--- title: Feefo Reviews meta\_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 155 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Feefo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [(59 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [(49 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [(41 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [(31 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [(25 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [(6 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Feefo ##### 1. Customer Support Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [ See 59 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he ##### 2. Ease of Use Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [ See 49 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed RC rob c. Small-Business (50 or fewer emp.) 5.0/5 "Great product and great service" What do you like about Feefo? The ability to upload multiple invites at one time ##### 3. Helpful Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [ See 41 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) See Related User Reviews MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you like about Feefo? Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know ##### 4. User-Friendly Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [ See 31 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ##### 5. Team Helpfulness Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [ See 25 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ### 5 Cons or Disadvantages of Feefo ##### 1. Missing Features Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) See Related User Reviews ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Small-Business (50 or fewer emp.) 4.0/5 "Excellent partner to expand on your platform reach capabilities" What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. ##### 2. Poor Reporting Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) See Related User Reviews AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Authentic Feedback Made Easy" What do you dislike about Feefo? Could have a more comprehensive reporting suite. ##### 3. Improvement Needed Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Trusted Reviews Platform with Room for Speed Improvement" What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay c HR Helen R. 4.5/5 "Cost-Effective and Easy Setup with Stellar Support" What do you dislike about Feefo? I find the AI review writer tedious as it is too long. ##### 4. Limited Customization Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you dislike about Feefo? Quite limited on how much feedback request emails can be customised. AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ##### 5. Limited Features Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [ See 6 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) See Related User Reviews ![Glendon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glendon L.") GL Glendon L. Small-Business (50 or fewer emp.) 4.5/5 "Trusted Verified Reviews, Ever Evolving Platform." What do you dislike about Feefo? Widgets are being updated as I type. This will allow for greater customisation and site 'fit'. The widgets will apparently be lighter 'weight' ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Enterprise (\> 1000 emp.) 8/11/2025 "It's been a pleasure working with Feefo." 5/5 What do you like best about Feefo? The Feefo team is always friendly, proactive, and quick to help. They really take the time to understand our needs and find solutions, which makes working with them a pleasure. Review collected by and hosted on G2.com. What do you dislike about Feefo? With our complex brand hierarchy, reporting can be a bit tricky to navigate at first. That said, the Feefo team has been really flexible in creating a tailored report for us, which has made things much easier Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps us gather genuine customer feedback across our brands, giving us valuable insight into customer sentiment. This allows us to identify strengths, address issues quickly, and showcase positive reviews to build trust with customers. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11524265/official_response/edit) Hi there, We're so happy to hear that you find our team friendly, proactive, and a pleasure to work with! It's our goal to truly understand your needs and find solutions that work for you. We also appreciate your feedback about the complexity of reporting with your brand hierarchy. We're pleased that we were able to create a tailored report to make things easier, and we'll keep your comments in mind as we continue to enhance our reporting functionality. The Feefo Team Current UserValidated ReviewerSource: Seller invite ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Director of Customer Success Small-Business (50 or fewer emp.) 8/12/2025 "Excellent partner to expand on your platform reach capabilities" 4/5 What do you like best about Feefo? With Feefo we are able to provide extended and exclusive access to important platforms for our clients. Quick support, friendly contacts and easy to reach, Feefo makes a great partner! Review collected by and hosted on G2.com. What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Access to platforms that are usually difficult to reach in review programs. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11531637/official_response/edit) Hi Paula, We're so glad to hear that you see Feefo as a great partner! It's fantastic that we're helping you provide extended access to important platforms for your clients, and we're grateful for your kind words about our quick and friendly support. We appreciate your honesty about the support levels for some platforms, and we'll certainly take this on board as we continue to enhance our integrations. Your feedback helps us improve, so thank you! The Feefo Team Current UserValidated ReviewerSource: Organic Review from Pop Up KK Katharine K. Customer Insight Manager Mid-Market (51-1000 emp.) 8/8/2025 "Excellent, personalised customer support" 5/5 What do you like best about Feefo? Personalised support to help me use Feefo as a review platform for the company I work for, and Feefo aligns well with our company values (e.g., sustainability, excellent service, etc.). Review collected by and hosted on G2.com. What do you dislike about Feefo? Manual process for uploading multiple contacts but it isn;t too painful and it works. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo is a platform for verified 3rd party reviews which we also showcase on our company website. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11510268/official_response/edit) Hi Katharine, Thank you for sharing your thoughts! We're so happy to hear that you're receiving personalised support and that Feefo aligns so well with your company's values. We appreciate your feedback about the manual process for uploading contacts. We understand it can be a bit of a chore, and we'll certainly keep this in mind as we work on future improvements to make things even smoother. The Feefo Team Current UserValidated ReviewerSource: Seller invite ![Roscoe Rogers and Knight .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roscoe Rogers and Knight .") R Roscoe Rogers and Knight . Marketing Manager Small-Business (50 or fewer emp.) 10/24/2025 "Effortless for Clients, Slightly Confusing Navigation" 5/5 What do you like best about Feefo? It is very easy for clients to leave a review Review collected by and hosted on G2.com. What do you dislike about Feefo? It is a bit confused to navigate sometimes Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Gathering reviews Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SW Shannon W. Guest Services Executive Small-Business (50 or fewer emp.) 8/9/2025 "Easy and smooth to navigate, excellent feedback platform" 5/5 What do you like best about Feefo? Good tools for data/analysing feedback. Very helpful staff. Smooth and easy to navigate around the platform. Review collected by and hosted on G2.com. What do you dislike about Feefo? Uploading the data from our booking system can be quite time-consuming sometimes, an integration would be good. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? I had several questions about our account and the friendly customer service team organised a meeting for an account catch up which was great. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11518798/official_response/edit) Hi Shannon, Thanks for the great feedback! We're so happy to hear that you find our tools and staff helpful, and that you enjoy navigating the platform. We appreciate you bringing up the time-consuming nature of uploading data from your booking system. We're always exploring new ways to make our integrations more seamless and efficient, and your feedback is really valuable to us. The Feefo Team Current UserValidated ReviewerSource: Organic ![Verified User in Wine and Spirits](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wine and Spirits") AW Verified User in Wine and Spirits Small-Business (50 or fewer emp.) 8/11/2025 "Responsive team, useful trust signals" 4/5 What do you like best about Feefo? Our point of contact is very responsive at short notice which is extremely helpful if anything comes up. Although we use Feefo a little differently to other companies, we have been able to collaborate together to make it work for us and generate important reviews that are displayed on our website and social media. Review collected by and hosted on G2.com. What do you dislike about Feefo? It is more difficult for our business to effectively use it as intended. But, there are workarounds. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It is helping our website appear up to date, helping highlight issues when we get critical feedback and more. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11525383/official_response/edit) Hi there, Thank you for sharing your experience! We’re so glad to hear that your point of contact is responsive and that we’ve been able to collaborate to make Feefo work for your unique business needs. We appreciate your feedback about the challenges of using the platform in a non-standard way. It's great to hear that you've found workarounds, and we're committed to continuing to work with you to make sure Feefo is as effective as possible. The Feefo Team 8/14/2025 Current UserValidated ReviewerSource: Organic ![Mike W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mike W.") MW Mike W. Proprietor Small-Business (50 or fewer emp.) 5/14/2025 "Enhancing Customer Trust with Feefo" 4.5/5 What do you like best about Feefo? Feefo provides a reliable platform for gathering customer feedback. Its user-friendly interface makes it easy for our business to collect genuine customer reviews. This helps us to enhance credibility and build customer trust. Support tickets are answered quickly and the Feefo customer service team are extremely helpful and well-informed. Review collected by and hosted on G2.com. What do you dislike about Feefo? It would be useful to be able to see individual order numbers for each customer transaction submitted to Feefo, these could then be displayed on manage feedback section of the site. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It provides a reliable, integrated platform that enables us to showcase customer and product reviews. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Guy R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Guy R.") GR Guy R. Website Manager Automotive Mid-Market (51-1000 emp.) 8/11/2025 "Great, trusted review platform, valued and recognised by customers" 5/5 What do you like best about Feefo? Star ratings - promotional material that includes Star ratings is proven to perform more effectively and increase customer confidence Review collected by and hosted on G2.com. What do you dislike about Feefo? Having to respond to reviews and keeping on top of the responses can sometimes be a challenge however overall I'm happy with the platform Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? n/a Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11511173/official_response/edit) Hi Guy, We're so happy to hear that our star ratings are helping to increase customer confidence and that you're happy with the platform overall! We understand that keeping up with review responses can be a challenge. It's a great problem to have, but a challenge nonetheless! We have our AI Replies capablity that should be able to help with this so please speak to your Customer Success Manager on this if you haven't already. The Feefo Team [See how Feefo improved](https://business.feefo.com/features/ai-replies) Current UserValidated ReviewerSource: Seller invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 8/7/2025 "Feefo Partnership" 4.5/5 What do you like best about Feefo? Feefo's collaboration with partnerships. Review collected by and hosted on G2.com. What do you dislike about Feefo? Feefo doesn't have trending score matrix Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps provides us with more focused reviews and customer voice on our partnership/corporate services. It has also provided us the opportunity to launch an individual employee NPS within the CC, that we haven't been able to operate previously. It has also provided much more defined and clearer verbatim in telephony performance, which in turn has allowed us to be more proactive in how we approach service and experience with our own customers. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11504412/official_response/edit) Hi there, Thanks for your feedback! We're glad to hear that you appreciate our collaboration with partnerships. We also appreciate you mentioning the lack of a trending score matrix. We are always looking for ways to enhance our reporting and analytics, and your suggestion is really helpful as we consider future features. The Feefo Team Current UserValidated ReviewerSource: Seller invite ![Ben F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben F.") BF Ben F. Managing director Small-Business (50 or fewer emp.) 8/11/2025 "Easy implementation with good support." 4/5 What do you like best about Feefo? Support responds quickly and do their best to help as much as they can. Review collected by and hosted on G2.com. What do you dislike about Feefo? Some informative support on the Google feed would be useful. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps new customers to feel confident in our brand. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11526348/official_response/edit) Hi Ben, Thank you for the positive feedback on our support team! We're glad to hear that they respond quickly and are doing their best to help. We also appreciate your suggestion about providing more informative support on the Google feed. This is really helpful feedback, and we'll certainly keep it in mind as we enhance our support resources. 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