--- title: Feefo Reviews meta\_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 155 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Feefo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [(59 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [(49 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [(41 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [(31 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [(25 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [(6 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Feefo ##### 1. Customer Support Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [ See 59 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he ##### 2. Ease of Use Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [ See 49 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed RC rob c. Small-Business (50 or fewer emp.) 5.0/5 "Great product and great service" What do you like about Feefo? The ability to upload multiple invites at one time ##### 3. Helpful Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [ See 41 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) See Related User Reviews MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you like about Feefo? Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know ##### 4. User-Friendly Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [ See 31 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ##### 5. Team Helpfulness Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [ See 25 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ### 5 Cons or Disadvantages of Feefo ##### 1. Missing Features Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) See Related User Reviews ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Small-Business (50 or fewer emp.) 4.0/5 "Excellent partner to expand on your platform reach capabilities" What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. ##### 2. Poor Reporting Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) See Related User Reviews AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Authentic Feedback Made Easy" What do you dislike about Feefo? Could have a more comprehensive reporting suite. ##### 3. Improvement Needed Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Trusted Reviews Platform with Room for Speed Improvement" What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay c HR Helen R. 4.5/5 "Cost-Effective and Easy Setup with Stellar Support" What do you dislike about Feefo? I find the AI review writer tedious as it is too long. ##### 4. Limited Customization Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you dislike about Feefo? Quite limited on how much feedback request emails can be customised. AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ##### 5. Limited Features Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [ See 6 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) See Related User Reviews ![Glendon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glendon L.") GL Glendon L. Small-Business (50 or fewer emp.) 4.5/5 "Trusted Verified Reviews, Ever Evolving Platform." What do you dislike about Feefo? Widgets are being updated as I type. This will allow for greater customisation and site 'fit'. The widgets will apparently be lighter 'weight' ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Sarah R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah R.") SR Sarah R. Marketing Manager Mid-Market (51-1000 emp.) 10/8/2025 "Great platform for showcasing our customers' experiences" 5/5 What do you like best about Feefo? Feefo is a fantastic platform for showcasing our customers' experiences. It's easy to use, and our account manager, Ollie Bond, is excellent - personable, helpful and proactive in ensuring we get the most out of the platform. Being able to share reviews on our social media channels helps highlight our great customer service. All in all, it's a great way to make it easier for potential customers to see why switching to Northern Energy gas is the right choice. Review collected by and hosted on G2.com. What do you dislike about Feefo? Uploading 'Multiple Sales' usually takes at least a couple of attempts. When downloading the template and adding in my data, it won't upload the first time, but almost always takes further attempts, which is frustrating and time-wasting. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? The platform is a valuable tool for attracting new business. It also helps us identify and address any concerns our customers may occasionally have. It allows us to showcase our strengths and build trust with potential customers, whilst continually improving our service based on the feedback we receive Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 8/7/2025 "Great experience so far " 5/5 What do you like best about Feefo? Easy to use dashboard, and good support from the technical team when needed Review collected by and hosted on G2.com. What do you dislike about Feefo? Nothing, we are happy with the product and customer support Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? A simple way to provide future customers with feedback on our products and customer service Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11504803/official_response/edit) Hi there, Thank you for your feedback! We're so happy that you find our dashboard easy to use and that you're receiving good support from our technical team. It's brilliant to hear that you are happy with both the product and our customer support! The Feefo Team 7/31/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 10/10/2025 "Great experience and personal contact." 5/5 What do you like best about Feefo? I appreciate the personalised contact with Janet Donovan-Mendy and the regular updates and reminders from her. The features are easy to use and upgrades are regular. Review collected by and hosted on G2.com. What do you dislike about Feefo? Nothing - everything has been easy to use. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo is capturing our guests' reviews and experiences in a concise way allowing us to display the feedback on our website. Review collected by and hosted on G2.com. Show More 6/25/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 6/5/2026 "Easily Accessible Data and Product-Specific Reporting" 4.5/5 What do you like best about Feefo? data is easily accessible, being able to create reports for individual products Review collected by and hosted on G2.com. What do you dislike about Feefo? i would prefer to be able to combine products in order to report data together. also would like to be able to share this combined data via a link to external individuals Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? collating all data in one place, replacing paper and manual collection Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite SW Sam W. Marketing Co-ordinator Small-Business (50 or fewer emp.) 3/24/2026 "Effortless Review Management and Customer Feedback Tracking" 5/5 What do you like best about Feefo? How easy it is to manage reviews and keep track of customer feedback Review collected by and hosted on G2.com. What do you dislike about Feefo? There's nothing I dislike about Feefo it works perfectly Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It helps ensure that we're providing outstanding service to our new and existing customers. Hearing their feedback has confirmed what we're doing right and how we can improve. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 6/25/2026 "Smooth Setup and Always-Available Support" 5/5 What do you like best about Feefo? The setup was smooth, and the team has been really helpful. Support is always available when I need it. Review collected by and hosted on G2.com. What do you dislike about Feefo? I didn’t face any issues during my time using Feefo. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? An easy way to collect reviews for my business and showcase them. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Mid-Market (51-1000 emp.) 7/6/2026 "Awards and Automation That Help Us Stand Out" 4/5 What do you like best about Feefo? The awards, they helps us standout in a crowded market. The automation helps, we set it up and let it run. Review collected by and hosted on G2.com. What do you dislike about Feefo? Only thing that springs to mind is cost, but the ROI outweighs that Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Reviews Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Aeren B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aeren B.") AB Aeren B. Creative Lead & Marketing Manager Small-Business (50 or fewer emp.) 8/18/2025 "Good, solid product supported by solid customer service" 4.5/5 What do you like best about Feefo? Easy to use backend, fantastic technical customer support and a willingness to help the customers even if they end up rolling their sleeves up to do the work. Review collected by and hosted on G2.com. What do you dislike about Feefo? A solution for initial integration for Magento 2.0 seems to be lacking, we had to put quite a bit of development work in to ensure connectivity. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo is a review platform yes which is great but they actually give you access to people that know how to use it to the fullest. Not just 1st line tech support with a script but actual in depth users that log in to your backend and make positive changes for you. For example we have been talking to Zoe S. who has not just told us about new and under used features in our subscription but has logged in and enabled and amended things that we're not even fully aware of or haven't had to time to look at ourselves. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11563769/official_response/edit) Hi there, Thank you for this brilliant feedback! We're so glad to hear that you find our backend easy to use and that our technical customer support has been so fantastic. It's wonderful that our team, especially Zoe, has been able to go above and beyond to help you get the most out of your subscription by making direct and positive changes. We're committed to providing in-depth support that truly helps our customers succeed. We appreciate you bringing the Magento 2.0 integration to our attention. We understand the importance of a smooth setup process and will take your feedback on board as we continue to work on improving our integrations. The Feefo Team Current UserValidated ReviewerSource: Organic HR Helen R. 10/29/2025 "Cost-Effective and Easy Setup with Stellar Support" 4.5/5 What do you like best about Feefo? I appreciate the cost-effectiveness of Feefo compared to Trustpilot, which made the switch a logical decision for our company. The transition was smooth, thanks to the excellent support provided by Feefo’s team. In particular, their representative Dajana offered invaluable support by explaining tips to increase the number of reviews clearly and following it up with helpful instructions via email. The setup process was easy, which was a relief, and Feefo's supportive team made it a seamless experience. I find the automated system particularly useful because it efficiently manages tasks by automatically sending emails to customers, encouraging them to write reviews. This feature streamlines the review gathering process and integrates well with WooCommerce, my existing tool. Furthermore, the system's suggestion to personalize emails, alter send times, and promote engagement by replying to every review promises enhanced interaction with customers. I am very satisfied with Feefo as it aligns with my business needs, and I would willingly recommend it to others. Review collected by and hosted on G2.com. What do you dislike about Feefo? I find the AI review writer tedious as it is too long. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? I find Feefo to be cost-effective and easy to set up, with great support that enhances customer reviews and engagement through automation. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic TD Tamsin D. Head of Marketing Small-Business (50 or fewer emp.) 8/11/2025 "It's the trees that did it for us!" 4.5/5 What do you like best about Feefo? There's plenty to like about Feefo - verified customer reviews, service and product reviews in one email so you build up more product reviews (important for Google Shopping), easy to use interface, good choice of widgets. What sealed the deal for us was being able to add Treefo - it's great to know that we can contribute positively to the environment in this way. The onboarding team were great and when we hit a never-before-seen technical glitch, they stayed with it until it was resolved. Review collected by and hosted on G2.com. What do you dislike about Feefo? Still finding my way around the dashboard and reports. Our main challenge has been choosing the right widget - at the moment, the widget we're using is making each product page look like a Feefo page as we've inadvertently chosen a widget that displays every review. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? The key issue with using Trustpilot is that they send service review requests and product review requests separately to customers. We found that we were getting lots of product reviews in the service reviews which can't be used in our Google Shopping and nor could they be attributed to a specific SKU on our website. Feefo has resolved that issue for us by collecting service and product reviews in one place. They give customers the option to delay their review in the event that they haven't yet tried their product. This has already resulted in a significant increase in product reviews that can be displayed on our website and used in Google Shopping attributable to the specific product. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11525787/official_response/edit) Hi Tamsin, Thank you for such a detailed and positive review! We're so happy to hear that you love our features, especially the inclusion of product and service reviews in one email, and of course, our Treefo initiative! It's fantastic to know that our onboarding team was so supportive. We appreciate your candid feedback about the dashboard and widgets, and we’d be more than happy to help you find the perfect widget to best showcase your reviews. Your Customer Success Manager can definitely assist you with this! 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