Finaloop is an ecommerce accounting and financial operations platform built for DTC, ecommerce, and retail brands. Finaloop combines ecommerce accounting software, inventory management, and real-time financial reporting into one unified system- replacing traditional accounting software, disconnected inventory tools, and manual profit tracking spreadsheets. Brands use Finaloop to get fully reconciled, GAAP-ready financials with real-time visibility across Shopify, Amazon, TikTok Shop, and other sales channels. Automated payout reconciliation, accurate COGS calculation, and inventory accounting ensure clean books and reliable ecommerce financial reporting every month. Designed for growing consumer brands, Finaloop automates up to 90% of ecommerce bookkeeping and financial workflows, including bank reconciliation, multi-channel sales accounting, and profit analytics, delivering ERP-level control without the cost or complexity of a traditional ERP. From early-stage startups to large enterprise brands, Finaloop helps teams stay lean, scale confidently, and make faster, data-driven decisions with accurate, real-time financials.