Filla is an Airtable-native form builder that helps teams create forms directly from their Airtable bases without complex setup or field mapping. It is built for workflows that go beyond basic forms, including updating existing records, working with linked records, using conditional logic, prefilling fields, and managing relational data cleanly. Filla is designed for Airtable-first teams that want a simpler way to collect, manage, and automate data through forms while keeping Airtable as their source of truth. It works well for use cases like client intake, CRM updates, internal requests, surveys, onboarding, and operational workflows.