--- title: Firmable Reviews meta\_title: 'Firmable Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 125 reviews by the users' company size, role or industry to find out how Firmable works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 125 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Firmable Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise the **data accuracy** of Firmable, significantly enhancing their outreach and connection with key contacts. [(21 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065911&qs=pros-and-cons#reviews) Users appreciate the **accurate data** from Firmable, significantly enhancing their outreach and business development efficiency. [(19 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065500&qs=pros-and-cons#reviews) Users praise the **responsive customer support** of Firmable, appreciating the intuitive platform and local assistance when needed. [(18 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066249&qs=pros-and-cons#reviews) Users praise the **reliable contact information** provided by Firmable, significantly enhancing their business outreach efficiency. [(17 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065231&qs=pros-and-cons#reviews) Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing their workflow and productivity significantly. [(16 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066211&qs=pros-and-cons#reviews) Users experience **inaccurate data** around 15% of the time, impacting efficiency and reliability for consistent business use. [(6 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064687&qs=pros-and-cons#reviews) Users experience **outdated data** in Firmable, leading to unreliable contact engagement and reduced efficiency in their workflow. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065853&qs=pros-and-cons#reviews) Users face challenges with **outdated information** in Firmable, leading to inefficiencies in contact engagement and data reliability. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064746&qs=pros-and-cons#reviews) Users note the **poor design** of Firmable's interface, stating it's sometimes confusing and lacks necessary integrations. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=2012900&qs=pros-and-cons#reviews) Users report issues with **data accuracy** , noting inconsistencies and challenges in retrieving specific information effectively. [(4 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064766&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Firmable ##### 1. Data Accuracy Users praise the **data accuracy** of Firmable, significantly enhancing their outreach and connection with key contacts. [ See 21 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065911&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![Taryn Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taryn Q.") TQ Taryn Q. Mid-Market (51-1000 emp.) 5.0/5 "Seamless HubSpot Integration with Australian Focus" What do you like about Firmable? I really love that Firmable focuses on Australian companies and employees. The integration with HubSpot is really seamless, allowing me to flesh out c ##### 2. Accurate Data Users appreciate the **accurate data** from Firmable, significantly enhancing their outreach and business development efficiency. [ See 19 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065500&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ##### 3. Customer Support Users praise the **responsive customer support** of Firmable, appreciating the intuitive platform and local assistance when needed. [ See 18 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066249&qs=pros-and-cons#reviews) See Related User Reviews ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ![Demi O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demi O.") DO Demi O. Small-Business (50 or fewer emp.) 5.0/5 "Unmatched Data, Usability & Support—Firmable Shines in Australia" What do you like about Firmable? When I first started working with Firmable, Oscar gave me a really informative demo and made the sign-up process incredibly easy. Since joining, I’ve ##### 4. Contact Information Users praise the **reliable contact information** provided by Firmable, significantly enhancing their business outreach efficiency. [ See 17 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065231&qs=pros-and-cons#reviews) See Related User Reviews ![Taryn Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taryn Q.") TQ Taryn Q. Mid-Market (51-1000 emp.) 5.0/5 "Seamless HubSpot Integration with Australian Focus" What do you like about Firmable? I really love that Firmable focuses on Australian companies and employees. The integration with HubSpot is really seamless, allowing me to flesh out c ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ##### 5. Ease of Use Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing their workflow and productivity significantly. [ See 16 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066211&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ### 5 Cons or Disadvantages of Firmable ##### 1. Inaccurate Data Users experience **inaccurate data** around 15% of the time, impacting efficiency and reliability for consistent business use. [ See 6 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064687&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Outstanding Support Makes Onboarding a Breeze" What do you dislike about Firmable? Data validation could be improved - have been several examples where the Firmable data is too dissimilar to what I can more publically verify MP Michael P. Small-Business (50 or fewer emp.) 4.0/5 "Great Service Overall, But Some Info Can Be Inaccurate" What do you dislike about Firmable? occasional information not being accurate - around 15% of the time ##### 2. Outdated Data Users experience **outdated data** in Firmable, leading to unreliable contact engagement and reduced efficiency in their workflow. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065853&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient Access to Key Contacts, but Some Data Needs Updating" What do you dislike about Firmable? Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on NR Nikita R. Mid-Market (51-1000 emp.) 5.0/5 "“A Reliable Platform for Building Strong Business Connections”" What do you dislike about Firmable? While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to ##### 3. Outdated Information Users face challenges with **outdated information** in Firmable, leading to inefficiencies in contact engagement and data reliability. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064746&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient Access to Key Contacts, but Some Data Needs Updating" What do you dislike about Firmable? Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on NR Nikita R. Mid-Market (51-1000 emp.) 5.0/5 "“A Reliable Platform for Building Strong Business Connections”" What do you dislike about Firmable? While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to ##### 4. Poor Design Users note the **poor design** of Firmable's interface, stating it's sometimes confusing and lacks necessary integrations. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=2012900&qs=pros-and-cons#reviews) See Related User Reviews ![Ben T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben T.") BT Ben T. Enterprise (\> 1000 emp.) 5.0/5 "Firmable: A Step Up From Other Data Enrichment Tools" What do you dislike about Firmable? The user interface could be a little more intuitive—sometimes it takes a few extra clicks to get what you need. Search filters could also be more flex ![DAVID .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DAVID .") D DAVID . Mid-Market (51-1000 emp.) 4.5/5 "Great DataBase" What do you dislike about Firmable? The separation between company and contact. Your need to buy each list separately to get full details on either. We believe that people have relations ##### 5. Data Accuracy Users report issues with **data accuracy** , noting inconsistencies and challenges in retrieving specific information effectively. [ See 4 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064766&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Outstanding Support Makes Onboarding a Breeze" What do you dislike about Firmable? Data validation could be improved - have been several examples where the Firmable data is too dissimilar to what I can more publically verify MP Michael P. Small-Business (50 or fewer emp.) 4.0/5 "Great Service Overall, But Some Info Can Be Inaccurate" What do you dislike about Firmable? occasional information not being accurate - around 15% of the time ![James H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James H.") JH James H. Sales Manager Small-Business (50 or fewer emp.) 5/3/2026 "Easy Setup, Effective for Contact Sourcing" 5/5 What do you like best about Firmable? Firmable's great. It helps us get through to our primary decision maker contacts much more easily. The setup was extremely easy, and we were able to start using it immediately. Review collected by and hosted on G2.com. What do you dislike about Firmable? Occasionally, there's data missing. But we understand why that's the case. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? I use Firmable to find contacts at prospective customers and source their details more easily, helping us reach primary decision-maker contacts efficiently. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 6/15/2026 "Spend more time on dailing" 4/5 What do you like best about Firmable? It gives me the right set of companies to target. Review collected by and hosted on G2.com. What do you dislike about Firmable? With claude and AI coming in. ROI seems to be less Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Honestly, the biggest problem it solved for me was the endless hours I used to spend just trying to find the right person to contact. Before Firmable, I'd go down rabbit holes. LinkedIn, company websites, random databases and half the time the data was either outdated or just wrong. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 10/14/2025 "Efficient Access to Key Contacts, but Some Data Needs Updating" 4.5/5 What do you like best about Firmable? Quick setup and implementation to accessing a large employer base to connect with contacts as key decision makers and saves alot of administration burden fact finding contact details. Easily integrates with CRM's data set. Valuable data centre and ability to extract bulk contact list to support e-DM campaigns. It's a daily tool as one source of truth for contacts, Firmable has been very responsive on turnaround time on customer support Review collected by and hosted on G2.com. What do you dislike about Firmable? Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on LinkedIn, are not captured in Firmable data. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? We wanted to update our existing customer contacts as many key contacts can change roles without acknowledgement, so Firmable was able to provide a gateway to upload customer list to extract relevant key contacts within the customer list for us as a prompt call to action. Great tool to have adhoc Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") AC Verified User in Consulting Small-Business (50 or fewer emp.) 5/13/2026 "Perfectly Tailored for the Australian Market" 4.5/5 What do you like best about Firmable? very tailored to the Australian market - has all relevant Aus info Review collected by and hosted on G2.com. What do you dislike about Firmable? Honestly - nothing so far. Its given me everything I want. No NFP pricing is the only downside Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Finding key contacts for a list of businesses for a large scale campaign Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 5/11/2026 "Clean, Easy-to-Use Interface with Excellent Customer Support" 4/5 What do you like best about Firmable? Clean interface and easy to use. Customer support and customer service have been excellent so far. Review collected by and hosted on G2.com. What do you dislike about Firmable? The ability to have a mobile app to use Firmable on the go Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Sourcing contact data of prospective leads to reduce the time required to source them ourselves Review collected by and hosted on G2.com. Show More Response from Frank Carron of Firmable [Editedit](https://www.g2.com/survey_responses/firmable-review-12788495/official_response/edit) Thanks for your review and your feedback. We are doing final testing on a Firmable app and expect to have more news soon. Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") EF Verified User in Financial Services Enterprise (\> 1000 emp.) 5/4/2026 "A great local Australian player" 4.5/5 What do you like best about Firmable? Good coverage of data for Australia and New Zealand accounts. Nice and clean UI for reps and powerful persona and account targetting Review collected by and hosted on G2.com. What do you dislike about Firmable? As we have another provider globally we haven't been able to prioritise integration with Salesforce. Hopeful to get that in the next FY Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Access to a locally relevant dataset at an acceptable price point. The onboarding needed to be low lift given our set up is based out of the UK and that was well managed by the AU team Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Travis M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Travis M.") TM Travis M. 3/1/2026 "Seamlessly Optimizes Marketing Reach with Stellar Support" 5/5 What do you like best about Firmable? I really appreciate Firmable's quick responding and efficient team that provides accurate answers. This has allowed us to get onboarded quickly and use the system effectively from day one. I also found the initial setup to be very easy. Review collected by and hosted on G2.com. What do you dislike about Firmable? I have not found any issues as yet. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable helps expand our prospect base, identify industries and key contacts, and optimise marketing reach. The team responds quickly, aids onboarding, and ensures effective use from day one. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Ken A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ken A.") KA Ken A. Business Development Manager Small-Business (50 or fewer emp.) 5/14/2026 "Easy to Use, Informative, and Backed by Great Local Support" 4.5/5 What do you like best about Firmable? ease of use, informative information, great local support Review collected by and hosted on G2.com. What do you dislike about Firmable? Nothing to dislike about the system, as mentioned easy to use Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? ability to gather the right information and contact details of people I need to connect with for business Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Ben T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben T.") BT Ben T. Advisory Board Member Enterprise (\> 1000 emp.) 9/10/2025 "Firmable: A Step Up From Other Data Enrichment Tools" 5/5 What do you like best about Firmable? Firmable has made it much easier for our team to get accurate, up-to-date contact data at scale. The integration into our workflow is smooth, and the quality of data has been consistently higher than other enrichment tools we’ve trialed. It’s saving us time and helping reps focus on the right conversations. Customer support is incredible, and love that you can make bespoke asks for the team, and they are almost always addressed within 24 hours! Review collected by and hosted on G2.com. What do you dislike about Firmable? The user interface could be a little more intuitive—sometimes it takes a few extra clicks to get what you need. Search filters could also be more flexible (e.g., combining multiple parameters without workarounds), and or workflow triggers and alerts when someone changes role etc Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable is solving the challenge of finding accurate, complete prospect data for the ANZ market. Other global tools tend to have gaps in coverage or outdated contacts, which slows down prospecting and limits pipeline creation. With Firmable, we’re working from what feels like the most complete dataset available in ANZ—meaning reps spend less time chasing dead ends and more time engaging with the right people. This directly translates to faster pipeline generation and better sales outcomes. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![DAVID .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DAVID .") D DAVID . CEO Mid-Market (51-1000 emp.) 5/12/2025 "Great DataBase" 4.5/5 What do you like best about Firmable? We were recommended to Firmable by a competitor to better suit our needs when they could not supply what we wanted. It's great. Very up to date as most people keep their LinkedIn profiles current, and if they details aren't correct Firmable will research or refund such contacts. Ability to be able to target specific people is a real plus, and very important. Better questions (sort criteria) provide better answers (lists). Took us a few small test runs to really understand some of the possibilities, but we're getting there. And Firmable continues to improve. Review collected by and hosted on G2.com. What do you dislike about Firmable? The separation between company and contact. Your need to buy each list separately to get full details on either. We believe that people have relationships with people, so we always search for people, and more information on the company at the time of download would put things into better context. Of course there's just enough cross-over information to make a connection between the two, but it would be good to have more of the other when getting the list, or even being able to pay more for a more inclusive list and not have to produce two lists then try and marry them together. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Being able to create a list of specific people in specific roles and industries in specific Australian locations Review collected by and hosted on G2.com. 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