--- title: FirstHive Reviews meta_title: 'FirstHive Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 13 reviews by the users' company size, role or industry to find out how FirstHive works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 13 scale: '5' date_modified: '2026-08-07' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # FirstHive Reviews **Vendor:** FirstHive **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 13 ## About FirstHive Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set. With FirstHive, enterprises have experienced upto 6X jump in their Marketing ROI metrices. FirstHive has over 30 customer deployments across Indo-Pacific region today including in some of the leading BFSI, FMCG & Manufacturing enterprises. We have 500+ product integrations today across CRM, Mobile analytics, Web re- targeting, Voice / Customer care, cloud telephony, CMS, Ad networks, programmatic ad tools, Social etc. As an enterprise connects all its channels & tools to its FirstHive account, FirstHive using its ML algorithms builds unified customer identities. And by using this unified identity, brands are able to optimise marketing choices around - content affinity, audience selection, channel preference & time of nudge. Our Deep learning and Artificial Intelligence capabilities provide the marketers with an edge in terms of being able to ingest data from unstructured data sources, to being able to leverage platform level predictive recommendations spanning ideal channel, type of content, and time of nudge. Our Machine Learning based auto segmentation feature also enables creation of system defined dynamic segment recommendations, that the marketer can leverage to drive greater campaign conversations, across all channels. One important thing about FirstHive is that we are only about opt-in First part data for enterprises. Every enterprises data set is exclusive and unique to that enterprise. We are GDPR and CCPA compliant and help enterprises in their journey to manage their customer data in compliance with the emerging privacy regulations, and sits at the heart of an enterprise’s digital transformation journey. Awards & Recognition: \* Accenture Fintech Lab, Asia Pacific, 2019 \* Singapore Tourism Board Accelerator, 2019 \* Nasscom CoE DSAI (Data Science & Artificial Intelligence Center of Excellence) \* Fintegrate F50 (2019) \* YourStory TechSparks TECH30 (2018) \* ‘League of 10’ Emerge 50 awards at Nasscom Product Conclave (2017) \* ‘Best use of technology in a loyalty program’ at 11th Customer Loyalty Summit \* ‘Best use of technology in a loyalty program’ at 12th Customer Loyalty Summit \* ‘Best customer engagement in Auto sector’ at 12th Customer Loyalty Summit \* Champions of the Champions - Loyalty Program of the Year at 13th Loyalty Summit \* Best Influencer Marketing Platform at 13th Loyalty Summit \* ‘Best use of Gamification’ at 8th Customer Loyalty Summit \* Microsoft Accelerator, 2017 \* Reliance Jio GenNext Accelerator, 2018 \* NetApp Accelerator, 2019 \* Unbound 50, Singapore, 2018 \* Top 8 Best Data and AI Products in APAC, 2018 \* Best CDP in India, Martech Awards 2019 ## FirstHive Reviews ### 1. Innovative Products and Proactive Team **Rating:** 4.0/5.0 stars **Reviewed by:** Supriya K. | Sr Manager - Mechanic Loyalty Program, Rural RTM & New Business Initiatives, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about FirstHive?** FirstHive offers Very Proactive and supportive Business team, excellent support in terms of solutioning and implementation for all the business challenges we have encountered so far. **What do you dislike about FirstHive?** Tech support for standard off the shelf CDP products is great, but tech support for the customised Microsite and mobile applications can improve in terms of speed of resolution. **What problems is FirstHive solving and how is that benefiting you?** FirstHive has been excellent tool for us to communicate and manage a comprehensive Influencer loyalty program with more than 1,40,000 members around India. Customised personal communication with our influencers had been an important challenge for us which FirstHive was able to solve and automate for us. We are able to respond to changes in market conditions with the help of the customised campaigns which we are able to create and communicate instantly with our influencers. This has been a key competitive advantage for us. ### 2. Amazing and Efficient Product and Company to work with **Rating:** 4.0/5.0 stars **Reviewed by:** Gaurav S. | Sr. Executive, CRM, Enterprise (> 1000 emp.) **Reviewed Date:** January 20, 2022 **What do you like best about FirstHive?** Their end-to-end solution-based products are great to go with. Technology and customization will also pull you towards them compared to other peers. **What do you dislike about FirstHive?** Nothing much; being a product company often, there are initial hiccups, but they cover it well, resulting in the successful closure of a project. **What problems is FirstHive solving and how is that benefiting you?** Firsthive has helped us to understand the value and ROI while we were in a dilemma for adapting the CDP platform. ### 3. FirstHive - Marketer's Friend **Rating:** 3.5/5.0 stars **Reviewed by:** Pradeep V. | Head of Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2022 **What do you like best about FirstHive?** The interface and personalised communication. The ease of using and organizing first party data by creating customer unification **What do you dislike about FirstHive?** The integration of communication channels are challenging **What problems is FirstHive solving and how is that benefiting you?** We are trying to unify our first party data and create inbound marketing campaigns and personalized automated communication throughout the sales journey of a prospect ### 4. Efficient Platform & Support **Rating:** 3.5/5.0 stars **Reviewed by:** Sameer M. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2021 **What do you like best about FirstHive?** We are delighted to leverage Firsthive platform & their support service. **What do you dislike about FirstHive?** There is no downside we have faced as such. So far everything seems to be positive, then too can work little toward meeting SLA' s of Tech support. **What problems is FirstHive solving and how is that benefiting you?** We have been benefitted with the Customer Journeys. ## FirstHive Discussions - [How many social profiles can I manage using FirstHive?](https://www.g2.com/discussions/social) - 1 comment, 1 upvote - [How do I start sending SMSes using FirstHive?](https://www.g2.com/discussions/smss) - 1 comment, 1 upvote - [How do I send a new mail to customers who have opened or responded to a previous campaign?](https://www.g2.com/discussions/re-marketing) - 1 comment, 1 upvote - [Can I use FirstHive to send bulk email campaigns to contacts I don't know?](https://www.g2.com/discussions/bulk-email) - 1 comment, 1 upvote - [View FirstHive pricing details and edition comparison](https://www.g2.com/products/firsthive/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+15%3A47%3A26+-0500&secure%5Bsession_id%5D=696bf667-b213-4d23-8d15-7855be6bcbfa&secure%5Btoken%5D=b08ed08e2abc4eb486e428052b6c7e7b2668ed6a6eede5c4a10e0d2d5c547642&format=llm_user) ## FirstHive Features **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices - Email Marketing - Multi-Channel Marketing - Real-Time Data **Platform Basics** - Dynamic Segmentation - Journey Optimization **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Additional Functionality** - Engagement Tracking - Contact Management - Customer Journey Mapping - Generative AI - API - A/B Testing - Lead Generation - Data Integration - Customer Activity Tracking - Activity Dashboard - Activity Tracking - Campaign Segmentation - Lead Capture - Contact Database - Campaign Management - Behavior Tracking - Real-Time Analytics - Email Management - Lead Qualification - Reporting & Statistics - Template Management - Alerts/Notifications - Predictive Analytics - Surveys & Feedback - Personalization - Campaign Planning - Third-Party Integrations - Behavioral Analytics - Email Tracking - Campaign Analytics - Customer Segmentation - Multi-Channel Communication - Lead Management - Channel Management - AI Copilot - Audience Targeting - GDPR Compliance - Customer Profiles - Customer Database - Multiple Data Sources - Event Triggered Actions - Tagging - Customizable Templates **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top FirstHive Alternatives - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - 4.1/5.0 (332 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - 4.8/5.0 (1,398 reviews) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) - 4.5/5.0 (556 reviews)