# Best Variable Data Printing (VDP) Software

  *By [Nana Serwah Nkrahene](https://research.g2.com/insights/author/nana-nkrahene)*

   Variable data printing (VDP) software is a type of digital printing solution that allows users to modify elements such as text, images, and graphics between copies. VDP solutions are typically leveraged by marketers for advertising and direct marketing since the software enables mass production of content with personalized elements like names and addresses. Typically, adding these personalized elements to physical content can be time-consuming with [desktop publishing software](https://www.g2.com/categories/desktop-publishing) since each personalized copy would need to be manually created. Variable data printing software digitally itemizes the elements within a piece of content, allowing pieces to be changed during printing.

Variable data printing software can be offered as a standalone tool, but many options are available as plugins or modules for larger desktop publishing solutions. VDPs often integrate with tools capable of designing marketing collateral, such as [document creation software](https://www.g2.com/categories/document-creation), [vector graphics software](https://www.g2.com/categories/vector-graphics), and [photo editing software](https://www.g2.com/categories/photo-editing).

To qualify for the Variable Data Printing (VDP) category, a product must:

- Access designated databases or files
- Allow users to itemize the elements within digital content
- Allow users to personalize individual sections of digital content





## Category Overview

**Total Products under this Category:** 18


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 0+ Authentic Reviews
- 18+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Variable Data Printing (VDP) Software At A Glance

- **Best Free Software:** [Imposition Studio](https://www.g2.com/products/imposition-studio/reviews)


## Top-Rated Products (Ranked by G2 Score)
### 1. [CHILI GraFx](https://www.g2.com/products/chili-grafx/reviews)
  CHILI GraFx is a cloud-based platform that boosts your animated, digital, and print media creation. Businesses around the world rely on CHILI GraFx to create on-brand, personalized, and multichannel content at scale. Our platform enables: - Brands to deliver compelling, on-brand messaging at volume - Agencies to create impact by boosting the volume and agility of their design output - Retailers to target customers with data-driven, ‘phygital’ experiences Want to see it in action? Request a demo now!


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 12


**Seller Details:**

- **Seller:** [CHILI publish](https://www.g2.com/sellers/chili-publish)
- **Year Founded:** 2010
- **HQ Location:** Erembodegem, Oost-vlaanderen
- **Twitter:** @CHILI_publish (2,278 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/chili-publish/about (58 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 33% Enterprise, 33% Mid-Market


### 2. [FusionPro Creator](https://www.g2.com/products/fusionpro-creator/reviews)
  FusionPro Creator produces highly personalized marketing collateral that incorporates customer or prospect data. Creator easily installs on your Mac or PC and plugs seamlessly into any PDF or Adobe InDesign file, adding an arsenal of intelligent capabilities right on your desktop.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3


**Seller Details:**

- **Seller:** [MarcomCentral](https://www.g2.com/sellers/marcomcentral)
- **Year Founded:** 2000
- **HQ Location:** Solana Beach, CA
- **Twitter:** @MarcomCentral (1,077 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1185599/ (44 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 67% Small-Business, 33% Enterprise


### 3. [DesignMerge](https://www.g2.com/products/designmerge/reviews)
  The DesignMerge® Professional Bundle is a suite of software modules for QuarkXPress® and Adobe® InDesign® that provide sophisticated mail-merge, variable data printing, and document assembly features.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Meadows Publishing Solutions](https://www.g2.com/sellers/meadows-publishing-solutions)
- **Year Founded:** 1991
- **HQ Location:** Schaumburg, US
- **LinkedIn® Page:** https://www.linkedin.com/company/meadows-publishing-solutions (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 4. [FlexMail](https://www.g2.com/products/flexsystems-flexmail/reviews)
  FlexMail is a variable data design and printing solution, unmatched in its versatility and performance. FlexMail lets you connect to your data, prepare the data for your project, design your output, and print at high quality and speed on any printer.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [FlexSystems](https://www.g2.com/sellers/flexsystems)
- **Year Founded:** 1993
- **HQ Location:** Rijswijk, NL
- **LinkedIn® Page:** http://www.linkedin.com/company/flex-systems (6 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 5. [LabelPath](https://www.g2.com/products/labelpath/reviews)
  With LabelPath Variable Data Printing Software, merge any design with any database and print on any printer, from anywhere around the world.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [VDPSOFT](https://www.g2.com/sellers/vdpsoft)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


### 6. [VisionDP](https://www.g2.com/products/visiondp/reviews)
  VisionDP utilizes an innovative PDF composition engine: built specifically for variable data projects, the engine is highly efficient and creates documents with low file sizes and quicker RIP at the printer.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Lytrod Software](https://www.g2.com/sellers/lytrod-software)
- **HQ Location:** Fairfield, US
- **LinkedIn® Page:** https://www.linkedin.com/company/8821865 (7 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 7. [Infigo](https://www.g2.com/products/infigo/reviews)
  Commercial print businesses face constant pressure to deliver faster turnaround times, flawless quality, and seamless online buying experiences — while margins tighten and manual processes slow production. Email-based ordering, repeated file corrections, and disconnected systems create delays, increase costs, and limit growth. Infigo solves this by moving print ordering and production workflows into a single automated, scalable web-to-print platform. Infigo is an enterprise web-to-print and workflow automation solution built specifically for commercial printers, packaging providers, wide-format printers, and in-house print operations that want to scale without adding operational complexity. Our platform allows print providers to digitize ordering, automate production workflows, and deliver modern B2B and B2C eCommerce experiences that customers now expect. Orders enter production already validated, correctly configured, and connected to downstream systems — reducing manual intervention, minimizing errors, and increasing production capacity without increasing headcount. With Infigo, print businesses can: • Launch branded web-to-print storefronts for customers, franchises, or internal teams • Automate file validation and production workflows before jobs reach prepress • Connect seamlessly with MIS, ERP, prepress, shipping, and finishing systems • Handle complex product configuration, personalization, and variable data printing • Reduce manual touchpoints and eliminate costly file correction cycles • Scale online ordering and fulfillment operations with confidence Founded in 2010, Infigo works with print businesses worldwide to modernize how print is bought and produced. Our flexible, modular platform supports everything from commercial print and packaging to labels, wide-format, and promotional product production. More than software, Infigo partners with customers to help them continuously improve operations, increase efficiency, and unlock new revenue opportunities through automation and digital print commerce. Infigo enables print providers to move from manual workflows to scalable, automated, web-to-print operations — delivering better customer experiences while protecting margins and accelerating business growth.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 2


**Seller Details:**

- **Seller:** [Infigo](https://www.g2.com/sellers/infigo)
- **Year Founded:** 2010
- **HQ Location:** Lindfield, GB
- **LinkedIn® Page:** http://www.linkedin.com/company/1243801 (63 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


#### Pros & Cons

**Pros:**

- Customer Support (2 reviews)
- Ease of Use (2 reviews)
- Features (1 reviews)
- Helpful (1 reviews)
- Options Variety (1 reviews)

**Cons:**

- Design Difficulty (1 reviews)
- Lack of Features (1 reviews)
- Limited Font Options (1 reviews)
- Organization Difficulty (1 reviews)

### 8. [OctoTools](https://www.g2.com/products/octotools/reviews)
  OctoTools is a document management tool that encompasses Variable Data Printing Software,Forms Design, Report Formatting, Electronic Distribution, Printing, and Text to PDF conversion. Once set up, OctoTools runs automatically to provide high volume throughput without operator involvement. OctoTools is composed of two main modules; OctoDesigner and OctoToolsRTE (Run Time Engine).


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Jbmsystems](https://www.g2.com/sellers/jbmsystems)
- **Year Founded:** 2002
- **HQ Location:** United States
- **LinkedIn® Page:** http://www.linkedin.com/company/jbm-systems-inc (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 9. [Uccsoft SmartVizor](https://www.g2.com/products/uccsoft-smartvizor/reviews)
  SmartVizor Variable Data Publishing Software is a standalone variable data printing composition tool, easy to use for beginners with advanced capabilities for experts


  **Average Rating:** 2.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Uccsoft](https://www.g2.com/sellers/uccsoft)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 10. [Upland Objectif Lune - OL Connect Desktop](https://www.g2.com/products/upland-objectif-lune-ol-connect-desktop/reviews)
  Upland Objectif Lune OL® Connect Desktop is a standalone variable data composition application designed to simplify the creation and delivery of targeted and customized direct mail and print campaigns. The solution helps businesses nurture relationships, increase response rates, and promote customer loyalty. The scalable solution can be upgraded to any other edition in the OL® Connect portfolio to benefit from increased output speed, process automation and multi-channel delivery. Find out more: https://uplandsoftware.com/objectiflune/variable-data-printing/


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Upland Software](https://www.g2.com/sellers/upland-software)
- **Year Founded:** 2010
- **HQ Location:** Austin, TX
- **LinkedIn® Page:** https://www.linkedin.com/company/3139095/ (828 employees on LinkedIn®)
- **Ownership:** NASDAQ:UPLD
- **Total Revenue (USD mm):** $291

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 11. [Beta DocZ](https://www.g2.com/products/beta-docz/reviews)
  Beta DocZ is a comprehensive software solution designed for managing, storing and providing bulk document data on mainframes. It offers integration with distributed source systems and specialized mainframe document formats such as AFP and AFPDS. The application facilitates central archiving of documents in an audit-compliant manner and offers cost-effective online access. Additionally, users can flexibly prepare data from different document sources for bulk printing and distribution.




**Seller Details:**

- **Seller:** [Beta Systems Software AG](https://www.g2.com/sellers/beta-systems-software-ag-b1443673-394c-46ac-b09d-c606d5372178)
- **Year Founded:** 1983
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/beta-systems-software-ag (383 employees on LinkedIn®)
- **Phone:** +49 (0) 30 72 61 18 0



### 12. [Design Huddle](https://www.g2.com/products/design-huddle/reviews)
  Design Huddle is a white label design and video creation platform, offering complete branding control and powerful APIs for custom integrations. It empowers businesses to streamline the creation of digital, print, video, and slide content through template-based editing and automation. Who it’s for: - Web-to-print businesses that want to simplify the design experience and increase customer loyalty with easy-to-personalize standard and large format media, packaging, signage, stickers, apparel, and any other unique product. - SaaS and technology platforms looking to expand their product offerings through a custom media creation experience, featuring programmatic automation for personalized content and a user-friendly UI for seamless editing. - Brands and agencies seeking to fast-track the design-to-approval process by giving teams and clients the autonomy to edit designs and videos within brand-approved guardrails. - Franchises aiming to scale marketing to a diverse network of business owners while maintaining brand consistency and enabling franchisees to effortlessly localize content. Product Description: Design Huddle’s API-first embeddable media creation platform makes it easy to import existing designs, convert them into editable, lockable templates, and personalize media through an intuitive interface or programmatically. The platform offers a comprehensive feature set, including media asset management, smooth design and motion graphics imports, granular template locking, and creative automation for programmatic content population. Design Huddle also provides user-friendly editing workflows, a robust API library and JavaScript SDK for custom integrations and UI experiences, a drag-and-drop editor for both static and motion graphics, royalty-free stock media libraries, social media integrations, user roles and permissions, and dedicated admin and user portals. The benefits of Design Huddle include: - One tool for every media type - Create editable templates for digital, print, video, and slides–everything in one place. - Built for everyone, not just designers - An intuitive UI and consistent, template-based editing workflows empower any user to customize designs and eliminate guesswork. - Personalized content at scale - Creative automation streamlines repetitive production tasks on existing designs and videos, boosting efficiency, speeding up production, and saving businesses and creative teams time. - Your creative process, uninterrupted - Design Huddle’s seamless design and motion graphics imports let you design in your favorite apps, then quickly import pixel-perfect media and convert it into editable templates. - Design autonomy, brand aligned - Template locking defines which elements and properties can be edited, guaranteeing that designs remain consistent while giving users the creative independence and simple workflows to produce designs quickly. - Custom development with turnkey speed - Design Huddle’s API and JavaScript SDK make it easy to use our ready-made editor as a base for customizations, speeding up time-to-launch and reducing development costs.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 35


**Seller Details:**

- **Seller:** [Design Huddle](https://www.g2.com/sellers/design-huddle)
- **Year Founded:** 2018
- **HQ Location:** Portland, US
- **LinkedIn® Page:** https://www.linkedin.com/company/designhuddle/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 70% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Branding Management (3 reviews)
- Versatility (3 reviews)
- Branding (2 reviews)
- Branding Features (2 reviews)
- Customization (2 reviews)

**Cons:**

- Feature Limitations (2 reviews)
- AI Limitations (1 reviews)
- Difficulty (1 reviews)
- Difficulty in Adaptation (1 reviews)
- Editing Difficulties (1 reviews)

### 13. [EngageOne Enrichment](https://www.g2.com/products/engageone-enrichment/reviews)
  EngageOne Enrichment is the print-stream engineering and output management solution that simplifies advanced distribution strategies, both for hard-copy printing and digital documents. With the ability to instantly control your active print streams, EngageOne Enrichment makes it easy to change, update, and enhance your documents. It allows you to quickly respond to new opportunities and changes in business requirements without delaying production.




**Seller Details:**

- **Seller:** [Precisely](https://www.g2.com/sellers/precisely-0b25c016-ffa5-4f51-9d9e-fcbc9f54cc55)
- **HQ Location:** Burlington, Massachusetts
- **Twitter:** @PreciselyData (3,970 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/64863146/ (2,962 employees on LinkedIn®)



### 14. [ID Card Workshop](https://www.g2.com/products/id-card-workshop/reviews)
  ID Card Workshop is an ID card creation and membership tracking with barcode scanning functionality. It has a built-in powerful multi-layer ID card designer, various templates and samples, ID Card Workshop enables you to create ID cards, employee badges, membership cards, loyalty cards or any other types of ID cards.




**Seller Details:**

- **Seller:** [PixelApp](https://www.g2.com/sellers/pixelapp)
- **HQ Location:** LONDON, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/22166464 (2 employees on LinkedIn®)



### 15. [Imposition Studio](https://www.g2.com/products/imposition-studio/reviews)
  Imposition Studio is professional PDF imposition software for digital and offset printing. It helps print providers, commercial printers, in-house print teams, and prepress departments create accurate, press-ready layouts for a wide range of production jobs. As advanced prepress software, it supports booklet imposition, book layouts, step and repeat, gang run, cut and stack, labels, tickets, packaging, and other print manufacturing workflows that require speed, accuracy, and reliable output. Designed for real-world print production, Imposition Studio gives users precise control over page placement, sheet layout, creep, bottling, bleeds, gutters, margins, and print marks. It is suitable for both short-run digital printing and larger offset printing environments, helping users prepare production-ready PDF output with less manual work. Whether the job is a simple booklet imposition or a more complex gang run or cut and stack workflow, the software is built to simplify setup while maintaining professional control. Imposition Studio is also suitable for variable data printing workflows through vdpXpro, an imposition-aware VDP add-on for personalized print production. vdpXpro extends Imposition Studio with advanced variable data printing features for creating customized jobs using variable text, images, PDF files, barcodes, and data merge content. This makes it useful for numbered tickets, ID cards, labels, mailers, and other personalized print products that need both VDP and professional imposition in the same workflow. Unlike many general variable data printing tools, vdpXpro works directly inside the imposition process, allowing users to combine VDP, data merge, and layout production more efficiently. For print businesses looking for PDF imposition software with variable data printing support, Imposition Studio with vdpXpro provides a practical solution for both standard and customized print jobs. Imposition Studio is available for Windows and macOS and uses a one-time payment model with no subscription or recurring fees. Different editions are available for digital and offset printing needs, and multi-user licensing is also supported. A free trial is available for evaluation.




**Seller Details:**

- **Seller:** [Devalipi Software](https://www.g2.com/sellers/devalipi-software)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 16. [Numerador Custombit](https://www.g2.com/products/numerador-custombit/reviews)
  Numerador is a Windows Visual Bates Numbering Software for printing numbered forms, invoices, vouchers, raffles, tickets, ID cards, or any printed work with Sequential Numbers and Variable Data on it. Your definitive bates numbering software!




**Seller Details:**

- **Seller:** [Custombit](https://www.g2.com/sellers/custombit)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)



### 17. [Packz](https://www.g2.com/products/hybrid-software-packz/reviews)
  Packz is a PDF editor tailored for packaging and label production, optimizing prepress workflows. It features Live Objects for dynamic packaging, a Step and Repeat tool for combining one-up editing with layout tasks, and Variable Data Printing for personalized designs. Warping tools enable grid creation and 3D visualization before production. With its integrated Harlequin RIP engine, Packz ensures precise screening and high-quality output. Native PDF editing, automated actions, and streamlined processes accelerate prepress production and reduce proofing cycles. The Halftone Detection Tool enhances screening control for print quality management. Packz integrates seamlessly with other Hybrid Software products, offering a complete solution for managing packaging prepress workflows from design to final output.




**Seller Details:**

- **Seller:** [Hybrid Software](https://www.g2.com/sellers/hybrid-software)
- **HQ Location:** Merelbeke-Melle, BE
- **LinkedIn® Page:** https://www.linkedin.com/company/hybrid-software (150 employees on LinkedIn®)



### 18. [Zeiser Identification](https://www.g2.com/products/zeiser-identification/reviews)
  Zeiser's Identification and Track & Trace solutions are designed to provide unparalleled security and traceability for high-value documents and products. By assigning unique, unambiguous, and traceable identities to each item, Zeiser ensures the authenticity and integrity of passports, ID documents, excise tax stamps, banknotes, and other sensitive materials. With over 60 years of expertise, Zeiser specializes in modular individualization solutions that make each document distinctive, identifiable, and traceable. Key Features and Functionality: - Modular Individualization Solutions: Zeiser offers flexible, modular systems tailored to various security market segments, allowing for customized solutions that meet specific client needs. - High-Resolution Digital Printing: Utilizing advanced digital printing technologies, Zeiser ensures high-resolution and fast printing with high-coverage UV inks, producing sharp and clear identifiers such as serial numbers, barcodes, and QR codes. - Comprehensive Track & Trace Capabilities: The solutions include robust track and trace functionalities, enabling real-time monitoring and verification of products throughout the supply chain, thereby enhancing transparency and security. - Integration with Existing Systems: Zeiser's technologies are designed for seamless integration with existing production lines and enterprise management systems, ensuring minimal disruption and efficient implementation. Primary Value and User Benefits: Zeiser's Identification and Track & Trace solutions address critical challenges in combating counterfeiting, product diversion, and unauthorized distribution. By providing unique identifiers and comprehensive tracking capabilities, these solutions enhance product security, protect brand integrity, and ensure compliance with regulatory requirements. Users benefit from increased trust in their products, reduced risk of fraud, and improved supply chain transparency, ultimately safeguarding both their reputation and bottom line.




**Seller Details:**

- **Seller:** [ZEISER](https://www.g2.com/sellers/zeiser)
- **Year Founded:** 1956
- **HQ Location:** Emmingen-Liptingen, DE
- **LinkedIn® Page:** https://www.linkedin.com/company/zeiser (55 employees on LinkedIn®)





## Parent Category

[Collaboration & Productivity Software](https://www.g2.com/categories/collaboration-productivity)