--- title: Firecracker PR Reviews meta_title: 'Firecracker PR Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 26 reviews by the users' company size, role or industry to find out how Firecracker PR works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 26 scale: '5' date_modified: '2026-08-10' parent_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Firecracker PR Reviews **Vendor:** Firecracker PR **Category:** [PR Firms ](https://www.g2.com/categories/pr-firms) **Average Rating:** 4.7/5.0 **Total Reviews:** 26 ## About Firecracker PR Firecracker PR helps you get known, period. Our agency started in 2003 with a mission on helping brands tell their stories, particularly technology brands. Generally speaking, technology companies do not maximize their ability to properly communicate the great things they are doing. We aim to change that. Our proven 5-step process -- "Ignites" -- helps companies rapidly scale their awareness from Day 1: 1. Promotion 2. Thought leadership 3. Newsjacking 4. Source filing 5. Content marketing Benefit from our unique combination of digital media relations and cutting-edge content marketing. Our team is comprised of previous journalists and digital experts who are on the bleeding edge of online innovations such as: helping with Wikipedia page set up, creating and growing a Reddit community, assisting with online reputation profiles, securing feature articles in top tier publications, and more. Organizations we have worked with include Fujitsu, SRI International, Boeing, Shield AI, Baylor University, TP-LINK, the American Heart Association and many others. Firecracker has been recognized as a runner up for the American Business Awards and Clutch Awards. Their executives regularly contribute to publications such as Entrepreneur Magazine, O'Dwyer's Magazine, and have been featured in news outlets such as the OC Weekly and more. With headquarters in Brea, California and team members servicing cities across the country, Firecracker has represented companies from countries around the world looking to increase their exposure in the US, including China, Taiwan, Japan, India, the UK, France, Switzerland, Brazil and more. “As head of the Fujitsu Solutions Lab, we were seeking an experienced agency to help augment in-house communications efforts. We selected Firecracker to increase awareness of our data center solutions, both from a hardware and software perspective. Our lab created proof of concepts utilizing big data, AI, private & hybrid cloud and digital transformation to impact business value. Within 120 days, Firecracker amassed for us 37 media mentions in a wide range of technology and business publications.” -Alex Lam, Vice President & Head of the North America Strategy Office ## Firecracker PR Pros & Cons **What users like:** - Users value Firecracker PR for their **expertise in creating engaging media content** that boosts brand awareness effectively. (1 reviews) - Users value Firecracker PR for its **effective content creation** , enhancing brand presence and aligning messaging with media needs. (1 reviews) - Users value the **experience satisfaction** with Firecracker PR, praising their tailored approach and creativity in content development. (1 reviews) - Users value Firecracker PR for their **expertise in crafting media-focused content** , enhancing brand awareness and relevance. (1 reviews) - Users value the **friendly support** from Firecracker PR, enhancing their content and understanding of business goals effectively. (1 reviews) - Helpful (1 reviews) - Innovation (1 reviews) - Knowledge (1 reviews) - Knowledgeability (1 reviews) - Quality (1 reviews) ## Firecracker PR Reviews ### 1. Transformative PR Solutions with Creative Edge **Rating:** 4.0/5.0 stars **Reviewed by:** Amy P. **Reviewed Date:** February 11, 2026 **What do you like best about Firecracker PR?** I find Firecracker PR very valuable for developing press releases, social media posts, and thought-leadership content tailored to capture media attention. I appreciate their experience in working with tech start-ups and founder-led companies, which helped us choose them. They were great at making our content relevant for tech publications and increased awareness for our brand. I really liked the creativity they showed in aligning content with our brand voice, and their editing advice improved our internal content significantly. Plus, their eagerness to understand our business and help us achieve our goals stands out. I admired the smart and experienced people we worked with for their support. **What do you dislike about Firecracker PR?** Nothing **What problems is Firecracker PR solving and how is that benefiting you?** Firecracker PR builds brand awareness and helps us gain interest from tech publications by developing appealing content that journalists like. They also provide valuable editing advice that strengthens our internal content. ### 2. Firecracker PR and the PC Industry **Rating:** 4.0/5.0 stars **Reviewed by:** Howard C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2023 **What do you like best about Firecracker PR?** Wide range of contacts beyond the PC Industry **What do you dislike about Firecracker PR?** There were some overlap with our internal PR team and Firecracker. **What problems is Firecracker PR solving and how is that benefiting you?** Sourcing contacts for media reviews. Coordinating product exposure campaigns ### 3. Prompt and efficient responses to our requests **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2019 **Describe the project or task Firecracker PR helped with:** Media coverage and press releases. **What do you like best about Firecracker PR?** Firecracker PR and team have been very prompt with all their replies and has never failed to provide a solution to our problems. Jennifer replies and provides quick turnarounds on the press releases we need, even when it's on a tight schedule. Len delivers consistently with great media coverage from big media outlets. **What do you dislike about Firecracker PR?** There haven't been many instances where Len and Jennifer have not responded to our questions and concerns. Currently, as a representative of the client liaising with them, I do not have any complaints. **What problems is Firecracker PR solving and how is that benefiting you?** Media coverage and outreach. With Firecracker PR, we do not need to invest more time and manpower to build from scratch an already existing relationship with the media that Firecracker PR has. ### 4. Professional and prompt **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2019 **Describe the project or task Firecracker PR helped with:** Firecracker was responsible for press releases, article placements, award applications and finding PR opportunities for Mosaic451. **What do you like best about Firecracker PR?** I truly enjoyed everyone I worked with at Firecracker. Our interactions were always professional but warm. **What do you dislike about Firecracker PR?** It was very difficult to get traction on my end with tight deadlines. However, this cannot be helped. **What problems is Firecracker PR solving and how is that benefiting you?** We got some really good exposure through placement and awards from opportunities presented to us by Firecracker. ## Firecracker PR Discussions - [What is Ignite?](https://www.g2.com/discussions/what-is-ignite) - 1 comment, 1 upvote - [What can Firecracker do for me?](https://www.g2.com/discussions/what-can-firecracker-do-for-me) - 1 comment, 1 upvote - [View Firecracker PR pricing details and edition comparison](https://www.g2.com/products/firecracker-pr/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+16%3A01%3A11+-0500&secure%5Bsession_id%5D=1efbe94e-7f27-46b5-adcb-9f7a4398fc00&secure%5Btoken%5D=191de7572cca8812f44d65a35ba0f24ef5f8fe13a68cf5f4347438c30ce1dab0&format=llm_user) ## Firecracker PR Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Firecracker PR Alternatives - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (403 reviews) - [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) - 4.5/5.0 (294 reviews) - [SmartSites](https://www.g2.com/products/smartsites/reviews) - 4.9/5.0 (258 reviews)