--- title: Feefo Reviews meta\_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 155 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Feefo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [(59 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [(49 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [(41 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [(31 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [(25 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [(6 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Feefo ##### 1. Customer Support Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [ See 59 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he ##### 2. Ease of Use Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [ See 49 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed RC rob c. Small-Business (50 or fewer emp.) 5.0/5 "Great product and great service" What do you like about Feefo? The ability to upload multiple invites at one time ##### 3. Helpful Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [ See 41 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) See Related User Reviews MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you like about Feefo? Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know ##### 4. User-Friendly Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [ See 31 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ##### 5. Team Helpfulness Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [ See 25 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ### 5 Cons or Disadvantages of Feefo ##### 1. Missing Features Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) See Related User Reviews ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Small-Business (50 or fewer emp.) 4.0/5 "Excellent partner to expand on your platform reach capabilities" What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. ##### 2. Poor Reporting Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) See Related User Reviews AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Authentic Feedback Made Easy" What do you dislike about Feefo? Could have a more comprehensive reporting suite. ##### 3. Improvement Needed Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Trusted Reviews Platform with Room for Speed Improvement" What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay c HR Helen R. 4.5/5 "Cost-Effective and Easy Setup with Stellar Support" What do you dislike about Feefo? I find the AI review writer tedious as it is too long. ##### 4. Limited Customization Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you dislike about Feefo? Quite limited on how much feedback request emails can be customised. AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ##### 5. Limited Features Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [ See 6 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) See Related User Reviews ![Glendon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glendon L.") GL Glendon L. Small-Business (50 or fewer emp.) 4.5/5 "Trusted Verified Reviews, Ever Evolving Platform." What do you dislike about Feefo? Widgets are being updated as I type. This will allow for greater customisation and site 'fit'. The widgets will apparently be lighter 'weight' ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would MB Michael B. Digital Marketing Manager Mid-Market (51-1000 emp.) 7/29/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Excellent Support and Verified Reviews You Can Trust" 4.5/5 What do you like best about Feefo? The support is excellent and the fact that not just anyone can review without prooof of purchase. Review collected by and hosted on G2.com. What do you dislike about Feefo? A little less known than their competitors Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Solved Shopify issues Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Steph C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Steph C.") SC Steph C. Director Mid-Market (51-1000 emp.) 6/25/2026 "Easy to Use, Great Private Feedback Capture and Support" 5/5 What do you like best about Feefo? What I like most is how easy Feefo is to use, and the way it lets us capture private feedback. We also really appreciate our Account Manager, Jan, and the fact that Feefo supports the businesses it works with, not just the customer. Review collected by and hosted on G2.com. What do you dislike about Feefo? We’ve been having issues with the data upload feeds, and they can sometimes cause problems. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Building trust and transparency through verified reviews. Providing a smoother and faster review collection process through automation. The pricing is competitive. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Verified User in Media Production](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Media Production") UM Verified User in Media Production Mid-Market (51-1000 emp.) 7/1/2026 "Easy to Use and Understand Once You’re Familiar with the Platform" 4.5/5 What do you like best about Feefo? Once you're used to the platform it's very easty to use and understand Review collected by and hosted on G2.com. What do you dislike about Feefo? There are some questions that you can't customise that come across as a bit odd for B2B reviews - for example the NPS one that asks if you would recommend my company to family Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It helps us to understand our customers pain points better by taking away awkward conversations that our clients might not want to have with their account manager Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Mid-Market (51-1000 emp.) 7/17/2026 Business partner of the seller or seller's competitor, not included in G2 scores. "Insightful reviews platform" 5/5 What do you like best about Feefo? The Feefo platform is easy to use, and additional features such as instant comms, allows us to send instant feedback to our customers, and capture the positive emotion in the moment! Review collected by and hosted on G2.com. What do you dislike about Feefo? Nothing! We have had Feefo for almost 10 years, and not had any issues Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo allows us to engage with our contractors, and identify potential issues with our customer experience and processes Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") AF Verified User in Financial Services Mid-Market (51-1000 emp.) 7/17/2026 "Simple UI and Fast, Clear Support" 5/5 What do you like best about Feefo? Simple user interface and support desk has always been quick to respond with clear solutions. Review collected by and hosted on G2.com. What do you dislike about Feefo? I haven’t encountered any issues so far. For the time being, the service has been great. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It was a techinical issue in the backend system. Solution given was clear and exaplined well that I'll be able to troubleshoot it myself if it ever occurs again. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Mid-Market (51-1000 emp.) 6/25/2026 "Trustworthy Verified Reviews That Make Feedback Easy" 5/5 What do you like best about Feefo? What I like most about Feefo is that all reviews come from verified customers, making the feedback trustworthy and authentic. It's quick and easy for customers to leave a review, and can help future customers make informed decisions. Review collected by and hosted on G2.com. What do you dislike about Feefo? That we have to upgrade to access some of the widgets. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Rewriting the email content, collecting customer reviews and showing trust scores for improved customer confidence. Just received a Platinum Award Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Claudia C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Claudia C.") CC Claudia C. Sr Marketing Manager Small-Business (50 or fewer emp.) 10/24/2025 "Feefo: outstanding client focus" 5/5 What do you like best about Feefo? I’ve been working with Feefo for years, bringing them into every company I’ve worked for. Their genuine commitment to continuous improvement, ease of use, and outstanding customer service are at the heart of what we should all be doing right now for our clients. There’s no better presentation than action, and Feefo continues to prove that through their work. I’ll continue to trust Feefo to support our initiatives in building the strongest customer relationships possible. Review collected by and hosted on G2.com. What do you dislike about Feefo? One point to note — not a negative, but a consideration — is that our projects have long turnaround times. We don’t work with fast-moving, consumer-based products, so we don’t send review links as frequently. As a result, the platform can sometimes become costly relative to how often we need to use it. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? We didn’t necessarily have a problem to solve — rather, we wanted to professionalise our customer satisfaction process. Our goal was to create a structured way to gather genuine feedback through a short questionnaire and better understand our clients’ experiences. Using an independent platform like Feefo makes that process much more effective, as it encourages clients to share their honest and authentic thoughts without feeling uncomfortable responding directly to a member of our team. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Amy-Lee C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amy-Lee C.") AC Amy-Lee C. Comms & Marketing Assistant Small-Business (50 or fewer emp.) 11/5/2025 "Always a pleasure" 5/5 What do you like best about Feefo? Feefo has been a pleasure to work with over the years. We use them as our review platform, and the support from our account manager Janet has been excellent. She’s always friendly and proactive, sharing useful updates and tips to help us improve our reviews. The platform itself is easy to use - the reports are clear, and responding to reviews is straightforward. Their support team is quick to reply to queries, and even the AI bot is genuinely helpful (a rarity these days!). Review collected by and hosted on G2.com. What do you dislike about Feefo? Nothing bad to say :). Always been helpful Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps us collect customer feedback in a simple and effective way, which gives us greater insight into how we’re doing and where we can improve. Having all reviews in one place makes it easy to track trends, respond quickly to customers, and showcase authentic feedback to build trust with new supporters. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Verified User in Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Manufacturing") UM Verified User in Manufacturing Enterprise (\> 1000 emp.) 7/29/2026 "Collecting Richer Customer Insights with Additional Data" 4/5 What do you like best about Feefo? The additional information we can collect from the customer Review collected by and hosted on G2.com. What do you dislike about Feefo? Have had issues displaying images of products. Inconsistencies on data across campaigns. Poor reporting function on custom questions Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Al reporting making it easier to analyse verbatim comments. Alternative ways to request feedback improving response rates. Better integration with other systems Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Sales & Project Manager Small-Business (50 or fewer emp.) 10/23/2025 "User-Friendly Dashboard and Support" 5/5 What do you like best about Feefo? The dashboard is easy to use, which makes managing tasks straightforward. The service feels personable, and I appreciate how open they are to innovation and providing support. Life tends to get away with us so we don't find ourselves on the dashboard constantly however for the frequency of use which we do use it for, it does the job. THe implementation of it was straight forward and Ollie communicated well with our web dev team. Customer service is also great and responses are prompt. Feefo integrates with softwares we neeed it to integrate with so it's a nice all rounder. Review collected by and hosted on G2.com. What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would allow users to determine whether these additions truly enhance the value of their current subscriptions. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Reassuring customers of our service and product. Review collected by and hosted on G2.com. 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