--- title: Feefo Reviews meta\_title: 'Feefo Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 154 reviews by the users' company size, role or industry to find out how Feefo works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 154 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Feefo Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [(59 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [(49 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [(41 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [(31 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [(25 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [(9 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [(7 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [(6 mentions)](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Feefo ##### 1. Customer Support Users value the **responsive and thorough customer support** from Feefo, enhancing satisfaction and effective account usage. [ See 59 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786772&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he ##### 2. Ease of Use Users find Feefo incredibly **easy to use** , streamlining genuine feedback collection with intuitive features and outstanding support. [ See 49 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1785824&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed RC rob c. Small-Business (50 or fewer emp.) 5.0/5 "Great product and great service" What do you like about Feefo? The ability to upload multiple invites at one time ##### 3. Helpful Users appreciate the **helpfulness of the Feefo team** , noting their proactive support and attentive account management. [ See 41 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1787126&qs=pros-and-cons#reviews) See Related User Reviews MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you like about Feefo? Feefo only work with verified customers, so you know you are getting genuine feedback from customers, which is very important for our brand. You know ##### 4. User-Friendly Users appreciate the **intuitive platform** of Feefo, praising its straightforward setup and daily use. [ See 31 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786357&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience so far " What do you like about Feefo? Easy to use dashboard, and good support from the technical team when needed MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ##### 5. Team Helpfulness Users value the **helpful support team** at Feefo, who are proactive and attentive to their needs. [ See 25 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783963&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you like about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always he MM Maeve M. Small-Business (50 or fewer emp.) 5.0/5 "Great value for money and helpful staff" What do you like about Feefo? Feefo is much kinder on our budget for the number of review invites we can send out compared to other big-name review platforms. Their staff are super ### 5 Cons or Disadvantages of Feefo ##### 1. Missing Features Users express concerns over **missing features** like limited analytics customization and lack of a trending score matrix. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1783236&qs=pros-and-cons#reviews) See Related User Reviews ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Paula I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Paula I.") PI Paula I. Small-Business (50 or fewer emp.) 4.0/5 "Excellent partner to expand on your platform reach capabilities" What do you dislike about Feefo? Some platforms are less supported than others, which can cause some disruptions or a less positive result. ##### 2. Poor Reporting Users note the **poor reporting** capabilities of Feefo, although improvements have been recognized in recent updates. [ See 9 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786396&qs=pros-and-cons#reviews) See Related User Reviews AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.5/5 "Authentic Feedback Made Easy" What do you dislike about Feefo? Could have a more comprehensive reporting suite. ##### 3. Improvement Needed Users find the **AI review writer tedious and basic** , with a lack of support and slow issue resolution impacting experience. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786680&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Enterprise (\> 1000 emp.) 4.0/5 "Trusted Reviews Platform with Room for Speed Improvement" What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay c HR Helen R. 4.5/5 "Cost-Effective and Easy Setup with Stellar Support" What do you dislike about Feefo? I find the AI review writer tedious as it is too long. ##### 4. Limited Customization Users find the **limited customization** options for review request emails to be a drawback in flexibility and branding. [ See 7 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786790&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 5.0/5 "Easy to setup, great support team" What do you dislike about Feefo? Quite limited on how much feedback request emails can be customised. AN Mid-Market (51-1000 emp.) 4.5/5 "Continue excellent experience with a long-time trusted platform partner" What do you dislike about Feefo? It is a platform we are happy with, and we have an open dialogue on areas that could be improved, such as reporting and customisation. ##### 5. Limited Features Users feel the **limited features** of Feefo restrict customization and free trials hinder access to new functionalities. [ See 6 mentions ](https://www.g2.com/products/feefo/reviews?filters%5Bsentiment_snippet%5D=1786100&qs=pros-and-cons#reviews) See Related User Reviews ![Sandra W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra W.") SW Sandra W. Small-Business (50 or fewer emp.) 5.0/5 "User-Friendly Dashboard and Support" What do you dislike about Feefo? Like most things these days, it could be more affordable, and it would be helpful if new features were initially available for free trials. This would ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") E Verified User Mid-Market (51-1000 emp.) 5.0/5 "Feefo review - a business perspective" What do you dislike about Feefo? Limited ability for clients to leave unsolicited feedback. RC rob c. Head of Operations Small-Business (50 or fewer emp.) 10/17/2025 "Great product and great service" 5/5 What do you like best about Feefo? The ability to upload multiple invites at one time Review collected by and hosted on G2.com. What do you dislike about Feefo? It takes a bit of getting used to, not as intuitive as some web based systems Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? As mentioned previously, the functionality takes a bit of getting used to. Having someone like Janet Donovan-Mendy on hand to help has been fantastic. She has been extremely patient with us, and is proactive in the support she offers. Always willing to jump on a call and talk and show us through the functionality Review collected by and hosted on G2.com. Show More 7/31/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") ER Verified User in Retail Enterprise (\> 1000 emp.) 8/7/2025 "Trusted Reviews Platform with Room for Speed Improvement" 4/5 What do you like best about Feefo? I like using Feefo because it significantly boosts the number of reviews on our site, increasing by 90% compared to trying to do it ourselves. I appreciate their robust software systems and the fact that they are a trusted name in the market, which is critical when dealing with reviews. Their prices are relatively good, and the initial setup of Feefo was relatively easy. Switching to Feefo from BazaarVoice was motivated by the cheaper price and better software. Review collected by and hosted on G2.com. What do you dislike about Feefo? Feefo can sometimes delay software deliveries that they agree upon with their client, like us. They seem to have bottleneck periods where they delay certain features by quite a while. They should deliver faster in cases where a client needs a critical feature, especially if a feature is deemed as critical in specific markets like the Nordic market. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo significantly increases our reviews by 90%, helping build trust and stability with their robust software and trusted market presence. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11505056/official_response/edit) Hi Matjan, Thanks for your feedback! We're so glad you're happy with our customer support and fast IT solutions. We appreciate your comment about the timeliness of our software enhancements. We understand how important it is to deliver on time, and we'll certainly take this on board as we work to improve our development and communication processes. The Feefo Team 7/29/2026 Validated ReviewerSource: Seller invite ![Royal F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Royal F.") RF Royal F. Communications Specialist Small-Business (50 or fewer emp.) 7/16/2026 "Intuitive Interface, Customizable Templates, and Spot-On Analytics" 5/5 What do you like best about Feefo? The interface is very easy and intuitive to use. It also offers a variety of customization options for the review templates, and the analytics provide exactly what you need to assess performance and make optimizations. Review collected by and hosted on G2.com. What do you dislike about Feefo? Honestly, everything has been really smooth since we started using it. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? One of Feefo's greatest strengths is that it only accepts and displays verified reviews. This ensures that the feedback is authentic and objective, while helping to prevent fake or malicious reviews from influencing customer perceptions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") AH Verified User in Health, Wellness and Fitness Mid-Market (51-1000 emp.) 6/24/2026 "Super Organised, Transparent Service for Tracking Metrics and Customer Experience" 5/5 What do you like best about Feefo? As a provider, Feefo are super organised and communicative, if we have any issues they are quick to be transparent about their investigation and the limitations and possibilities of the outcome. I have 100% confidence in the services we use from Feefo and actively promote them to my peers as an excellent resource for tracking metrics and customer experience. Review collected by and hosted on G2.com. What do you dislike about Feefo? A lot of features are behind pay walls and they are individual bolt-ons, this can be frustrating at times from a business perspective. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Tracking of our customer base's experience. We haven't before had all our data in one collection tool, so now we can analyse data across our Venues, our customer types, our booking journey's etc and see how those different paths have different experiences. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Daniel B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel B.") DB Daniel B. Head of Customer Service Mid-Market (51-1000 emp.) 6/24/2026 "Fantastic Insights from Genuine Customer Reviews" 5/5 What do you like best about Feefo? Feefo provides fantastic insight into genuine customer reviews. Review collected by and hosted on G2.com. What do you dislike about Feefo? There aren’t many things I dislike about Feefo. Ideally, I’d like more ability to forecast our results and better understand what we can do proactively to improve. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo has given us greater insight into how our customers feel about our service and product, and it has helped us keep our work focused on continuous improvement. It has also provided deeper insight into our telephony service and helped us grow our NPS significantly - improving from 59 to 70. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Lorin M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorin M.") LM Lorin M. Small-Business (50 or fewer emp.) 6/29/2026 "Trusted Reviews from Real People, Not Bots" 3.5/5 What do you like best about Feefo? I like that Feefo helps us collect customer reviews in a trustworthy way. I know our reviews are verified and they're from real people. I like the fact that it's recognized as a brand that is all about trust, so when you see a Feefo review, you know there's a human behind it and not a bot. Review collected by and hosted on G2.com. What do you dislike about Feefo? It's mostly to do with our integration with Feefo been done a long time ago.","On our side, sometimes we don't know how things work. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? It helps us collect customer reviews in a trustworthy way, so we know our reviews are verified and from real people. When you see a Feefo review, you know there's a human behind it and not a bot. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Seller invite GO Gareth O. Head Of Sales / Equity Partner Mid-Market (51-1000 emp.) 3/15/2024 "Feefo / Henry Adams" 5/5 What do you like best about Feefo? It was really easy to set up and start using the system, and our clients find it straightforward to use as well. The support we receive is excellent, and we’ve also been able to take advantage of many of the features. Review collected by and hosted on G2.com. What do you dislike about Feefo? The reports can be difficult to find, the old system was more user friendly Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Our Feefo rating gives our customers peace of mind and also helps new or potential customers to choose us. Review collected by and hosted on G2.com. Show More Response from Bobby Thorpe of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-9428029/official_response/edit) Hi Gareth, Thank you for sharing your feedback! We're thrilled to hear that you find Feefo easy to set up and use, and it's fantastic to know that your clients also find it user-friendly. We take pride in providing excellent support, and we're glad you've been able to take advantage of many of our features. Regarding the integration with your CRM provider, while we understand it's not directly within our control, we're always looking for ways to improve compatibility and streamline processes for our users. Your feedback is valuable in helping us identify areas for enhancement. Thank you for choosing Feefo as your feedback platform, and please don't hesitate to reach out if you have any further suggestions or questions. Best regards, The Feefo Team 7/13/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 8/11/2025 "Easy to setup, great support team" 5/5 What do you like best about Feefo? The customer support team have always been quick when I needed it, and they book in regular calls to evaluate the account performance. These always help bring a few new ideas around, and it's great to get more insight from them on how I could improve the collection and display of my reviews. Review collected by and hosted on G2.com. What do you dislike about Feefo? Quite limited on how much feedback request emails can be customised. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo makes it easy for us to collect, manage, respond to and publish our reviews automatically. The process is easy to monitor and edit from how/when reviews are collected, and how they are displayed on the website. Review collected by and hosted on G2.com. Show More Response from Steven Powell of Feefo [Editedit](https://www.g2.com/survey_responses/feefo-review-11524812/official_response/edit) Hi there, Thanks for the great feedback! We're thrilled that you found the integration and review transfer process so smooth. It's also wonderful to hear that our customer support team has been quick and helpful in improving your customer journey. We appreciate your comment about the customisation options for feedback request emails. We understand the importance of branding and will definitely take this into consideration as we continue to develop our platform. The Feefo Team 7/31/2026 Current UserValidated ReviewerSource: Organic ![Verified User in Automotive](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Automotive") AA Verified User in Automotive Mid-Market (51-1000 emp.) 7/31/2026 "Supportive Account Manager and Seamless Zapier Integration" 5/5 What do you like best about Feefo? Very supportive account manager makes using the platform simple. Ability to integrate with Zapier also enhances the off-platform experience. Review collected by and hosted on G2.com. What do you dislike about Feefo? The AI bot for writing responses to reviews was not adaptable enough to the content of the review. I found using third-party AI was better for this. Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? Feefo allows us to automate the review process by connecting to our CRM, and thus frees up time to spend on other things. It also helps from a Compliance point of view, as NPS scores can be retrieved and recorded, along with additional questions about the experience from a regulatory standpoint. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Seller invite ![Frank .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Frank .") F Frank . Small-Business (50 or fewer emp.) 7/22/2026 "Automation and Transparency with Stellar Support from Feefo" 5/5 What do you like best about Feefo? I like the automation and transparency that Feefo provides. It's great to have Frazer on the account management side, actively helping us figure out the best ways to manage reviews, request more feedback, and ensure we deliver on what is promised. The initial setup of Feefo was very easy, and it does exactly what it says on the tin. Review collected by and hosted on G2.com. What do you dislike about Feefo? Hard to say. It pretty much does everything it advertises Review collected by and hosted on G2.com. What problems is Feefo solving and how is that benefiting you? I use Feefo for automated review requests and reporting. Frazer helps us manage reviews, request more feedback, and ensure promises are delivered on. Review collected by and hosted on G2.com. 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