--- title: Firmable Reviews meta\_title: 'Firmable Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 125 reviews by the users' company size, role or industry to find out how Firmable works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 125 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Firmable Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise the **data accuracy** of Firmable, significantly enhancing their outreach and connection with key contacts. [(21 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065911&qs=pros-and-cons#reviews) Users appreciate the **accurate data** from Firmable, significantly enhancing their outreach and business development efficiency. [(19 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065500&qs=pros-and-cons#reviews) Users praise the **responsive customer support** of Firmable, appreciating the intuitive platform and local assistance when needed. [(18 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066249&qs=pros-and-cons#reviews) Users praise the **reliable contact information** provided by Firmable, significantly enhancing their business outreach efficiency. [(17 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065231&qs=pros-and-cons#reviews) Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing their workflow and productivity significantly. [(16 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066211&qs=pros-and-cons#reviews) Users experience **inaccurate data** around 15% of the time, impacting efficiency and reliability for consistent business use. [(6 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064687&qs=pros-and-cons#reviews) Users experience **outdated data** in Firmable, leading to unreliable contact engagement and reduced efficiency in their workflow. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065853&qs=pros-and-cons#reviews) Users face challenges with **outdated information** in Firmable, leading to inefficiencies in contact engagement and data reliability. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064746&qs=pros-and-cons#reviews) Users note the **poor design** of Firmable's interface, stating it's sometimes confusing and lacks necessary integrations. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=2012900&qs=pros-and-cons#reviews) Users report issues with **data accuracy** , noting inconsistencies and challenges in retrieving specific information effectively. [(4 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064766&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Firmable ##### 1. Data Accuracy Users praise the **data accuracy** of Firmable, significantly enhancing their outreach and connection with key contacts. [ See 21 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065911&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![Taryn Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taryn Q.") TQ Taryn Q. Mid-Market (51-1000 emp.) 5.0/5 "Seamless HubSpot Integration with Australian Focus" What do you like about Firmable? I really love that Firmable focuses on Australian companies and employees. The integration with HubSpot is really seamless, allowing me to flesh out c ##### 2. Accurate Data Users appreciate the **accurate data** from Firmable, significantly enhancing their outreach and business development efficiency. [ See 19 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065500&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ##### 3. Customer Support Users praise the **responsive customer support** of Firmable, appreciating the intuitive platform and local assistance when needed. [ See 18 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066249&qs=pros-and-cons#reviews) See Related User Reviews ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ![Demi O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demi O.") DO Demi O. Small-Business (50 or fewer emp.) 5.0/5 "Unmatched Data, Usability & Support—Firmable Shines in Australia" What do you like about Firmable? When I first started working with Firmable, Oscar gave me a really informative demo and made the sign-up process incredibly easy. Since joining, I’ve ##### 4. Contact Information Users praise the **reliable contact information** provided by Firmable, significantly enhancing their business outreach efficiency. [ See 17 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065231&qs=pros-and-cons#reviews) See Related User Reviews ![Taryn Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taryn Q.") TQ Taryn Q. Mid-Market (51-1000 emp.) 5.0/5 "Seamless HubSpot Integration with Australian Focus" What do you like about Firmable? I really love that Firmable focuses on Australian companies and employees. The integration with HubSpot is really seamless, allowing me to flesh out c ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ##### 5. Ease of Use Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing their workflow and productivity significantly. [ See 16 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066211&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ### 5 Cons or Disadvantages of Firmable ##### 1. Inaccurate Data Users experience **inaccurate data** around 15% of the time, impacting efficiency and reliability for consistent business use. [ See 6 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064687&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Outstanding Support Makes Onboarding a Breeze" What do you dislike about Firmable? Data validation could be improved - have been several examples where the Firmable data is too dissimilar to what I can more publically verify MP Michael P. Small-Business (50 or fewer emp.) 4.0/5 "Great Service Overall, But Some Info Can Be Inaccurate" What do you dislike about Firmable? occasional information not being accurate - around 15% of the time ##### 2. Outdated Data Users experience **outdated data** in Firmable, leading to unreliable contact engagement and reduced efficiency in their workflow. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065853&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient Access to Key Contacts, but Some Data Needs Updating" What do you dislike about Firmable? Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on NR Nikita R. Mid-Market (51-1000 emp.) 5.0/5 "“A Reliable Platform for Building Strong Business Connections”" What do you dislike about Firmable? While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to ##### 3. Outdated Information Users face challenges with **outdated information** in Firmable, leading to inefficiencies in contact engagement and data reliability. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064746&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient Access to Key Contacts, but Some Data Needs Updating" What do you dislike about Firmable? Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on NR Nikita R. Mid-Market (51-1000 emp.) 5.0/5 "“A Reliable Platform for Building Strong Business Connections”" What do you dislike about Firmable? While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to ##### 4. Poor Design Users note the **poor design** of Firmable's interface, stating it's sometimes confusing and lacks necessary integrations. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=2012900&qs=pros-and-cons#reviews) See Related User Reviews ![Ben T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben T.") BT Ben T. Enterprise (\> 1000 emp.) 5.0/5 "Firmable: A Step Up From Other Data Enrichment Tools" What do you dislike about Firmable? The user interface could be a little more intuitive—sometimes it takes a few extra clicks to get what you need. Search filters could also be more flex ![DAVID .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DAVID .") D DAVID . Mid-Market (51-1000 emp.) 4.5/5 "Great DataBase" What do you dislike about Firmable? The separation between company and contact. Your need to buy each list separately to get full details on either. We believe that people have relations ##### 5. Data Accuracy Users report issues with **data accuracy** , noting inconsistencies and challenges in retrieving specific information effectively. [ See 4 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064766&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Outstanding Support Makes Onboarding a Breeze" What do you dislike about Firmable? Data validation could be improved - have been several examples where the Firmable data is too dissimilar to what I can more publically verify MP Michael P. Small-Business (50 or fewer emp.) 4.0/5 "Great Service Overall, But Some Info Can Be Inaccurate" What do you dislike about Firmable? occasional information not being accurate - around 15% of the time ![Tom K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom K.") TK Tom K. Owner Small-Business (50 or fewer emp.) 5/6/2026 "Cost-Effective and Simple, But UI Needs Improvement" 5/5 What do you like best about Firmable? I like Firmable for its cost and simplicity. I appreciate the lists and the data it provides. The search filtering for finding ICP is particularly valuable to me. Review collected by and hosted on G2.com. What do you dislike about Firmable? Some of the lists and moving between them is annoying, the chat box can't be moved so covers areas. The contacts also don't sync with companies either which is annoying. Integration to HubSpot was a bit annoying. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? I use Firmable for searching and filtering to find ICPs, gather emails, LinkedIn, and company profiles. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Scarlett B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scarlett B.") SB Scarlett B. Multi-Site Energy Consultant Mid-Market (51-1000 emp.) 5/17/2026 "Excellent AU Mobile & Email Data Quality" 5/5 What do you like best about Firmable? AU data quality of mobiles and email addresses Review collected by and hosted on G2.com. What do you dislike about Firmable? SF import can be slow, and updating contact info from homepage to our CRM is time consuming Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Allows me to reach decision makers faster Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Iain G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Iain G.") IG Iain G. Small-Business (50 or fewer emp.) 4/30/2026 "Firmable: Superior Contact Management with Easy Setup" 5/5 What do you like best about Firmable? I like Firmable because it has the most up-to-date relevant database of contacts for our region. This makes Firmable absolutely critical for us. Other providers have patchy details specific to our region. Firmable is far superior in this regard. Also, the initial setup was incredibly easy and fast. Review collected by and hosted on G2.com. What do you dislike about Firmable? Nothing yet, Firmable is great! Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable helps us find contacts and businesses, sharing their details. It provides an up-to-date, relevant database for our region, superior to other options. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Rochelle J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rochelle J.") RJ Rochelle J. Business Development Manager Enterprise (\> 1000 emp.) 9/15/2025 "Helpful and has potential for improvement" 3/5 What do you like best about Firmable? I like/frequently use the "quick lookup" feature I appreciate that the data system is filtered for Australian-only data, and I also find the short summary of the company useful when prospecting It's also easy to identify which users are on the DNC register and the "request email/number" function is very handy if the data isn't readily available Review collected by and hosted on G2.com. What do you dislike about Firmable? I find that a lot of the data is dated or incorrect. I also find it challenging to search for exactly what I'm looking for. For example, when searching by ABN, you can't find company data unless the spaces in the ABN are removed. I've also tried searching for companies with no success, however, when searching for an employee's name, I can then navigate from that page to the linked company. It's usually only the trading name that can be used for a search function as well - unless I'm doing something wrong. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Obtaining the direct emails/phone numbers of decision-makers/gateway stakeholders within an organisation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Ben M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben M.") BM Ben M. Small-Business (50 or fewer emp.) 5/5/2026 "Strategic Outreach with Room for Improvement" 4/5 What do you like best about Firmable? I like the easy way Firmable searches and the accuracy of the ANZ contacts. It helps us find contacts relevant to our ICP and enables us to be more targeted and strategic in our sales outreach. Review collected by and hosted on G2.com. What do you dislike about Firmable? The flyout integration doesn't work very well. The SE Asia contacts are lacking. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable helps us find contacts relevant to our ICP, enabling more targeted and strategic outreach. Its easy search and accurate ANZ contacts stand out. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Jim P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jim P.") JP Jim P. Direstor Small-Business (50 or fewer emp.) 10/16/2025 "An AMAZING SERVICE to assist with your marketing" 5/5 What do you like best about Firmable? A) It is about 150% more accurate than the software I had previously subscribed to B) The service (when I had really expected none, which is what I was used to) has been SPECTACULAR to say the least. I have had calls to resolve issues, I have repsonses when I asked for additional data, and the courteous, friendly and helpful nature of ALL the people so far has been a breath of fresh air. Review collected by and hosted on G2.com. What do you dislike about Firmable? As with all these types of services,, the data is constantly changing, and there are some errors Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable is helping me to find the right people and to establish contact with them. It is helping to grow our business and, just as importantly. it is assisting those who I contact to improve their own business performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Isaac D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Isaac D.") ID Isaac D. Business Analyst Small-Business (50 or fewer emp.) 5/1/2026 "Easy Contact Discovery with Robust Data" 4/5 What do you like best about Firmable? I like that Firmable is easy to use and provides a good amount of data, making it quick to get through account research and outreach. The initial setup was easy, which is a big plus. Review collected by and hosted on G2.com. What do you dislike about Firmable? Few minor glitchy things while navigating occasionally, but very minor. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable helps me find contacts in my ICP, speeds up account research and outreach with its easy-to-use interface and extensive database. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") UI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 4/22/2026 "Powerful Lead Generation for NZ Sales—Invaluable Data and AI" 5/5 What do you like best about Firmable? Firmable is the most powerful lead generation tool available to NZ sales people. The performance, data, and AI intelligence are invaluable. Review collected by and hosted on G2.com. What do you dislike about Firmable? I haven't found a thing I dislike about Firmable. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? As a business development manager, I am using Firmable to locate the right contacts to connect with. We struggled with other platforms on offer to the New Zealand region. The AI summaries for the businesses have been very helpful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite MG Margaret G. Managing Director Small-Business (50 or fewer emp.) 5/7/2026 "Easy Access to Information, Always Available When Needed" 4.5/5 What do you like best about Firmable? Easy access to information and good availability when I need it. Review collected by and hosted on G2.com. What do you dislike about Firmable? Nothing from my perspective... works well Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Identifying target markets within specific geographic areas. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Crilz J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Crilz J.") CJ Crilz J. Account Management Small-Business (50 or fewer emp.) 5/8/2026 "Firmable review" 4.5/5 What do you like best about Firmable? I use Firmable for lead generation, especially in the early stages of the sales cycle, and it helps me find warm leads. I like that it's easy to use and has a pretty user-friendly platform. Additionally, the customer service is good. Review collected by and hosted on G2.com. What do you dislike about Firmable? Nothing Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable helps me with lead generation, especially in the early stages of the sales cycle, by finding warm leads. Review collected by and hosted on G2.com. 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