[ Fivestars Reviews ](https://www.g2.com/products/fivestars/reviews) [ Fivestars Reviews ](https://www.g2.com/products/fivestars/reviews) # Fivestars Pricing Overview [Editedit](https://my.g2.com/fivestars/pricings) ## Fivestars Pricing Key Insights Last updated on Jul 28, 2026 * * * Information about Fivestars pricing, plan availability, and costs is not listed on G2 by the vendor. Buyers typically need to engage directly with the vendor to understand pricing options. Final cost negotiations to purchase Fivestars must be conducted with the seller. * * * Rated 4.1 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Pricing information for Fivestars is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Fivestars must be conducted with the seller. Pricing information was last updated on July 05, 2022 Show More ## Fivestars Pricing FAQs Generated using AI Who is Fivestars pricing best suited for? Based on G2 reviewer demographics, Fivestars's pricing and feature set draw the broadest satisfaction from mid-market businesses in retail, food and beverages, and hospitality. These segments benefit most from campaign automation, digital loyalty tracking, and promotional texting. Small business retail owners represent the largest reviewer segment but also generate the sharpest criticism, particularly around contract rigidity and limited POS integrations. G2 reviews of Fivestars suggest the pricing model is least suited for first-time small business owners or those needing flexible month-to-month terms. Businesses with steady foot traffic, existing customer databases, and tolerance for annual contract commitments will extract the most value from Fivestars's pricing structure. What are the key differences between the free and paid versions of Fivestars? Fivestars offers no free tier or publicly listed pricing tiers according to G2's pricing data for Fivestars. Fivestars operates on a custom-quote model, with pricing negotiated per business. G2 reviewers note month-to-month contracts were historically available but have since been converted to annual commitments by Fivestars's parent company SumUp. One small business reviewer documents paying $300/month under an auto-renewed annual contract. No free trial is referenced in G2 reviews. The absence of transparent tier differentiation means prospective buyers cannot self-select a plan; all access levels and feature unlocks are determined through direct sales engagement rather than a published free-versus-paid structure. Is Fivestars considered good value for its pricing? G2 reviews of Fivestars present a sharply divided value picture. Several small business retailers and mid-market users praise flash-sale texting, digital punch-card replacement, and in-store retention gains. However, the most critical G2 feedback centers on pricing practices: one small business reviewer documents being locked into a $300/month auto-renewed annual contract with no escalation path and alleged verbal agreement reversals. Another notes Fivestars is pricier than competing loyalty services. Combined with a 0.0-star review citing zero product development investment, the value case weakens considerably for cost-sensitive small businesses. Mid-market hospitality and food-and-beverage reviewers report stronger ROI, suggesting value scales with business size and transaction volume. ## Top-Rated Alternatives [ ![Smile.io](https://images.g2crowd.com/uploads/product/hd_favicon/751a19050c8533b1829fff47926bbdc1/smile-io.svg "Smile.io") Smile.io 4.6/5(453) ](https://www.g2.com/products/smile-io/reviews) [ ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") SAP Engagement Cloud (formerly SAP Emarsys) 4.2/5(641) ](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) [ ![LoyaltyLion](https://images.g2crowd.com/uploads/product/hd_favicon/2d53556fd7eca2c602961126f42eda1d/loyaltylion.svg "LoyaltyLion") LoyaltyLion 4.6/5(610) ](https://www.g2.com/products/loyaltylion/reviews) [ View All Alternatives ](https://www.g2.com/products/fivestars/competitors/alternatives) ## Fivestars Alternatives Pricing The following is a quick overview of editions offered by other [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) | Product | Price | Features | | --- | --- | --- | | ![Smile.io](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2ac65273e87a1d48abe30c5057dfacea/smile-io.png)[Smile.io](https://www.g2.com/products/smile-io/reviews) Free | Free | Up to 200 monthly orders Points, rewards & referrals 15+ ways to earn & redeem Discounts & free shipping rewards Full branding customization Multi-language support (20+ languages) Works seamlessly with Shopify POS | | ![LoyaltyLion](https://images.g2crowd.com/uploads/product/image/small_square/small_square_cf46da4d7238c46d8602f0dbae548522/loyaltylion.png)[LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) Classic | Starting at $199.00500 Orders per month Per Month | Best for brands starting loyalty with minimal effort Branded loyalty page built for you Pre-built earning activity and reward rules Klaviyo integration with email flows built for you Dedicated onboarding support | | ![Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ecffbcc525c61efc944dafcc553f01b8/agentforce-marketing-formerly-salesforce-marketing-cloud.jpg)[Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Pro | Starting at $1,250.00Per Month | Personalized marketing automation with email solutions Email Marketing Content Creation Integration with Salesforce Sales Cloud | Various alternatives pricing & plans Pricing information for the above various Fivestars alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller. ## Fivestars Pricing Reviews (1) ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 12/22/2025 ""\*\*\*SMALL BUSINESSES BUYER BEWARE\*\*\*" 0/5 What do you like best about Fivestars? It used to work. They used to have customer service. Review collected by and hosted on G2.com. What do you dislike about Fivestars? \*\*\*SMALL BUSINESSES BUYER BEWARE\*\*\* For context, I’m a first time small business owner. I have 7 employees, I’ve now owned my business for 18 months. I’ve paid myself $0 dollars putting my employees and vendor relationships first. In April 2024, I bought my first business. At the time, the business used “FiveStars” as a customer loyalty system. I had no immediate plans to change the system as I did not want to disrupt the customer experience in the ownership transition. I was under a month to month contract.h contracts Somewhere in the summer of 2024, the parent company of SumUp started forcing all month to month contracts into annual contracts. As a new business owner, locking myself into annual contracts for a software that doesn’t require upfront services (ie. Design, hardware costs, etc) doesn’t make much sense to me. I began looking at other platforms and found that FiveStars was as outdated as any technology solution on the market. They have made little to no UX/UI updates and have no intention to improve the platform. Long story short, I did not have enough time to pull the trigger on a new platform with such short notice FiveStars provided me. Fast forward one year, my annual contract apparently “auto-renewed.” I called a few weeks after the auto-renewal to cancel (why did I wait? Well, a school shooting occurred across the street from my store and it dramatically impacted my business. 2 kids died, priorities changed.) When I reached out to cancel and explain my intent to change platforms and explain the devastation of our neighborhood, he was flexible and offered to bill us $20 a month for two months while we transition. Afterward, we could fully cancel. I agreed that the transition would be helpful and I was grateful. NOW IT GETS UGLY! My previous billing statement of $300 billed to my account two months after our discussion. I immediately called my rep (John) to remind him of our agreement to cancel. He and his entire team said “I am under contract for 10 more months” at $300 per month. I reminded them of our conversation two months prior about the impact to our business, etc. They reverted on what they said and are FORCING me to pay another $300 a month for 10 more months. I’ve asked to talk to a manager or director on several occasions and every rep says “I cannot do that.” “I am not allowed to.” The rep, John, even recommended that submitting a chargeback was going to be a more successful and efficient route to get my money back. How sad. RUN AWAY. RUN FAR, FAR AWAY. FiveStars, whose model is to support small businesses, clearly knows nothing about running a small business themselves. They've provided zero incentive whatsoever for me to reconsider that platform in the future. I’ve wasted enough time speaking with them and writing this message, but my hope is that I save the next small business owner hours of time and stress to find one of the many alternatives to FiveStars. Review collected by and hosted on G2.com. What problems is Fivestars solving and how is that benefiting you? None. They invest no dollars into developing this product. It hasn't changed in the two years I've been a customer after many specific product requests. Review collected by and hosted on G2.com. 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