--- title: Fello Reviews meta_title: 'Fello Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 115 reviews by the users' company size, role or industry to find out how Fello works for a business like yours. aggregate_rating: rating_value: 4.8 review_count: 115 scale: '5' date_modified: '2026-07-17' parent_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Fello Reviews **Vendor:** Fello **Category:** [Real Estate Activities Management Software](https://www.g2.com/categories/real-estate-activities-management) **Average Rating:** 4.8/5.0 **Total Reviews:** 115 ## About Fello Fello is an AI-powered real estate technology platform headquartered in Cleveland, Ohio. Founded in 2019 by Ryan Young, a third-generation real estate professional who built the #1 large team in Ohio and a top-15 team nationally (WSJ RealTrends), Fello was created to solve a problem Young lived firsthand: real estate teams were spending more and more on leads while the opportunities already sitting in their own database went unworked. Today, Fello serves more than 1,000 WSJ RealTrends real estate teams and has influenced over $1 billion in listing revenue. At the core of Fello is a Living Database. Fello enriches every contact daily across 100+ data points, such as equity, interest rate, home value, ownership changes, and intent signals, so teams always know who's most likely to move. On top of that foundation sits Felix, Fello's AI teammate: an autonomous sales agent that calls, texts, and emails contacts 24/7, grounded in live property data rather than a generic script. Felix qualifies real intent, holds context across every conversation and channel, and hands off ready-to-move contacts to agents with a warm transfer and full history. There's no workflow building or configuration required. Fello also includes a full marketing suite (email nurture, landing pages, and forms) and an agent workspace that surfaces the day's priority conversations, and it connects it to your CRM. Fello and Felix exist to turn a team's existing database, an asset most teams already paid to build, into a reliable, ongoing source of business, instead of leaving that job to inconsistent agent follow-up or expensive, high-turnover ISAs. Fello finds the opportunity by keeping data current and surfacing who matters now. Felix works it, running follow-up every day whether or not the team is available, and delivers only qualified handoffs. The team closes it, stepping into warm conversations with context instead of cold leads. Real estate teams typically use Fello and Felix to reduce reliance on portal leads and recover deals that would otherwise go cold or list with a competitor. ## Fello Pros & Cons **What users like:** - Users appreciate the **user-friendly interface** of Fello, which enhances navigation and overall experience for making informed decisions. (34 reviews) - Users find Fello to be **extremely helpful** , appreciating its automation and resources for client engagement and lead management. (28 reviews) - Users are impressed by Fello's **exceptional customer support** , making training and using the software easy and efficient. (26 reviews) - Users value the **smart AI automation** and **user-friendly design** of Fello, enhancing their real estate decision-making. (19 reviews) - Users praise Fello for its **effective lead generation** , enabling enhanced engagement and conversion from a vast database. (19 reviews) - Users praise Fello for its **business growth capabilities** , enhancing lead generation and nurturing for real estate professionals. (18 reviews) - Automated Messaging (16 reviews) - CRM (14 reviews) - Automation (12 reviews) - Data Management (12 reviews) **What users dislike:** - Users are frustrated with **inaccurate information** from Fello, affecting the reliability of valuations and insights provided. (6 reviews) - Users find Fello's pricing structure **expensive** , particularly the per-seat cost that can be hard to justify. (5 reviews) - Users highlight the **poor lead quality** which complicates contact efforts and impacts database integrity. (5 reviews) - Users find the **difficult learning** curve challenging initially, though coaching helps clarify the terminology eventually. (4 reviews) - Users experience **integration issues** with Fello, finding it cumbersome to switch between Fello and FollowUpBoss. (4 reviews) - Users are disappointed by the **lack of essential features** like social remarketing and persistent AI interfaces in Fello. (4 reviews) - Users find Fello's features to be **overwhelming** , especially for those who are less tech-savvy. (4 reviews) - Users struggle with **email management** , particularly in retrieving important emails that often land in spam folders. (3 reviews) - Learning Curve (3 reviews) - Complexity (2 reviews) ## Fello Reviews ### 1. Fello Is The Solution You've Been Looking For **Rating:** 5.0/5.0 stars **Reviewed by:** Estefania M. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Fello?** We love Fello, it helps us do two main things that we always needed to do: 1. Automatically nurtures our database for us 2. Provides value upfront to leads and gives us lead capture insights If you've been thinking about trying it, don't waste any more time thinking about it. Sign up and take full advantage of their tools and resources. The Fello team is outstanding, their customer support is unmatched and they helped us ensure we got the platform intergrated with our team. Since we implemented this sytem Q4 of 2023, we have seen results. Now, our team uses Fello daily to set listing appointments and provide value to our clients. We have become experts in the platform. **What do you dislike about Fello?** Some aspects are not customizable/ intuitive to it's a steeper learning curve. They are improving this constantly by making new updates and launching new features. **What problems is Fello solving and how is that benefiting you?** Automatically nurturing our CRM and providing value to our clients upfront. **Official Response from Jamie Muenchen:** > Estefania! We're thrilled to hear that Fello has been such a valuable tool for your team; we truly value the opportunity to work with you all! We appreciate your feedback and are constantly working to improve the platform for our users, as well as being dedicated to providing supplemental training resources. We appreciate you very much! ### 2. Data base (and listing team) Revival **Rating:** 5.0/5.0 stars **Reviewed by:** Amanda H. | Real Estate Guru - Designations & Certifications, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Fello?** Clearly, it's the reviving of our current database. Now also it hurts when we see how many we lose from past non-consistent follow up. But it's also exciting seeing the improvement month over month. **What do you dislike about Fello?** Downside is the kick in the gut every morning when I recieve the leads that I had in my own database listed with someone new. However, it's necessary pain to cause the action to reach out harder. **What problems is Fello solving and how is that benefiting you?** Really the reviving of leads is fantastic and them improving or enriching our old date is so exciting. However seeing additional leads consistently coming in is adding to our cult following of FELLO now. **Official Response from Jamie Muenchen:** > Amanda! We truly value your feedback and love to hear that Fello is helping you with your listing business by revitalizing your database! It really is a powerful asset! Real sellers can definitely be a bit of a punch in the gut when someone lists elsewhere, but it’s also an incredible tool to see, via data, who is listing within your database so you can create a strategy around those data points! ### 3. Brilliant software backed by an incredible team **Rating:** 5.0/5.0 stars **Reviewed by:** Rob S. | Real Estate Broker, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Fello?** Fello is the most brilliant software in the home seller lead generation and nurture space. The intuitive nature of the software and support of the brilliant team is bar none the best in the business. In addition, the software integrates easily with other necessary tools for my business. **What do you dislike about Fello?** The overall cost of post cards is higher than I would like but this is minor when you compare the value received by using the rest of the platform. **What problems is Fello solving and how is that benefiting you?** Fello creates the single best soltution for home seller lead generation and nurturing that I have ever seen. **Official Response from Jamie Muenchen:** > Rob! Thank you for your kind words about Fello and our team! We're delighted that you find Fello to be the best in the business for home seller lead generation and nurturing. We appreciate your feedback on the cost of postcards and will always strive to provide the best value for our users. We're grateful for your support! ### 4. BEST SYSTEM WE ADDED TO OUR BUSINESS THIS YEAR! **Rating:** 5.0/5.0 stars **Reviewed by:** Zach G. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Fello?** I like how simple it was to onboard and get rolling on our sellers and past clients. **What do you dislike about Fello?** Wish we could intergrate with Lofty a bit easier **What problems is Fello solving and how is that benefiting you?** It solves the easability of keeping sellers updated by providing an extream high quality easy to use system for our clients to keep updated on there home value. We have had amazing response form our sellers saying they love the system. **Official Response from Jamie Muenchen:** > Zach, We're thrilled to hear that Fello has been a valuable addition to your business! Our goal is to make onboarding and using the system as simple as possible for our users. We are constantly working to improve our integrations with CRM's and hope to have seamless direct integration with Lofty in the near future! ### 5. Fello has been a great way for us to identify all the real opportunities in our database. **Rating:** 5.0/5.0 stars **Reviewed by:** Anthwon T. | Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2024 **What do you like best about Fello?** We love the Real Seller reports. We also love using Fello to reengage our database and create hand raisers. **What do you dislike about Fello?** The toughest part about using Fello was keeping agents in FUB while them still having the info from Fello. Also having FUB and Fello integrate to where leads can be moved around in FUB and match the activity in Fello. The most recent integration helps with some of this. **What problems is Fello solving and how is that benefiting you?** Identifying opportunities and reengaging our database. **Official Response from Jamie Muenchen:** > Anthwon! Thank you so much for sharing your Fello experience! We're glad to hear that you are finding value in the Real Seller reports and using Fello to reengage your database!! Thank you for your feedback on the Fello x FUB Integration, we understand the challenges with integration and are continuously working to improve the FUB and Fello integration for a seamless experience. We appreciate you so much! ### 6. This is by far the best platform for nurturing your leads and turning them into Sellers. **Rating:** 5.0/5.0 stars **Reviewed by:** Wesley U. | CEO, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Fello?** It allows me to work on my business instead of doing follow ups and marketing all day long. While I love following up this allows me to have better conversations and helps me point out the more serious clients. **What do you dislike about Fello?** Nothing at all. Its Amazing and I highly recommend it **What problems is Fello solving and how is that benefiting you?** contacting my leads for me, automating my business **Official Response from Jamie Muenchen:** > Wesley! We love that Fello has provided you with the time to work on your business while our automations run on autopilot! It's a double bonus that you are able to have purposeful, intentional conversations based on the information gathered via those automations! Thank you so much for your support and recommendation. We appreciate you! ### 7. Real Estate Eye Candy **Rating:** 4.0/5.0 stars **Reviewed by:** Dillar S. | Owner - The Dillar Group, Small-Business (50 or fewer emp.) **Reviewed Date:** October 08, 2024 **What do you like best about Fello?** The easy of use, customer support, and ease of integration with existing systems/CRMS. My real estate team loves using Fello! **What do you dislike about Fello?** I can't keep up with the education and I know I am not using it to the fullest yet. **What problems is Fello solving and how is that benefiting you?** Clean and to the point data that is extremely valuable to all home owners. The formatting is self branded and crisp. **Official Response from Jamie Muenchen:** > Dillar, thank you for your feedback! We're thrilled to hear that you and your real estate team are loving Fello's ease of use. We understand that keeping up with everything can be challenging, but we're here to support you every step of the way. ### 8. Industrywide movement **Rating:** 5.0/5.0 stars **Reviewed by:** Sara C. | Director Of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2024 **What do you like best about Fello?** The simplicity of their nurture on our clients. It's not over the top or pushy. It creates a ton of valuable conversations for our teams and opportunities that would've been missed. **What do you dislike about Fello?** As FUB and Fello are now integrated, it would be great to see shared notes about the client for ease of situational status vs scanning through both programs (but that is such a small dislike) **What problems is Fello solving and how is that benefiting you?** Bringing tons of opportunities forward that certainly could've been missed as we have a gigantic database of potential clients. **Official Response from Jamie Muenchen:** > Sara! Thank you for sharing such kinds words about Fello! We love hearing that the value driven messaging promotes valuable conversations with those in your database! Also, thank you for the feedback to have notes shared back and forth between Fello <> FUB for a more streamlined process. Our product team is actively working on increase integration capabilities with FUB for just this, I will make sure to connect on this specific request! You are incredibly appreciated! ### 9. Highest Database Engagement **Rating:** 5.0/5.0 stars **Reviewed by:** Greg H. | Owner/Agent, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Fello?** I use Fello as part of my nurture program as well using it to prioritize my leads so we know who to call when. This makes working and converting my database much easier. I am also impressed with their support team. Quick to respond! There is never a day that we are not loggin into our Fello account. **What do you dislike about Fello?** I cannot think of anything that I dislike. **What problems is Fello solving and how is that benefiting you?** Helping me identify who I should be paying attention to. **Official Response from Jamie Muenchen:** > Greg! We're delighted to hear that Fello has been a valuable tool for your team and that you're using it daily. Our success and support teams strives to provide quick assistance, and we're love hearing that it has been beneficial for you. Thank you for sharing your experience with us! We appreciate you! ### 10. Fello is a game changer for understanding your database **Rating:** 5.0/5.0 stars **Reviewed by:** Buddy B. | Team Leader, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Fello?** the people that run it and help us first. The tools are incredible and they just keep innovating. **What do you dislike about Fello?** That I did not invest in the company early on **What problems is Fello solving and how is that benefiting you?** getting more listings **Official Response from Jamie Muenchen:** > Buddy! You are such a valuable partner to us here at Fello! We love hearing that you've had such a great experience with our team and our tools! We are passionate about constant innovation to provide the best products for partners like you! ### 11. Cutting edge and innovative! **Rating:** 5.0/5.0 stars **Reviewed by:** Bill T. | Broker/Team Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Fello?** Fello has quickly become a complete solution for seller leads and nurturing. From the email remarketing to post cards, it has brought the most important leads to my attention, and we're already listed and closed a few from this one source. I'm grateful for this product and can't wait to see what is next! **What do you dislike about Fello?** I wish they could do social remarketing and do custom ads to promote listings. Would also be nice to incorporate AI messaging at some level to filter out spam requests and unresponsive leads. **What problems is Fello solving and how is that benefiting you?** Keeping my active leads in front of me and providing value on their home value needs **Official Response from Jamie Muenchen:** > Bill, we so appreciate your kind words about Fello's technology! We love your suggestions for additional social remarketing and custom ads and we will be sure to share this innovative idea with our product team for future product roll outs! We love that you're grateful for Fello and we are equally as grateful for YOU! ### 12. The best seller tool we’ve used. **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan Y. | Ceo, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about Fello?** It has turned our database into a listing machine! We're constantly getting multiple listings a month with Fello! The real seller feature is a game changer! **What do you dislike about Fello?** Nothing except when I get notified daily of listings that didn't list with us! It stings. But it has been helpful **What problems is Fello solving and how is that benefiting you?** Getting more listings from our database! **Official Response from Jamie Muenchen:** > Ryan! Thank you for the incredibly kind words!! We love hearing Fello has transformed your database in a system that keeps the listings rolling! A Real Sellers notification can come with a sting, but the insights it provides to help your operations and processes improve, so you can generate even more listings, is top notch! We value and appreciate your partnership! ### 13. Incredible tool for any real estate business **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about Fello?** Adding additional, valuable, touches, in an automated way is such a helpful tool **What do you dislike about Fello?** I wish it were more seamless with CRM's but I understand there are so many CRMs to try and work with. **What problems is Fello solving and how is that benefiting you?** Being a cpmpetitor to Zillow for our database. Adding touches to our contacts that go out automatically. **Official Response from Jamie Muenchen:** > Jessica, Thank you for sharing your positive experience with Fello! We love hearing that the automated value driven nurturing campaigns are impactful for your business, we also understand the importance of seamless CRM integration and are actively exploring ways to enhance this aspect of our platform. We appreciate you! ### 14. Fello is a Game Changer **Rating:** 5.0/5.0 stars **Reviewed by:** Clare F. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2024 **What do you like best about Fello?** The Fello platform is amazing and extremely user friendly! **What do you dislike about Fello?** There is nothing I dislike about Fello Connect. **What problems is Fello solving and how is that benefiting you?** Fello provides consistency for our agents, while giving our agents easy talking points around their home valuation. The platform has truly helped our team engage with our database! **Official Response from Jamie Muenchen:** > Clare, Thank you for your kind words! We're glad to hear that Fello has provided consistency for your agents and helped your team engage with your database. We appreciate you and your teams partnership! ### 15. Seller Lead Gen, that actually WORKS! **Rating:** 5.0/5.0 stars **Reviewed by:** Megan S. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2023 **What do you like best about Fello?** We decided to take the leap of faith with HiFello and Ryan because as a fellow Broker/Real Estate Rain Maker, we knew he understood the need for real estate seller lead generation in a market like this. We hired Fello at a time when our company desperately needed a new seller lead strategy. The Google, Social Media and Radio/TV ads were only getting us so far. When an owner of a company reaches out personally to ensure you have been trained and given maximum resources to succeed, you know you are dealing with a company that truly has your best interest in mind. In addition to their system which was already running 24/7, Ryan emailed and suggested a Turbo Email Blast to our database. After sending out the exact email, within 30 minutes we had 50 Northwest Arkansas homeowners raise their hand for a home evaluation for our agents to follow up with. Almost 48 hours after the initial launch we have had 250+ NWA homeowners ask for a home evaluation and 36 (YES!! THIRTY SIX) people ask for an instant offer from our company for their home. We ended that campaign with almost 350 NWA homeowner ask for home evaluations and 50 sellers want an instant offer. We have set 13 listing appointments and we have listed 4 of those! Ryan and the development team walked us through what could have been a very overwhelming experience but we were confident with their system and scripts, our agents would have no problem closing the deal. The best thing about this is it's not one-and-done. Now the people are in our system and Fello continues to engage with them every month! **What do you dislike about Fello?** As with any new system, there are occasionally some system-to-system glitches but the cool thing is the team at Fello usually finds it before I even do and has a solution before I even know about it! **What problems is Fello solving and how is that benefiting you?** Everyone is struggling with Sellers Leads right now, the market is shifting and this tool is the best way to educate Sellers that it is still a great time to sell. **Official Response from Jamie Muenchen:** > Megan, We're thrilled to hear about your success with Fello! It's great to know that our system and support have helped you generate so many leads and listings. We appreciate your feedback and look forward to continuing to support your success. We value your team's partnership! - [View Fello pricing details and edition comparison](https://www.g2.com/products/fello-fello/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+20%3A28%3A55+-0500&secure%5Bsession_id%5D=a2b0297d-28d0-4c7c-9362-fd87fbdae8bf&secure%5Btoken%5D=d7d093c796671d8be74ceec94aedc7d1caf5e6b0df2f7660878f80568294bfd3&format=llm_user) ## Fello Integrations - [API Nation](https://www.g2.com/products/api-nation/reviews) - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) - [Followup CRM](https://www.g2.com/products/followup-crm/reviews) - [FollowUp Inc](https://www.g2.com/products/followup-inc/reviews) - [Homeward](https://www.g2.com/products/homeward/reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - [Propertybase](https://www.g2.com/products/propertybase/reviews) - [Real Geeks](https://www.g2.com/products/real-geeks/reviews) - [Sierra](https://www.g2.com/products/sierra/reviews) - [Sierra Interactive](https://www.g2.com/products/sierra-interactive/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zillow](https://www.g2.com/products/zillow/reviews) ## Fello Features **Administrative** - Contact Management **Relationship Management** - Lead Generation - Social Media Integration - CRM Integration **Asset Management** - Property Search - Residential Property Data Management - Rental Property Data Management - Geospatial Intelligence **Operational** - Contract Management - Communication Tools - Mobile App - Opportunity Tracking - Agent Monitoring **Presentation** - Website Builder - MLS Integration - SEO Strategization - IDX Website **Portfolio Management** - Portfolio Risk Management - Report Generation - Integrate With Investment Software - Market View **Platform Branding** - Operability - Brand Management **Agentic AI - Property Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform Content** - Communication Management - Website Management - Campaign Building **Platform Additional Functionality** - Reporting **Platform Integrations** - Integration with Real Estate CRM - Integration with Virtual Tour - Integration with Real Estate Activities Management ## Top Fello Alternatives - [BoldTrail](https://www.g2.com/products/boldtrail/reviews) - 4.5/5.0 (1,495 reviews) - [BoomTown](https://www.g2.com/products/boomtown/reviews) - 4.7/5.0 (564 reviews) - [Lofty](https://www.g2.com/products/lofty-lofty/reviews) - 4.3/5.0 (401 reviews)