Firstlight Media, now rebranded as Quickplay, is a Canada-based software and platform provider specializing in the distribution of premium video content to IP-connected devices. Their cloud-native platform empowers Tier 1 streaming providers, including aha, Rogers Sports & Media's Sportsnet Now, and PLDT's Smart Communications, to deliver high-quality video services efficiently. Key Features and Functionality: - Cloud-Native Architecture: Utilizes containers, microservices, service mesh, APIs, and immutable infrastructure to build and run scalable applications in the cloud. - Personalized FAST Channels: Offers Free Ad-Supported Television channels with integration to Google Ad Manager for scalable monetization. - Advanced Analytics Dashboards: Provides unified data models combining user engagement, content performance, and quality of experience metrics to drive business decisions. - Low-Latency Streaming: Supports linear streaming through HLS and DASH protocols, including low-latency streaming using LL-DASH. Primary Value and Solutions: Quickplay's platform addresses the need for scalable, agile, and high-performance video delivery solutions in the rapidly evolving OTT landscape. By leveraging cloud-native technologies, it enables streaming providers to launch and manage services with reduced time to market, enhanced personalization, and improved monetization strategies. The platform's modular approach allows for continuous feature expansion, ensuring adaptability to changing market demands.