--- title: Feefo Reviews meta\_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 155 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Feefo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [(59 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [(49 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [(41 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [(31 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [(25 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [(6 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Feefo ##### 1. Customer Support Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [ See 59 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he ##### 2. Ease of Use Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [ See 49 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed RC rob c. Small-Business (50 or fewer emp.) 5.0/5 "Great product and great service" What do you like about Feefo? The ability to upload multiple invites at one time ##### 3. Helpful Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [ See 41 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) See Related User Reviews MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you like about Feefo? Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know ##### 4. User-Friendly Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [ See 31 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ##### 5. Team Helpfulness Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [ See 25 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ### 5 Cons or Disadvantages of Feefo ##### 1. Missing Features Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) See Related User Reviews ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Small-Business (50 or fewer emp.) 4.0/5 "Excellent partner to expand on your platform reach capabilities" What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. ##### 2. Poor Reporting Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) See Related User Reviews AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Authentic Feedback Made Easy" What do you dislike about Feefo? Could have a more comprehensive reporting suite. ##### 3. Improvement Needed Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Trusted Reviews Platform with Room for Speed Improvement" What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay c HR Helen R. 4.5/5 "Cost-Effective and Easy Setup with Stellar Support" What do you dislike about Feefo? I find the AI review writer tedious as it is too long. ##### 4. Limited Customization Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you dislike about Feefo? Quite limited on how much feedback request emails can be customised. AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ##### 5. Limited Features Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [ See 6 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) See Related User Reviews ![Glendon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glendon L.") GL Glendon L. Small-Business (50 or fewer emp.) 4.5/5 "Trusted Verified Reviews, Ever Evolving Platform." What do you dislike about Feefo? Widgets are being updated as I type. This will allow for greater customisation and site 'fit'. The widgets will apparently be lighter 'weight' ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Rupa .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rupa .") R Rupa . Manager, Customer Support Mid-Market (51-1000 emp.) 8/10/2025 "Discovering Excellence in Review Management with Feefo" 5/5 What do you like best about Feefo? The verified-only review model ensures higher trust among both businesses and consumers. Many customers appreciate that reviews are not easily faked or manipulated. The intuitive interface makes it easy to post, respond to, or browse reviews effortlessly, saving us from the complexities often associated with such platforms. The simplicity of its operations has saved us considerable time and effort, making our experience highly enjoyable. The versatility that Feefo offers is truly remarkable. We have a range of options at our disposal tailored to best suit our interaction with customers. Whether we need to publicly respond to a review or identify certain trends in the feedback received, Feefo has us fully covered. This level of flexibility has paved the way for a more personalized review management process. Additionally, Feefo's customer support has been excellent in our Feefo-user journey. The team is knowledgeable, resourceful, and incredibly prompt with their assistance. They approach every issue we have with a clear and practical solution, never leaving us feeling unheard or dissatisfied. In conclusion, our experience with Feefo has far exceeded our expectations. Review collected by and hosted on G2.com. What do you dislike about Feefo? There really is nothing that we can think of. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Enhancing trust and credibility, simplifying review management processes, offering flexibility and personalization options. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11522120/official_response/edit) Hi Rupa, Wow, thank you for this incredibly detailed and positive review! We're absolutely delighted to hear that our verified review model, intuitive interface, and versatility are saving you time and effort. It's fantastic to know that our customer support team is exceeding your expectations and providing a personalised experience. We really appreciate you highlighting so many of the features we're proud of. It's our goal to be the best for our customers, so thank you for letting us know we're on the right track! The Feefo Team Current UserValidated ReviewerSource: Organic EF Ellie F. Marketing and Communications Manager Small-Business (50 or fewer emp.) 8/8/2025 "A brilliant platform for gathering honest feedback!" 5/5 What do you like best about Feefo? Feefo makes it so easy to gather genuine feedback from our Contractors, Candidates and Clients – all in one place. The platform is super intuitive to use and the insights we get are invaluable for shaping a better experience for everyone we work with. We also receive fantastic support from our Customer Success Manager – they're always helpful and genuinely interested in helping us get the most out of the platform. Plus, the Treefo initiative is such a good bonus – knowing that our feedback activity is contributing to tree planting shows Feefo’s commitment to sustainability, which aligns perfectly with our values. Review collected by and hosted on G2.com. What do you dislike about Feefo? There’s not much to fault, but if we had to pick something, sometimes the platform goes back to the log in page when you change filters, it's really quick to log back in but just a little frustrating! Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo has helped us overcome the challenge of collecting regular, honest feedback without it feeling forced or time-consuming. Before Feefo, feedback was hard to track, but now it’s consistent, centralised and really easy to analyse. It also bridges the gap between positive experiences and visibility. We’re now able to showcase feedback directly to our wider team and leadership, which helps boost morale internally and supports business development efforts externally. On top of that, it helps us to identify any small issues before they become bigger ones – it’s helping us continuously improve the service we deliver, which is a win for everyone. The added environmental impact through Treefo means we’re also giving something back with every review, which is a brilliant bonus and something we can confidently shout about! Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11511563/official_response/edit) Hi Ellie, We're so happy to hear that Feefo is helping you gather genuine feedback and providing invaluable insights! It’s fantastic that you’re getting such great support from your Customer Success Manager and that our Treefo initiative aligns with your company values. That's what we love to hear! We also appreciate you mentioning the login issue when changing filters. We understand that even small frustrations can be annoying, and we'll certainly look into this to see how we can make the experience even smoother for you. The Feefo Team Current UserValidated ReviewerSource: Organic ![Rachael P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachael P.") RP Rachael P. Product Lead Enterprise (\> 1000 emp.) 8/8/2025 "Great partnership and great experience of the platform" 5/5 What do you like best about Feefo? Compliance and moderation: Feefo take pride in their operational processes of ensuring that as a business we're surfacing fair, clear and honest reviews to our consumers Technical support: if we need to dig into any data to understand insights or we feel there's an opportunity to improve our product capabilities, Feefo are approachable and collaborative in their approach to helping us to implement that UX Experience: review process is clear and easy for our users to be able to complete and submit a review Review collected by and hosted on G2.com. What do you dislike about Feefo? There have been instances where within our technical partnership support team, it has taken a little longer than our usual SLAs to close tickets where there's been a customer issue. However it's important to acknowledge that on flagging that with Feefo, they've been proactive in aligning on a better process moving forward. We also have monthly operational catch ups which I find really useful and help us to address any issues collaboratively between our company and Feefo so that they can be resolved quickly. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? We've recently undergone an audit as a company in response to the new DMCC legislation which aims to make review processes fair and transparent to consumers and Feefo have been supportive and proactive in helping us align our principles and operations more closely to this new legislation. We've already identified some quick win optimisations to make the experience for consumers clearer and easier and having their guidance and knowledge has helped us to move faster with these sorts of changes. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11510513/official_response/edit) Hi Rachael, Thank you for this wonderful feedback! It's fantastic to know that our compliance and moderation processes, collaborative approach, and user-friendly experience are working so well for you. We're also glad to hear that our proactive response to your feedback on ticket closure times has led to a better process. Your constructive comments are so important as they help us improve, and we are committed to continuing our collaborative efforts with you. The Feefo Team Current UserValidated ReviewerSource: Seller invite ![Emily S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Emily S.") ES Emily S. Digital Lead Enterprise (\> 1000 emp.) 8/7/2025 "Easy tool to work with and helpful support, but basic reporting" 4/5 What do you like best about Feefo? I find Feefo easy to work with, the syndication of products is very reliable, and on the whole, it works seamlessly. The support team are responsive, and the account management and directors are friendly and eager to please. I find the platform basic but user-friendly and functional. Review collected by and hosted on G2.com. What do you dislike about Feefo? As mentioned the platform and reports are very basic and cluncky. Areas for improvement would be to provide recommendations and optimisation suggestions, as to which there are none. Introduction, to AI within responses or review display would be very welcome. There have also been a few feed or processing which have always been self-identified, so no alerts for unusual activity are in place or account knowledge/management from the team. These issues were always very slow to be resolved with myself identifying the how the issue could be solved. Quarterly reviews were always last-minute slide presentations put together with little account knowledge and more of a sales pitch. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Product review collection and syndication. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11506550/official_response/edit) Hi Emily, Thank you for your detailed and candid feedback. We're glad to hear that you find our product syndication reliable and our team friendly and responsive. However, we are sorry to hear about the frustrations you've experienced with our platform, reporting, and customer success management. Your comments about the need for optimisation suggestions, AI integration, and improved communication around technical issues are incredibly valuable to us. We've recently launched our AI replies capability which we will contact you to go over how this might help you. Beyond that we're taking your feedback on board as we work to enhance our platform, support, and reporting to provide a much better experience for you and all our customers. The Feefo Team [See how Feefo improved](https://business.feefo.com/features/ai-replies) Current UserValidated ReviewerSource: Seller invite ![Ben M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ben M.") BM Ben M. Head of Ecommerce Enterprise (\> 1000 emp.) 8/7/2025 "Great Experience – Intuitive Tool, Strong Support & Seamless Integration" 4.5/5 What do you like best about Feefo? The setup process was straightforward, and the Feefo team were incredibly helpful from the start, making onboarding smooth and stress-free. The platform itself is intuitive and easy to navigate, even for those who aren't especially technical. I particularly like the wide range of features – the social sharing functionality stands out as a great way to amplify customer feedback. It also integrated seamlessly with our existing systems, which saved us a lot of time and hassle. Customer support has been consistently responsive and knowledgeable whenever we've had questions. Review collected by and hosted on G2.com. What do you dislike about Feefo? Honestly, there isn’t much I dislike. That said, I can see how some users might want deeper customization options for widgets or a more modern design for some of the dashboard elements. Reporting is good overall, but occasionally it takes a few more clicks than expected to get to the data you need. Also, it would be useful to have more real-time alerts or notifications when new reviews come in. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps us highlight the quality of our service through genuine customer feedback. It automates the review process and integrates easily with our systems, saving us time and ensuring consistent collection. Sharing positive reviews has helped build trust and reinforce our reputation for excellent support. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11506651/official_response/edit) Hi Ben, Thank you for such a detailed and positive review! We're so glad you had a smooth onboarding and that our platform has been so intuitive for you. It’s brilliant to hear that you're loving our social sharing features and that our support team has been consistently responsive. We appreciate your constructive feedback on customisation, dashboard design, reporting, and notifications. We are always working to improve the user experience, and your suggestions are incredibly helpful as we plan for future updates. The Feefo Team Current UserValidated ReviewerSource: Seller invite ![Jamie W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jamie W.") JW Jamie W. CEO Small-Business (50 or fewer emp.) 8/7/2025 "Top Service, Couldn't ask for a better review provider!" 5/5 What do you like best about Feefo? Many upsides using Feefo. 1. Very quick to responds to false reviews and the investigations are fair and reviewed as we'd expect. 2. Easy for our customers to leave reviews, simple email prompt with not too much data. (But enough to leave a valid review) 3. Price is fair and competitive against other review providers. 4. Widgets for our website look clean and easy for our customers to read. Any issues we've had are always sorted within 24/48 hours, which is a massive plus. Thanks, Jamie Back to the Office Review collected by and hosted on G2.com. What do you dislike about Feefo? Nothing, can't fault them. We've had no issues as of yet so nothing to complain about. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? The cost is very competitive, and all reviews that we receive are safe guarded to ensure fake reviews can't be posted. (This isn't the same with other providers) When false reviews are made by customers, with incorrect facts, the investigation is treated fairly which can't be said with other providers. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11504193/official_response/edit) Hi Jamie, Thank you so much for the fantastic feedback! We're thrilled that you are finding so many upsides to using Feefo, from our fair review investigations to our competitive pricing and clean widgets. It’s great to hear that we’ve been able to resolve any issues you’ve had so quickly. We love hearing that you can’t fault us and that you’ve had no issues - that's what we aim for! The Feefo Team Current UserValidated ReviewerSource: Seller invite MJ Mike J. Director Small-Business (50 or fewer emp.) 10/30/2025 "Reliable, Transparent and Built for Trust" 5/5 What do you like best about Feefo? Feefo provides a simple, transparent way for our clients to share genuine feedback. The platform is intuitive, easy to customise and integrates smoothly with our systems. Their support team is responsive and genuinely invested in helping us maintain credibility and trust with our customers. Review collected by and hosted on G2.com. What do you dislike about Feefo? There’s a slight learning curve when setting up campaigns and automations for the first time, but once configured it runs seamlessly. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps us collect and showcase verified client reviews in a professional way, building transparency and trust. It’s also improved our reputation management by giving clients a simple, secure space to share their experience, which strengthens our brand credibility. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Lorin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorin M.") LM Lorin M. Lead Product Manager Small-Business (50 or fewer emp.) 8/8/2025 "Delivering on trust in the era of review overload" 3.5/5 What do you like best about Feefo? The verified, trusted reviews - it's so important these days that consumers can trust reviews are from real people who have had a real experience and are not gamed in any way. I also appreciate how flexible their team are to to work with and the level of support we have received has been first class. Review collected by and hosted on G2.com. What do you dislike about Feefo? The platform we use is a bit old fashioned on the UI and usability and can do with a bit of an upgrade! Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? As a marketplace connecting small brands to consumers trust is of paramount importance to our customers. It is the bridge connecting our consumers to our partners - hence having reviews from real people with real experiences is super important to us. It gives the signal to customers that you should buy from this brand (you might not have heard of before) as it is truly trusted. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11510678/official_response/edit) Hi Lorin, Thanks for the great feedback! We're so glad to hear that you value our verified review model and have received first-class support from our team. We appreciate your comments on the platform's UI and usability. We’re always working on improving our product, and your feedback is really helpful in guiding our future developments. Thanks for helping us get better! The Feefo Team Current UserValidated ReviewerSource: Seller invite ![Pete B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pete B.") PB Pete B. Managing Director Small-Business (50 or fewer emp.) 8/7/2025 "We've been working with Feefo for the last five years, and" 5/5 What do you like best about Feefo? The fact that they are verified reviews, and the team there are forward thinking, and great to work with. Review collected by and hosted on G2.com. What do you dislike about Feefo? There is nothing to note around any dislikes, they are a great partner Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo plays a key role in helping us understand, respond to, and elevate the guest experience at CV Villas. Its review management and experience tools give us a clear view of what’s working and where we can improve, while the verified nature of the reviews builds genuine trust with future customers. It also plays an important role in our SEO and content strategy, helping boost visibility while showcasing authentic feedback from our guests. Feefo makes it easy for us to celebrate what we do well and act quickly where we can do better - it’s become a crucial part of our reputation and service management approach. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11504717/official_response/edit) Hi Pete, Thank you for the wonderful feedback! We're so happy to hear that you value our verified review system and our forward-thinking team. It's fantastic to know that you see us as a great partner and have no dislikes. That's a huge compliment! The Feefo Team Current UserValidated ReviewerSource: Seller invite CD Catherine D. Communications Manager Mid-Market (51-1000 emp.) 8/12/2025 "Working in partnership" 4.5/5 What do you like best about Feefo? Our account manager Kim, is always on hand to help us out whether it is queries on our account or discussing new features. She helps us get the most out of our account. The online portal is easy to use and has everything we need. Review collected by and hosted on G2.com. What do you dislike about Feefo? The only small thing I can think of is that it would be useful if we could make our own changes to the feedback request form rather than having to ask Feefo to make them Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? We want to understand how our customers feel at various different stages of their journey with us. We have only rolled this out for onboarding but are looking to roll out to other key events. It is giving us insight which we would not have and which we can use to improve Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11530580/official_response/edit) Hi Catherine, Thank you so much for your feedback! We're delighted to hear that your Customer Success Manager, Kim, is doing a great job supporting you and helping you get the most out of your account. We also appreciate you bringing your suggestion about making changes to the feedback request form to our attention. Your feedback is so important as we continue to develop and improve our platform. We love hearing from our clients about how we can make their lives easier. Thanks again! 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