MC
Manager/Operations in Consumer Electronics
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Firecracker PR helped TP-LINK create a media strategy and go to market plan for its entry into the North American market, which was at that time dominated by established competitors in a crowded market. Review collected by and hosted on G2.com.
What do you like best?
The agency was very focused on landing product reviews and securing media coverage. I appreciated how they cut through the clutter of busy work and focused on delivering results. They communicated ongoing tasks clearly with our marketing and leadership team, and provided reports to demonstrate progress. We also benefited from their expertise at live events such as the Consumer Electronics Show. Their onsite presence helped us make personal contacts with top reporters and editors in the press, directly leading to media coverage in top national outlets. Review collected by and hosted on G2.com.
Firecracker PR Reviews
Already have Firecracker PR?
Write a ReviewSarah M
Communications Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Describe the project or task the provider helped with:
Firecracker has been our PR agency for over a year now. They've helped with ongoing press releases, ensuring our company always had a consistent stream of news updates and stories to share with our stakeholders and various audiences. They have, additionally, been extremely thorough and supportive in assisting us with our thought leadership strategy. We've been very lucky to work with the entire Firecracker team; each member has been instrumental in ensuring we consistently 'get ink'. Review collected by and hosted on G2.com.
What do you like best?
There are a few things I'd like to list here. To start, our team has appreciated Firecracker's collaborative approach with all tasks. They're a friendly and approachable team, always willing to assist with a bit 'lift'. Also worth noting -- and of equal importance -- is that the Firecracker team has been especially speedy in providing us with the written communications we need, always delivering materials in a timely manner, never missing a deadline. Finally, the Firecracker team has cultivated a number of excellent relationships with trade media, as well as mainstream media, which has helped to ensure we have constant media coverage. Review collected by and hosted on G2.com.
Joe G
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Mark H
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Firecracker PR helped kick start a great PR campaign for AirDroid's business solutions. Over the course of a year, Firecracker PR established a solid foundation for the brand, guiding us on creating thought leadership and industry presence. Other tasks include writing blogs, press releases, podcast opportunities, and various contributed articles for different industries. Review collected by and hosted on G2.com.
What do you like best?
Firecracker PR is a partner who listens to customer feedback and is willing to make adjustments, which is credibly valuable for companies that are looking to tackle a new market. They can adapt to client schedules, timezone, and urgent requests. Review collected by and hosted on G2.com.
Kevin H
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Monthly press releases with great pickups
Weekly blog articles
Contributed articles that drew great attention
Invitation to podcast shows Review collected by and hosted on G2.com.
What do you like best?
Our dedicated account executive has been working closely with us and always on pace with our product roadmap and marketing pitch. Review collected by and hosted on G2.com.
MC
Manager/Operations in Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Firecracker was a great strategic partner with our company for traditional PR, media outreach, and strategic communications positioning. The Firecracker team developed a great relationship with our executive leadership team and helped our team strategize on how to grow our start-up company into a growth-stage industry leader within our target verticals. Review collected by and hosted on G2.com.
What do you like best?
Our dedicated team was wonderful to work with and knew how to support our company's public relations needs. We developed a great working relationship with weekly calls and constant communication during high-priority campaigns - they're response time was unbeatable! Review collected by and hosted on G2.com.
Dan K
Director of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
We're a B2B company that manufacturers telecommunication products... but when we brought in new products that fit in the B2C realm, we needed help. We needed a ground-up strategy to get our brand, products, and the underlying technology out to the world. Firecracker PR came highly recommended and did not disappoint, showing persistent (and necessary) pressure to keep us on track. The quote, "Help me to help you" comes to mind, and that they did. Review collected by and hosted on G2.com.
What do you like best?
When you run a small marketing department that is attending over 50 trade shows a year, running the North America website, supporting an internal sales team and well as dozens more in the distribution channel... it doesn't leave much time or manpower, especially to launch products into a new channel. Firecracker PR was fairly priced to allow us to effectively outsource this brand building and exposure. Honestly, it gives the impression that we have a much bigger team... and we're okay with that. Review collected by and hosted on G2.com.
Bill H
President
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Firecracker has managed my company's PR for years. They handled marketing strategy, PR, and More. Review collected by and hosted on G2.com.
What do you like best?
Firecracker acts as a marketing strategy partner, PR firm, and marketing strategy implementation firm. Their knowledge all things marketing is exceptional. The best part of Firecracker PR is they see PR as part of an overall marketing strategy and thus, they know how, where, and when to use PR effectively. Also, they got me results quickly with appearances in Entrepreneur, Business Insider, Forbes, and more. Amazing! Review collected by and hosted on G2.com.
Tobias G
Vice President Product Marketing
Computer Software
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:
Firecracker is helping us raise our profile in the public eye, through content marketing and public relations work. Review collected by and hosted on G2.com.
What do you like best?
I like how easy they are to work with. They offered me direct access to their key staff through Slack messaging since day 1, and they are very responsive there as well as over email. They never push back on any short term needs of mine, are always approachable, always deliver on time, deliver consistent quality, and provide efficient project management along the way. Review collected by and hosted on G2.com.
David G
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Firecracker was instrumental in achieving signifiant positive PR for my company https://R3StemCell.com
We have a free program for Veterans we wanted to promote, and they figured out some great methods to get that done. Also just promoting my company as a reputable, trustworthy option for those receiving regenerative therapies. Great work! Review collected by and hosted on G2.com.
What do you like best?
Edward is constantly trying to push the desired message to media outlets, and control the message. His availability was key as well. Review collected by and hosted on G2.com.
MC
Manager/Operations in Computer Hardware
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
My employer hired FireCracker PR to help with PR exposure in the US through top tier editorial placements for a disruptive consumer and enterprise ergonomic IT Hardware Peripheral company. Review collected by and hosted on G2.com.
What do you like best?
I very much appreciated the speed and efficacy at which FireCracker PR executed placements once they were given the greenlight to begin. FireCracker delivered everything that was promised towards establishing a longer term partnerhsip. Review collected by and hosted on G2.com.
TH
Team Member in Hospitality
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
We have worked with Firecracker on our SEO/online reputation management needs for the last 7+ years. Review collected by and hosted on G2.com.
What do you like best?
The team is incredibly responsive and results driven. We have complete trust that they can and will help us at any time with any kind of situation. Their attitudes and response times are excellent. We will always work with them and keep them on retainer. All levels of our organization trust their team and their work. Review collected by and hosted on G2.com.
TC
Team Member in Consumer Electronics
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Media coverage and press releases. Review collected by and hosted on G2.com.
What do you like best?
Firecracker PR and team have been very prompt with all their replies and has never failed to provide a solution to our problems. Jennifer replies and provides quick turnarounds on the press releases we need, even when it's on a tight schedule. Len delivers consistently with great media coverage from big media outlets. Review collected by and hosted on G2.com.
Jessica S
Creative Producer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Firecracker PR helps us with all of our press releases and news. They’re a great resource for us for staying relevant in our world of AI. Review collected by and hosted on G2.com.
What do you like best?
They’re very friendly, personable, and responsive. They have no problems politely redirecting a release or angle if they feel it would better benefit the company’s position. Review collected by and hosted on G2.com.
Steele Clarke S
CEO
Pharmaceuticals
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
TS
Team Member in Security and Investigations
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
Describe the project or task the provider helped with:
Firecracker was responsible for press releases, article placements, award applications and finding PR opportunities for Mosaic451. Review collected by and hosted on G2.com.
What do you like best?
I truly enjoyed everyone I worked with at Firecracker. Our interactions were always professional but warm. Review collected by and hosted on G2.com.
TE
Team Member in Education Management
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:
Firecracker PR helped me market my business. Review collected by and hosted on G2.com.
What do you like best?
I love this program because it gives me an excellent way to promote, lead, and market my business. Review collected by and hosted on G2.com.
By proceeding, you agree to our Terms of Use and Privacy Policy