--- title: Feefo Reviews meta\_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 155 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 155 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Feefo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [(59 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [(49 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [(41 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [(31 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [(25 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [(6 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Feefo ##### 1. Customer Support Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [ See 59 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he ##### 2. Ease of Use Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [ See 49 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed RC rob c. Small-Business (50 or fewer emp.) 5.0/5 "Great product and great service" What do you like about Feefo? The ability to upload multiple invites at one time ##### 3. Helpful Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [ See 41 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) See Related User Reviews MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you like about Feefo? Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know ##### 4. User-Friendly Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [ See 31 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ##### 5. Team Helpfulness Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [ See 25 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ### 5 Cons or Disadvantages of Feefo ##### 1. Missing Features Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) See Related User Reviews ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Small-Business (50 or fewer emp.) 4.0/5 "Excellent partner to expand on your platform reach capabilities" What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. ##### 2. Poor Reporting Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) See Related User Reviews AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Authentic Feedback Made Easy" What do you dislike about Feefo? Could have a more comprehensive reporting suite. ##### 3. Improvement Needed Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Trusted Reviews Platform with Room for Speed Improvement" What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay c HR Helen R. 4.5/5 "Cost-Effective and Easy Setup with Stellar Support" What do you dislike about Feefo? I find the AI review writer tedious as it is too long. ##### 4. Limited Customization Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you dislike about Feefo? Quite limited on how much feedback request emails can be customised. AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ##### 5. Limited Features Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [ See 6 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) See Related User Reviews ![Glendon L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Glendon L.") GL Glendon L. Small-Business (50 or fewer emp.) 4.5/5 "Trusted Verified Reviews, Ever Evolving Platform." What do you dislike about Feefo? Widgets are being updated as I type. This will allow for greater customisation and site 'fit'. The widgets will apparently be lighter 'weight' ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Frank .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Frank .") F Frank . Small-Business (50 or fewer emp.) 7/22/2026 "Automation and Transparency with Stellar Support from Feefo" 5/5 What do you like best about Feefo? I like the automation and transparency that Feefo provides. It's great to have Frazer on the account management side, actively helping us figure out the best ways to manage reviews, request more feedback, and ensure we deliver on what is promised. The initial setup of Feefo was very easy, and it does exactly what it says on the tin. Review collected by and hosted on G2.com. What do you dislike about Feefo? Hard to say. It pretty much does everything it advertises Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? I use Feefo for automated review requests and reporting. Frazer helps us manage reviews, request more feedback, and ensure promises are delivered on. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic WG Will G. Director of Sales and Marketing Mid-Market (51-1000 emp.) 3/23/2026 "A Trusted, Transparent Review Platform with Proactive Support" 5/5 What do you like best about Feefo? We’ve worked with Feefo for a number of years at Paleo Ridge, and they’ve been a consistently valuable partner throughout that time. In an industry where trust is everything, having a reliable and transparent review platform has been essential for us. Feefo has helped us not only showcase genuine customer feedback, but also better understand our customers and continuously improve the experience we offer. What really sets them apart, though, is the people. Fraser, in particular, has been excellent to work with. He’s always approachable, proactive, and genuinely invested in helping us get the most out of the platform. Whether we’ve needed to adapt our approach, implement changes, or simply sense-check ideas, he’s been there with practical support and clear guidance. Importantly, Feefo have never felt like a ‘set and forget’ supplier. As our business has evolved, they’ve worked with us to ensure the platform evolves with us — which is exactly what you want from a long-term partner. I’d highly recommend Feefo to any business looking to build trust, gain meaningful customer insight, and work with a team that genuinely cares about your success. Review collected by and hosted on G2.com. What do you dislike about Feefo? Nothing significant. Like any platform, there are occasional areas that could be refined - but these are very specific and now widespread, but overall the experience has been very positive. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps us capture genuine, verified customer feedback at scale. That gives us both social proof to build trust with new customers, and actionable insight to improve our products, service, and overall customer experience. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") G Verified User Small-Business (50 or fewer emp.) 7/28/2026 "Frustrating Experience with Feefo, Wish We Stayed with Trustpilot" 0.5/5 What do you like best about Feefo? If you like being locked into to 12 month contracts with 0 tech support and an out of date product - Go Feefo Review collected by and hosted on G2.com. What do you dislike about Feefo? I find the Shopify integration lacking, and there are issues with account managers not having enough product knowledge. I'm also frustrated with the costs and the fact that they tie people into a contract without proper notifications. This practice doesn't seem like best business to me. The setup was awful, and it doesn't work well with other tools or software. Overall, the service feels out of date, and I can't find any benefits or useful aspects. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It's locking me into a contract since 2021 with no notification that its going to be rolled forward for another 12 months Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite ![Shelley D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shelley D.") SD Shelley D. Marketing Small-Business (50 or fewer emp.) 7/6/2026 "Dajana’s Quick, Helpful Support Makes Getting Started Easy" 4.5/5 What do you like best about Feefo? i am a new user and trying to navigate the site. however our main contact Dajana is always very helpful and quick to respond to my questions Review collected by and hosted on G2.com. What do you dislike about Feefo? sometimes the sales dont send and you have to check yourself to check if they have opened the invite. on a few occasions iv had to resent 2 or 3 times before they get the email Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? we have merged to one company from 2 and feefo have helped us with the accounts for both even though we are one company with two websites Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite MC Michelle C. Group Marketing Manager Mid-Market (51-1000 emp.) 12/11/2025 "Effortless Automation and Outstanding Reliability" 5/5 What do you like best about Feefo? Feefo is a very autonomous piece of software. Once it is implemented and data uploads are automated, there is very little input required (besides responding to reviews). The system is easy to use, doesn't change its user interface often and is a reliable piece of equipment. We send at least 100 emails a day, and the system has never had an issue keeping up with us. Content to email campaigns or individual campaigns are easily updated and if you get stuck (which is rare) customer support or your account manager respond extremely quickly with a simple solution. NPS scores are easily calculated, with easy to understand analytics and dashboards. Would highly recommend! Review collected by and hosted on G2.com. What do you dislike about Feefo? I do not feel like there is anything specific I would like to highlight here. If there has ever been an issue, it has been raised and resolved immediately. If nothing is available, you know that the feedback has gone to the development team for consideration. That said, things rarely go wrong! Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Managing our customer feedback is essential to ensure that as a business we are doing things right. This easily managers all feedback and follows up customers in a personal manner per purchase. A system we can just implement and leave to take care of this for us. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Furniture](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Furniture") IF Verified User in Furniture Small-Business (50 or fewer emp.) 2/20/2026 "Feefo: Easy Implementation, Seamless Integration, and Truly Hands-On Support" 5/5 What do you like best about Feefo? The ease of implementation combined with the ongoing support. Most platforms sign you up and then disappear, but Feefo feels genuinely partnered. Our account manager David Darby has been consistently hands-on in the 4 years since we launched on the platform - with regular check-ins and practical guidance that’s helped us embed reviews properly across the business rather than treating it as a bolt-on. From a systems point of view, Feefo integrates cleanly into our customer journey and operational workflows, giving us structured feedback at scale without adding admin. It’s simple to deploy, easy for customers to use, and powerful once the data starts flowing. Review collected by and hosted on G2.com. What do you dislike about Feefo? Honestly, there’s nothing standout negative. Like any platform, there are always areas you’d refine over time, but nothing that’s materially impacted our experience or adoption. Compared to many tools in this space, Feefo has been refreshingly straightforward to roll out and maintain. If anything, the biggest challenge is internal rather than platform-led - making sure teams consistently act on feedback, which is more about change management than the software itself. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo gives us a single, trusted source of truth for customer experience across stores, products, delivery and aftercare. It brings every customer touchpoint into focus and makes performance visible, both internally and externally. Operationally, it’s helped us identify service gaps faster, reinforce best practice across teams, and turn real customer feedback into tangible improvements. Commercially, it’s strengthened trust with prospective customers by showing genuine, verified experiences, which directly supports conversion and brand credibility. Most importantly, it closes the loop between operations and customers - turning feedback into action, and action into better reviews. That feedback loop is where the real value sits. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Joe H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe H.") JH Joe H. Data and Marketing Manager Small-Business (50 or fewer emp.) 7/13/2026 "Builds Customer Confidence and Completes Our Product Pages" 5/5 What do you like best about Feefo? It rounds out the products on our site nicely and gives consumers more much confidence in their research and eventual purchase. Review collected by and hosted on G2.com. What do you dislike about Feefo? None from my side - I've not had a bad experience just yet! Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo helps us build trust through verified customer reviews, increasing consumer confidence and improving conversion rates for our Members. The platform also provides valuable customer insights that help independent retailers improve service, strengthen their online reputation and compete more effectively with larger national retailers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite DR Dean R. Marketing and Communications Manager Mid-Market (51-1000 emp.) 7/7/2026 "Easy to Use, Comprehensive Hub with Fantastic 1:1 Support" 5/5 What do you like best about Feefo? The Hub is easy to use and the 1 to 1 support I receive from Janet is fantastic. Review collected by and hosted on G2.com. What do you dislike about Feefo? Nothing, it very comprehensive and easy to use. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Provides our new contractors with a voice and provides them with a platform to communicate their experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Small-Business (50 or fewer emp.) 8/7/2025 "Feefo are fantastic to use and the customer service is brilliant." 5/5 What do you like best about Feefo? Feefo is Easy to use, the customer support is excellent and has a number of features to suit all your needs. Review collected by and hosted on G2.com. What do you dislike about Feefo? No improvements needed, My experiences with Feefo have always been fantastic. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo is helping us send out emails to our international transfer clients to review our business which we then display on our website. Since using Feefo our intake of 5 star reviews and positive feedback has increased. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11505151/official_response/edit) Hi there, Thank you for the positive and concise feedback! We're so happy to hear that you've had a positive experience with our ease of use, implementation, and customer support. It's fantastic to know that you can't think of any dislikes - that's what we love to hear! The Feefo Team 7/28/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Mid-Market (51-1000 emp.) 7/7/2026 "Reliable Customer Insights" 5/5 What do you like best about Feefo? Feefo gives us reliable insights into the customer experience, helps identify trends and pain points, and enables us to close the feedback loop by responding to customers and driving meaningful improvements. Having a brilliant account manager is also key—James is incredibly supportive and offers weekly catch-ups whenever needed. Review collected by and hosted on G2.com. What do you dislike about Feefo? The backend feels clunky and could be more intuitive and smoother to navigate. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It provides verified customer feedback that helps us improve service and make better customer-focused decisions. Review collected by and hosted on G2.com. 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