It’s honestly the speed and intelligence of it. The AI suggests exactly what to test based on actual user behavior, builds the variants for us, and learns from the results. We used to rely heavily on tech and design teams, but now marketing can launch personalized pages and experiments independently. That’s a huge shift for us. Review collected by and hosted on G2.com.
I’d say it would be great to have built-in behavioral analytics instead of relying on external tools. That would close the loop even more. Review collected by and hosted on G2.com.