--- title: Finch Reviews meta\_title: 'Finch Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 24 reviews by the users' company size, role or industry to find out how Finch works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 24 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Advertising Agencies url: https://www.g2.com/categories/advertising-agencies ---

# Finch Reviews & Provider Details

Finch is an eCommerce performance marketing agency, where we're easing eCommerce pains, one click at a time! We are a full-service digital advertising agency specializing in eCommerce with a global team of expert doers. Through our top-caliber services team, technology, and partners, we provide our clients with unmatched knowledge and execution to reach profit-centric business goals. Our clients hire us to outsource expertise and scale profitably in the crazy, fast-paced world of eCommerce. At Finch, we are not just another digital advertising agency; we are your trusted partner in achieving unparalleled success in the dynamic realm of eCommerce. With a global team of experts, cutting-edge technology, and a commitment to "people helping people," we deliver comprehensive solutions tailored to your business's unique needs. Exceptional Services Team Our team of seasoned professionals is at the forefront of the digital advertising industry. With a deep understanding of eCommerce trends and a wealth of experience, we are dedicated to propelling your brand to new heights. From crafting compelling ad campaigns to optimizing your online presence, our experts are your strategic allies in the competitive eCommerce landscape. Cutting-Edge Technology In a fast-paced world where staying ahead of the curve is crucial, we leverage the latest technology to drive results. Our suite of cutting-edge tools and proprietary platform empowers us to deliver data-driven insights by connecting your shopping cart business data with ad channel performance data and your website conversion analytics. All this data finally comes together to paint a more vivid picture of your eCommerce business. Strategic Partnerships Collaboration is key to success. That's why we have forged strong partnerships with industry leaders and experts. These partnerships enable us to provide our clients with unparalleled access to knowledge, resources, and opportunities. Together, we navigate the complexities of eCommerce and uncover the pathways to profit-centric business goals. Outsourcing Expertise for Scalable Profitability In the ever-evolving eCommerce landscape, success hinges on the ability to scale profitably. Our clients trust us to outsource expertise, allowing them to focus on their core competencies while we handle the intricacies of digital advertising and growth strategies. With Finch as your partner, you can navigate the complexities of eCommerce with confidence. Experience Growth Like Never Before We are dedicated to turning your eCommerce dreams into reality. Whether you're a startup looking to make a mark or an established brand seeking to expand, our comprehensive, full-service approach will propel you towards profit-centric business goals. Join us down a path where growth knows no limits.

* * *

Seller
[Finch](https://www.g2.com/sellers/finch)
Discussions
[Finch Community](https://www.g2.com/products/finch/discuss)
Languages Supported

Danish, German, English, French, Japanese, Norwegian, Spanish, Swedish

Services Offered

D2C Customer Journey Pros, eCommerce Social Ads, Amazon Advertising, Google Ads, DSP Programmatic Media

Locations Serviced
Germany, Japan, United Kingdom, United States
Overview by
Mike Mardis (Tech-obsessed Marketing Pro)

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## User Insights

Average based on 24 real user reviews.

[Log in to unlock pricing and user insights](/login)

 ![Kevin D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kevin D.")
KD

Kevin D.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

1/19/2021

"Finch helped us scale our SEM efforts"

4.5/5

What do you like best about Finch?

The management of google adwords and bing have saved us money and helped us drive more traffic efficiently. We are able to let the software handle much of the management and it allows us to focus on other parts of our digital business. Our account reps work hard and provide excellent advise as we look to continue to grow. Review collected by and hosted on G2.com.

What do you dislike about Finch?

We have had some turnover in our account reps. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

We are working to own our branded terms across SEM channels and capitalize on new users through generic terms and audiences. Our CPA has come down and we have seen our ads perform better than ever before. We have been able to significantly increase our spends and continue to see higher ROAS than when we started. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Joe G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe G.")
JG

Joe G.

Web Developer

Small-Business (50 or fewer emp.)

9/25/2020

"Using artificial intelligence to get ahead of the game...."

5/5

What do you like best about Finch?

Their use of proprietary AI software for Google Adwords bidding on keywords. Their employees are very knowledgeable and help us out by growing our business and spending our ad budget wisely. Review collected by and hosted on G2.com.

What do you dislike about Finch?

Haven't had any issues with their service. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

Saving on our marketing budget and time. Before Finch, we had to stay on top of our adwords account, which can be impossible if you have competition. Their AI software makes keyword bidding a snap and does it for you which saves you time and money. Review collected by and hosted on G2.com.

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3/11/2021
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Chemicals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Chemicals")
UC

Verified User in Chemicals

Mid-Market (51-1000 emp.)

9/28/2020

"Perfect SEA Partner"

5/5

What do you like best about Finch?

Very competent and friendly

You can grow much faster thanks to the great support and ingenious software.

Always available Review collected by and hosted on G2.com.

What do you dislike about Finch?

There are no negative qualities or disadvantages Review collected by and hosted on G2.com.

Recommendations to others considering Finch:

If you need support in building and improving SEA, you've come to the right place. FINCH has the perfect bid software. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

There are not enough employees internally in the SEA area, FINCH supports us here.

To internationalize faster. Review collected by and hosted on G2.com.

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6/9/2021
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Adam A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adam A.")
AA

Adam A.

VP of Sales and Media Marketing

Small-Business (50 or fewer emp.)

9/24/2020

"Dedicated Customer Service for years"

5/5

What do you like best about Finch?

Finch's advertising software is top-notch and improving every day. Our account executive has so much knowledge and keeps track of every project that we start and never forgets about seasonal peaks and downs. Very friendly and on time staff always. Review collected by and hosted on G2.com.

What do you dislike about Finch?

I can't think of anything I dislike with Finch. I turned down many other proposals after signing up with Finch. Review collected by and hosted on G2.com.

Recommendations to others considering Finch:

If you are struggling with your current provider or new to this, I would strongly recommend signing up with Finch. There is so much value to use their system if you never used software to optimize your advertising campaigns. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

Seasonal adjustments, monthly and biweekly meetings allow us to stay on top of our strategy and make changes rapidly. Always spend within budget and meet with target performance metrics and make adjustments if necessary. If they see something is wrong they contact us immediately and offer some adjustments to be made. When we need help with google, they hook us up with google employees to implement the solutions and get the issues solved quickly. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

AB

Alexander B.

Small-Business (50 or fewer emp.)

9/24/2020

"Less work, better ROI and we do not need a own employee for the job."

5/5

What do you like best about Finch?

We value Finch's first-class experience in the field of Google AdWords. Thanks to the automated bidding and the intelligent algorithms, we can sit back and relax and watch our numbers improve. The costs decrease while the conversions increase. The perfect thing about the cooperation: our time investment is more or less around 4 hours a month. Review collected by and hosted on G2.com.

What do you dislike about Finch?

Finch is basically doing everything right. The only little thing we want to complain about is communication. Our contact person basically only gets in touch for annual events such as blackfriday or Christmas. However, closer cooperation would be desirable. Our niche may need more attention to detail every now and then. Review collected by and hosted on G2.com.

Recommendations to others considering Finch:

The most important thing in the implementation of Finch is surely that the algorithm is given enough learning phase. From our point of view, at least € 10,000 adspent should be made for at least six months. Only after this learning phase can you actually make a good statement. After about two years of active use of Finch, we are now very satisfied. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

We currently do not have the opportunity to employ a SEM manager in our company. Thanks to Finch, however, it is currently sufficient to take a quick look at the development of our campaigns once a month so that we do not have to actively fill this position at the moment. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
UR

Verified User in Retail

Small-Business (50 or fewer emp.)

1/19/2021

"Finch is one of the worst partners I have worked with during my 10 years in advertising."

0/5

What do you like best about Finch?

I had a very poor experience with Finch. Honestly, not sure I have any positive feedback to share. Review collected by and hosted on G2.com.

What do you dislike about Finch?

There was a constant lack of communication and collaboration. The team rarely responded to emails or completed projects. We would go several months at a time with zero forward-progress. Every request felt like pulling teeth -- even simple ones, such as basic topline reporting. When we fired Finch, we were met with condescension from senior leadership, including the CEO, Bjorn Espenes, who opted not to take our criticism seriously. The lack of diversity in their staff and constant turnover were also of concern. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

We learned very little from our partnership with Finch. Budgets were spread thin across a variety of poorly-managed channels and tactics, making it nearly impossible to garner statistically significant results that could inform our marketing strategy. Review collected by and hosted on G2.com.

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Response from Verena Stoker of Finch

[Editedit](https://www.g2.com/survey_responses/finch-review-4561192/official_response/edit)

We’re sorry to hear you had a negative experience with Finch, especially after having worked together successfully for several years. Finch has continued to offer our best strategic advice and domain expertise to grow your business, as well as the possibility to reframe the relationship alongside our CEO. We don’t often lose customers and are sad to see you go. We stand by our statement that if you chose to reconsider our partnership, we would resume the conversation respectfully, with integrity and professionalism. Please reach out to us at any time.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

JM

James M.

Marketing Automation Specialist

Mid-Market (51-1000 emp.)

9/23/2020

"Finch has done all of the taks we have asked of them and more!"

4/5

What do you like best about Finch?

I like the attention to details that my rep has, and that they are always willing to get me the info/data that I am looking for. Review collected by and hosted on G2.com.

What do you dislike about Finch?

I think at times we both get busy and have a hard time meeting, but that is more of a shared problem on both sides. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

We had a really high cost per click on our paid search, and they have helped us consistently hit our goal. This has really helped us to have the most effective use of our marketing budget. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
UR

Verified User in Retail

Mid-Market (51-1000 emp.)

10/1/2020

"Helpful for granular structures in Google Ads & Microsoft Advertising"

3.5/5

What do you like best about Finch?

granularity of built structures / support in terms of automatic processes for PPC accounts / interaction with account manager Review collected by and hosted on G2.com.

What do you dislike about Finch?

dependency from account manager if changes in settings needed, f.e. not able to adjust goals by your own / (automatic) management of cross-negatives is not exact (low volume keyword are put as negative within ad groups containing related keywords but with a broader keyword option) / adding new elements (eg. keywords) in existing Finch structure is complicated Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

shopping: you can see the exact search terms for every single product / new products are automatically added / push for single products much easier

search: supergranular campaigns Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services")
AI

Verified User in Information Technology and Services

Mid-Market (51-1000 emp.)

9/23/2020

"finch is a partner we can rely on, the service through the CSM team is very valuable for our agency."

4.5/5

What do you like best about Finch?

- the support and insights through customer success team

- the possibility to get deeper insights on markets and the will to share knowledge Review collected by and hosted on G2.com.

What do you dislike about Finch?

- sometimes CSM Team isn´t as responsive as we would need it

- some errors occurred in the past we had to deal with our clients Review collected by and hosted on G2.com.

Recommendations to others considering Finch:

For eCommerce customers it´s a great experience and the quality of support is also great, too. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

- we solved the problem of having enough manpower to manually manage accounts

- we can dive deeper into data to get the best out of it for our clients Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
AR

Verified User in Retail

Mid-Market (51-1000 emp.)

1/26/2021

"Great for a very technical approach to managing high volume adwords campaigns"

3/5

What do you like best about Finch?

The support and knowledge of their CS advisors, and their ability to get stuff done. The mechanisms to allow huge numbers of ads and variants to be managed. Review collected by and hosted on G2.com.

What do you dislike about Finch?

When things go wrong if your CS advisor is not available, the solution may not suit your business, and this can lead to frustration until your usual advisor is available. Review collected by and hosted on G2.com.

What problems is Finch solving and how is that benefiting you?

We were using them for Adwords management Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

## Questions about Finch? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Finch
](https://www.g2.com/products/finch/discussions/new)

GU

Guest User
•
Last activity over 2 years ago

What is Finch used for?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-is-finch-used-for)

[
View all Discussions
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##### Pricing

Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more.

[
View More Pricing Information
](https://www.g2.com/products/finch/pricing)

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