--- title: Firmable Reviews meta\_title: 'Firmable Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 125 reviews by the users' company size, role or industry to find out how Firmable works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 125 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- ### Firmable Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users praise the **data accuracy** of Firmable, significantly enhancing their outreach and connection with key contacts. [(21 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065911&qs=pros-and-cons#reviews) Users appreciate the **accurate data** from Firmable, significantly enhancing their outreach and business development efficiency. [(19 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065500&qs=pros-and-cons#reviews) Users praise the **responsive customer support** of Firmable, appreciating the intuitive platform and local assistance when needed. [(18 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066249&qs=pros-and-cons#reviews) Users praise the **reliable contact information** provided by Firmable, significantly enhancing their business outreach efficiency. [(17 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065231&qs=pros-and-cons#reviews) Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing their workflow and productivity significantly. [(16 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066211&qs=pros-and-cons#reviews) Users experience **inaccurate data** around 15% of the time, impacting efficiency and reliability for consistent business use. [(6 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064687&qs=pros-and-cons#reviews) Users experience **outdated data** in Firmable, leading to unreliable contact engagement and reduced efficiency in their workflow. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065853&qs=pros-and-cons#reviews) Users face challenges with **outdated information** in Firmable, leading to inefficiencies in contact engagement and data reliability. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064746&qs=pros-and-cons#reviews) Users note the **poor design** of Firmable's interface, stating it's sometimes confusing and lacks necessary integrations. [(5 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=2012900&qs=pros-and-cons#reviews) Users report issues with **data accuracy** , noting inconsistencies and challenges in retrieving specific information effectively. [(4 mentions)](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064766&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Firmable ##### 1. Data Accuracy Users praise the **data accuracy** of Firmable, significantly enhancing their outreach and connection with key contacts. [ See 21 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065911&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![Taryn Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taryn Q.") TQ Taryn Q. Mid-Market (51-1000 emp.) 5.0/5 "Seamless HubSpot Integration with Australian Focus" What do you like about Firmable? I really love that Firmable focuses on Australian companies and employees. The integration with HubSpot is really seamless, allowing me to flesh out c ##### 2. Accurate Data Users appreciate the **accurate data** from Firmable, significantly enhancing their outreach and business development efficiency. [ See 19 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065500&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ##### 3. Customer Support Users praise the **responsive customer support** of Firmable, appreciating the intuitive platform and local assistance when needed. [ See 18 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066249&qs=pros-and-cons#reviews) See Related User Reviews ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ![Demi O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Demi O.") DO Demi O. Small-Business (50 or fewer emp.) 5.0/5 "Unmatched Data, Usability & Support—Firmable Shines in Australia" What do you like about Firmable? When I first started working with Firmable, Oscar gave me a really informative demo and made the sign-up process incredibly easy. Since joining, I’ve ##### 4. Contact Information Users praise the **reliable contact information** provided by Firmable, significantly enhancing their business outreach efficiency. [ See 17 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065231&qs=pros-and-cons#reviews) See Related User Reviews ![Taryn Q.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taryn Q.") TQ Taryn Q. Mid-Market (51-1000 emp.) 5.0/5 "Seamless HubSpot Integration with Australian Focus" What do you like about Firmable? I really love that Firmable focuses on Australian companies and employees. The integration with HubSpot is really seamless, allowing me to flesh out c ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ##### 5. Ease of Use Users find Firmable's platform to be **intuitive and easy to navigate** , enhancing their workflow and productivity significantly. [ See 16 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1066211&qs=pros-and-cons#reviews) See Related User Reviews ![Deva D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deva D.") DD Deva D. Mid-Market (51-1000 emp.) 5.0/5 "good tool for prospecting" What do you like about Firmable? I've continued to use Firmable regularly for prospecting, and what I appreciate most is how easy it is to find relevant companies without spending too ![James F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James F.") JF James F. Small-Business (50 or fewer emp.) 5.0/5 "High Quality Data, Local Expertise with Exceptional Support" What do you like about Firmable? I use Firmable for running B2B appointment setting campaigns, and it helps us identify prospects that fit our clients' ICP. I appreciate its strong fo ### 5 Cons or Disadvantages of Firmable ##### 1. Inaccurate Data Users experience **inaccurate data** around 15% of the time, impacting efficiency and reliability for consistent business use. [ See 6 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064687&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Outstanding Support Makes Onboarding a Breeze" What do you dislike about Firmable? Data validation could be improved - have been several examples where the Firmable data is too dissimilar to what I can more publically verify MP Michael P. Small-Business (50 or fewer emp.) 4.0/5 "Great Service Overall, But Some Info Can Be Inaccurate" What do you dislike about Firmable? occasional information not being accurate - around 15% of the time ##### 2. Outdated Data Users experience **outdated data** in Firmable, leading to unreliable contact engagement and reduced efficiency in their workflow. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1065853&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient Access to Key Contacts, but Some Data Needs Updating" What do you dislike about Firmable? Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on NR Nikita R. Mid-Market (51-1000 emp.) 5.0/5 "“A Reliable Platform for Building Strong Business Connections”" What do you dislike about Firmable? While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to ##### 3. Outdated Information Users face challenges with **outdated information** in Firmable, leading to inefficiencies in contact engagement and data reliability. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064746&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Efficient Access to Key Contacts, but Some Data Needs Updating" What do you dislike about Firmable? Some contacts in the data, not updated which can at times create uncomfortable contact engagement. Some contacts that appear in the company profile on NR Nikita R. Mid-Market (51-1000 emp.) 5.0/5 "“A Reliable Platform for Building Strong Business Connections”" What do you dislike about Firmable? While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to ##### 4. Poor Design Users note the **poor design** of Firmable's interface, stating it's sometimes confusing and lacks necessary integrations. [ See 5 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=2012900&qs=pros-and-cons#reviews) See Related User Reviews ![Ben T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben T.") BT Ben T. Enterprise (\> 1000 emp.) 5.0/5 "Firmable: A Step Up From Other Data Enrichment Tools" What do you dislike about Firmable? The user interface could be a little more intuitive—sometimes it takes a few extra clicks to get what you need. Search filters could also be more flex ![DAVID .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "DAVID .") D DAVID . Mid-Market (51-1000 emp.) 4.5/5 "Great DataBase" What do you dislike about Firmable? The separation between company and contact. Your need to buy each list separately to get full details on either. We believe that people have relations ##### 5. Data Accuracy Users report issues with **data accuracy** , noting inconsistencies and challenges in retrieving specific information effectively. [ See 4 mentions ](https://www.g2.com/products/firmable/reviews?filters%5Bsentiment_snippet%5D=1064766&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.0/5 "Outstanding Support Makes Onboarding a Breeze" What do you dislike about Firmable? Data validation could be improved - have been several examples where the Firmable data is too dissimilar to what I can more publically verify MP Michael P. Small-Business (50 or fewer emp.) 4.0/5 "Great Service Overall, But Some Info Can Be Inaccurate" What do you dislike about Firmable? occasional information not being accurate - around 15% of the time ![oisin t.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "oisin t.") OT oisin t. Small-Business (50 or fewer emp.) 5/13/2026 "Highly Accurate and User-Friendly for CRM Calls" 5/5 What do you like best about Firmable? I like Firmable for its simplicity and ease of use; it's very straightforward. I also find it to be more accurate than ZoomInfo in Australia, which is important for my work with contact data. Another feature I really appreciate is the ability to call people through my CRM effortlessly. The initial setup was very easy and took just a few minutes, which was a huge plus. Review collected by and hosted on G2.com. What do you dislike about Firmable? nothing! Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? I use Firmable for contact data across Australia. It helps me reach the right decision maker, offers more accurate data than ZoomInfo, and lets me call people through my CRM easily. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Chris I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chris I.") CI Chris I. Mid-Market (51-1000 emp.) 5/12/2026 "APAC sales rep needing apac data" 4.5/5 What do you like best about Firmable? I like that Firmable is founded in Australia and specifically built for Australian sales reps. The quality of contacts, leads, emails, and phone numbers is very strong for APAC. The data quality has been very good compared to what I experienced with ZoomInfo. Review collected by and hosted on G2.com. What do you dislike about Firmable? They could improve their intent signals to make proactive recommendations based on our ideal customer profile and who I should reach out to. Would be one idea. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? I use Firmable because it provides high-quality data for APAC contacts which ZoomInfo lacked. It's built in Australia for Australians, offering strong contact, lead, email, and phone data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Thomas C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Thomas C.") TC Thomas C. Small-Business (50 or fewer emp.) 5/13/2026 "Seamless Onboarding and Top-Notch Support" 5/5 What do you like best about Firmable? I like Firmable for its seamless onboarding process. Oscar, the sales team person we interacted with, was knowledgeable and followed up to ensure we get the most from our subscription. The initial setup was very easy, and Oscar made it one of the easiest setups I've experienced. I also like he has called us to check in and make sure that it's all going well and if there was anything else he can do to help. Review collected by and hosted on G2.com. What do you dislike about Firmable? Very happy currently Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? I use Firmable to find hard-to-find contacts in the Government space. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Scott S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scott S.") SS Scott S. Small-Business (50 or fewer emp.) 5/12/2026 "Accurate Data and Effortless Integration" 5/5 What do you like best about Firmable? I like how accurate the data is, especially in the B2B Australian and NZ context. I also appreciate the integration with HubSpot CRM because it's easy to set up and pushes relevant fields into HubSpot effectively. Additionally, the initial setup of Firmable was very easy, making the onboarding process smooth. Review collected by and hosted on G2.com. What do you dislike about Firmable? Database size could be improved. More contacts/companies would be beneficial. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? We use Firmable for enriching B2B contact and company information, maintaining data quality, and tracking signals, with accurate data for Australia and NZ and easy setup with HubSpot integration. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite MM Moussa M. Marketing Manager Mid-Market (51-1000 emp.) 5/1/2026 "Accurate AU/NZ Data, Easy Search, and Great Local Support" 5/5 What do you like best about Firmable? Really accurate Australian and New Zealand data, easy to find what you're looking for, and great local support from my account manager Jake Norton. Also integrates with Salesforce. Review collected by and hosted on G2.com. What do you dislike about Firmable? I haven't found any yet, but will be sure to pass it on if I find anything. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? It saves so much time finding the right contacts in target segments. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Pavel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pavel S.") PS Pavel S. Sales Development Manager, APAC Mid-Market (51-1000 emp.) 10/17/2025 "Firm Believers in Firmable" 5/5 What do you like best about Firmable? What’s not to love about Firmable? As a local Aussie product, its customer support is responsive, and the data available on the platform is far superior to what we’ve found on ZoomInfo and Lusha for our region. The tool is user-friendly, and because creating lists is so fast, our team now turns to Firmable much more often. In fact, we trust the data so much - especially the do not call function - that we’ve stopped using the other tools altogether. Firmable has enabled us to generate over $2 million in pipeline from outbound activities in just a few short months. There is also a great roadmap of features planned which is exciting! Review collected by and hosted on G2.com. What do you dislike about Firmable? It may be a bit expensive for smaller teams, but this isn't a major concern since it essentially pays for itself. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable enables us to quickly and easily access customer data, which we can then integrate into our outbound sequences to identify and qualify opportunities for the sales team. The availability of local data is especially important for the Australian market, which is why we prefer Firmable over other tools like ZoomInfo and Lusha. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Tom D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tom D.") TD Tom D. National Sales Manager Mid-Market (51-1000 emp.) 5/12/2026 "Simplifies Contact Discovery with a Few Hiccups" 3.5/5 What do you like best about Firmable? I like Firmable for its simplicity and how the team is easy to deal with. Finding contact details through Firmable really cuts down a heap of my time trying to find them myself, making life simple. The initial setup was relatively easy, and the Business Development Manager took his time to run me through how to work it, which I found helpful. Review collected by and hosted on G2.com. What do you dislike about Firmable? Some of the details on contacts were incorrect. Or phone numbers were for other people within an organization. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Accessing decision makers details Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Solomon H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Solomon H.") SH Solomon H. Sales Executive - Conferences 1/20/2026 "Boosts Effectiveness with Accurate Data and Excellent Support" 5/5 What do you like best about Firmable? I like Firmable because it provides accurate data that's not available in our internal systems, making it very effective for segmenting and prospecting my territory, which leads to better connection rates with clients. The ease of use is great; the interface is really easy to navigate and user-friendly. I also appreciate the great support; the team goes above and beyond to ensure I have all the tools and am set up for success. Their support chat is easy to use and connects me to a real, helpful person who ensures I'm successful with the platform. Review collected by and hosted on G2.com. What do you dislike about Firmable? Nothing Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable provides up-to-date and accurate data, solving the problem of outdated internal data and enhancing my effectiveness. It helps me segment and prospect my territory, improving connection rates. It's user-friendly, and their support is exceptional, ensuring I'm set up for success. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic NR Nikita R. Business Development Manager Mid-Market (51-1000 emp.) 10/7/2025 "“A Reliable Platform for Building Strong Business Connections”" 5/5 What do you like best about Firmable? Our experience with Firmable has been exceptionally positive. The platform provides an intuitive and efficient solution for business discovery and engagement, helping us connect with the right organisations and opportunities. The data quality and insights are consistently reliable, and the user interface is both modern and easy to navigate. The Firmable team demonstrates a high level of professionalism and responsiveness, always willing to assist and ensure we’re getting the most value from the service. It’s clear they’re committed to innovation and customer success. I would confidently recommend Firmable to any business seeking to enhance their networking, lead generation, and market visibility. Review collected by and hosted on G2.com. What do you dislike about Firmable? While Firmable is a useful platform in concept, we’ve found that some of the data can be inaccurate or outdated, requiring frequent manual updates to maintain reliability. This reduces efficiency and limits the platform’s overall value for consistent business use. Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Firmable helps solve the challenge of identifying and connecting with the right businesses efficiently. As a Business Development Manager, having access to accurate company insights — such as size, industry, decision-makers, and contact information — saves considerable time and effort in the prospecting process. The ability to filter and target specific business segments allows for more strategic outreach and personalised engagement, leading to higher-quality leads and stronger business relationships. Overall, Firmable streamlines the research phase and supports more informed, data-driven decision-making in business development. Review collected by and hosted on G2.com. Show More 10/9/2025 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Jon T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jon T.") JT Jon T. Owner Small-Business (50 or fewer emp.) 5/5/2026 "Relevant APAC Data for New Zealand and Australia" 4.5/5 What do you like best about Firmable? The data is relevant to New Zealand and Australia. Other platforms I've found have been US centric and the data is poor for the APAC region Review collected by and hosted on G2.com. What do you dislike about Firmable? Nothing in particular, would be good if it integrated with Monday.com CRM Review collected by and hosted on G2.com. What problems is Firmable solving and how is that benefiting you? Getting contact details for prospects quickly. Review collected by and hosted on G2.com. 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