1. [Home](https://www.g2.com/) 2. ... 3. [Financial Reconciliation Software](https://www.g2.com/categories/financial-reconciliation) 4. [Firmfact Discussions](https://www.g2.com/products/firmfact/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b7a1890731e650ecdd4f0d816edec1b/firmfact.png "Product Avatar Image") ](/products/firmfact/reviews) [ Firmfact ](/products/firmfact/reviews) 0 ratings Firmfact, formerly Marketdata.ai, helps financial institutions manage market data costs, contracts, entitlements, and usage rights. In September 2026 Firmfact won Most innovative market data project/initiative at the Inside Market Data & Inside Reference Data Awards 2026, hosted by WatersTechnology. Banks, hedge funds, asset managers, and energy trading firms spend heavily on services from Bloomberg, LSEG, FactSet, S&P Global, ICE, exchanges, and other data providers. The underlying information is often fragmented across spreadsheets, contracts, invoices, and ERP exports. Firmfact brings this data together in one system of record. Teams can analyse spend by vendor, department, user, desk, project, cost centre, or legal entity. Invoices can be reconciled against agreed contract terms, and costs can be allocated to the teams and entities that incurred them. This makes internal chargebacks repeatable and removes the need to rebuild allocation models each month. Multi-currency reporting provides a consolidated view across regions and entities. The platform also supports contract compliance and vendor audits. Entitlements and usage rights are stored as structured data and compared with actual usage. This helps teams identify unused subscriptions, missing licences, and potential compliance issues before they become costly. A complete historical record shows what was contracted, invoiced, allocated, or reported at any point in time. When a vendor audit or exchange declaration arrives, teams can respond using a defensible and traceable source. Firmfact is designed for regulated organisations. It runs on EU-primary infrastructure hosted in Germany, uses EU-first AI processing, and supports GDPR requirements. AI-assisted workflows extract and reconcile invoice data. An MCP server allows authorised AI agents to query contract, cost, and entitlement information directly. Production and Demo environments allow teams to evaluate the platform using their own workflows before committing to a wider rollout. Show More When users leave Firmfact reviews, G2 also collects common questions about the day-to-day use of Firmfact. These questions are then answered by our community of 850k professionals. Submit your question below and join in on the G2 Discussion. * * * ### 0.0 Nps Score ### All Firmfact Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments Sorry... There are no questions about Firmfact yet. ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/firmfact/discussions/new?entry_point=discussions%23product) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/77f8dafe383a16136db628886709e519/firmfact.svg "Product Avatar Image") ### Have you used Firmfact before? Answer a few questions to help the Firmfact community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Ffirmfact%2Fdiscuss%3Fsmall_ask%3Dfirmfact) No