Jim K.
JK
Jim K.
Product Manager
Small-Business (50 or fewer emp.)
"Figma Make Supercharged Our Idea-to-Prototype Speed"
5/5
What do you like best about Figma?

What I value most about Figma, especially with Figma Make, is how dramatically it accelerates our ability to go from idea to working prototype. As a small team, it has materially reduced our reliance on dedicated design resources; we were planning to hire a designer, but were able to defer that because we can now produce high-quality UI and test fully functional prototypes within hours instead of days or weeks. As a small product team, it has meaningfully increased our speed to market and the number of product iterations we can run in a short time. Review collected by and hosted on G2.com.

What do you dislike about Figma?

While Figma, particularly Figma Make, has been extremely effective for rapid prototyping, a key limitation is that the output does not translate cleanly into production-ready code and can consume a significant amount of AI credits within our development workflow. That said, it still serves as a strong reference point for engineers and helps align design intent with implementation, even if additional work is required to productionize it Review collected by and hosted on G2.com.

Priyank P.
PP
Priyank P.
Senior Software Engineer
Small-Business (50 or fewer emp.)
"Easy Real Time Work Together and Simple Design in Browser with Figma"
5/5
What do you like best about Figma?

What I like most about Figma is that it makes team collaboration very easy and simple. Multiple people can work on the same design together, and changes can be seen live, which is really helpful. I also like that it works in the browser, so no heavy installation is needed, and sharing designs is very fast with just a link. Sometimes large files can lag a little bit, but overall Figma is very smooth and useful for UI/UX design work.

From a pricing and ROI perspective, Figma offers good value because teams can handle design, prototyping, and collaboration in one platform. It reduces the need for multiple tools and improves productivity, making it cost-effective for both small teams and large organizations.

Another thing I appreciate is the wide range of integrations available with other development and collaboration tools. Figma works well with platforms like Slack, Jira, and design handoff tools, which helps designers and developers collaborate more efficiently.

The support and onboarding experience is also good. The interface is user-friendly, and new users can quickly learn the basics through tutorials, templates, and community resources. The documentation and design community make it easier to solve issues and improve workflow practices.

I also like the growing AI and intelligence features in Figma. AI-powered design suggestions, content generation, automation tools, and smart workflows help speed up the design process and improve creativity and productivity for teams. Review collected by and hosted on G2.com.

What do you dislike about Figma?

I don’t like much about Figma is it can lag when working on very large or complex design files. It is usually smooth, but heavy projects sometimes slow it down a bit. Another issue is it depend on internet connection, so if network is weak then work get interrupt. Also for beginners, interface can feel little confusing at first because there are many tools and options in one place. Review collected by and hosted on G2.com.

Pritesh S.
PS
Pritesh S.
UI UX DESIGNER
Small-Business (50 or fewer emp.)
"Figma Makes Collaboration and Design Systems Effortless"
4.5/5
What do you like best about Figma?

What I like best about Figma is how easy it makes collabration between designers, devs, and clients. Everything stays in one place and real-time editing saves alot of time during projects. The component system and auto layout are super helpful for managing large design systems and responsive screens. I also really like the prototyping and dev handoff features because it makes the overall workflow much faster and smoother. Review collected by and hosted on G2.com.

What do you dislike about Figma?

One thing I dislike about Figma is that heavy files sometimes become a little laggy, specially when working on large projects with alot of pages and complex prototyping. Also, some advanced features still depend too much on plugins, which can make the workflow feel a bit inconsistant sometimes. Offline acces could also be better because most of the experiance depends on internet connection Review collected by and hosted on G2.com.

Senil S.
SS
Senil S.
Project Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Simple, Collaborative Design Reviews with Smooth Developer Handoff"
4/5
What do you like best about Figma?

The best part I like about figma is, it is simple and collaborative while working with non-tech clients. I and my team together can work on the same file, review designs in real time, and the comment feature helps a lot to pass on any message to my team. Passing it to the developers is very easily done as they can directly inspect spacings, colors and assests without asking for it from designers.

Performance is decent for larger files or bigger projects. The pricing feels a little on the higher side. The AI features are improving, but still wants a little more attention, cannot trust completely, without overlooking at those.

We have integrated it once with Jira with our client, and the client was able to share their feedback with us on both the platforms easily, the comments in the Figma and task updates according to it on Jira helped the team with any confusions. Review collected by and hosted on G2.com.

What do you dislike about Figma?

For larger files, it sometime lag and sometimes, the brower is not able to parse the file and make it very hard to access, unless trying a multiple tabs, or different browser windows. Sometimes, it starts lagging while working on any file.

I feel some AI features are still some basic ones at this stage and can be improved, as we cannot completely rely on the AI outcome, and needs an overview before sending it out for review. Review collected by and hosted on G2.com.

Onur  O.
OO
Onur O.
Industrial designer
Small-Business (50 or fewer emp.)
"Great for solo UX work, but getting support takes time"
5/5
What do you like best about Figma?

As an independent UX/UI designer, I use Figma heavily for complex mobile app wireframes. The UI/UX of the platform is incredibly intuitive, which made my initial onboarding process seamless. I also rely on the AI and intelligence plugins from the community. Using artificial intelligence to generate layout data for my custom interfaces saves me hours. The performance is flawless even with heavy components, and it integrates perfectly with my personal workflow. Review collected by and hosted on G2.com.

What do you dislike about Figma?

The main problem I have is with their customer support. The software is great, but if you run into a bug in the administration or billing it takes way too long to get through to the actual support team. You just put in a ticket and then wait. Also things like Dev Mode are behind a stricter paywall, which makes the pricing and ROI a little less appealing for smaller, indie projects. Review collected by and hosted on G2.com.

Teena T.
TT
Teena T.
User Interface Designer
Enterprise (> 1000 emp.)
"Design Made Easy: My Experience with Figma"
5/5
What do you like best about Figma?

I love how Figma makes real-time collaboration so simple. Since it’s cloud-based, I can easily access and share my projects from anywhere. The interface is straightforward, and the plugins are super handy, making the design process effortless. Review collected by and hosted on G2.com.

What do you dislike about Figma?

Figma can be a bit slow when working with large files or complex designs. It also takes some time to learn all the features, especially if you're new to using design tools, also no muvh options in prototyping. Review collected by and hosted on G2.com.

Umar raja R.
UR
Umar raja R.
User Interface Engineer
Small-Business (50 or fewer emp.)
"Smooth, Intuitive UI with Powerful Collaboration and Plugins"
4.5/5
What do you like best about Figma?

Figma is its smooth and intuitive UI/UX that makes designing and collaborating in real time extremely easy. It also offers powerful integration with plugins and developer tools, which speeds up workflow and improve productivity. It's strong performance with cloud based collaboration and growing AI features makes design faster, smarter and more efficient for teams. Onboarding is smooth and support resources are helpful for new users. Review collected by and hosted on G2.com.

What do you dislike about Figma?

Figma is that performance can slow down when working on very large or complex design files. Also, some advanced feature and team functionalities are limited behind pain plans which can affect overall value for small users. Review collected by and hosted on G2.com.

Pablo A.
PA
Pablo A.
Creative Director
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"The best collaborative design platform for product teams"
5/5
What do you like best about Figma?

Figma has become much more than a design tool—it’s a collaborative workspace for building digital products. What I value most is how it connects designers, product managers, developers, and stakeholders in the same environment, reducing communication gaps and accelerating decision-making.

Features like Dev Mode, Variables, Auto Layout, Components, Design Systems, FigJam, and AI capabilities have significantly improved productivity and consistency across projects. For teams managing multiple initiatives simultaneously, the ability to centralize research, wireframes, prototypes, design systems, and collaboration in a single platform is a major advantage.

As someone who works with Product Discovery and UX Strategy, Figma allows me to move seamlessly from research insights to validated prototypes while keeping the entire team aligned. Review collected by and hosted on G2.com.

What do you dislike about Figma?

While Figma is an outstanding platform, there are still opportunities for improvement.

Performance can become inconsistent when working with very large files or complex enterprise design systems. Managing large-scale design libraries across multiple products could also be more intuitive, especially regarding governance and version control.

I would also like to see stronger native support for UX Research workflows, journey mapping, and product documentation, reducing the need to rely on external tools. Finally, AI features are evolving quickly, but there’s still room for more automation in repetitive design tasks, accessibility validation, and research synthesis. Review collected by and hosted on G2.com.

Mohit K.
MK
Mohit K.
Head of Product & Design
Transportation/Trucking/Railroad
Small-Business (50 or fewer emp.)
"Effortless Collaboration with Innovative AI Features"
3.5/5
What do you like best about Figma?

I love the AI design building feature and the collaboration in real-time feature. It makes Figma valuable because I have a team and I can give them inputs on call or draw, and they can take it from there. The AI design building in the company repository works great since I don't need to change tools for design building using AI. It's very easy to onboard and import all our designs from Adobe XD to Figma. Review collected by and hosted on G2.com.

What do you dislike about Figma?

It's messy to view designs on mobile sometimes, and UI design could benefit from more AI integration. I wish the AI could generate designs and even make changes to current designs. Review collected by and hosted on G2.com.

Priyanka B.
PB
Priyanka B.
Senior QA Automation Engineer
Mid-Market (51-1000 emp.)
"Figma: Seamless QA-Design Collaboration"
5/5
What do you like best about Figma?

What I love most about Figma is the real-time collaboration - my team and I can work on the same design file simultaneously with live cursors showing exactly where everyone is editing. It eliminates version conflicts and endless Slack messages about "which file is latest," letting us iterate faster while developers inspect spacing, colors, and assets right alongside us. Plus, being fully cloud-based with auto-save and version history means I never worry about losing work, no matter which device I'm on. Review collected by and hosted on G2.com.

What do you dislike about Figma?

The main frustration is performance lag with large, complex files—especially when working with heavy assets or on older devices, it slows down significantly and eats up memory. Customer support also falls short; there's no real-time chat, just slow ticket responses that often feel unhelpful or repetitive. While the interface is mostly intuitive, certain UX quirks like auto-hiding tools and occasional crashes can disrupt workflow, particularly during intensive sessions. Review collected by and hosted on G2.com.