--- title: Finance Lobby Reviews meta_title: 'Finance Lobby Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Finance Lobby works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 4 scale: '5' date_modified: '2026-09-25' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Finance Lobby Reviews **Vendor:** Finance Lobby **Category:** [Brokerage Management Software](https://www.g2.com/categories/brokerage-management) **Average Rating:** 4.3/5.0 **Total Reviews:** 4 ## About Finance Lobby Finance Lobby is the leading commercial real estate (CRE) financing marketplace, connecting CRE lenders and CRE mortgage brokers. Our platform allows brokers to submit their deals to 1000s of lenders in minutes, making better deals, faster. Finance Lobby is the online marketplace for commercial real estate lending that makes it easy for commercial lenders and commercial mortgage brokers to find and close on perfect-fit deals. The commercial real estate lending industry is outdated and inefficient. It relies on lenders and brokers making dozens of phone calls, sorting through lengthy documents to find important information, and spending time pursuing dead-end deals. With Finance Lobby, those inefficiencies are a thing of the past. Finance Lobby has developed revolutionary new technology that will change the commercial real estate lending industry. Lenders specify their criteria, so they only see deals for properties that work for them, and brokers provide the borrower’s preferences upfront to ensure the lender makes an accurate soft quote the first time, every time. Users are also exposed to every deal in their market, making sure they never miss a deal again. Finance Lobby is the deal-finding, close-rate boosting, time-saving solution for commercial real estate lenders and brokers. ## Finance Lobby Reviews ### 1. Mortgage Broker Friendly Platform to Shop CRE Loans in a Quick and Simple Way **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** July 27, 2026 **What do you like best about Finance Lobby?** It's a user friendly platform thats getting improved and smarter super quickly. It gives us an insanely quick way to shop out our deals to hundreds of lenders instead of doing it the slow way through our own built up network which would take us a lot of time. **What do you dislike about Finance Lobby?** It can be timely to make sure your deal is submitted properly but that has improved drastically with the help of AI. **What problems is Finance Lobby solving and how is that benefiting you?** Its an incredible time saver. It helps get our clients more competitive loan options from places we wouldnt have thought of. It's growing our network of lenders drastically. For example if we connect with a lender on one deal, even if the deal isn't the right fit we have a new relationship that we put no work into obtaining. It's easy to use the site and to post deals and it broadens our horizons tremendously. Another example we've seen multiple times is that certain lenders have a nationwide reach which you dont necessarily know. Sending them a deal across the country to their review wouldnt have been an option without the connection through Finance Lobby. ### 2. Unresponsive Brokers and Outdated Deal Info Undermine the Platform’s Potential **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** September 23, 2026 **What do you like best about Finance Lobby?** Potential access to opportunities that I wouldn't see otherwise. **What do you dislike about Finance Lobby?** Brokers are not responsive, deals often lack critical recent information, brokers seem to be kick tires on deals and searching for additional term sheets on deals that already have term sheets. Deals are often posted without the most recent year end financials, which is a basic requirement when pre-screening a deal. **What problems is Finance Lobby solving and how is that benefiting you?** Being aware of opportunities ### 3. Efficient Matchmaker for SBA Financing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was not provided any incentive by G2 for completing this review. **Reviewed Date:** August 05, 2026 **What do you like best about Finance Lobby?** I find Finance Lobby very easy to work with; it's a great platform. I like the ease of the system in the portal, which allows me to not only review deals and basic information but also put together proposals and send quotes to brokers or individuals requesting an SBA loan. The email notifications are great too. They notify me of opportunities in the portal, making it easy to log in and review deals. **What do you dislike about Finance Lobby?** N/A **What problems is Finance Lobby solving and how is that benefiting you?** I find Finance Lobby easy to use with great email notifications. The platform lets me review deals and send quotes easily. ### 4. All-in-One CRE Financing Platform — More Than a Loan Marketplace **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** June 29, 2026 **What do you like best about Finance Lobby?** The fact it's an All-in-one CRE Financing Platform and not just a loan marketplace **What do you dislike about Finance Lobby?** Not much, maybe just improve the mobile app capabilities **What problems is Finance Lobby solving and how is that benefiting you?** Finding lenders, Accessing financing deals, serving borrowers - [View Finance Lobby pricing details and edition comparison](https://www.g2.com/products/finance-lobby-finance-lobby/reviews?section=pricing&secure%5Bexpires_at%5D=2026-10-02+12%3A43%3A13+-0500&secure%5Bsession_id%5D=bc99384c-fffa-4d4b-b656-60e9338521f5&secure%5Btoken%5D=9de5f56556c1663c876625d212669cfaa4ee8a57f7c63b51aa357ef632666b0c&format=llm_user) ## Finance Lobby Features **Administrative** - E-Signature Capabilities - Document Management - Contact Management - Commission Management - Communication Management - Calendar Management - Template Management - Agent Management - Client Management - Electronic Signature - Campaign Management **Loan Services** - LOS Integration - Mortage CRM - Alerts - Mortgage CRM - Lender Relationship - Mortgage CRM - Compliance - Mortgage CRM - Commercial Mortgages - Third-Party Integrations **Agent Effectiveness** - Market Intelligence - Pipeline Management - Real-Estate Specific RM **Client Management** - Lead Scoring - Contact Management - Lead Generation **Listing Service Features** - Premium Listings & Profiles - MLS Integration - Listing Management Portal - CMA Tools - Website Integration / Widgets - CRM Integration - Listing Syndication - Agent Profiles - Mortgage Calculators - Advertising & Marketing Tools **Client Management** - Contact Management - Mortgage CRM - Real Estate CRM - Mortgage CRM - Email Marketing Automation - Mortgage CRM - Workflow Management - Loan Management - Document Management - Escrow Management - Property Tax Management - Lead Management - Borrower Management - Pricing Management - Pipeline Management - Refinance Management - Task Management - Compliance Management - Residential Mortgages **Operations** - Transaction Management - Financial Management - Back Office Automation - Compliance Checks **Operational** - Contract Management - Communication Tools - Transaction Management - Mobile App - Opportunity Tracking - Agent Monitoring - Property Management - Interaction Tracking - Task Management - Website Management - Listing Management - Lead Management **Task Management** - Marketing Automation - Document Management - Third-Party Integration **Additional Functionality** - Social Media Integration - Data Import/Export - Real-Time Notifications - Reporting & Statistics - CRM - Email Templates - Customizable Branding - Lead Capture - For Real Estate Agencies - Alerts/Notifications - API - Client/Property Matching - Third-Party Integrations - Client Portal - Customizable Reports - Generative AI - Activity Dashboard - Email Marketing - Drag & Drop - AI Copilot **Platform Features** - Contact & Account Management - Opportunity & Pipeline Management - Task / Activity Management - Listing Management - Email Marketing - Transaction Management - Lead Management - CMA Management - Forecasting & Reporting - Dashboards - Workflow Management - Template Management - Appointment Management - Client Management - Campaign Management - Commission Management - Calendar Management **Agentic AI - Brokerage Management** - Multi-step Planning - Cross-system Integration - Decision Making **Agentic AI - Mortgage CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Third Party Loan Origination - Loan Servicing - Outsource Processing - Pre-Qualification - Loan Origination - Visual Presentation - Accounting - Activity Dashboard - For Brokers - Credit Reporting - Generative AI - API - Client Database - HUD Settlement Statements - Search/Filter - Government Loans - For Borrowers - Promissory Notes - Multi-Branch - AI Copilot - Lender Search - Reporting & Statistics - Document Storage - Marketing Automation - Contact Management - Amortization Schedule - Customer Statements - Electronic Applications - Payment Tracking **Agentic AI - Real Estate CRM** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Proactive Assistance - Natural Language Interaction - Decision Making **Additional Functionality** - Reporting/Analytics - Interaction Tracking - Access Controls/Permissions - Real-Time Data - Segmentation - Data Import/Export - Alerts/Notifications - Lead Qualification - Mobile Access - Customer Database - Contact Database - Lead Distribution - Lead Capture - Property Database - AI Copilot - Reminders - For Real Estate - Client/Property Matching - Email Templates - Drag & Drop - Data Synchronization - Lead Nurturing - Generative AI - API - Referral Tracking - Customizable Fields - Email Tracking - Activity Tracking - Omnichannel Outreach **Listing Service Features** - Agent Profiles - Website Integration / Widgets - CMA Tools - Mortgage Calculators - CRM Integration - Advertising & Marketing Tools ## Top Finance Lobby Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,497 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [ResMan](https://www.g2.com/products/resman/reviews) - 4.8/5.0 (447 reviews)