Royal F.
RF
Royal F.
Communications Specialist
Small-Business (50 or fewer emp.)
"Intuitive Interface, Customizable Templates, and Spot-On Analytics"
5/5
What do you like best about Feefo?

The interface is very easy and intuitive to use. It also offers a variety of customization options for the review templates, and the analytics provide exactly what you need to assess performance and make optimizations. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Honestly, everything has been really smooth since we started using it. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
AH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Super Organised, Transparent Service for Tracking Metrics and Customer Experience"
5/5
What do you like best about Feefo?

As a provider, Feefo are super organised and communicative, if we have any issues they are quick to be transparent about their investigation and the limitations and possibilities of the outcome. I have 100% confidence in the services we use from Feefo and actively promote them to my peers as an excellent resource for tracking metrics and customer experience. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

A lot of features are behind pay walls and they are individual bolt-ons, this can be frustrating at times from a business perspective. Review collected by and hosted on G2.com.

Daniel B.
DB
Daniel B.
Head of Customer Service
Mid-Market (51-1000 emp.)
"Fantastic Insights from Genuine Customer Reviews"
5/5
What do you like best about Feefo?

Feefo provides fantastic insight into genuine customer reviews. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

There aren’t many things I dislike about Feefo. Ideally, I’d like more ability to forecast our results and better understand what we can do proactively to improve. Review collected by and hosted on G2.com.

Lorin M.
LM
Lorin M.
Small-Business (50 or fewer emp.)
"Trusted Reviews from Real People, Not Bots"
3.5/5
What do you like best about Feefo?

I like that Feefo helps us collect customer reviews in a trustworthy way. I know our reviews are verified and they're from real people. I like the fact that it's recognized as a brand that is all about trust, so when you see a Feefo review, you know there's a human behind it and not a bot. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

It's mostly to do with our integration with Feefo been done a long time ago.","On our side, sometimes we don't know how things work. Review collected by and hosted on G2.com.

GO
Gareth O.
Head Of Sales / Equity Partner
Mid-Market (51-1000 emp.)
"Feefo / Henry Adams"
5/5
What do you like best about Feefo?

It was really easy to set up and start using the system, and our clients find it straightforward to use as well. The support we receive is excellent, and we’ve also been able to take advantage of many of the features. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

The reports can be difficult to find, the old system was more user friendly Review collected by and hosted on G2.com.

Response from Bobby Thorpe of Feefo

Hi Gareth,

Thank you for sharing your feedback! We're thrilled to hear that you find Feefo easy to set up and use, and it's fantastic to know that your clients also find it user-friendly. We take pride in providing excellent support, and we're glad you've been able to take advantage of many of our features.

Regarding the integration with your CRM provider, while we understand it's not directly within our control, we're always looking for ways to improve compatibility and streamline processes for our users. Your feedback is valuable in helping us identify areas for enhancement.

Thank you for choosing Feefo as your feedback platform, and please don't hesitate to reach out if you have any further suggestions or questions.

Best regards,

The Feefo Team

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Easy to setup, great support team"
5/5
What do you like best about Feefo?

The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always help bring a few new ideas around, and it's great to get more insight from them on how I could improve the collection and display of my reviews. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Quite limited on how much feedback request emails can be customised. Review collected by and hosted on G2.com.

Response from Steven Powell of Feefo

Hi there,

Thanks for the great feedback! We're thrilled that you found the integration and review transfer process so smooth. It's also wonderful to hear that our customer support team has been quick and helpful in improving your customer journey.

We appreciate your comment about the customisation options for feedback request emails. We understand the importance of branding and will definitely take this into consideration as we continue to develop our platform.

The Feefo Team

Verified User in Automotive
AA
Verified User in Automotive
Mid-Market (51-1000 emp.)
"Supportive Account Manager and Seamless Zapier Integration"
5/5
What do you like best about Feefo?

Very supportive account manager makes using the platform simple. Ability to integrate with Zapier also enhances the off-platform experience. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

The AI bot for writing responses to reviews was not adaptable enough to the content of the review. I found using third-party AI was better for this. Review collected by and hosted on G2.com.

Frank .
F
Frank .
Small-Business (50 or fewer emp.)
"Automation and Transparency with Stellar Support from Feefo"
5/5
What do you like best about Feefo?

I like the automation and transparency that Feefo provides. It's great to have Frazer on the account management side, actively helping us figure out the best ways to manage reviews, request more feedback, and ensure we deliver on what is promised. The initial setup of Feefo was very easy, and it does exactly what it says on the tin. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Hard to say. It pretty much does everything it advertises Review collected by and hosted on G2.com.

WG
Will G.
Director of Sales and Marketing
Mid-Market (51-1000 emp.)
"A Trusted, Transparent Review Platform with Proactive Support"
5/5
What do you like best about Feefo?

We’ve worked with Feefo for a number of years at Paleo Ridge, and they’ve been a consistently valuable partner throughout that time.

In an industry where trust is everything, having a reliable and transparent review platform has been essential for us. Feefo has helped us not only showcase genuine customer feedback, but also better understand our customers and continuously improve the experience we offer.

What really sets them apart, though, is the people. Fraser, in particular, has been excellent to work with. He’s always approachable, proactive, and genuinely invested in helping us get the most out of the platform. Whether we’ve needed to adapt our approach, implement changes, or simply sense-check ideas, he’s been there with practical support and clear guidance.

Importantly, Feefo have never felt like a ‘set and forget’ supplier. As our business has evolved, they’ve worked with us to ensure the platform evolves with us — which is exactly what you want from a long-term partner.

I’d highly recommend Feefo to any business looking to build trust, gain meaningful customer insight, and work with a team that genuinely cares about your success. Review collected by and hosted on G2.com.

What do you dislike about Feefo?

Nothing significant. Like any platform, there are occasional areas that could be refined - but these are very specific and now widespread, but overall the experience has been very positive. Review collected by and hosted on G2.com.

Verified User
G
Verified User
Small-Business (50 or fewer emp.)
"Frustrating Experience with Feefo, Wish We Stayed with Trustpilot"
0.5/5
What do you like best about Feefo?

If you like being locked into to 12 month contracts with 0 tech support and an out of date product - Go Feefo Review collected by and hosted on G2.com.

What do you dislike about Feefo?

I find the Shopify integration lacking, and there are issues with account managers not having enough product knowledge. I'm also frustrated with the costs and the fact that they tie people into a contract without proper notifications. This practice doesn't seem like best business to me. The setup was awful, and it doesn't work well with other tools or software. Overall, the service feels out of date, and I can't find any benefits or useful aspects. Review collected by and hosted on G2.com.