them over to our Datalake and Data Warehouse ### 35. Great platform, knowledgeable engineers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2025 **What do you like best about Fivetran?** Great functionality. Some connectors need regular review and issue escalation (e.g. Marketo) **What do you dislike about Fivetran?** When support issues present, they can require a lot of interaction to see through. **What problems is Fivetran solving and how is that benefiting you?** We are getting professionally managed connections to a range of solutions where are of the upkeep complexity is simplified into one bill. ### 36. Census is an absolute game changer **Rating:** 5.0/5.0 stars **Reviewed by:** Deric H. | Director of Business Technology / Salesforce Technical Architect and Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Fivetran?** Census offers a highly efficient, low-maintenance platform for loading business-critical data into third-party systems. Previously, we relied on custom integrations that demanded significant maintenance and ongoing management to ensure performance and efficiency. With the Census platform, this burden is completely eliminated, allowing us to concentrate on the data itself rather than the upkeep of data pipelines and complex integrations. Impressively, our first data sync took only minutes to implement, a process that would typically require hours or even days with the assistance of a data engineer. Additionally, their support team is incredibly helpful and knowledgeable, ensuring any issues or questions are promptly and effectively addressed. **What do you dislike about Fivetran?** I have yet found any issues working with the Census platform or their team. **What problems is Fivetran solving and how is that benefiting you?** The primary focus of out integration is with Salesforce. We load and process a ton of data from Salefsorce and other sources into our BI/DW for processing. Census then allows us to easily load that processed data back into Salesforce for our users to consume and use for critical business decisions. ### 37. Incredibly flexible tool for all your reverse ETL needs **Rating:** 4.5/5.0 stars **Reviewed by:** Steve C. | Chief Data Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2024 **What do you like best about Fivetran?** Every need I have to push data back from my DWH into various tools / locations, Census can do it for me. It allows our business to move at high speed and continue to be fully data focussed and data driven. It's UI/UX is very simple and intuitive so there's no steep learning curve like often is the case with similar tools. **What do you dislike about Fivetran?** I haven't yet come across anything I dislike. Everything I've wanted to achieve with Census, I've been able to do so far. **What problems is Fivetran solving and how is that benefiting you?** It's allowing me to nimbly support all areas of the business: Product, Support, Sales and Marketing by making the data they need available in the tools they use. As a fast growing, scale-up business we're constantly evolving and so these needs are ever changing. Census makes it very quick and simple to populate the data needed with minimal effort and the sync options offer great flexibility for each need. ### 38. Reliable Data Integration with Fivetran **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2024 **What do you like best about Fivetran?** Our team saved a lot of time using Fivetran. We were able accelerate adoption because of its user-friendly interface and step by step guidelines to set up connectors. We were able to connect 30+ data sources and not have to worry about schema drifts and other data engineering tasks. Also, we used Fivetran’s sdk to build custom connectors for complex integration. Customer support helped us a lot when we encountered issues. They would reply within 12 hours and offer detail feedback which helped us resolve issues quickly. **What do you dislike about Fivetran?** The main concern we have with Fivetran is the pricing model. It can increase rapidly as they volume of the data increases and also the compute costs will increase when the sync frequency increases. Fivetran gives a 2-week free trial to estimate costs before you turn on the connector, but it is hard to get an additional budget mid fiscal year. Also, you will need to use Fivetran with another tool like dbt to handle complex transformations. **What problems is Fivetran solving and how is that benefiting you?** Fivetran solved the challenge of replicating data from various sources to our Snowflake Data Warehouse. Before using Fivetran my team would have to spend a lot of time maintaining custom data ingestions or using other ETL tools that were not optimized for data ingestion. ### 39. Low code, low management for data pipeline **Rating:** 5.0/5.0 stars **Reviewed by:** Kyoung Seop S. | SVP, Enterprise Data, Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Fivetran?** HVR, HVA, many connectors with easy management **What do you dislike about Fivetran?** There is few items to be improved, especially in UI side **What problems is Fivetran solving and how is that benefiting you?** High frequent near real time replication from on-prem SQL to Data Lake (ADLS gen2) through Snowflake with HVA hybrid, ### 40. Sr.Software Engineer and DBA **Rating:** 4.5/5.0 stars **Reviewed by:** Henry C. | Sr. Software Engineer & DBA, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2025 **What do you like best about Fivetran?** Great tool to connect all data sources and Fivetran handles all records updates. **What do you dislike about Fivetran?** The best product to manage the syncs of data, Fivetran is great. We have no issue or dislike. **What problems is Fivetran solving and how is that benefiting you?** Data discrepancies and Sync Matter. ### 41. Remove friction and lightweight **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2025 **What do you like best about Fivetran?** The ability to sync data from dw back to external systems easily and reliably **What do you dislike about Fivetran?** Not enough connectors and the fields available as the unique key is limited. Sometimes, the system has a few keys that are unique, we should be able to choose one of them. **What problems is Fivetran solving and how is that benefiting you?** Remove the need to have a data platform team to set up infra for pipeline ### 42. The product works. Can get expensive on some bigger connectors. **Rating:** 4.0/5.0 stars **Reviewed by:** Alec P. | Director of Data, Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Fivetran?** Reliability. The product works. We have rarely been let down by it. **What do you dislike about Fivetran?** Obscure pricing. Super normalised data models also just add to MAR **What problems is Fivetran solving and how is that benefiting you?** We use Fivetran to bring in data from external sources. We do not use their pre-built models ### 43. Production Grade Connector Service **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2025 **What do you like best about Fivetran?** The reliability of data quality in it's connectors **What do you dislike about Fivetran?** Cost structure. Not great for connectors that are lower MAR. Lack of customization in cost structure **What problems is Fivetran solving and how is that benefiting you?** Not having to build and maintain connectors ### 44. Focus on your data, not how to move it **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Fivetran?** Fivetran has provided us with a no code solution to extracting data into our databases and data warehouses, and has hugely simplified our data architecture and improved security. We have been able to easily integrate new systems using their out of the box connectors, allowing us to focus on the data transformation process instead of building out and monitoring the data pipelines, and it has become an integral part of our day to day operations. **What do you dislike about Fivetran?** Doesn't support all of our systems yet, although the Fivetran team have done excellent work on narrowing this list over the years. **What problems is Fivetran solving and how is that benefiting you?** Getting data from our systems into our data warehouse, without having to worry about building out and maintaining the pipeline. ### 45. useful low effort tool for db beginners **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2025 **What do you like best about Fivetran?** prebuilt connectors simple schema management **What do you dislike about Fivetran?** unclear why syncs are delayed limited webhook capabilities **What problems is Fivetran solving and how is that benefiting you?** build our data warehouse with limited api knowledge ### 46. A great tool, but with a matching price tag **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2025 **What do you like best about Fivetran?** The most useful thing about Fivetran is that it considers a lot of things for us. We use it everyday for ingestion, and it's working very well. It took little time to implement and integrate with our product, and their support has been really nice. **What do you dislike about Fivetran?** The only downside we face while using Fivetran is the cost. The associated cost is not cheap. **What problems is Fivetran solving and how is that benefiting you?** Ingesting data from Customers ### 47. Simple, Easy and Very Useful transformations. **Rating:** 4.0/5.0 stars **Reviewed by:** Alec R. | Data Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Fivetran?** I love how easy the transformations to get reporting set up is; once created, doing a dbt core job on the data to create reports is very simple with the fivetran ads dbt packages. **What do you dislike about Fivetran?** Getting the dbt core set up and running within fivetran seems less feature complete than running the dbt core job using your own agent. The error codes in fivetran are sometime not entirely full fleshed out, which can be confusing where the error is actually located. **What problems is Fivetran solving and how is that benefiting you?** Getting raw data into our snowflake database is very useful and extremely convienent. ### 48. Fivetran Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2025 **What do you like best about Fivetran?** Easy integration and intuitive controls make it quite helpful **What do you dislike about Fivetran?** Set up and implementation through consultancy was cumbersome. **What problems is Fivetran solving and how is that benefiting you?** Data storage and merging. ### 49. A great looking product with a solid support team that is actively being worked on and improved. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2024 **What do you like best about Fivetran?** Fivetran looks great and is easy to use. I like that support is very sresponsive and that the engineers and devs are very active in making improvements. **What do you dislike about Fivetran?** The comapany moves fast and sometimes that causes issues (data issues, downtime on connectors, etc). I would like to see more robust testing and QA before features roll out. **What problems is Fivetran solving and how is that benefiting you?** Moving data from A to B. Fivetran helped us solve this issue for a specific use case in a way that was compliant with our current security standards. ### 50. Expensive but valuable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** March 13, 2025 **What do you like best about Fivetran?** The simplicity of use and wide-ranging number of "pre-baked" sources. It is very impressive, and the catalogue is always growing. **What do you dislike about Fivetran?** The pricing model, specially the new "MARs per connector" pricing model. We would use it for more sources, specially, event sources, but it is impractical. **What problems is Fivetran solving and how is that benefiting you?** It is our primary ingestion method from SaaS providers and 3rd party solutions. The way schema changes are managed is very solid, creates consistency on our approach, and saves engineering time. ## Fivetran Discussions - [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) - 1 comment, 2 upvotes - [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) - 1 comment, 2 upvotes - [When will an s3 destination be made available?](https://www.g2.com/discussions/when-will-an-s3-destination-be-made-available) - 1 comment, 1 upvote - [Is there a way to reduce the premium fee?](https://www.g2.com/discussions/is-there-a-way-to-reduce-the-premium-fee) - 1 comment, 1 upvote - [Can I reuse a google sheet's name that I just deleted?](https://www.g2.com/discussions/50619-can-i-reuse-a-google-sheet-s-name-that-i-just-deleted) - 1 comment, 1 upvote - [View Fivetran pricing details and edition comparison](https://www.g2.com/products/fivetran/reviews?page=2&source=search§ion=pricing&secure%5Bexpires_at%5D=2026-07-30+23%3A58%3A19+-0500&secure%5Bsession_id%5D=0f53884b-98bb-41aa-a9a6-f4492853fa19&secure%5Btoken%5D=e538bb1b149ec459f423ad17916a5ff045b7594ceaa839ac5ef0f0d742da427b&format=llm_user) ## Fivetran Integrations - [ADP Workforce Now](https://www.g2.com/products/adp-workforce-now/reviews) - [Algolia](https://www.g2.com/products/algolia/reviews) - [Amazon Advertising](https://www.g2.com/products/advertising-spire-amazon-advertising/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Apache Kafka](https://www.g2.com/products/apache-kafka/reviews) - [Azure Data Lake Store](https://www.g2.com/products/azure-data-lake-store/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Chargebee](https://www.g2.com/products/chargebee/reviews) - [ClickUp](https://www.g2.com/products/clickup/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [dbt](https://www.g2.com/products/dbt/reviews) - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) - [Elasticsearch](https://www.g2.com/products/elastic-elasticsearch/reviews) - [Epic](https://www.g2.com/products/epic/reviews) - 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[MotherDuck](https://www.g2.com/products/motherduck/reviews) - [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) - [Notion](https://www.g2.com/products/notion/reviews) - [Okta](https://www.g2.com/products/okta/reviews) - [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [SAP SuccessFactors HCM](https://www.g2.com/products/sap-sap-successfactors-hcm/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## Fivetran Features **Functionality** - Diverse Extraction Points - Data Structuring - Consolidation - Data Cleaning - Cloud Extraction - Visualization **Management** - Reporting - Auditing **Management** - Real-Time Analytics - Solution Integration - Infrastructure Compatibility - Monitoring **Management** - Disaster Recovery - Remote Backup - Storage Formats - Scheduled Backups - On-Demand Restoration **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Solution Provision** - System Failover - Pay by Usage - Service Provision **Diverse Extraction Points** - Diverse Extraction Points **Reporting** - Activity Monitoring - Documentation - Alerts/Notifications **Security** - Data Encryption - Security and Compliance - Deduplication ## Top Fivetran Alternatives - [Skyvia](https://www.g2.com/products/skyvia/reviews) - 4.8/5.0 (322 reviews) - [Hevo Data](https://www.g2.com/products/hevo-data/reviews) - 4.4/5.0 (287 reviews) - [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) - 4.7/5.0 (120 reviews)