Alex  M.
AM
Alex M.
Demand Generation Specialist
Information Technology and Services
Mid-Market (51-1000 emp.)
"Every marketer needs this tool!"
5/5
What do you like best about Fibbler?

We all know that most of what LinkedIn ads deliver but is not captured in the standard last-touch PPC attribution model that can only be tracked by direct clicks and UTMs.

Fibbler lets me actually attribute LinkedIn ads activity to pipeline and closed revenue by pushing impressions, clicks, and engagement data straight to the account object. This gives me the confidence that what we're doing is actually working, and whether we are actually making an impact with target accounts.

Campaign scheduling also ensures that I am not wasting all of my spend during off-peak times, which has also improved performance a lot.

For such a cheap monthly price, this is one of my most valued tools. Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

Nothing so far. It's an early-stage, bootstrapped company so do not expect ultra-polished UX and loads of features, but it works well and looks good enough. Review collected by and hosted on G2.com.

Tim D.
TD
Tim D.
VP of Marketing
Small-Business (50 or fewer emp.)
"The greatest tool for Linkedin ads and it's not even close"
5/5
What do you like best about Fibbler?

Attribution, attribution, attribution. I've been using Fibbler for a while now, and it’s hands-down the best tool for tying our LinkedIn efforts directly to pipeline and revenue.

Not only at the ad account level but at the campaign group and campaign level which is really awesome to see

They are always innovating adding new features such as campaign scheduling and impression capping which are really nice.

The company and job title insights is really nice for tuning your targeting Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

Not really a Fibbler problem but i'm finding that the Salesforce setup can be a battle just because every companies Salesforce instance is so different so issues can arise but their team is really great with jumping in and helping out Review collected by and hosted on G2.com.

Scott F.
SF
Scott F.
Head of Growth
Mid-Market (51-1000 emp.)
"Must have insights tool if your running LinkedIn Ads"
5/5
What do you like best about Fibbler?

Fibbler allows us to extend the functionality and insights we have when running LinkedIn ads. Its so easy to use and the ability to see direct attribution of our Paid Social spend to Pipeline and revenue is incredibly useful.

LinkedIn has several capability gaps, Fibbler allows us to plug these. The ability to schedule ads to protect budget and spend when we want to vs being forced to follow the sun. The impression cap that gives us more control and helps budget get spread more evenly across large and small accounts. Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

Nothing, its incredible value for money.

More features around the CRM integration to tighten the attribution to deal and closed revenue would be nice. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Our clients really like the new dimension of reporting"
4/5
What do you like best about Fibbler?

Most of our clients use HubSpot as a CRM. Matching campaign performance to sales data to prove marketing effect has been troublesome. Fibbler helps us give our clients the rundown on how our campaigns have reached and created engagement with the customers as well as marketing influenced pipeline and revenue. The customers like it because it's not over complicated and they can basically start usign the platform themselves after a 20 min walkthrough.

Another benefit is the customer support. I don't think I've waited more than 3-4 hours for a issue to be resolved by the Fibbler team.

It's a platform in development, but the development is quite rapid and new features are added often. I have great expectations for the next 12 months of Fibbler. Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

Overall a great platform. I have experienced some bugs, but when I've contacted the support team the response has been fast and they have fixed whatever was the problem the same day. It's not a finished and vastly comprehensive platform like some of the giants (it's niche and I believe that's what they're aiming for). But if you want good insights to attribute marketing spend to business results, Fibbler works very well. Review collected by and hosted on G2.com.

Gilad G.
GG
Gilad G.
Head of Demand Generation
Small-Business (50 or fewer emp.)
"A gem of a product, a must for any LinkedIn Ads advertiser"
5/5
What do you like best about Fibbler?

Fibbler is very easy to implement, easy to integrate, and to use, it is quite simple but super effective and allows you to show how your LinkedIn ads are influencing your sales pipeline.

The team is also very responsive and open to hearing feedback and implementing quick changes and improvements.

The price is also very fair for what it provides. Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

Nothing really. I don't have anything bad to say about it. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Finally your Linkedin Ads data in your crm"
5/5
What do you like best about Fibbler?

It allows full visibility on where we spend our Linkedin Ads budget and which accounts are reached, engaged, untouched. It's super easy to integrate and their team has been helpful when we wanted to import the backlog data in our crm. Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

It would be great to expand to even more visibility: stats per campaign (accounts touched vs untouched, etc.). Review collected by and hosted on G2.com.

Caroline B.
CB
Caroline B.
Performance Marketing and Insight Manager
Mid-Market (51-1000 emp.)
"Fibbler is a must if you are running LinkedIn ads"
5/5
What do you like best about Fibbler?

Fibbler is a very useful tool for understanding the impact of LinkedIn ads and how they influence pipeline. It gives a full overview of which companies have seen your ads and how they engaged with them.

I also find the ”Impression cap” to be a useful feature to ensure a more even distribution of impression across the companies in the campaign.

A big plus is also that it was super easy to set up the account (ready to use in under 5 minutes). Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

It would be nice to have the Hubspot sync more frequently. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Easy to set up and use, and great insights at your fingertips."
5/5
What do you like best about Fibbler?

It is easy to set up and use, and replaces hours of manual analysis instantly. Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

I have a couple different edge use cases that fibbler can't support because our GTM is different than most. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Mid-Market (51-1000 emp.)
"Great tool to understand LinkedIn ads engagement"
5/5
What do you like best about Fibbler?

Fibbler is very useful and helps us understand which companies engaged with our LinkedIn ads. The HubSpot integration is a critical feature for us, as it enables us to push data from Fibbler to our CRM, which helps us prioritize accounts for our ABM efforts. I like that Fibbler started pushing new updates more frequently and introducing more and more useful features. Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

I believe the HubSpot sync currently occurs once a week. It would be nice to have it more frequently, ideally every day. Review collected by and hosted on G2.com.

MD
Mattijs D.
Co-founder
Small-Business (50 or fewer emp.)
"Must have a tool for B2B agencies"
5/5
What do you like best about Fibbler?

Fibbler is a cornerstone in our B2B commercial tech stack. Implementation is really easy. Pricing is (too?) low. Support by the team is swift. I would definitely recommend this to anyone who is running LinkedIn campaigns. Review collected by and hosted on G2.com.

What do you dislike about Fibbler?

Currently missing a HubSpot sync for companies that are not yet known in HubSpot. Review collected by and hosted on G2.com.